FMCG market in India

An overview of how the transactions are processed in Dabur India Ltd. and application of SAP in Cash management system.
Cash Management comprises of a series of activities aimed at efficiently handling the inflow and outflow of cash. This mainly involves diverting cash from where it is to where it is needed. In other words, cash management is the optimization of cash flows, balances and investments. Cash‟ in this context, may refer either to cash in the form of currency, or to other equivalents such as cheques, drafts, deposits, among others. While organizations may hold other assets which can potentially be converted to cash, cash management essentially deals with the management of liquid cash and near-cash assets such as marketable securities and time deposits, which can be readily converted to cash.

Last few decades, In India, the demand of green products is growing faster due to the increased interest of consumers towards Eco-friendly product. Fast moving consumers goods are one of the best goods among them. In this research paper the factors which influence consumers towards green FMCG in Kanpur. The factors which influence such as status symbol, harmful for society, harmful for health, price factor and availability. Consumers today are increasingly "thinking green" and are willing to pay more for Eco- friendly products. This paper also focuses on the success of efforts put by marketers in bringing green brands awareness in consumer’s mind. Even through the awareness and the usage of Green FMCG products among the people is very low and majority of them are having consciousness about the Eco-friendly environment and try to save earth from pollution.

M&A is broadly accepted corporate restructuring procedure in present financial situation. In each industry, organizations acknowledge this system for their quick development and improvement. In the nation like India FMCG part is having a major market size. An endeavor has been made in this study to break down the impacts of M&As in FMCG industry in India. Hypothetically it is accepted that mergers and acquisition improve organization performance because of expanded market control, upgraded benefit and hazard expansion. The research center around the M&A action on FMCG industry which converged somewhere in the range of 2000 and 2010. Similar research of money related information of Hindustan Unilever Limited and Emami Limited with assistance of Ratio Analysis for multi-year prior and multi-year after the M&A was directed to pick up learning that whether merger had prompted an improved presentation after the Merger and Acquisition. Secondary data from the yearly reports was gathered for multi-year prior and multiyear post to the M&As. The study is finished with the assistance of ratio analysis and interpretation by charts. The study found that M&As positively affect productivity of acquiring firms of FMCG organizations in India. There was additionally beneficial outcome of M&A action on Return on Capital Employed and Return on Net Worth and yet it found that M&A action has no constructive outcome on Operating overall revenue Ratio and Net Profit Margin Ratio of chose FMCG organizations. The study found that the measures utilized for examination that shows in general improvement in the presentation of chose FMCG organizations in India after M&As.

This article facilitates deeper insight into label-related consumer information acquisition behaviour. An integrated framework of label information search (LIS) has been developed based on a synthesis of related literature and explorative research conducted by analysing online discussions among customers (netnography). The framework focuses on three main groups of personal factors that serve as antecedents of LIS: general personal factors (e.g. health consciousness and socio-demographics), label-related personal factors (e.g. label-related self-efficacy, trust in labels and the perceived usefulness of labels) and product category-related personal factors (trust in food products, enduring involvement, experience and perceived quality differences). Important  characteristics of the framework are its process-oriented nature and the dynamically
changing relationships among its concepts. LIS is an antecedent to and a consequence of influencing factors. This article offers managerial implications and serves to incite future inquiry in this field.

Indian Retail sector total market size is estimated to be around US$ 672 billion in 2016, thereby registering a CAGR of 7.74 per cent since 2000. Retail industry is expected to grow to US$ 1.3 trillion by 2020. Today, the retail industry in India is estimated to be over INR 40 Lakh Crores. This sector contributing 10% of India’s GDP and 8% of employment in India. An approximate estimation saying that the unorganized retail sector constitutes over 90% of the country’s retail industry. Out of total retail industry, majority stake is enjoying by the unorganized retailers. In Indian economy retail sector is flourishing sector from last few decades to now. For next two to three decades it is expected to continue is like as today. Out of total Indian retail industry majority retails are having unorganized form of retailing. With more than 12 million retail outlets, India has one of the highest density of retailers in the world at one retail for every 100 people. One of the major advantages in unorganized retailing is consumer familiarity that which runs from generation to generation. The aim of this Research paper is analyzing the challenges facing by the unorganized retailers in India. This study was conducted in the area of Warangal, Telangana. Totally 100 retailers were approached. However, 93 responses were identified for further analysis.
Key Words: Retailers, Unorganized, Challenges, Haats, Kirana Stores

The test report by Uttar Pradesh Food Safety and Drug Administration blamed that MAGGI noodles (the flagship brand of Nestle) contained lead and monosodium glutamate (MSG) higher than the permissible limits. This news spread like fire through social media. The company did not issue any definitive statement to address the concerns of regulators or consumers. Its sales receded from Rs 2000 Crore resulting in an estimated brand loss of Rs 1270 Crore. The company also had to incur a cost of Rs 320 Crore in recalling its product from all around the country. They claimed that their product is safe based on their tests and this has been confirmed by food regulators of seven countries including USA, UK, Singapore and Australia. It was later visualized that the way it was tested in India especially in most parts of the country had errors. So, who is guilty, the company authorities who could not visualize the surging tide against them or the testing authorities who tested the wrong way.

Our research aimed to reveal the effects that can be observed during the buying process of food products and can influence the decisions of customers. We focused on the role of enduring involvement in customers’ behavioural loyalty, that is, the repurchase of food brands. To understand this relationship in a more sophisticated way, we involved two mediating constructs in our conceptual model: perceived risk and perceived knowledge of food products. The data collection was carried out among undergraduate students in frame of an online survey, and we used SPSS/AMOS software to test the model. The results only partly supported our hypothesis, although the involvement effects on loyalty and the two mediating constructs were strong enough, loyalty couldn’t be explained well by perceived risk and knowledge. The roles of further mediating/moderating variables should be determined and investigated in the next section of the research series

In the present globalized Marketing environment, the marketers has a cherished dream to capture a sizeable market share compared to his competitors. Particularly, in the Indian context there are innumerable opportunities for FMCG (Fast Moving Consumer Goods)industry that has high potential to garner rich returns to various companies. The researchers of this paper has focused on how to get the benefit of latest IT technologies in the retail supply chains with reference to C class towns at Tamil Nadu. The main emphasis in this paper was to identify the strategies followed by various FMCG companies to improve close customer relationships. To this end a study was conducted to know the role of IT usage to improve the performance of retail supply chains. This paper is exploratory and descriptive in nature, wherein much of the information about the existing supply chains has been extracted through interviews with the retailers and wholesalers of FMCG majors. Originality/value: We have made a suitable study on how these latest developments in IT is being used in FMCG sector in India particularly in supply chain management. We have taken some C class towns in Tamil Nadu of India for the purpose of this study by discussions and observation and mainly the companies like Dabur and HLL have taken for this study.