Astin Aviation

Madison Furr

Table of Contents

About

Astin Aviation.............................................................................................................................. Page 1

Astin Aviation is a Fixed Base of Operations who caters to general aviation, or private
aircrafts. At the FBO fuel services, catering and charter handeling are available.

Table of Contents...................................................................................................................... Page 2

About............................................................................................................................................ Page 3
Typefaces.................................................................................................................................... Page 4

PA
GE

Colors............................................................................................................................................ Page 5
Logo and Logotypes......................................................................................................... Pages 6 - 7
Advertisment........................................................................................................................ Pages 8 - 9

Astin Aviation bought Easterwood Airport from Texas A&M University in June, 2014.
Previously, the airport was state ran and operated through the university. Upon Astins
ownership, the FBO became a privately ran business for public transportation.
We strive for the best customer service available ensuring happy flights for all passengers
and pilots. Maintaining safety awareness is our prioity when it comes to meeting our
guests expectations.
Predominatley, customers will be Texas A&M University graduates of upper class. Other
customers are wealthy business owners or those traveling for business on private flights. It
is Astins responsibility to cater to these flights to make certain everyone travels safely.

Brochure............................................................................................................................ Pages 10 - 14

TO
C

Back Page................................................................................................................................. Page 15

On this page, you will create a table of contents for your brand guide.
2 - Brand Identity Guide

Brand Identity Guide - 3

Typefaces
Logo

Felix Titling
Headings

Frutiger LT Std 55 Roman

Color
Size: 48 point
Tracking: 30

Frutiger LT Std 65 Bold

Century Gothic

R: 0
G: 68
B: 42

C: 100
M: 0
Y: 75
K: 75

R: 97
G: 98
B: 100

C: 0
M: 0
Y: 0
K: 46

Size: 24 point
Tracking: -70
Baseline: -10 point

Frutiger LT Std 46 Light Italic

Body Text

Primary Colors

Secondary Colors
R: 218
G: 165
B: 32

C: 15.17
M: 34.9
Y: 100
K: 0.29

R: 0
G: 0
B: 0

C: 100
M: 100
Y: 100
K: 100

Size: 14 point
Tracking: -50
Baseline: -9

Felix Titling should only be used for the logo. Serifs tend to be hard to read than
san serif, but the serifs on this font give it a prestigious elegant look tailored toward
Astins customers. When designing the logo this font will be able to maintain its legibility. I
increased the tracking to add to visual aide.

Frutiger LT Std is appropriate for headings because it stands out but is also a san
serif making it less dense to the eye. Allowing descenders below the text line will help
readers follow the flow of content, yet it is still bold enough to be seen as a header. The
55 Roman is for general headers. Forty-six light italic is for subtitles. Sixty-five bold is to be
used for the top of pages and or to create more clarity when using multiple typefaces
(this page is an example).

Century Gothic is petite, but still appealing. Decreasing the kerning will help fit
more text and help the reader condense one word from another. Century Gothic is
easy to read but also give the simple elegant look Astin Aviaiton is looking for.

4 - Brand Identity Guide

Astin Aviation is a Fixed Base of Operations at Easterwood Airport that caters to the
general aviation public. The Airport was named after Jesse Easterwood who was in the
core at Texas A&M University and was the first Navy pilot. The green not only represents
the military background of the airport and the large number of military cliental, but also
because money represents wealth and prestige.

Silver is to represent modern technology in the industry. Silver is also psychologically
refreshing and serves as an open door to move forward through. In addition to is
psychological appeal, this silver is a reminder of cloud and would be easy to find
appropriate graphics to tie into Astins brand.

Gold and black are the secondary colors. Gold will help illuminate the forest green
and emphasize on the wealth aspect of it. Black will be used for written pieces and will
easily stand out against all colors except the forest green.

Brand Identity Guide - 5

The logotype colors are primarily green with a gold

stroke. These colors together stand out and provides a sense of prominence. The logotype will be
used when there is the possibility that the company
will not be known with just the logo.

The logo with the logotype (on the left side) will be used for
products with little complexity (T-shirts, mugs, etc.). The gold and
green together stand-out, but can be dense when used with
products including other texts or objects. The logo and logotype
combination on the right are used for dense products of the
company. It is petite and to be used at the bottom of media
related pieces as to not lose the reader.

Astin Aviation: Logo and Logotype

The logo utilizes gray, one of the primary colors,
which correlates with jet streams. The logo is used
as a symbol of the company serves as their custom
mark when branding their products. The airplane
used is a Citation Jet, which is corporate, our
primary customers.

