Online consumer behavior, social media, Internet strategy
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Recent papers in Online consumer behavior, social media, Internet strategy
This research aims to identify the antecedents and consequents of trust in the product review blogs in an emerging market, which possess different characteristics than developed markets. We adopt the definition of product review blogs... more
US President Donald Trump's Twitter account is "permanently suspended due to the risk of further incitement of violence", Twitter stated. This decision comes after a big Tech purge of the online platforms used by Trump and his supporters.... more
Purpose-The COVID-19 virus outbreak began in December 2019 and rapidly spread to every continent on Earth. The analysts have predicted that COVID-19 and other similar pandemics will continue in the coming decade and badly affect offline... more
Purpose of the paper: In recent years, an increasing number of small service providers (e.g., restaurants, spas) have decided to run social-couponing campaigns to enhance brand awareness, attract new customers and increase sales.... more
Analyses of business models and media consumption within the traditions of media economics and media management explicitly-but mostly implicitly-rely on the representation of a media consumer that rationally pursues the maximisation of... more
Medical students, the future Doctors of our country are an important part of the society. When they will enter into the professional world it would be very difficult to approach them and get time for conversation. If they can be... more
Doctors, an invulnerable part of the society, are difficult to find in places other than their clinic or home. They are extremely busy and have to be met only with a prior appointment. Doctors have high purchasing power and are a good... more