The document provides an overview of Allstars, a media and influencer marketing company in Indonesia. It summarizes Allstars' business lines which include operating media platforms, producing content and events, digital media, influencer marketing, and talent management. It also outlines Allstars' influencer marketing platform which aims to automate and simplify influencer campaigns for brands and influencers.
A list of case studies from Vocanic from over the years. This lists projects we have done for CIMB Malaysia, Six Capital Singapore, L'Oreal Indonesia, Fischer-Price Singapore, StarHub Singapore, SMRT Singapore, Huawei Malaysia, The Face Thailand, Pizzahut Singapore, STB Singapore and Temasek Singapore.
Vodafone Romania launched a campaign called "Live. From a Different World" to connect older generations whose traditions are dying to younger connected generations. The campaign used Facebook Live to broadcast live videos of elders in Romania's Carpathian Mountains sharing their traditions and crafts with younger viewers. This helped bridge the cultural divide between generations and preserve valuable cultural knowledge that may otherwise be lost. The live videos received over 1 million views, showing the power of live streaming to engage audiences and share intergenerational knowledge.
Some thoughts around TikTok that I gave during my class at the ECI - European Communication Institute eci-org.eu. Most of the info is based on the TikTok's leaked-pitch-deck found in an adage article. Most examples belong to the wonderful work of Julian Cole and Savannah Simms from https://www.planningdirty.com. You can find all references at the end. As you know I am dyslexic so pls don't start sending me messages about spelling mistakes and missing words. If you want a copy drop me a message here https://www.linkedin.com/in/mpared/
Social TV has transformed TV from a one-way communication system to an interactive dialogue where TV watchers play an important role in co-creating the viewership experience.
As part of the interview process for Elite SEM, I had to create a presentation detailing how I would market a new music app in the iOS app store. The client had $350K to spend over six weeks. The goals of the campaign were to: drive high-quality users and remain within the top 10 of the music category within the app store.
This project was completed while I was running a fever of 104 degrees.
The document summarizes the capabilities of Spot200 & PerfSpot Agency Media including:
- Reaching over 5 billion impressions and 200 countries monthly through thousands of premium publishers
- Advanced targeting capabilities including behavioral, demographic, and geographic targeting
- Dynamic pricing that optimizes rates based on campaign goals
- Social media marketing options through sites like Facebook and extensive targeting on the PerfSpot social network
- Detailed reporting and optimization of campaigns
Coca-Cola Digital Marketing Strategy: ADV420Victoria Topor
The document proposes a digital marketing strategy for Coca-Cola to target millennial consumers. It recommends focusing on mobile marketing, creating an interactive app, and increasing user engagement through rewards. The plan is to hire a vendor to develop the app at a cost of $1 million over 4-6 months. The ultimate goal is to expand Coca-Cola's reach in the fastest growing market and gain loyal millennial consumers.
XYZ Group Harpa Smartphone Launch: Best Shot by Felicia JovitaFelicia Jovita
A strategic communications proposal for XYZ Group's Harpa Smartphone launching
Prepared for the challenge of Maverick The Recruit 2017, Indonesia
Made with canva.com
About Beverage industry, comparison of competitors of website grader, comparison on different social media platforms, about their campaigns and conclusion.
6 ways to shake up social in your app infographicDMI
Many apps add social as a mechanism to spread the word but this doesn't always fly too well with the users as it's regarded as shameless promotion. However, there are social additions that have boosted apps enormously by providing convenience, interaction or expression. It all boils down to creating value for the users, Here's how...
The document provides details about an online video event organized by Portada including sponsors, agenda items, and logistics. Key highlights include:
- Silver and bronze sponsors as well as an online video talent development and official wire sponsors supported the event.
- The agenda covered topics like platforms, formats and reach in the online video space in Latin America. It also included case studies and discussions on reinventing and leveraging online video potential.
- Logistics covered the event website, Wi-Fi access sponsored by Teads, and locations for registration and a special online video talent showcase.
Pizza Hut's Facebook page saw significant growth over 6.5 months from 250,000 to over 1 million fans through various engagement campaigns. These included contests like "99 Celebrations" which had over 45,000 entries to win prizes by sharing the app. Other campaigns like "Celebrate Today" and "Tuscani Teaser" phase built buzz around new product launches. Wall-based contests and a "Watch and Win" app that promoted new TVCs through questions achieved high participation and views.
