Publishing Industry

Neste artigo analisa-se um conjunto de dinâmicas presentes no mercado editorial atual do livro universitário em Portugal. Apesar do atraso português na área da edição universitária, sobretudo por comparação com outros países como o Brasil, têm-se revelado, embora de modo heterogéneo, traços claros de mudança. Um número crescente de editoras universitárias portuguesas demonstra vontade de se vincular de forma efetiva aos canais geradores de conhecimento, dentro e fora das instituições a que pertencem. Esta vaga modernizadora, porém, não parece ainda ter conseguido resolver alguns problemas. Neste cenário, o setor da edição académica e científica em Portugal continua em boa medida a depender, em termos de circulação e visibilidade, de editoras não universitárias, principalmente no campo das ciências sociais e humanas.

Este texto pretende abordar la actual situación de extrema fragilidad en la que se encuentra el denominado sector-industria editorial en el territorio español, dedicado a la edición, producción, gestión y comercialización tradicional de obras-creaciones en su formato impreso, es decir, libros y revistas mayoritariamente.
Primero analizaremos, para entender la evolución económico-ideológica, los cambios conceptuales que ha sufrido la definición de Libro en el marco de la legislación española. A continuación facilitaremos una serie datos económicos sobre el sector y analizaremos los motivos de su fragilidad, seguidamente intentaremos proponer una serie de iniciativas de adaptación y modernización para un tipo determinado de “empresas” y por último abordaremos sucintamente el presente y futuro de las plataformas independientes de gestión alternativas del conocimiento.

The number of people using social media actively is growing every year, making social networks more and more important for brands’ marketing strategies. This is especially true when examining the publishing industry due to the tendency of individuals acquiring book identities online, participating into book groups and communities on social media.
This paper aims to explore the extent to which marketers, publishers, authors and book bloggers in Bulgaria, understand and utilize social media marketing. Moreover, its goal is to research the perceived power that influencers on social media in the Bulgarian publishing industry have. Also, to gather and analyze data on the reading and purchasing habits and behaviors of the Bulgarian readers who are active on social media.
In order to accomplish those objectives mixed methods approach and methodological triangulation, combining quantitative and qualitative methods were used. Firstly, a quantitative study was done by conducting a self-administered online questionnaire. Secondly, a qualitative study was implemented through in-depth interviews.
Key findings of the study suggest that although Bulgarian professionals in the publishing industry understand the importance of social media marketing, they often have difficulties implementing it. Furthermore, the results suggest that posts about books on social media influence the reading and purchasing habits of the participants in the study.
However, there is a difference in the perception of the professionals and that of the readers regarding the influence power that different factors have on social media.
Key words: social media marketing, social media use in Bulgaria, social media marketing in the publishing industry, perceived power of influence, influencers on social media, trust on social media, relationship marketing.

There are surprising differences among the prices that university libraries must pay as subscriptions to academic journals, as well as among the fees that authors, or their institutions, should pay as Article Processing Charge (APC) in the author-pay model being increasingly used by the Full Open Access journals. In both “reader-pay” and “author-pay” publishing models, the differences in the subscription prices and in the authors’ fees are startling. We will try, in this article, to briefly describe these differences, by reviewing some of the most widely known studies on this issue, and to try to identify the real costs in scholarly publishing. Our purpose is to provide new publishers and editors, especially those planning to publish an Open Access Journal, with some general guidelines and basic references with regards to the processing costs, so they can take an adequate decision in regards to the Article Processing Charge (APC) of their planned journal. We will also try to present the different business models related to Open Access journal publishing.

Bu çalışma, Türkiye’de yayıncılığın son 35 senede geçirdiği dönüşümü Pierre Bourdieu’nun teork araçları yardımıyla açıklamayı hedeflemiştir.
Bu maksatla çalışmanın ilk bölümünde yayıncılığın doğuşundan bugüne tarihi ana hatları ile ele alınmıştır. Bu tarihi anlatı içinde yayıncılığın yaşadığı kırılma dönemleri ve gelişen kurumsal yapısı ortaya konmuştur. İkinici bölümde, bu tarihsel anlatıya binaen son 35 sene içinde yayıncılığın dönüşümünü etkileyen faktörler özel olarak incelenmiştir. Çalışmanın sonucunda, ilk bölümlerde ortaya konulan tarihsel anlatı ve özel incelemelere binaen gelişen yayıncılık alanı, bu alanın sermaye yapıları, çatışma noktaları ve alt alanları tespit edilmiştir.
Çalışmanın sonucunda Türkiye yayıncılık alanının yapısı, bu alanın kendine has sermaye düzeni ve çatışma alanları tespit edilmiştir.