6 - Brand Identity Guide

Astin Aviation caters to corporate passenger, who are typically coming into College Station for business. Easterwood Airport is a small airport and majority of business is related to
Texas A&M University, whether its business or sports related travel. The people that will be
flying in and utilizing Astins FBO are an elite class. These are your million and billionaires
who are typically Texas A&M Alumni.
The use of the soaring airplane gives a sense of progression, as many of Astins cliental
have done in their lives to be able to utilize the facility. The gray jet stream is typical to
be seen from the jet, but gray also indicates dependability. It is important to create trust
with the customers because we are supplying their aircrafts with fuel. Using specifically a
Citation Jet gives a sense of modesty and supremacy. Citations are reputable aircrafts,
but are not too excessive.

Astin Aviation : Advertisment

This advertisment is designed to go into magazines targeted toward owners of small
aircrafts and corporate business aviation departments. Examples of those magazines are
the AOPA Pilot Magazine, Business Aviation or landings. The target audience is primarily
pilots and aircraft owners, such as companies with an aviation department.
Utilizing a background photograph above clouds symbolizes the hights Astin
Aviation is willing to go to please their cutomers. Contact information and the logo are
located at the bottom to serve as an easy general reference.
Soaring above your expectations. Is placed to the right in the middle of the page
becasue in the photograph there is darkness there. By putting gold lettering there it
stands out and grabs focus.

This spread will contain a sample advertisement that could be used by your company. The
advertisement must utilize the colors and typefaces you designated in Assignment 1 and must
incorporate the logo, logotype, or any combination of the two you designated in Assignment
2. On the righthand page, you must provide 2-3 paragraphs explaining your design choices and
how those choices lead to an advertisement that will appeal to your target audience(s).
The advertisement must be 8.5 x 11 inches with a 1/8-inch bleed built in. It must be produced in
Adobe Photoshop in CMYK (four-color) color mode at 300 dpi. All graphics used must be highquality (300 dpi) TIFF files. You will place your ad into this template using the File --> Place
command.

8 - Brand Identity Guide

Brand Identity Guide - 9

Base Cusomers:

HU

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Whether you chose to pay for a

monthly tie-out or to be in hangar
space, our faculty and facilities will
take great care of your aircraft. If you
are just visiting us call us in advanced
to let us know your preferances and
we can make room accordingly.
Astin Aviation strives to care of all
cusomters. We understand the value
of your investments and want to help
reassure you that they will be cared
for.

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10 - Brand Identity Guide

Brand Identity Guide - 11

KCLL History:

BA
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CO
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Easterwood Airport was approved for

consturction in the 1940s by the Taxas
A&M University Board of Regents at
the time. Being during World War II,
the airpoet was designed in the tirangular shape known to the era. For
Easterwoods rst 30 years, the runways were made of gravel and the
rst air control tower wasnt built until
the 1960s.
Easterwood Airport
was named after
WWII veteran, Jessie L. Easterwood
who was the rst
US Navy pilot and
was a graduate of
Texas A&M University. While in school,
Easterwood studied
military science and
was apart of the core of cadets.
Texas A&M University owned and operated Easterwood Airpoert until June
, 2014 when Astin Aviaiton took over
the genaral avaition terminal . Today,
Astin avaition celebrates its history
with the military and Texas A&M by
supporting them.

Our Crew:

The Airfeild:

Easterwood Airport had three runways; two 700-foot ruways and one
1000-foot runway. The tower is open
from 8:00 a.m - to 9:00 p.m seven
days a week. The tower frequencey i

You will design a creative back cover image that ties back to and enhances your branding
scheme.

Astin Aviation takes pride in our emplyees. Each employee recieves

three to four months of training before
being allowed to handle any aircrafts. All emloyees have had training
in all areas of the business; customers
serviece, sales, line services and safety.
Astin Aviation wants to ensure the
safety of our customers, our emplyees
and the aircrafts.
For more information about our hard
woorkign ladies and gentlemen
please come visit us, we are always
happy to have you.

Brand Identity Guide - 13

Astin Aviation: Brochure

This brochure was designed to be delivered at air shows, military bases and AOPA
conventions to increse the flow of triffic in the Bryan - College Station area through means
of Easterwood Airport. In addition to hand delivery, this brochure is to be sent out to
magazines targeted toward business aircrafts such as Air Weekly.
Emphasis is placed on military and history of the airport. Predominately, people who fly in
for non-business matters are very interested in the school and affiliations to the school. An
airfeild map is placed on the very back side of the brochure as a point of reference to
pilots interested in flying in.
On page five, the irregular angles of text and the picture allow some of the background
photo to shine through, allowing balance between all elements of the page (when fully
open). On pages two, three and four, balance and consistancy are demonstrated
through placement of pictures, the logo and text to fill dead space.
This brochure can effectivly demonstrate Astins values to cusomers through graphics.
Use of historical pictures and aircrafts emphasizes the WWII era Astins cusomers are
interested. In additional to appeaseing photos, critical informtion displayed in text is placed
to help the reader flow through the brochure with ease. There is not an overwhelming
amount of text, but enough to communicate about the company with graphics.

14 - Brand Identity Guide

Brand Identity Guide - 15