Webinar: Disrupting Social Media One TikTok at a TimeFalcon.io
Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. Hear the secrets of what’s behind bold campaigns and how you can increase awareness, build brand loyalty and drive revenue growth for your business. So, in a culture saturated with 15-second dance challenges and esoteric comedy, how can brands find their footing and make their presence in the space move the needle? Should they even?
In this webinar we focused on:
- Updates and future of TikTok given current events
- Strategies and content formats to unlock creative potential on TikTok
- Examples of effective posts, ads, campaigns, budgets and why they worked
Watch on-demand: https://www.falcon.io/webinars/tiktok/
This document discusses hashtag challenges on TikTok as a marketing tool. It provides examples of successful hashtag challenges run by brands like Guess (#InMyDenim), Uniqlo (#UTPlayYourWorld), and Samsung (#GalaxyA). Hashtag challenges allow brands to engage users creatively and go viral, gaining exposure and awareness. They are well-suited to TikTok's young user base and can reach millions without huge budgets.
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Amit Chaturvedi
This document outlines a marketing campaign for Coke Zero called "The Revolution Within." The campaign aims to target semi-athletic males aged 25+ who want to make positive changes. It will feature user-generated videos on YouTube showing people enacting small revolutionary acts. These videos will be promoted on Facebook, Twitter, and through mobile campaigns to engage users. The goal is to highlight individuals who inspire change and make them unofficial brand ambassadors. Users can upload videos to compete for prizes in supporting the theme of starting revolutions from within oneself.
Why your Brand Needs Social Media MarketingFarah Hurzuk
More Engagement 鱗
With your social media strategized effectively, it will help your brand with increased traffic and larger audience as well. Good and steady engagement will bring in more active consumers who will in turn provide free marketing just by word of mouth as well.
Affordable/(Mostly) Free!
Social Media in itself, is free. Creating organic content is free as well. Promotions require payments & although this may not be your requirement-but these campaigns with a smart strategy will have a huge ROI.
#Hashtags
A simple yet powerful tool to bring in the relevant audience.
Like everything else, hashtags should be used smartly. A proper hashtag study should be done in order to know which words people are more likely to search for and which hashtags are relevant to your content.
Increased Traffic
Social media marketing can assist in sending customers directly to your site. It is unlikely your traffic will come directly through search engines. Social media channels allow more traffic towards your websites
Brand Awareness
To get a consumer base, you must create brand awareness first. This is done through visually appealing content which will catch the potential consumer’s eye. This again, through social media is the most effective way to do.
Brand Authority
Demonstrate your expertise in your field. Your consumers are going to look at your social presence and make a decision based on what they see-based on what you show them.
Target Audience
It is always important to keep in mind of your target audience. Create a friendly relationship with your consumers to allow them to interact with you and interact with others as well.
Customer Service
Customers expect companies to handle their requests through social media. This allows room for direct communication and immediate responses as well. This way your brand has a good reputation in customer service as well.
BrightonSEO - How To Own Influencer & Content CampaignsShannonMaybury
This document summarizes FitFlop's shift from a niche local sandal brand focused on older female audiences to a global lifestyle brand with all-day comfort technology appealing to broader audiences of all ages. It outlines how FitFlop transitioned from using a single global celebrity ambassador to working with multiple locally relevant influencers to generate authentic content across channels. Data is shown demonstrating the success of this influencer-led content strategy in significantly increasing key metrics like reach, clicks, and return on ad spend.
The document provides an overview of influencer marketing. It defines influencer marketing as partnering with people who have influence over potential customers through their online content and social media followings. These influencers help brands connect with audiences in a more authentic way. The document discusses why influencer marketing works by noting that traditional advertising is struggling while social media engagement is high. It also outlines the top social media channels for influencer marketing, including YouTube, Instagram, blogs, and emerging platforms like Twitch. Finally, it summarizes recent developments in two key platforms, noting Instagram's push into video through Stories and IGTV, while Snapchat has declined due to stagnating user growth.
