Social media can increase business success in several ways:
- Support customers and get customer feedback to improve products
- Generate leads and increase sales through platforms like Facebook and Twitter
- Build your brand's personality and improve customer retention
- Create opportunities for increased revenue through ecommerce
The key is to provide added value to customers by addressing their problems and deriving meaning from data, rather than just collecting the most data.
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Elizabeth Quintanilla, MBA
This was a presentation for BLASTT (Business Leaders Amplifying Sales Through Trust) to give the gotchas, strategies and tactics when implementing Social Media. Ultimately, you will need to use Google Analytics and Cost Accounting to actually calculate ROI.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
The document outlines an agenda for a 2020 Social Workshop on social media strategy for CXOs. The workshop consists of 4 sessions: Introduction, Strategy, Tactics, and Wrap-Up. Session 1 provides an introduction to social technologies and how they are changing people and society. It discusses various social platforms and how to understand them. Session 2 focuses on social media strategy, including how marketing is evolving from a TV-centric model to a community-driven approach. Key concepts around building online communities and scaling passion are also presented.
Presentation to PRSA Entreprener SIG - developed on questions asked.
The backstory is I had developed a presentation for PRSA but scrapped it based on the questions the members asked pre event. PPT Links:
http://geekmommy.net/- GeekMommy,
http://www.jnjbtw.com/ - JNJ BTW
http://www.iambossy.com/ - i am bossy
http://www.dcgoodwill.org/ - Goodwill of Greater Washington
http://frozenpeafund.com/ - Frozen Pea Fund
http://redcouch.typepad.com/ - Shel Israel
http://www.problogger.net/ - Darren Rowse
http://www.gapingvoid.com/ - gapingvoid
http://twitter.zappos.com/ - Zappos/Twitter
http://twitter.com/DonnaTocci - Donna Tocci
The document provides an overview of using social media for organizations. It discusses the benefits of social media including listening, publishing content, disseminating information, creating brands, and engaging in conversations. Specific platforms like Facebook, blogs, Twitter, and video are explained. Metrics, goals, audience profiling, and tools for social media are also covered. The document aims to help organizations develop social media strategies.
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
50 (More) Social Media Tactics for NonprofitsChad Norman
The document outlines 50 social media tactics for nonprofits. It provides descriptions of tactics across various social media platforms like Twitter, Facebook, Foursquare, YouTube and others. Some of the tactics mentioned include using Twitter widgets on websites, enhancing team collaboration on Twitter, creating Facebook events and tabs, claiming locations on Foursquare and Facebook Places, and livestreaming events. Resources and examples of nonprofits using different tactics are provided at the end.
Les médias sociaux vus par Kodak, 2010Kodak France
Social media provides opportunities for businesses to connect with customers, gain insights, and engage in conversations. The document provides tips for getting started with social media, including setting up profiles on Facebook, Twitter, and YouTube; using applications to listen to conversations; gradually participating in discussions by adding value; and understanding different social media platforms like Facebook and Twitter. The goal is to use social media to help businesses improve customer experience and interactions in an organic way.
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
The document discusses Generation C and their characteristics and behaviors on social media. Generation C enjoys creating and sharing content, forming active online communities, and engaging in cultural discussions on social media. They desire control over their own lives and careers in creative industries with flexible structures. The document provides tips for brands to engage Generation C, such as fostering their creativity, treating real and virtual worlds seamlessly, and focusing on sparking cultural conversations rather than one-way messaging.
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...etplastics
E-Commerce Manger Pam Aungst gave a presentation on January 19, 2012 to the Society of Plastics Engineers, detailing how B2B companies with long and complex sales cycles can use inbound marketing and social media to build leads.
1) The document discusses social media marketing and strategies for integrating social media into business. It provides examples of both successful and unsuccessful social media campaigns.
2) Key lessons discussed include focusing on why you do something rather than just what you do, engaging users and enabling conversations rather than just promoting brands, and becoming part of communities by giving people something valuable to talk about.
3) Successful social media involves being proactive by launching ideas and facilitating networks, or being reactive by determining target groups and focusing on long-term conversations when publicity occurs, rather than just brief interactions.
1) The document provides guidance for non-profits on developing an effective social media strategy, emphasizing the importance of understanding target audiences and inspiring meaningful engagement and action through compelling content.
2) It stresses the need to secure organizational buy-in, develop a detailed plan that integrates social media with other strategies, and go beyond just posting to actively engage followers.
