Marketing Information Systems

This study aims to identify the impact of social media use on user's prosocial behavior. In today's development of technology, there is no doubt that internet needs are increasingly dominant in everyday life, both in socialization, education, business and others. Social media has a huge impact on one's life. For society, especially among adolescents, social media has become a necessity that makes it a consumer no day without opening social media. Does the use of social media affect the prosocial behavior of a user? Prosocial behavior refers to behavior that can benefit other people around it. Prosocial behavior is often regarded as the foundation of human relationships and has a positive value. The research used was a survey. The questionnaire used has 3 parts. Part A is demographic, part B is a social media usage pattern. While part C is prosocial behavior. The results showed that alpha chroma values ​​were high at 0.915. The sample involved 350 active social media ...

The objective of this research is to identify the system of rice seed marketing using market structur approach. Market structure measurement uses market share analysis, CR4 (Concentration Ratio for Biggest Four), Herfindahl Hirschman Index (IHH), Rosenbluth Index (IR), and Entropy Index (IE) and descriptive analysis methods. The results of the study indicate that the structure of the seed market in Madiun Regency leads to oligopoly. Of the 5 analysis tools 3 of them produced the oligopoly market structure. In product differentiation there are differences in varieties and types of packaging. On barriers to market entry there are obstacles to technical capital, government regulations and potential competitors. Market information is categorized as high, which means market information is easily obtained by rice seed producers and marketing institutions.

V druhej časti vysokoškolskej učebnice sme sa zamerali na kľúčové oblasti, ktoré súvisia s mapovaním prostredia podniku. Každý deň prebieha v prostredí množstvo zmien, ktoré neúprosne menia všetko, čo sa či už priamo alebo nepriamo dotýka našich životov. Informácie v marketingu sú stavebným kameňom všetkých nasledujúcich rozhodnutí. Bez funkčného marketingového systému nie je možné podnik riadiť. Nároky na informácie neustále stúpajú a fungujúce informačné systémy zohrávajú dôležitú úlohu pri tvorbe konkurenčnej výhody. Proces rozhodovania si vyžaduje informácie z rôznych zdrojov. Ide o monitorovanie externého prostredia, mapovanie krokov konkurencie, ale nevyhnutnou je aj dokonalá znalosť vnútorných pomerov vo firme. Moderná marketingová orientácia akcentuje potrebu poznania súčasného spotrebiteľa, ale rovnako dôležité je vedieť, aké najnovšie trendy formujú jeho správanie a rozhodovanie. Zmeny v makroprostredí menia pravidlá hry a ovplyvňujú aj jeho nákupné správanie. Nové modely sa snažia vysvetliť ako spotrebiteľ myslí a priblížiť prognózy jeho správania skutočnosti. Bez ohľadu na to kde sa aktuálne nachádzame, sme schopní identifikovať základné, nazvime ich hybné sily, ktoré významnou mierou ovplyvňujú spôsob nášho života a naše správanie. Prebiehajúce zmeny v prostredí vytvárajú zvýšené nároky na schopnosť firiem identifikovať trhové príležitosti a minimalizovať negatívne dopady prebiehajúcich zmien. Podnik predstavuje živý organizmus, ktorý sa prostredníctvom svojho vnútorného usporiadania adaptuje na prebiehajúce zmeny. Bilancovanie vnútorného a vonkajšieho prostredia je možné realizovať prostredníctvom viacerých postupov, ktoré sú spomenuté aj v predloženej publikácii. Je to práve marketing, ktorý umožňuje identifikovať významné trhové trendy a využiť ich. Predložená učebnica slúži ako východiskový zdroj informácií pre študentov študijného odboru 3.2.3 masmediálne štúdia, pričom sa zameriava na vysvetlenie vybraných oblasti strategického marketingu, so zameraním na informácie v marketingu, spotrebiteľa a spotrebiteľské správanie, analýzu externého marketingového prostredia, pochopenie štruktúry interného prostredia podniku a samozrejme návrh vhodnej stratégie založenej na výsledkoch strategickej syntézy (SWOT).