Social Media Integration for Youtube/Socialviewing/podcastadvancedsocialmedia
Social viewing allows multiple users to watch online videos together in a synchronized experience. Pepsi Sound Off is a social TV platform that allows fans to connect and discuss shows using the #pepsisoundoff hashtag. While social viewing is not yet the linchpin of social media strategies, it contributes significantly. Webisodes are short video episodes initially released online to promote brands. They can drive traffic and expand audiences. Video sharing sites like YouTube allow anyone to upload and share videos, and are major platforms used in integrated social media campaigns.
In 2012 we saw the rise of Pinterest, Facebook go public, the proliferation of niche networks and a growing emphasis on visual content. 2013 is sure to be a year in which social media marketing is redefined and marketers are forced to adapt even more to the constantly evolving landscape.
The rise of visual web, the end of the social silo, the necessity of agile marketing, show vs. tell your brand story in the social space, and more will define social media marketing in 2013. Now is the time to prepare.
How to Empower Your Digital "SuperFans" to Drive Offline EngagementOur Social Times
"Involve the fans" is the sine qua non of digital marketing today. But to date, these participation opportunities have been limited. What happens if you let brand advocates all the way into the tent? In this presentation Josh Richman of WGN America, Tribune Broadcasting's national cable network, and Keith Blanchard of Story Worldwide, show how you can drive offline behavior through digital by involving advocates in the creation of content, and curating the digital communities that form around it.
Influencer Marketing Overview by BDMI (Aug 2014)Sim Blaustein
Overview of the influencer marketing space including a 'lumascape' inspired chart showing the landscape of companies active in the space.
This is a living document, so check back for updates. Any and all feedback is welcome!
Please feel free to contact us at info@bdmifund.com!
A show case of our work which is around KPI/performance-led Influencer Marketing across Facebook, Instagram, YouTube and Twitter.
We have done uniquely interesting work around Long Tail Virality on YouTube and Video SEO (on steroids) and Speed ORM.
We work with a long tail of top YouTubers across India.
Geographies: India, Singapore, Malaysia, Indonesia and Middle East, Eastern Europe
This document summarizes an influencer marketing platform and network. It believes that authentic brand stories now come from passionate influencers who drive real business results. The platform connects brands with social media influencers to create word-of-mouth marketing campaigns. It has a network of over 10,000 popular and influential Indonesian content creators across platforms like Instagram, Twitter, blogs and YouTube. Influencer marketing is shown to be more powerful and effective than traditional ads in driving sales, purchase, engagement and search optimization. The platform offers influencer marketing campaigns, retainer solutions, blog/buzz competitions and other services to help clients achieve their goals.
Creating Long-Term Value via Influencer MarketingTinuiti
Influencer marketing is quickly becoming a channel that’s part of all comprehensive marketing strategies. So, what’s missing from this relatively, but incredibly exciting new channel? How to track and manage influencer campaigns, and scale!
This document provides information about an advertising agency in Vietnam called Echo. It includes their vision to be the number one independent integrated marketing communications agency in Vietnam and grow their expertise regionally. It outlines their management team, milestones and growth plans. It also showcases some of their client work and integrated marketing campaigns for brands like Omo, Smirnoff, Microsoft Lumia and others. The campaigns utilized digital and experiential activations to engage consumers and meet business objectives.
Our latest company profile will help you understand the services we offer and the various campaigns we have worked on and the clients we works with.
Also gives an insight on the people we have
This document provides summaries of digital marketing campaigns that Will and his team at Harkable developed for various brands. The campaigns included:
1) A #HackTheSale app for OnePiece that lowered a product price based on social shares, reaching 3.5 million people and increasing sales 32%.
2) A personalized artwork app for Paramore fans to create unique album covers using their photos, generating over 35,000 covers shared socially.
3) A shoppable Instagram site for Net A Porter that made purchasing products seen on Instagram only 3 clicks, streamlining the process.
At BriefKase, we help you achieve strong, structured and sustainable growth via Performance Marketing & Creative Content. Our services includes SEO, Pay-Per-Click Marketing, Social Media Marketing, Web-Development (UI & UX), Brand Design, Photography and Video Production.
