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How To Create An Effective Social Media Strategy
- 1. How To Create an Effective Social Media Marketing Strategy WSI DIGITAL SOLUTIONS GROUP / ERIN WARD
- 2. Intro Many businesses deny it, but social media has positioned itself at the core of digital marketing. And it's not just essential to marketing, but essential for lead generation and sales too! In this ebook, you will learn some of the fundamentals to help you leverage social media from a marketing perspective.
- 3. Target Audience Market segmentation can be defined as the division of a market into its select groups, based on a variety of factors such as needs, characteristics and behaviours, so that the application of the marketing mix can be appropriate to the individual. WHAT IS YOUR TARGET AUDIENCE
- 4. SMALL BUSINESSES OUR TARGET AUDIENCES REAL ESTATE LAW FIRMS
- 5. Social Listening No matter which channel you use, before talking, you need to listen! If you're swimming in the same pool as your target audience then you're in the right place to better understand what's important to them. Aside from using the same social channels, there are also more specific discussion groups or communities you should join to gain an event deep understanding of the needs of your customers. WHAT IS YOUR TARGET AUDIENCE SAYING?
- 6. JEREMY GOLDMAN Social Listening "Listening is one of the most important things a brand can do online. If your brand is just broadcasting its own agenda, it isn't truly engaging in a conversation."
- 7. Social Focus When the time is right to join in on the conversation, your focus should match your business objectives. For example, if brand awareness is your main objective, then focus on the conversations that will help to build your visibility rather than joining in randomly everywhere! WHAT IS THE FOCUS OF YOUR MESSAGE?
- 8. Quality over Quantity it's far better to have 100 dedicated followers than 1,000 people who follow you for a chance to win a FREE giveaway. If you connect with two or three quality prospects everyday, then over a couple of years you'll have a great list of potential customers
- 9. Take Your Time IIf you want leads immediately, paid search marketing is a great option. But if you want to build a strong prospect pipeline that is resilient and delivers significant return on investment year after year, then social media marketing will need to be part of your mix. When used effectively in conjunction with good content marketing, success will come, but patience is required. MARKETING DOESN'T WORK OVERNIGHT
- 10. Value vs Viral Don't expect any of your content shared via social media to go viral. There is a lot of focus and hype surrounding the topic of viral marketing. What's more important is that you share good, quality content with an engaged audience. If you do this, you'll find that its reach will be multiplied many times over through likes, shares, re-tweets, pins, and +1s. This in turn will help your natural search engine ranking too.
- 11. Sharing is caring This idea takes a little more time and effort but can pay dividends. As well as sharing with your quality followers, if you seek out key thought leaders or influencers relevant to your industry or product / service, and connect with them, that's a start. You then need to develop a relationship. It is likely that over time, these thought leaders will share your content with their audience, thereby significantly extending your overall social reach..
- 12. 411 How often should you share on social media? If you post too many updates that promote your product or service, then you'll turn people off. As a rule of thumb, we recommend your social messages reflect a ratio of 4:1:1.
- 13. 4 posts that speak to your prospects' interested or challenges. These posts should be from third party entities that are relevant to your business. Look for articles that help your audience understand why they should use your product / service.
- 14. 1 social post that humanizes our brand or more simply, one post ABOUT you. What are your interests? Does your company have any charities they support? Does you enjoy running? Share posts that help people see WHO you are.
- 15. 1 social post promoting your product or service. This should really be a blog post or article BY you but if you have a special offer or a new product, share that information once a week.
- 16. 411 As long as you add value, your audience will listen and share what you have to say!
- 17. Join the Convo How often do you see a blog post get published and shared, only to receive comments from readers that are ignored? It's called social for a reason, right? I don't care how busy you are, if someone responds to a post you've made, thank them for reading and respond accordingly!
- 18. Be Consistent Don't get overly enthusiastic and publish content three or four times a day, and then reduce it to once or twice a week when you're busier. Consistency is the key. If you think you can only manage once a week, then so be it! But publish every week without fail! people will then know that your brand is a trustworthy and reliable source of information.
- 19. Engage vs Broadcast Some marketing departments see social media as just another broadcast channel and treat them as such.. Posts are distributed like press releases. All statement and no engagement. So you should not only promote conversation by asking readers a question or encouraging observations, but also take the time to engage in conversations started by others. Some call it reciprocity, but it's more than that. Through engaging in other relevant conversations (blogs, discussion groups) you demonstrate your brand's human value.
- 20. Selling with Social Media https://getwsidigitalsolutions.com/30-greatest-lead-generation- tips-tricks-ideas/If you use content and social media marketing correctly, potential customers will find out what you do, why you do it, and how well you do it! As a result, you'll start to receive inbound traffic of what is sometimes termed inbound marketing. The idea of selling on social media is called "social selling" and is a great way for your sales team to expand their reach and lead generation activities.
- 21. Facebook Facebook, being one of the best arenas for B2C sales, is difficult to get much traction on without engaging with their ad platform. However, because of it's highly visual nature, once you have an "on profile" engaged audience, its much easier to connect with customers. TIP:Optimizeyourbiowith keywordsandhashtagsforbetter platformsearchvisibility.
- 22. Twitter Twitter, while a great broadcast tool should also be used as a research tool to help you listen to what's being said about you and your brand. Even if your connection with a customer starts on another social site, they may follow you on twitter to see what it is you really have to say about your products / services. TIP: Set up lists for your target audiences, market influencers, and other industry groups.
- 23. LinkedIn is predominantly focused on B2B relationships and connections. They make it much easier and more productive for sales people to connect directly with prospective customers. There is a specific science behind the concept of social selling that needs to be followed. TIP: Join target market groups and broadcast your message in the group.
- 24. 407-637-7059 / WWW.GETWSIDIGITALSOLUTIONS.COM About Us WSI Digital Solutions Group is a digital marketing company based out of Orlando, FL. Part of the WSI network of marketing agencies, we use our marketing knowledge and expertise to make a difference for businesses. Our marketers strive to discover, analyze, build and implement digital solutiosn that win awards and help businesses succeed online. Ready to move ahead and discuss a project with us? Get in touch today!