In Turkish tourism, a common point of view has been shared concerning
the inadequacy of marketing efforts. This opinion is supported by lower figures
of tourist arrivals and receipts in Turkey than some tourism destinations having
similar tourism attractions such as Spain and France. Tourism service is based
on intra-human relations and aims to create continous interest. Systematic
monitoring of tourism movements is an increasingly important topic for tourism
companies and destinations.
The ambiguity about planning of tourism marketing tasks is related with
decisions of who will do what, with which resources and how. In general,
tourism professionals complain about insufficient promotion of Turkey.
However, thinking marketing and sales as the same concept leads marketing
managers to faults. Sales, promotion, marketing communicationm new
customer creation are all parts of the marketing department tasks. If marketing
manager can not generate his own holistic point of view about the past, present
and future of his industry, and if he does not possess the details of the business
environment the success becomes a matter of chance. Marketing information
system is an application that facilitates decisional processes, but this application
is not widely understood by small tourism enterprises.
This study aims to produce theoretical base about the importance and the utility
of marketing information system (MkiS) concept in relation with marketing
management in travel agencies. Tourist guides and their contributions to
marketing information systems in travel agencies are questioned. Furthermore,
the design process of typical marketing information system is explained step-bystep. Finally; the study includes a survey realized in Aegean Region of Turkey
among tourist guides and travel agencies. This survey examined the
contributions of tourist guides to the data collection stages of marketing
information systems in travel agencies. Recommendations are developed
following the data analysis.

This paper discusses the emergence of unemployment and the social problems arising and affecting the people as a consequence with added emphasis placed on the situation in Pakistan. Unemployment itself is a rapidly growing social issue, plaguing the citizens of the country, acting as the root cause of innumerable problems which further emphasizes on the severity of the issue and the urgency to ensure it is lowered and no longer acts as a hindrance for the progress of the country and its people. Keywords: Income, Financial Issues, Insecurity, Education

This study evaluated the possibility of applying a marketing information system
(MIS) - to build competitive advantage for organizations, concluding about its
usage to reach this goal. Researching the main concepts and its relationship, it
was noticed how severe is the information need for marketing professionals.
Based on this fact, a systemic way to collect information from reliable sources was
researched, in order to observe how an organization can reach a competitive
advantage based on information technology application. MIS outcomes could
allow analysis that lead to better decisions on marketing planning in order to
allocate the best resources aiming customers’ retention.

Increasingly, business leaders are viewing market information not only as an input for making better
decisions but also as an important strategic asset. Marketing Information may prove to a business’s chief
competitive advantage in many business sectors. Competitors can copy each other’s products, processes,
procedures, and technologies, but they cannot duplicate the marketing information and intellectual
capital. Marketing Information System primarily serves the company’s marketing and top level managers,
but it may also provide information to external partners, such as suppliers, partners, distributors,
or marketing services agencies. A good Marketing Information System balances the information users
would like to have against what they really need and what is feasible to offer and the cost of obtaining.
This chapter explains how a Marketing Information system can be developed in a business? What are
the subsystems of a Marketing Information system and their functions?

E-marketing has emerged to be one of the leading
technologies adopted by Tanzania SMEs in order to
expand the customer base. Unfortunately, Tanzania,
as one of developing countries, has specific
characteristics which could affect the smooth
utilization of e-marketing. This paper describes the
main e-marketing strategies that are applicable to
Tanzania and how each of them is accepted by
Tanzania SMEs. The findings show that emarketing is quite used by many SMEs of Tanzania
although a large portion of Tanzanians are still
using other means of marketing their services since
e-marketing accounts to only 27% of the users when
compared to the rest non-internet related strategies.
Also, the findings show that one of the biggest
challenges facing the adoption of e-marketing is
security (21.9%). Moreover, this research show that
the drop of costs of mobile phone usage (by 57%)
in Tanzania makes mobile payments to be one of
the most opted mechanism accounting to up to 53%
of the feasible approaches

Marketing information systems is critical for the company. The benefits of this system is to provide information for sales, sales promotion, marketing activities, market research activities and other related marketing. The second influential factor for the performance of marketing is consumer loyalty associated with re purchasing a product. Based on these factors, the researcher will analyze the influence of marketing information systems and loyalty to the ongoing marketing performance.

The aim of this study is to explore the effect of marketing intelligence on market share through exploring competitive insight, market insight, and positioning, on the overall market share. The population of the study consisted of commercial banks in Jordan totaling 13 banks. The researchers distributed 130 questionnaires; 95 questionnaires were retrieved with a percentage of 73%. The study concluded the following findings: There is a strong positive effect between competitive insight and served market share and a moderate positive effect between competitive insight and overall market share. There was no positive effect between relative market share and competitive insight. There is a moderate positive effect between marketing intelligence and overall market share. Moreover, in a weak degree between marketing intelligence and served market share; as well as there was no positive effect between relative market share and marketing intelligence. There was a moderate positive effect between market insight and overall market share. There was no positive effect between the served market share and relative market share. There was a moderate positive effect between positioning and the overall market share and in a weak degree with served market share. There was no positive effect on relative market share. Based on the findings of the study the researcher presented several recommendations.