3) The document also highlights measuring social media success through relevant metrics that track meaningful outcomes rather than just activities, and ensuring goals and resources are properly aligned.
1. To succeed in today's marketplace, brands must focus on continuously creating value for customers through social objects and initiatives throughout the year, rather than one-off marketing campaigns.
2. Brands should identify the communities and networks where their target customers spend time and find ways to add value through useful and shareable social objects.
3. Marketing should aim to influence positive emotional responses and sharing by focusing on group dynamics and empowering customer passions and relationships, rather than pushing messages.
A New Era in Nonprofit Marketing: Why Winging It with Social Media No Longer ...4Good.org
If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach — your goals? This webinar will explore why winging it no longer works in 2013 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you dive gracefully into the deep end. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your investment and engagement.
SCOPE is the new POEM. Making Sense of the Emerging Digital Media Landscape. Nick Kellet
This document proposes replacing the traditional POEM (Paid, Owned, Earned Media) model with SCOPE (Shared/Social, Collaboration, Owned, Paid, Earned) to better reflect modern media trends. It argues POEM is outdated as it does not account for social/shared content or collaboration. The document outlines several shifts needed, such as moving from alone to together by increasing collaboration. It also discusses moving from commenting to creating by empowering audiences to contribute content. Overall, the document advocates adopting the SCOPE model to maximize brand value across different types of content and connections.
Champaign County Chamber Social Media 101 & 201 PresentationsShane Haggerty
This document provides an overview of social media marketing strategies presented at a Chamber of Commerce workshop. It discusses using Facebook, Twitter, YouTube and blogging to engage customers and build brands. Key points include using photos and video on Facebook, listening on Twitter, creating YouTube videos, and maintaining blogs for long-form content. The workshop also covers developing human business teams by involving customers and employees on social media.
The document summarizes a presentation about lessons learned from Barack Obama's successful use of social media in his 2008 presidential campaign. It discusses how Obama and other Democrats had built on prior uses of social media in political campaigns. A key strategy Obama employed was creating his own social media platform, MyBarackObama.com, which encouraged supporter engagement and organization. The document analyzes MyBarackObama.com using the KUDOS framework to understand how it provided useful, desirable, open, and shareable content for both supporters and the campaign.
This document provides an overview of social media and best practices for brands. It discusses the history and growth of major social media platforms like Facebook, Twitter, and LinkedIn. It also examines demographics, why brands should use social media, what executives expect to see from social media efforts, why consumers use social media, common mistakes brands make, and tips for effective social media use.
This presentation summarizes Deloitte's research on social media usage by companies in Brazil. Released in May/2010.
Access the full report shared in my uploaded documents.
The pharma industry has been struggling with how to use and benefit from the social media revolution. This presentation, first shared at the ARF’s 2010 Listening Forum in San Francisco, offers a POV on how pharmaceutical and other regulated companies can think differently to start engaging in the social space. Developed by Johanna Skilling (@johannask), EVP, Director of Strategic Planning, at Saatchi & Saatchi Wellness (www.saatchiwellness.com).
Businesses, large and small, are engaging social media for everything from Enterprise Management to Corporate Culture Strategies through Customer Engagement and Integrated Marketing programs.
Collected here are various resources I've oft pointed folks to. Please do follow the links as there is much more depth available.
In this collection I've tried to isolate the key points that address most frequently asked questions and challenge most frequent assumptions made by businesses.
This presentation is meant as a guide for your own social media experience. You have probably joined a few social networks. You are familiar with the layout but you don't know what to do next. These helpful tips can get you on your way to improving your online presence. If you would like to schedule a presentation for your organization, chamber, business group, etc. with updated content/information, email Brian Block at bblock@piercom.com.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010Dylan Boyd
Keeping ahead of marketing and advertising trends is a challenge. An even steeper hill to climb? Getting a handle on which trends best suit your company’s needs, goals and budget. And, in this market it’s vital that whichever techniques you do use supply you with results that are measurable.
Join eROI to learn the top 10 things that can shape your ROI model for 2009 and beyond.
WHAT'S IN IT FOR YOU?
Which online trends you should be watching
How storytelling is the new campaign
What tools you can use to listen, learn and measure
Determine what success is and how to define it
How Do You Create Competitive Advantage Using Social Mediawebtique
The document discusses how companies can create competitive advantage through social media. It provides examples of how some companies are using social media for marketing, recruitment and retention. It recommends monitoring social media and engaging customers online to stay ahead of competitors. The customer is in control through social media, so companies must meet them where they are online.