Si bien parece ser la industria editorial la más retrasada en la carrera de la reciente revolución tecnológica, en los últimos años hemos asistido a una competencia cerrada que busca incorporar al libro y su universo a la era digital. A la capacidad incrementada de reproducir masivamente textos impresos en formatos, calidades y cantidades diversas, se incorpora ahora la posibilidad de consumirlos en un soporte que amenaza con transformar radicalmente no solo las maneras de leer, sino también las vías para promocionar, distribuir, comercializar, incluso la creación misma.

This chapter presents empirical evidence of author imperatives and creative processes in the development of their professional careers. After a theoretical discussion to contextualise the Liverpool group within a specific professional ethos and a particular author culture, it examines issues emerging from questions of author professionalism and the complexities of writing.

The dissertation presents the outcome of my research on Charles Piazzi Smyth’s book "Teneriffe, an astronomer's experiment: or, specialities of a residence above the clouds" (1858) published by Lovell Reeve. This publication is well known in photo history studies as the first book illustrated with twenty stereo photographs, taken by Smyth during his scientific expedition to Tenerife (1856). The aim of this study is to re-cast Smyth’s famous publication back to its original context of photographically illustrated popular scientific publications in the mid-Victorian age proving the relevant role of the publisher Reeve as a creative driving force behind the conception of the book. I argue that the visual outcome of the publication needs to be analysed within the popular scientific book marketplace and through its evidential value of scientific photography in the 1850s. By pointing out relevant overlooked aspects of Teneriffe’s production, this study explores how technological limitations and marketing choices influenced the way a scientific report turned into a popular narrative stereo-photographically illustrated. The research demonstrates how applying stereo-photographic technology to book illustration was a purposeful marketing decision of the publisher, with the purpose to captivate a wealthy readership and to put “actual images,” intended as trustful visual tools, before the readers.

In case you are interested in reading the entire dissertation, please contact me.

The 1947 Partition of British India is reckoned as a momentous event in the annals of this subcontinent and, along with historico-political accounts, has generated an imposing volume of reflections in the socio-cultural realm. Creative writers and artists have variously dealt with the subject in their distinctive ways, contributing to the corpus that has come to be known as Partition Literature in common parlance. Within its ambit, however, there arose over the years a discrepancy in terms of geo-cultural origins, its fallout being that the territorial division on the east received meagre attention vis-à-vis the northern and north-western sectors. It had the regrettable upshot of a fallacious notion forming in the general psyche about the lack and/or inconsequentiality of writings emanating from the eastern region. The impression resulted in the Bengal chapter becoming a marginalised episode–bordering on the postscript–in most Partition discussions, and by corollary literary compositions on this topic too remained relegated to a subordinate status–be it in the pan-Indian or international circles. The present study aims to analyse the probable reasons for such a scenario which have led to a limited circulation of literature emanating from and/or revolving around the rupture of Bengal in 1947. In course of this investigation, issues of provincialism and power-imbalance come to the fore. Politics of representation and the mindscape of the intelligentsia are also exposed, prompting one to view the prevailing situation through a multi-focal lens. The paper proposes translation as an effective method for filling, to a comprehensive extent, the said lacuna, and also touches upon the practices of the academia and the publishing industry in this respect.

El proceso de construcción de todo proyecto alternativo a la racionalidad hegemónica del capital debe entenderse desde la unidad de lo objetivo y lo subjetivo, donde la cultura es espacio fundamental de (re)formación social. El estudio de las políticas culturales se justifica, entonces, a partir de diversas razones, entre las que sobresale el hecho de ser los procesos de construcción de imaginarios y prácticas sociales un espacio para el impulso y la legitimación de modelos de desarrollo social. Por ende, las investigaciones en torno al diseño, la puesta en práctica y los resultados concretos de las políticas culturales —en particular, las políticas del libro y la literatura, y las educacionales— son para Cuba vitales.