The evolution of mobile phones into smart multi-functional mobile computers have led to a serious Abnormal Battery Drain (ABD) issue. This has spurred the need for green practice in mobile phone to overcome ABD concern. However, far too little attention has been paid to the green practice that focuses on ABD. Hence, this paper aims to conceptualize the actual behavior of green practice on mobile phones by integrating the Theory of Planned Behavior and Normalization Process Theory. Previous studies have found that current green marketing has failed to predict the actual green practice; the intention does not come with actual behavior. Actual green practice only can be achieved through normalization of green practice across the board. Therefore, normalization is strongly suggested to be integrated with the Theory of Planned Behavior to ensure the actual behavior in green practice can be achieved. Apart from conceptualization, the paper also proposes a total of 400 self-administered questionnaires to be distributed among mobile phone users, in main cities in Malaysia via a snowball sampling technique. The Partial Least Square-Structural Equation Modelling (PLS-SEM) approach has been used for data analysis. The final section of this paper involves a discussion of the findings and limitations of the study.

The aim of this paper is to examine the introduction and implementation of the modules of marketing information system. The company should introduce a suitable module according of its position in the supply chain. A company should implement an appropriate module according to its position in the supply chain. They are management relationships with suppliers (SRM), product lifecycle management (PLM), and customer relationship management (CRM), supply chain management (SCM). This approach supports individual marketing and other activities, while costs are reduced effectively by avoiding duplication of activities.

This paper discusses the emergence of unemployment and the social problems arising and affecting the people as a consequence with added emphasis placed on the situation in Pakistan. Unemployment itself is a rapidly growing social issue, plaguing the citizens of the country, acting as the root cause of innumerable problems which further emphasizes on the severity of the issue and the urgency to ensure it is lowered and no longer acts as a hindrance for the progress of the country and its people. Keywords: Income, Financial Issues, Insecurity, Education

The second and revised edition of the
university textbook The Research of Tourism Markets by authors from the Faculty
of Economics & Business, University of
Zagreb, professor emeritus Mira Marušić,
full professor Darko Prebežac, and associate professor Josip Mikulić was presented in
February 2019. This book is a rare example
of cooperation between three generations of
professors and mentors, and as such proves
not only a successful business relationship
but also something that is more valuable and
that is friendship and long-term knowledge
sharing.
Consumer satisfaction (tourist, guest) is
placed in the focus of tourism destinations
and tourism companies as the imperative of
their success and positioning in the market.
Tourism practice has shown that only a satisfied consumer is a loyal consumer and this
is the basis on which tourism companies and
destinations can build their competitive advantage and added value for the consumer.
High quality information is key for decision
making in tourism. How to reach this information in tourism, how to understand and interpret it, and how to conduct research – this
is possible to learn from the book of these
excellent professors and scientists.

An empirical study is conducted to explore the Innovative Marketing Information System in Tourism industry of Pakistan. The study is very beneficial for Hotels, fast food restaurants, tourist resorts, picnic spots and other areas of the sector to measure to what extent Innovative MKIS is efficient and effective. How much Innovative MKIS is contributing to the increase profitability and market value of tourism and can enhance performance of this sector by Innovative MKIS in Pakistan. The study was conducted to identify the importance of procedural improvements of Innovative MKIS and to support the marketing staff. Furthermore, it will add value for customers with product knowledge and help the business organizations to customers preferences and market response. IT based Innovative MKIS efficiency is measured on bases of four models proposed as organizational efficiency proportions by Gounaris, Panigyrakis and Chatzipanagiotou.

The present research work aims to show the factors of comprehensive Marketing Information Systems that improve the performance of MIPyMES based on organizational communication. To carry out the study, 385 owners of MIPyMES were interviewed; the collected data were analyzed using the principal component inferential statistics method. As results, the factors of the internal environment were obtained, among which are the exchange of marketing information in the company, knowledge of the client and strategic marketing actions; the factor with the greatest impact being the direct relationship between marketing personnel and operational areas for the creation of products and services for the benefit of the consumer and MSMEs.

Persuasive technology is a technology that is designed deliberately to change user behaviour without coercion and deception. This study demonstrates the design of a persuasive mobile application aiming to encourage children below 12 years old to take care of their teeth and increase their awareness towards the importance of dental care. We applied a design thinking approach which comprised of five different phases: empathize, define, ideate, prototype, and test. A total of 13 children participated in this study. The findings show that children found that the application informs them how to brush their teeth properly and increases their awareness about the importance of dental care. This indicates that the design thinking approach is indeed useful for the designer to design a persuasive application aiming to change children’s behaviour.