The document discusses how companies can create competitive advantage through the use of social media. It provides examples of how construction and architecture firms like HOK are using social media for marketing, recruitment and retention. Specifically, it outlines how HOK launched an internal social network and blog to solicit ideas from employees and attract visitors and job applicants from around the world. The document advocates using social media for two-way conversations with clients and engaging where customers are already active online.
The document discusses social media marketing and provides guidance on developing an effective social media strategy. It defines social media and social media marketing. It explains why social media marketing has become relevant due to the critical mass of people now participating online. The document then outlines steps to develop a social media strategy, including listening to conversations, engaging in discussions, and encouraging customers to talk about the brand. It provides resources for further learning.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
Social media marketing is growing rapidly and is key to future marketing success. It involves understanding social networks, applying tactics like content marketing, and creating a social media plan. Content is the most important factor, and should be shared across social networks and search engines. The process involves assessing target demographics and objectives, and using strategies like building networks and online conversations to achieve goals like visibility, traffic and profits.
This document summarizes a presentation on turning social media into sales. The presentation discusses how social media allows two-way communication compared to traditional one-way media. It also notes that over 90% of buyers now use online search to begin their purchasing process. Examples are given of how companies like Herrle's Farms have succeeded using social media for sales. The presentation concludes by providing six actions people can take to better utilize social media for their business, such as completing profiles, finding contacts, following experts, and posting regularly on sites like Twitter, Facebook and LinkedIn.
WPNG: Using Social Media in Your CompanyKelly Rigotti
This document discusses using social media in companies. It outlines why social media is important, especially for international companies as an efficient and affordable way to strengthen marketing, communication, and sales strategies. Customers also now expect companies to have a social media presence. The document then discusses choosing the right social media platforms for your needs and tools for measuring the impact of social media campaigns. It covers training others within the company on using social media and ensuring someone can take over responsibilities when needed.
Beyond the Hype: How to Use Social Media Tools to Grow Your Businessbatchblue
Social media are online communities where users can share content on specific topics. They differ in whether profiles are open or closed, the type and format of content allowed, and how integrated across platforms they are. The document provides tips on using social media like Twitter, blogs and forums to market a business, focusing on engagement, regular posting of valuable content, and measuring success through analytics. It also shares one company's experience using social media with limited resources to build their brand and customer base.
Social Media Toolbox- ADDP Technology Day - May 31, 2012Julia Campbell
The document provides an overview of social media tools and best practices for using social media. It defines social media and discusses whether it is just a fad. It then covers the top social media platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+, and provides basics and strategies for using each one. The document emphasizes having a social media plan, generating content, writing style, promotion and integrating social media with other marketing. It concludes with the presenter's social media philosophy and opportunities to learn more.
A slideshow presentation of social media marketing in business: How and where it began, current landscapes, opportunities and benefits, the different types of social media, what social media and social media marketing are, and how to find success in social media based marketing
Wizard of Social Media Webinar for Meta-morph-osis Virtual Business Solutions.
Danielle Willis
(773)243-9917
info@meta-morph-osis.com
www.facebook.com/metamorphosisvbs
@dtransformed1
Small businesses often object to social media due to lack of time, resources, or understanding of how it can help. However, social media provides opportunities for customer communication, brand exposure, traffic, SEO, and talent acquisition. Key networks include Facebook, Twitter, YouTube, and LinkedIn. Content like blogging is important for establishing thought leadership. An effective strategy starts small, such as choosing top networks, and creates customized content addressing customer needs and objectives.
Digital Space Consulting provides digital communication and marketing services. They help clients with strategy, planning, messaging, social media, internet marketing, ecommerce, web content management, analytics and reporting. They have over 10 years of experience in these areas and focus on empowering brands and customers through digital engagement. The document provides tips and strategies for using social media effectively for business purposes such as gaining visibility, demonstrating expertise, relationship building and customer acquisition.
This document provides an overview of Christine Collins' presentation on digital marketing. Christine is an experienced creative director who advises small businesses on their digital footprint. The presentation covers topics such as understanding social media and choosing relevant channels, developing content, building an online community, boosting reach through paid marketing, measuring results, and tips for success. The goal is to help businesses effectively utilize digital tools and social media to promote their brand.
This document provides information about business networking and growing a business. It discusses the importance of networking for generating new business leads. The agenda includes introductions, networking opportunities, assessing the effectiveness of one's network, social media, and resources. Tips are provided for effective networking, including building relationships, listening, asking questions, and following up. Various in-person and online networking opportunities are listed. The document also discusses using social media platforms like Facebook, Twitter, LinkedIn, YouTube and email for networking and marketing.