Los años 90 del pasado siglo fueron los del milagro económico español, los del asentamiento de la democracia y el desarrollo en España. Un esplendor que, sabemos hoy, se edificaba sobre cimientos no tan sólidos como se creyó en aquel entonces. En el campo de la literatura, una generación de escritores pareció adelantarse al desencanto que todo el país sentiría décadas después: es la llamada Generación X.

En esta obra, Simone Cattaneo analiza con inteligencia y mirada crítica los fundamentos históricos, sociales y culturales de una generación de jóvenes escritores que, en sintonía con el clima de la época, fueron protagonistas y víctimas del desarrollo hipertrofiado de la industria del libro, acabando por revolver las letras de nuestro país.

A partir de las novelas de Ray Loriga, Juan Bonilla y Juan Manuel de Prada, el autor se adentra también en las características de una literatura que convirtió el desengaño juvenil, la cultura pop, las drogas y la televisión en su material de trabajo. Y que marcó un antes y un después para muchos lectores y escritores españoles.

A survey of the current state of research (2001) into French music publishing highlights the richness of the field and suggests further avenues for exploration. French music printing was, in effect, "invented" twice, firstly in Lyons around 1525 and secondly by Pierre Attaingnant in Paris from 1528, with Attaingnant's single impression technique spreading throughout Europe. Competition between Paris and Lyons continued from the 1530s until the middle of the 1570s. While the work of the principal music printers in those cities — Attaingnant, Le Roy & Ballard in Paris, Moderne and Robert Granjon in Lyons — has already been much discussed, more minor figures await investigation, as does music printing from other centres such as Geneva and Strasbourg. Likewise, while much work has been carried out on the typography of 16th-century French music editions, much less has been done on the dissemination of those editions, even though the survival of French editions in locations far outside their place of origin suggests that such materials were widely disseminated. Liturgical books of the period also cry out for serious examination, since there is currently no extended study of liturgical editions in 16th-century France.

This study proposes that digital publishing is a possible way of expanding the impact of the book as a social object and as a player in the cultural world. It also examines the value of prestige in the publishing industry, and asks whether it is possible to transfer the prestige of print books, or p-books, to electronic books, or e-books.
These concepts are explored through a case study of the Mexican publishing institution Fondo de Cultura Económica (FCE). Studying the origins of the Mexican publishing industry and the FCE itself has allowed me to provide an account of a project that has brought about great changes in the social space and in the universe of written culture in the Spanish language. When the FCE began, its output played a key role in the training of Mexico’s undergraduates, and it has ended up being one of the most influential companies in “the dissemination of the printed word throughout Latin America” (Sorá, 2010:540).
Through documentary research and interviews guided by the theoretical models of Bourdieu (1991; 1993; 2007) and Thompson (2005; 2012), my study considers the ways the FCE has evolved and the specific transformations it has undergone since the emergence of the e-book. In effect, the digital era has added a new form of the book to the two that already existed, in Hipólito Escolar’s (1974) terms: the oral and the written, which have now been joined by the electronic. The study concludes that, rather than signalling the end of p-books, the rise of e-books will prove to be a complement to these.

This investigation gives an account of the origins and development of the regional saga novel and explores the cultural implications of recent Liverpool sagas. The group of fictions identified constitutes an example of a British publishing phenomenon occurring in the 1990s. Throughout, considerations of class and gender are paramount in interrogating these novels’ account of women’s cultural history.

This article seeks to provide an introduction to Extensible Markup Language (XML) by looking at its use in a single source publishing approach to the provision of teaching resources in both hardcopy and online. Using the develop-ment of the International Baccalaureate ...