BriefKase’s marketing philosophy is to help it's clients build remarkable products and services that seek to be discovered by audiences online. Visit www.briefkase.in or email purab@briefkase.in.
Key Accounts - GE Healthcare, DHL India, Harman Pro, Edelweiss, Action Against Hunger, Tata Housing, Suburban Diagnostics, True School of Music, GOQii, VKAAO (a PVR Company), MyGate, PureSense (A Marico Company), Pure Nutrition, Ion Exchange, Indian Institute of Technology (IIT) Bombay, QuaQua, Turtlemint, The GreenSnackCo, Mahindra Smartshift.
The document outlines an organization's social media marketing strategy, which focuses on community engagement, content creation, and influencer partnerships across various platforms like Facebook, Twitter, Instagram, and YouTube. It emphasizes the importance of peer-to-peer word of mouth marketing and discusses key digital trends like the rise of mobile usage and niche networks. Examples are provided of music festivals and artists that saw success through this social media approach.
Social media platforms are increasingly incorporating video and social viewing features to aggregate content from multiple sources like YouTube, Facebook, and podcasts. This allows users to view videos together from different sites in a synchronized experience. Brands are leveraging these new social capabilities through tactics like webisodes, which expand their audience and integrate products. Measuring the impact of these various social media video platforms is important for selecting the right tactics in an integrated campaign.
ATTN is a media company that provides context and information to entertain and inform people about the world around them. It has a massive reach of over 3 billion monthly impressions and 850 million monthly video views. ATTN focuses on programming around generational passion points like health, innovation, and female empowerment. It produces content across various formats from short-form social videos to long-form documentaries. ATTN partners with brands to create co-branded content and experiences to drive awareness and action among its large, engaged audience of mostly college-educated millennials.
Social media report - European String Teachers AssociationAchin Gupta
Why was a Social Media Campaign needed for a music-based company?
- Increasing Brand Awareness
- Boosting Sales
- Optimising all Social Media Handles
- Building a relationship with ESTA’s audience
We’re looking to wrap up our 2016 brand roster of forward thinking disruptive brands who want to take their part in leading youth culture. We believe youth culture is changing the world, we want brands who are looking to take risks and empower the next generation to make the difference.
We are looking for Food, Fashion, Apparel and technology brands to complete our roster.
Fortune favours the disruptive, and we believe the brands that lead culture will be more successful than those who follow it. Work with us to leverage influencers, content and media and join a new revolution in marketing.
If your a Marketing officer, brand manager or if you believe in the shift culture is taking Holla at us….
We’re looking to wrap up our 2016 brand roster of forward thinking disruptive brands who want to take their part in leading youth culture. We believe youth culture is changing the world, we want brands who are looking to take risks and empower the next generation to make the difference.
We are looking for Food, Fashion, Apparel and technology brands to complete our roster
Fortune favours the disruptive, and we believe the brands that lead culture will be more successful than those who follow it. Work with us to leverage influencers, content and media and join a new revolution in marketing.
If your a Marketing officer, brand manager or if you believe in the shift culture is taking Holla at us….
Influencers - real growth channel or just a unicorn? Providing an intro to the current influencers' landscape, challenges and opportuntities as well as best practice examples and tips on how to position this channel in the digital mix.
Finally recommendations on how does success look like and measurement advice.
The document provides information about Allegro's live streaming and social commerce services. It discusses how live streaming can boost sales by fostering authentic connections between brands and audiences. Key benefits highlighted include higher viewer engagement for live videos compared to prerecorded content. The document also outlines Allegro's service offerings for live streaming, including production, analytics, interactive campaigns, and host collaborations. It provides examples of potential hosts and clients. Packages and pricing models for Allegro's services are also summarized.
- Media consumption and social media usage have significantly increased during the crisis, with Twitter video usage up over 100% in some Asian markets. Overall media usage has risen 60% based on past natural disaster data.
- While many marketing calendars have been disrupted, people still want to hear from brands. Research shows brands that launched or relaunched during past crises achieved 15-25% greater growth.
- The document provides advice on planning launches during a crisis, including listening to customers, owning your brand voice, focusing on influence over reach, and being prepared to pivot marketing plans in real-time based on changing conditions. Examples of recent brand launches during the pandemic are also presented.
