Sport Management & Marketing
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Recent papers in Sport Management & Marketing
The general research purposes were 1) to measure current situations of spectators’ demographics, 2) to study motivations and satisfaction of spectators at these sporting events, and (3) to determine relationships between the spectator‘s... more
After the 1990's, the changes in the football world had helped to develop and to grow the economy of football rapidly. The development of digital broadcasting led to build a bigger commercial structure. With the effect of those... more
Objective of the study: Despite the opportunities to develop athlete brands, many athletes in less popular sport still struggle with developing their brands. Therefore, the current study aimed to contribute to the existing athlete... more
The purpose of this study is to compile a paradigm model for producing scientific content in the field of student sports in Iran. The research method in terms of strategy is qualitative, sequential and exploratory with an... more
The purpose of this study is to identify the effect of mobile marketing (photo, video, and short message service, SMS or text messaging) in promoting one of the best Iranian football clubs, Persepolis, fans' behaviour in the 2018-2019... more
Today, the number of social networks in which communications are made is increasing rapidly, and most teenagers and adults, as part of everyday life, use the benefits of knowing others and introducing themselves to others from social... more
... terminating their relationship with agents due to players perceiving that their agents have failed to secure endorsement deals (Broussard, 2000). ... According to Octagon's director of strategic marketing and media,... more
The purpose of this study was to investigate the themes of match-fixing news and to analyze whether there were differences across the frequencies of news with respect to match-fixing. A purposive sampling method was employed dates between... more
Recent research suggests the need for robust theory building in the field of sport for development and peace (SDP). Recognising this, we argue for further attention to, and appreciation of, the historical context within which many SDP... more
Sport Development Index is a way to measure the improvement of sport development in a region. This research measures sport development by using sports human resource management in Padang as the indicator. The purpose is to discover the... more
The purpose of our research is to examine the effect of job satisfaction on organizational culture of staff working in public and private sports organizations. The universe of our research is made up of public and private sports... more
Objetivo do estudo: Apesar da existência de oportunidades de desenvolvimento de marcas dos atletas, em esportes menos populares os atletas encontram dificuldades neste tema. Portanto, o presente estudo teve como objetivo contribuir com a... more
Since its creation in 1903, the Tour de France has remained the biggest of all professional cycling events. This chapter aims to present three aspects of the economic history of the Tour de France and what they tell us about the economic... more
The aim of this study is to examine the correlation between the future perceptions of the students of the sports management department and their time management behavior. For this purpose, Gazi, Selçuk, Muğla and Fırat University Sports... more
L'évolution du Real Madrid et du FC Barceona de 2000 à 2020 sous plusieurs critères sportifs et économiques.
Attending live sporting events is a popular leisure and entertainment activity in contemporary European societies, none more important than football (the sport Americans refer to as soccer). For example, according to Deloitte’s (2014)... more
Manchester City won the League Cup for the fifth time in the last seven seasons and have now won seven of the total of 15 domestic men’s trophies available in the last five years, more than any other team. The Club performed well in the... more
In this research the questions “What are critical success factors in sport sponsorship deals?” and “How are sponsorship deals in esport beneficial for the sponsor?” are answered through a literature review on sports sponsorship and a... more
Journal of Health, Sports, & Kinesiology (JOHSK)
Volume 2, Issue 4
pp. 1-46
Volume 2, Issue 4
pp. 1-46
This research focused on the impact of customer service quality on business performance in the hospitality industry in Qatar. The study centered on determining the impact of customer service quality (reliability, responsiveness,... more
This research aims to examine football fans’ awareness of their team sponsors and to compare sponsorship awareness between season ticket holders and casual spectators. Data was collected from among fans of a professional football team... more
Athletes often use social media to help build their personal brand, communicate with stakeholders, and promote endorsements. Research suggests that athletes who elicit greater engagement on social media are more valuable to endorse brands... more
After the 1990’s, the changes in the football world had helped to develop and to grow the economy of football rapidly. The development of digital broadcasting led to build a bigger commercial structure. With the effect of those changes,... more
The purpose of this study was to present a framework to aid understanding athlete brand life cycle and how to extend it. A thorough review of the literature was conducted to create the proposed framework. Five stages were identified... more
Purpose - This paper examines how reference to a rival or favorite sports team within cause-related sports marketing (CRSM) campaigns affects fans' intentions to support the cause. The purpose of the studies is to assess the perils of... more
After the 1990’s, the changes in the football world had helped to develop and to grow the economy of football rapidly. The development of digital broadcasting led to build a bigger commercial structure. With the effect of those changes,... more