This contribution delivers a report on literature relating to economic aspects of the medium of books. Compiling the report proved difficult insofar as the book is or should be the research product of numerous disciplines, such as publishing sciences, management and economics. In the scope of this report, the knowledge gained concerning economic aspects is therefore distributed among many different publication organs which may not seem relevant for the topic at first glance.
The literature report includes both academic and practical works and it can be clearly stated that research on economic aspects of the medium of books has led to a considerable amount of significant and useful publications. Statements based on previous findings claiming a lack of theory-based or model-guided research can therefore no longer be maintained. Nevertheless, it must be noted that many contributions are devoted only to particular phenomena, for example influencing factors such as bestsellers or acceptance factors such as ebooks. Larger research areas, such as the structures and functions of the fiction market, which could encompass single items of interest, are a desideratum.

El artículo señala que los textos y medios que circulan por intenet son unidades verbales abiertas en las que irrumpen lectores que hacen parte de comunidades virtuales como Goodreads y Librotea, hacen hiperinterpretaciones en sitios fan-fic, y crean contenido en booktube. Anuncia la revolución silenciosa del libro en la que los protagonistas son los lectores, los cuales en el tradicional ecosistema del libro eran valorados como sujetos distantes, borrosos. Ahora, debido esencialmente a internet y a las redes sociales, estos han ganado protagonismo y se han impuesto sobre los autores, e incluso sobre los propios textos. En tal sentido la democratización de la lectura, la emergencia de otros tipos de texto que han surgido con internet y las redes sociales, las relaciones entre los lectores y los autores, la "traición al texto", son la muestra del cambio vertiginoso y lleno de ruidos que se inició con el nuevo paradigma digital a comienzos del siglo XXI. Esta democratización anárquica, sin observación de cánones ni de reglas académicas, manipulada en algunos casos, abre nuevos retos a la alfabetización y a quienes son maestros, editores y mediadores de lectura.

This framework aims to investigate the influence of supply chain efficiency (SCE) at the Karachi Publishing industry (KPI) Operational Performance (OP). The on-page study is considering, as a
factor exercise, it investigates the outcome of SCE variable on (KPO), (OP). The Study managers were surveyed the 39+ KPI Organizations. 121 managers and 190 managers from practical data were collected, developed by experts and judges interviewed by a panel committee questioned and improved. analytical capability such as definitive analytical, correlations, and were used multiple regression was used. Study results reveal a positive alliance among the SCI and SCO organization 'OP'. Results also reveal that the KPO organization manager Supply chain were approximately
equal in priority integration and internal integration indicators of over supplier integration indicators. However, company integration indicators are the most essential indicators, obey
Internal terms integration, and in the end to the supplier integration. Furthermore, Experimental results were identified that there powerful the three components of the SCP and the interactions and interactions between them and the OP. Finally, the results showed that respondents believe that the SCP (Integration) and the relationship between OP. The conclusion indicated that internal integration was and have the most impact on the OP, it then Supplier integration and eventually company alliance and then customer alliance. Finally, the on-page study recommends considering making amends with the three components of the SCP because of their mutual relationship

Partiendo de la hipótesis de la no existencia de investigaciones estrictamente mesoeconómicas y mesoanalíticas del libro y su industria, este artículo sistematiza la producción bibliográfica académica y profesional (1958-2021) más relevante relacionada con los dos objetos de estudio, organizándola en seis perspectivas de análisis, cuatro consolidadas y dos propositivas. Seguidamente clasifica dicha producción en el interior de cada una de esas perspectivas, para posteriormente identificar sus aportaciones más significativas en el marco de futuras investigaciones mesoeconómicas y mesoanalíticas. Finalmente, el artículo valida la hipótesis propuesta.

Cet article se penche sur l'autonomisation du champ de la litterature, notamment dans ses rapports aux mondes economique, politique et religieux. Amorce des la Renaissance, ce mouvement vers l'autonomisation, quoique discontinu, (interrompu notamment sous la monarchie absolue et la Contre-Reforme de l'Eglise) a certainement connu son apogee a la fin du XIX e siecle. Parmi de nombreux exemples confirmant cette evolution historique, le cas de Zola au moment de l'affaire Dreyfus illustre cette autonomie de l'ecrivain

Avec "Le marché du livre africain et ses dynamiques littéraires. Le cas du Cameroun" (Presses universitaires de Bordeaux), Raphaël Thierry documente méthodiquement les enjeux de la visibilité de l'édition africaine contemporaine. Quelles sont les logiques à l'œuvre qui noient aujourd'hui la production de l'édition africaine dans le marché de l'édition de littératures africaines proposées par les maisons d'éditions occidentales ? Comment d'autres logiques se mettent en place pour proposer une diversité littéraire effective dans le marché globalisé ? Une réflexion qui englobe tout autant les logiques francophones qu'anglophones, en proposant par ailleurs une étude très précise sur le marché éditorial camerounais. Rencontre avec Raphaël Thierry, aujourd'hui postdoctorant au Research & Study Centre "Dynamics of Change" de l'Université de Mannheim.