Virtual events on Twitter have grown significantly due to increased live streaming consumption during the pandemic. Millennials and Gen Z especially are fueling this growth. Successful virtual events on Twitter focus on launches, entertainment, and support; plan promotion before and after the event; prioritize the community; design for participation; and allow constraints to spark creativity using Twitter's live streaming and engagement features.
The document discusses the proliferation of streaming services and the frustration this causes for many. It provides tweets from numerous users expressing that there are too many streaming services, it is too expensive to subscribe to all of them, and it is difficult to decide what to watch given the numerous options. The overall sentiment expressed is that the entertainment industry has become overwhelmed by the number of streaming platforms.
The document discusses the rise of gaming, especially mobile gaming, over recent decades and accelerated growth during the COVID-19 pandemic. It analyzes Twitter conversation data to identify key gaming need states like socializing, normalizing routines, and passing time. Differences are observed between Southeast Asian countries in fulfilling these needs through gaming. The document then provides recommendations for brands to connect with gaming audiences by sponsoring esports or addressing the identified need states.
The power of insights how brands are using twitter data to accelerate growthFAS
The document discusses how brands are using Twitter data to gain insights and accelerate growth. It highlights that 57% of the world is now online and spends over 6 hours per day online, with many using social media. Twitter provides a large, real-time focus group where brands can analyze unprompted customer reactions and experiences. By monitoring Twitter at each stage of the customer journey, brands can identify problems, spot trends, understand unmet needs and build deeper connections. The document also provides examples of analytics and trends identified from Twitter data that can help optimize brand messaging and performance.
Observations on the impact of covid 19 on brandsFAS
The document discusses how brands are responding to and being impacted by the COVID-19 pandemic. Some key points are: brands are focusing on prioritizing employee health, helping their local communities, and not exploiting the crisis for marketing gains. Surveys found that people want brands to help in daily life but not take advantage of the situation. Many brands are shifting resources to support healthcare workers and donate supplies. How brands behave during this time could impact their long-term reputation.
Sports are returning after being paused due to the COVID-19 pandemic. Twitter saw a 59% increase in sports conversations from May to June 2020 as leagues resumed. Fans are using Twitter to discuss games and events in real-time at a large scale. Players and leagues are also leveraging Twitter to engage with fans by sharing their perspectives. Advertisers can take advantage of increased interest in sports on Twitter to build their brands and connect with culturally relevant audiences through sponsorships and other promotional activities around live sports.
Shopping in the new normal the commerce & conversation playbookFAS
The document discusses trends in online shopping and commerce during the COVID-19 pandemic. It notes that 86% of Twitter users in Southeast Asia have purchased a product online in the past month, and online shoppers on Twitter are discussing purchases and sharing information. The pandemic has accelerated shifts to online shopping and the use of technologies like livestreaming and artificial intelligence in commerce.
Hisense Smartphone want to go market in Indonesia and choose us as the one of their vendor to do viral marketing, create hype, sales growth partner for their Brands
This document contains summaries of several viral marketing campaigns conducted by Goviral Indonesia for various brands. The campaigns aimed to create awareness, brand engagement, and lead generation. Metrics like impressions, engagement, traffic generated, and participation are provided for campaigns by brands such as Aqua, Darikita, LG Electronics, KakaoTalk, Sony Music Indonesia, and Garuda Indonesia that lasted 1-30 days and utilized buzzers, copywriting, videos, hashtags and more.
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3. MEDIA PLATFORM
Continue strengthening its platform
to deliver contents to the viewers
2 nationwide FTA stations in Indonesia
Popular local FTA station
Home & Car Pay-TV Operator
Leading Outdoor Ads. in Indonesia & Thailand
CONTENT & EVENT
Augment the media business by
reinforcing the quality contents
Award-winning Content Producer & Distributor
Production Facilities Management
Influencers, Content & Event Activation
DIGITAL MEDIA
To become Indonesia’s No. 1
leading digital company
Diversified digital media group
Investment in diversified dotcom portfolio
SAMARA is the latest addition to EMTEK,
Indonesia’s largest media network
5. INFLUENCER IS THE
NEXT GEN
MARKETING
Brands are set to spend up to $15
billion on influencer marketing by 2022,
per Business Insider Intelligence
estimates, based on Mediakix data
7. 8 8 %
Millennials and Gen Zers learn
about new products through
social media
FOR MILLENNIALS & GEN Z
Market research company, Morning Consult, found in its latest report that influencers
are increasingly becoming a central driver of millennial and Gen Z consumer decisions.