Mike Schaffer is the Director of Social Media at iostudio, an advertising agency with offices in Washington DC and Nashville. He has a background in sports, restaurant, and entertainment PR. He is a prolific blogger and is ranked highly among PR professionals on Twitter. iostudio offers a full range of in-house services including branding, design, advertising, web development, social media management, video/photography, and public relations. The document then provides perspectives from various social media professionals on what social media is and isn't, a brief history of Facebook, why social media metrics are important, an overview of Facebook Insights, and contact information for Mike Schaffer.
This document discusses social media marketing strategies for small businesses. It begins by introducing Mandel/Screentech as a small business that provides prepress and graphic design services. It then discusses using various social media platforms like LinkedIn, Facebook, YouTube, and Twitter to engage clients and prospects. The document provides tips on creating viral content, monitoring conversations, and using tools to link social media profiles. It emphasizes that social media is about conversation rather than overt selling. Overall, the document provides an overview of how a small business can leverage social media for marketing purposes.
Similar to Business & Social media : What are the benefits ? (20)
A 13 ans il fait une Présentation PowerPoint pour convaincre ses parentsJean-Francois Messier
Un ado a réalisé cette présentation PowerPoint pour convaincre ses parents qui lui interdisent GTA V ! Remarquable elle a été vue 450 000 fois en 8 jours. Elle doit nous interpeller sur le retard que les entreprises ont pris dans l’utilisation de ce média par rapport à ce qu’en font les générations Z que nous commençons à recruter.
7 précautions avant d'envoyer une présentation commerciale par emailJean-Francois Messier
7 précautions indispensables avant d'envoyer une présentation commerciale PowerPoint ou Keynote à un client: vos ventes en dépendent! Car les taux de transformations de vos présentations de vente en dépend.
How are new technologies revolutionizing the training landscape? From talking to learners and clients, we can identify fourteen trends that could well have an impact on learning in 2013.
En quoi les nouvelles technologies bouleversent-elles le paysage de la formation? 14 tendances se dégagent, qui pourraient bien impacter la formation de 2013.à 2015
The document proposes a blended learning approach to improving sales presentations. It involves online learning modules followed by in-person sessions. The online portion teaches techniques over 9 modules, with fact sheets summarizing key points. In-person sessions then allow applying techniques to sales proposals and practicing verbal communication skills. Students also get ongoing access to online resources. The blended approach is more effective and less expensive than only using in-person training.
Here are 5 tips to grow your LinkedIn database organically:
1. Find and invite old acquaintances from past jobs, schools, clubs, and organizations.
2. Send connection invites to new contacts met at networking events or through other business interactions.
3. Optimize your profile to appear in LinkedIn search results 20-70 times per day.
4. Import your email address book into LinkedIn to find potential connections.
5. Send mass emails and use the invitation feature to invite people you know to connect on LinkedIn.
L'impact des présentations de vente peut être amélioré en utilisant la roue des couleurs, qui est un outil intégré à Powerpoit et Keynotes, mais que la plupart des commerciaux ignorent.
This document summarizes key aspects of Steve Jobs' approach to innovation, design, and business leadership through a series of short statements and examples. Some of the main points covered include Jobs' emphasis on recruiting diverse talent from outside the industry, obsession with details and design perfection, preference for prototyping ideas extensively before release, and ability to motivate teams through enthusiasm rather than threats. The document aims to distill lessons from Jobs' success in transforming Apple and other companies.
Welcome to the social media galaxy and the global map of social tools that you can use to improve your business and sales: Just to name a few… 3 per topic, out of the hundreds per topic that exist.
Social media, especially Facebook, can increase business success through branding, customer retention, and B2C activities. Facebook has over 500 million active users and is the largest social media platform. However, the click-through rate on Facebook ads is typically lower than other channels at around 0.1%. While businesses can promote themselves, the broad audience on Facebook makes it difficult to target specific customers. Overall, Facebook is best for branding and promoting to consumers, rather than direct lead generation.
Social media, such as Twitter, can increase business success in several ways:
1. Twitter allows businesses to build networks, find partners, and promote themselves to a large audience.
2. Companies can use Twitter to provide customer service, respond to complaints, and turn unhappy customers into brand advocates.
3. Tools like contests and monitoring keywords can help businesses generate leads and sales from Twitter.
4. With tips on setup, content, and engagement, Twitter is a platform businesses can quickly start using to their advantage.