[Document mis à jour le 12.02.2016]

En este artículo se describe y analiza el “mundo editorial juvenil”. Un mundo en el que los propios jóvenes que leen estos libros son protagonistas ya que también forman parte de la cadena de engranajes que permite que los mismos sean publicados y compartidos. En ese marco, bloggers, booktubers y bookstagrammers, ocupan un lugar central. Se trata de personas que en distintas redes sociales reseñan sus (muchas) lecturas, comparten novedades editoriales y alientan a leer libros. Es por ello que el centro de mis reflexiones estará puesto en el colectivo que conforman: “la comunidad BBB” y en los modos en que desde allí estos “grandes lectores” se van insertando, de modo diferencial, en la industria editorial. Con este fin se retoman y analizan entrevistas en profundidad a miembros de este colectivo, así como notas de trabajo de campo etnográfico en eventos en los que participan. Veremos así como se reproducen en este mundo tensiones no resueltas entre lo comercial y lo cultural, propias de las empresas de producción cultural.

This article describes and analyzes the young adult publishing industry. An industry in which young people themselves are protagonists since they are part of the publishing and development of the books they read. In this framework, bloggers, booktubers and bookstagrammers have a central position. People who review their (many) readings, share editorial news and encourage reading books in their different social media. That is the reason why this paper focus on them: the BBB community and, also, in the way this great readers begin to work in publishing industry in different positions. For this purpose, I analyzed in-depth interviews, as well as fieldwork notes in events these people participate. Thus, we will see how unresolved tensions between the comercial and the cultural, typical of cultural production, are reproduced in this art world.

La industria editorial enfrenta los mismos desafíos que supone la actividad industrial en la época actual, marcada por la intensa competitividad, la búsqueda de mayor flexibilidad en los procesos que conforman el ciclo económico, la ampliación y la sofisticación de los mercados, los aumentos de la productividad, la innovación tecnológica incesante y la fuerte concentración económica transnacional. Cuba no es la excepción y, en un contexto de significativas transformaciones económicas, la industria editorial cubana necesita reinventarse y adecuarse a los escenarios propios del siglo XXI.

Statement: The development and widespread adoption of Internet as a strong information tool is transforming the Publishing Industry. The field, perhaps most, affected by this change is the one of Information Science, which is about to face new challenges and adopt new roles and techniques. Information Organizations assess, collect and manage both printed and digital material. The aforementioned fact is addressing new issues such as collection policy, copyright issues and their financial implications.
Aim/Objectives: This paper aims to discuss the Open Access issue, as a way of disseminating scientific information worldwide in regards to e-content management. Furthermore, it explores new policy’s parameters.
Methods: An extended bibliographic review is held along with a qualitative analysis of the European Informational environment. Furthermore, observation techniques and data collection is curried out in existing information repositories and their design and operation as a means of publishing mechanisms.
Expected Results: It is anticipated that a further development of Institutional repositories will expand the Information Organizations’ e-content. This will gradually take over grounds traditionally belonging to the publishing industry. Libraries as key organizations in their establishment and management should promote their development. It is expected that the aforementioned techniques will enhance research communication via library infrastructures. Furthermore, we believe that libraries will be in a position to reevaluate the economics of information into the European Information Society.
Conclusion/ Suggestions: It is evident that in order to manage the electronic material in Information Organizations using repository techniques, cooperation at national and international level is needed. Also, a strongly related policy among Europeans, regarding scientific e-content and a common approach to its financial treatment is also of essence. As a result, Information Organizations will produce qualitative and added value services and products.