7 0 %
Millennials and Gen Zers follow
influencers online talking about
food, games, beauty,
sports/fitness, and fashion
5 2 %
Millennials and Gen Zers believe
reviews by influencers on social
media—yes, even if their
product or brand promotion is
a paid advertisement.
8 6 %
Millennials and Gen Zers are
willing to post sponsored
content for money.
6 1 %
Millennials and Gen Zers are
already likely to post
organically about the brands
they like, so stepping into
micro-influencer territory isn’t a
leap
8. Connecting brands with the right influencers
Connecting influencers with the brands they love
Creating contents and engagements that drive
brand love and influence their purchasing decisions
9. E X C L U S I V E T A L E N T M A N A G E M E N T & N O N - E X C L U S I V E
We manage some of the biggest influencers and
content creators in Indonesia and work with thousands
of influencers outside our network
A L L S T A R S . I D I N F L U E N C E R S P L A T F O R M
A self-serve technology-based platform to automate
the workflow of an influencers campaign
HOW WE DO THIS
10. FAT H I A I Z Z AT I
R E Z A O C TOV I A N
Content creator, musician,
entertainer, game streamer
B O B BY I DA
Content creator, sports and
health enthusiast, lifestyle
influencer
C L A R I N E H AY E S
Content creator, health and skin
care expert, lifestyle influencer
AG U N G H A P S A H
Content creator, cinematography
and entertainment enthusiast,
inspirational contents
B AY U S K A K
Content creator, movie maker,
entertainer, inspirational contents
Content creator, musician, beauty
influencer, inspirational contents
IG: 379K
YT: 615K
IG: 240K
YT: 496K
IG: 611K
YT: 874K
IG: 3.4M
YT: 818K
IG: 158K
YT: 1.2M
IG: 1.5M
YT: 2.7M
11. CRITERIA MATRIX
How the influencers engage with
the contents, campaigns, events,
and ultimately the broad audience
ENGAGEMENT
Select the right platform(s) to
reach the right target audience
and
PLATFORM
How the influencers relevant to
the particular category, target
segment, and align to the brand
values
RELEVANCY
Focus on the audience reach and
network size across all the media
platform
SIZE
What specific role(s) the
influencer play in the perspective
of the whole program
ROLE
12. Super Influencers
1
Macro - Category Influencers
9
Micro - Category Influencers
90
FASHION BEAUTY ELECTRONICS FAMILY SPORTS
13. CATEGORY TRIBE
C O M M U N I T Y D R I V E N
Macro influencers function as
the leader and connector
between all tribe members.
Therefore they need to be
influential among their peers
and have the passion towards
the category
• Connector - connecting micro
influencers and forming a
community
• Content - create contents for
brand social media, streaming
and Youtube channel
• Collaborate - nurture the micro
influencers and collaborate to
grow the community
14. Engage their followers and
actively creating contents that
people share and talk about
ENGAGEMENT
• TV
• OOH
• Social media
• Streaming
PLATFORM
All are highly relevant to the
broad audience. Both also can
represent the brand categories
RELEVANCY
All have a massive reach in all
media platforms
SIZE
• Raise affinity
• Utilize their large followings for
brand awareness/reach
ROLE
SUPER INFLUENCERS
15. Highly engaged with their
followers and actively creating
contents that people share and
talk about
ENGAGEMENT
• Social media
• Streaming
PLATFORM
Each influencer have a high level
of relevancy and influence on a
particular category
RELEVANCY
All have a massive reach in social
media
SIZE
• Raise affinity
• Trust value as category expert
• Utilize their large followings for
brand awareness/reach
• grow the community
ROLE
MACRO INFLUENCERS
BEAUTY
FASHION
ELECTRONICS
FAMILY
SPORTS
16. Highly engaged with their
followers and actively creating
contents that people share and
talk about
ENGAGEMENT
• Social media
• Streaming
PLATFORM
Each influencer have a high level
of relevancy and influence on a
particular category in their small
network
RELEVANCY
Small to medium reach in social
media
SIZE
• Raise affinity
• Trust value and influence in their
network
ROLE
MICRO INFLUENCERS
BEAUTY
FASHION
ELECTRONICS
FAMILY
SPORTS
17. HOW INFLUENCER CAMPAIGN RUNS
A long and complicated end-to-end process
WE CAPITALIZE ON THIS OPPORTUNITY
18. ALLSTARS.ID
Consolidating the end-to-end workflow into
one platform and providing value for all
stakeholders
• For Brands
A self-serve one stop solution for every
influencer campaigns utilizing the best of
breed in technology and provide
pricing/budget transparency
• For Influencers
Source the best campaigns and manage
their workflow including payment in one
platform
19. ALLSTARS.ID
Going beyond the number of followers and utilising influencers based on their effectiveness and
measured performance using our tried and tested tech platform.