Les vendeurs utilisent souvent en rendez-vous de vente des présentations Powerpoint, respectant plus ou moins la charte graphique de leur entreprise. C’est cette présentation qui est également imprimée et qui fait office d’offre commerciale. Ces présentations censées servir à la fois de visuel au vidéoprojecteur et d’offre écrite ne fait rien de bon. Comment serait-il possible de faire des présentations de vente efficace et efficientes?
Business & Social media : How to achieve 5 business objectives ?Jean-Francois Messier
This document discusses how social media can increase business success in 5 ways:
1) Branding by promoting brands through engaging social media campaigns.
2) Research by using social media to gather customer feedback and ideas.
3) Customer retention by engaging with customers on social platforms to build loyalty.
4) eCommerce by driving sales through social media promotions and links.
5) Lead generation by sharing valuable content to attract an engaged audience.
PowerPoint was invented 25 years ago: what progress have we made using it for 25 years? Are we able to get the best of PowerPoint in order to design great and efficient sales presentations?
PowerPoint a été inventé il y a 25 ans.... et nous, en 25 ans, quels progrès avons-nous fait dans son utilisation : en tire t-on toujours le meilleur parti quand nous l'utilisons pour faire des présentations de vente ?
10 tips to increase sales and business efficiency thanks to social medias.
1.Start with the core
2.Frame your business social media strategy
3.Establish business goals
4.Choose your channels wisely
5.Design your business special media approach
6.Measure
Social media can increase business success in several ways:
1) It allows businesses to directly engage with customers and get feedback on products/services.
2) Examples show how social media campaigns for brands like Ford and Kellogg's increased sales, brand awareness, and customer engagement.
3) Most internet users, especially younger generations, now use social media which businesses must engage with to reach customers where they are online.
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6. Things you can do with social media
Supporting Create a platform to help
customers and let customers
help themselves and others
7. Things you can do with social media
Supporting
Create a place to integrate
Meshing customer feedback and input in
your product cycles, and show
them the result.
8. Things you can do with social media
Supporting
Meshing
Doing web care to know what
Listening is said about your products and
allowing customers to share
their thoughts.
9. Things you can do with social media
Supporting
Meshing
Listening
Give customers a home base
with fascinating tools so they
Evangelizing can promote you / your
products
10. Things you can do with Social Media
Communicate to improve the
Supporting personality of your brand that
Branding is identified by your customers,
influencing psychological
Meshing aspect like thoughts, feelings,
perceptions, images,
experiences, beliefs, attitudes…
Listening
Evangelizing
11. Things you can do with social media
Supporting
Branding
Communicate thoughts,
Meshing feelings, perceptions, images,
Customer
retention experiences, beliefs, attitudes…
to improve the personality of
Listening your brand that is identified by
your customers.
Evangelizing
12. Things you can do with social media
Supporting
Branding
Meshing
Customer
retention
Listening
eCommerce Create opportunities to
increase your sales revenue
Evangelizing
13. Things you can do with social media
Supporting
Branding
Meshing
Customer
retention
Listening
e-commerce Create a multi-platform
communication campaign and
Evangelizing pull effect to identify new
Lead potential customers
generation
41. Synthesis
. Social media can supply many benefits to your business.
- Customer support
- Lead generation
- Meshing
- Listening to your customers
- Evangelizing
- Customer retention
- eCommerce
- Branding
The key is to produce added-value. Create more value than you
capture.
We are seeing this change in business now, from who has the
most data, to who can derive the most meaning, creating the
greater value.
42. Bibliography
Catching the tube, Putting social media to work, Executive Briefing, December 2010, Mal online engagement, slideshare
Chia - Digital Media Strategist - http://www.slideshare.net/malchia Social marketing playbook, Bryan Wiener, Jeremiah Owyang,Jeff Pulver,Gregory Galant,
The Mobile Internet Report, Morgan Stanley, December 2009 Pete Cashmore, Randall Rothenberg
Internet Trends, Morgan Stanley, April 2010 Social Media: Hype, Hell or Hope, Rick Mans, Global Social Media Lead at Cap Gemini
The 5 components of a complete social media program, Adam Kleinberg - CEO of How organisations can harness the power of Web 2.0
Traction, November 2010 WWW 3.0, Jenny Williams
IS YOUR BRAND SEXY* ENOUGH FOR SOCIAL MEDIA? Robbert faase Social: A closer look at behaviour on YouTube & Facebook, September 2010, iab
The Future of Social Media, Tom Ollerton, Social Media Sharing Trends 2010,
Rewind 2010 Social and digital media, www.paratuscommunications.com Twitter Crushes Facebook for Marketing, Barbara E. Hernandez ,December 2010
Social Media Communication, slideshare DEMOGRAPHICS Jan 2011, Facebook’s Ad Platform
Social Business by Design, David Armano - Dachis Group Fancy Facebook Fan Pages - A Step By Step Guide Olaf Nitz
Social Media for Business, PresentationAdvisors The Science of Facebook, The science of social networking. Dan Zarrella - Social Media
WHAT THE F**K IS SOCIAL MEDIA NOW? Espresso- http://brandinfiltration.com/wtf Scientist
Five Tips for Landing Page Optimization, Tom Wentworth facebook-inside-out, TIJS VROLIX,
I’M ON FA C E B O O K NOW WHAT?!, Jesse Desjardins
Key Digital Trends for 2011, December 2010, Noah Elkin - Debra Aho Williamson - David SalesTweets: How to Boost Sales via Smart Chirps, Pattie Simone
Hallerman Twitter Crushes Facebook for Marketing, Barbara E. Hernandez
5 steps to exploring social media using visualthinking, Jocelyn Wallace Social CRM, How businesses can use Twitter to increase sales. Tatyana Kanzaveli
Social Media and you, Dani Nordin Twitter Success Stories, How 11 companies are achieving their marketing objectives, Ann
Handley, Shelley Ryan, Allen Weiss, MARKETINGPROFS LLC
N2 Social media HUB 101, What is social media really about?, Riku Vassinen Using Linkedin for business, P. Jay Massey
Social CRM: Connecting Online Communities with CRM, Jamie Grenney, Ryan Ellis, Mark Mashable’s twitter guide book
Brundage The twitter book, Tim O’Reilly – Sarah Milstein
Search + Social:How to Get More from Your Organic Marketing, Rand Fishkin, CEO + Co- Twitter for business, Laura Fitton
founder SEOmoz, December 2010 140 twitter marketing tips, David Spinks
How to use linkedin for promoting your business, Robin Goel
Social Business Forecast: 2011 The Year of Integration, December 2010, Jeremiah Owyang Linkedin Extras for SlideShare Pro Users
- Industry Analyst Guy Kawasaki’s 10 ways to use Linkedin
The Future of Social Media, Graeme Wood THEME DEVELOPMENT, an introduction to the basics of theming with WordPress, Thad
Digital Strangelove (or How I Learned To Stop Worrying & Love The Internet), Allender
Starting a blog, Dr. Corinne Weisgerber
The Social Graph Call, Wedbush Securities, November 2010, 10 ways to a killer blog, Robert and Maryam Scoble
NAVIGUER DANS LE CHAOS, UNE ÉTUDE SUR LES MÉDIAS SOCIAUX, LUC-ANDRÉ CORMIER How to Build a Blog, Mark James Normand
Social Media @ FORD, Scott Monty, November 2010 IS3241 Enterprise Social Systems, Technology Presentation, GameCheck
Slideshare Zeitgeist 2010, creative commons.org
How the Fortune 500 Use Social Media to Grow Sales and Revenue, Jamie Turner Channeling your inner youtube, Brad Richardson
Fashion and Digital Trends, Tom Ollerton How to create viral videos?m,November 2010, Tim Ho
Social Media in Four Minutes (or less), Tom Ollerton http://technmarketing.com/web/top-6-ways-to-benefit-from-twitter/
http://technmarketing.com/web/ten-things-you-must-know-before-using-twitter/
Social Networking Past, Present, Future, Mark Suster http://technmarketing.com/web/top-5-reasons-to-tweet/
Designing for interaction, Interfaces for socializing, Daniel Burka How to Pick Up Followers on Twitter, Guy Kawasaki
New business opportunities in retail, Hege Tenno
What is social media one year later, Espresso- http://brandinfiltration.com
OUT OF THE FISHBOWL, Marta Kagan Managing Director US | Espresso,
Illusions of Empowerment, Re-interpreting the Social Media Dream, Corinne Weisgerber
43. If you were interested in this presentation,
you may be interested in this one as well…
44. Author: Jean-François MESSIER
Global New Technologies Director at Mercuri International
Email: jfmessier@mercurifr.com
Photo Credit
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All logos or brand references are the copyright of their respective owners.
Slides from this document may not be repurposed without express written consent. Send permission
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