We manage the largest numbers of influencers in our marketing platform
20. AUTOMATE THE PROCESS
Allstars platform’s holistic approach automate and solve the complexity on
every part of the funnel providing end-to-end solution to execute best-in-
class influencer marketing project
PLANNING EXECUTION POST CAMPAIGN
1 2 3 4 5 6
Plan the
campaign
KPI setting
Targeting
Influencers
List
Manually or
based on
algorithm
Manage
Execution
Brief
Content
approval
Optimize
Manually or
based on
algorithm
Payment
Manual
withdrawal
Reporting
Analytics
23. PANTENE NRC
CAMPAIGN
C A S E S T U D Y
Launch a new category, no rinse conditioner,
for Pantene by building hype, create
engagements and product needs through
influencers campaign
300
Influencers Activated
2.8Mio
Reach
<40%
Product/brand
conversations on
influencers’ posts
4%
Engagement Rate
#1 Conditioner
In Indonesia after 5 months campaign
24. LAZADA SUPER
PARTY
C A S E S T U D Y
Creating the buzz on Lazada 7th birthday bash
by activating more than 200 influencers from
6 countries. We also created 3 livestreaming
programs using influencers as the host to 6
SEA countries
12Mio
Livestreaming views
2.5Mio
Sales vouchers redeemed
318Mio
Visits to Lazada apps
50x
Average sales
25. PEPSODENT
ACTION 123
C A S E S T U D Y
Riding the moment of First Day of School,
Pepsodent 123 created a series of digital
video to show how the brand helps kids to
protect their mouth & teeth. Using 3
celebrities/ influencers for 3 different
personality of moms
>80K
Views on IG organically
11.7%
Views rate
26. OTT Brand
Crowdfluencing
C A S E S T U D Y
Facing the polemic of monopoly when holding the
rights to broadcast, an OTT brand received majorly
negative comments. Using crowdfluencing in all
platfor m (FB, IG, YT, TW, For ums, Blogs) we help them
to create more conversation meanwhile pressing
negative comments and increasing positive comments.
+148%
Reach who create conversation
about the brand
▲3x
Positive comments
29%
71%
Before Campaign
Positive Comments
Negative
Comments
88%
12%
+2 Months Campaign
▼5.9x
Negative comments
27. STUDIO
Producing award winning web series
and branded contents through our
own operated channels to deliver
brand messages and grow the brand
love
28. H I J A B L O V E
S T O R Y
A successful web series that cemented
Wardah as the leading halal beauty
brand
W A R D A H
S O R E W E B
S E R I E S
A web series on an unconventional love
story that garnered rave reviews and
won Youtube Leaderboard awards for
the brand
T R O P I C A N A S L I M
T R A N S I T
A web series on love, friendship, and
family conflicts as a part of Unilever’s
Ramadhan Campaign in 2019
U N I L E V E R
16Mio
Total Views
4Mio
Total Views
10Mio
Total Views
29. OUR OWN OPERATED CHANNELS
155K+ Followers
CHANNEL FOR YOUNG
PARENTS
721K+ Subscribers
FOOD CHANNEL
3.4M+ Followers
CONTENT CREATORS
COMMUNITY
220K+ Followers
BEAUTY & MAKE OVER STORIES
550K+ Followers
FOOD CHANNEL
30. KATA BOCAH
A food review series that focuses on kid’s reaction. Each
episode offers various types of food and talking about
food trends
KATA BOCAH holds the record for the most engaged
content, as well as the largest watch time in KOKIKUTV
channel
6
Seasons
21Mio
Total Views
(70% organic views)
65
Episodes
300K
Average view/eps
Brands:
31. KATA BOCAH SHOW
With the success of Kata Bocah, Gostudio and All Stars
Studio developed an original show for the launch of
Goplay, Gojek’s new streaming app.
Hosted by Nirina and a number of famous guest stars,
the like of Boy William, Dedy Corbuzier, and Lukman
Sardi, Kata Bocah Show becomes a runaway hit on the
streaming app
10
Episodes
Top 10
Streamed original show on Goplay
32. Indovidgram is the
first and the
biggest Instagram
video community &
network in
Indonesia.
42 locations
3.4M community
members
INDOVIDGRAM :
INDONESIA’S LARGEST VIDEO CREATOR COMMUNITY
33. INDOVIDGRAM ATTRACTS MASSIVE USER-GENERATED
CONTENT, AS WELL CREATING POPULAR ORIGINAL CONTENT
SYINETRON THE SERIES,
TOTAL 2,5MIO VIEWS
#INMYFEELINGSCHALLENGE
GONE WRONG, TOTAL >4M VIEWS
38. Experience Zone Entertainment Zone
• Call Of Duty Mobile
• Pokemon
• Overwatch
• Heart Stone
• Road To Profesional
• VR Area
• Console Area
• Arcade Area
• Streaming Pod
• Cosplay Parade
• Meet & Greet
• All Stars Match
• Music Performances
• Developer Showcase
• Games Area
39. ON OFF
FESTIVAL
A 360 degrees experience
of online virality and offline
excitement. Bringing
together 100+ “born
online” personas and
15,000+ community
members into a multi
sensorial 2 days festival.
PRIVATE & PROPRIETARY - PREPARED BY ALL STARS
40. 42
Comedy & Beauty
Content Creator
Recording Artist
Korean American
Professional Dancer
CONVENTION X INTERACTION X PERFORMANCES
7 - 8 September 2019 . Istora Senayan
PRIVATE & PROPRIETARY - PREPARED BY ALL STARS
41. AULION
. BILLIE
EILISH
. ANNE
M
ARIE
. TAHI LALATS . I
. VENDRYANA
. GOIZZA
. BANG
PEN
VENDRYANNA
. SOM
N
SOM
I . CHUNG
HA
. LIA
KIM
. KW
ON
TW
INS
TTM
AN
ROCK
. TNT BOYS .
M
IQUELA
.
TN
POP
. COM
EDY
. COOKING
. COM
ICS . ART . M
USIC
.
OUTUBE
. INSTAGRAM
. NETFLIX
. VIDIO
. TIK
T
D
CARPET . PERFORM
ANCES . M
EET
GREET . SHOW
CAS
FASHION
. M
AKEUP
. TRAVE
OOTD
. TBT
ES
Community
Stage
Random Play Dance,
Stand Up Comedy,
Karaoke
75+ Creators
& Performers
International & local
2
Mega
Concerts
Two nights of world
class performances
50+
Creator
Classes
Cooking, Makeup,
Creativity, etc.
15,000
visitors
Convention
Unique brand
experiences &
activations
Wonder
Rooms
19 Immersive Insta-
worthy experiences
Meet & Greet
Closer and unique
interactions
Fan Cafe
Exclusive VIP fan
experiences
Market
50+ Food to Fashion
vendors
42. CreativityFashionEntertainment
PRIVATE & PROPRIETARY - PREPARED BY ALL STARS
Entertainment Lifestyle Creativity
• E-Sport
• K-Pop
• Dance covers
• Paranormal/Horor
• Films & Series
• Stand Up Comedy
• Selfie Stations
• Escape Rooms
• Cosplay
• Beauty
• Fashion
• Mukbang
• Cooking
• Travel
• Animation &
Webtoon
• Art & Illustration
• Craft & DIY
• Content Creation
PASSION POINTS