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Sustaining (or Boosting!) Engagement During
Times of Change
Maria Cespedes Naba Ahmed
With: Moderated by:
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Webinar will begin:
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TO USE YOUR TELEPHONE:
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Telephone" after joining the webinar and call in using the
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United States: +1 (213) 929-4212
Access Code: 329-297-551
Audio PIN: Shown after joining the webinar
--OR--
People-Driven Engagement
Webinar Series
1
Glint is committed to helping people-driven organizations increase employee
engagement, develop their people, and improve results. We are in the
business of people. We know that great companies are fueled by great
cultures, and great cultures are built by great teams. We’re obsessed with
building a happy, thriving team because our people not only power the Glint
culture but also build products and experiences that help power
organizational cultures around the world.
2
Click on the Questions panel to
interact with the presenters
https://www.humanresourcestoday.com/webinar-series/people-driven-engagement/
3
About Maria Cespedes
Maria Jimena Cespedes (M.S.) is an Organizational Psychologist with a record of effectively integrating employee
engagement insights into systematic executive action planning, organizational change management, and
innovative talent solutions. Her accomplishments include effecting meaningful change through data-driven insights
during tenure at LinkedIn, including significantly mitigating the effect of the Microsoft acquisition on employee
engagement, productivity, and retention and transforming performance management at Pure Storage through
quarterly conversations that boosted employees trust and development.
About Naba Ahmed
Naba went to Cal Poly, San Luis Obispo and majored in Journalism and minored in Integrated Marketing
Communications. After working as Editor-in-Chief at the campus newspaper, she became interested in developing
content across multiple platforms, and now works as a Content Marketing Specialist at Aggregage, providing some of
the most interesting thought-leaders across a wide variety of industries with a space to celebrate the diversity, depth,
and experience of their professional cultures, personalities, and passions.
People-Driven Engagement
Webinar Series
4

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5
People-Driven Engagement
Webinar Series
What is Maria’s specialization?
(and what’s not)
• Progressive Talent and Organizational Development based on organizational
psychology, research and people analytics.
• Rapidly growing Tech companies.
• Managing disruptive change and transforming organizations.
• Talent and business focused HR that strives to attract, engage, leverage and retain
highly skilled talent in a very competitive and always shifting environment.
Sustaining (or Boosting!) Engagement
During Times of Change
5
6
People-Driven Engagement
Webinar Series
Transformational Scenarios
• Adopting a new technology or entering a new market?
• Experiencing disruptive growth or leadership changes?
• Being acquired or acquiring culturally different organizations?
How well (or poorly) leaders engage employees during times of change will determine
your company's future.
Your job is to help your leaders leverage people insights to take strategic action!
Sustaining (or Boosting!) Engagement
During Times of Change
6
7
People-Driven Engagement
Webinar Series
What will we discuss today?
• How to identify the right questions to ask to understand what’s truly important
• Drawing insights to assess organizational health and propel executive action
• How to engage employees to successfully navigate change
• Leveraging surveys to foster awareness and organizational trust
• “Must haves” to succeed at all of the above!
Sustaining (or Boosting!) Engagement
During Times of Change
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8
People-Driven Engagement
Webinar Series
Sustaining (or Boosting!) Engagement
During Times of Change
Finding the
right
questions…
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People-Driven Engagement
Webinar Series
Know what you are searching for!
What is your company’s situation?
• Business and talent strategies
• Market positioning and competition
• Organizational culture
• Leadership strength and style
• Major recent events impacting employees
Based on all of this, what is it that you are solving for?
Sustaining (or Boosting!) Engagement
During Times of Change
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People-Driven Engagement
Webinar Series
Know what you are searching for!
Steady Tech.Co
• Scale current model and talent retention
• Market domination
• Strong teamwork focus
• Leaders who delegate/empower
• Expect slow down growth (20% to 5-10%)
Sustaining (or Boosting!) Engagement
During Times of Change
David Tech.Inc
• Enter new markets through innovation
• Striving to disrupt the market
• Strong teamwork focus
• Leaders who delegate/empower
• Aggressive hiring/acquisitions (30-35%)
GOAL: Maximize efficiency, increase
talent retention and sustain engagement
amid slow down of career
opportunities/growth
GOAL: Attract diverse and entrepreneurial
talent, sustain engagement amid frequent
reorganization, rapid onboarding to speed
delivery of results
10
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People-Driven Engagement
Webinar Series
Know what to ask employees…
Steady Tech.Co
• Scale current model and talent retention
• Market domination
• Strong teamwork focus
• Leaders who delegate/empower
• Slow down in hiring (30% to 10%)
Sustaining (or Boosting!) Engagement
During Times of Change
David Tech.Inc
• Enter new markets through innovation
• David to Goliath in the market
• Strong teamwork focus
• Leaders who delegate/empower
• Aggressive hiring/acquisitions
SURVEY QUESTIONS:
Organizational effectiveness
Career and Development
Drivers of Retention
SURVEY QUESTIONS:
Innovation
Alignment & Purpose
Scaling Culture
Drivers of Retention 11
12
People-Driven Engagement
Webinar Series
Know what to ask your leaders…
Steady Tech.Co
• Scale current model and talent retention
• Market domination
• Strong teamwork focus
• Leaders who delegate/empower
• Slow down in hiring (30% to 10%)
Sustaining (or Boosting!) Engagement
During Times of Change
David Tech.Inc
• Enter new markets through innovation
• David to Goliath in the market
• Strong teamwork focus
• Leaders who delegate/empower
• Aggressive hiring/acquisitions
LEADERSHIP QUESTIONS:
Is our culture consistent enough across locations?
Is our EVP evolving? How should it evolve?
What are our strengths and weaknesses on execution?
How/where should we create more efficiency?
LEADERSHIP QUESTIONS:
How do you envision culture to scale/evolve? What role
do you see onboarding playing in it?
Is there an adequate sense of urgency across all levels?
How prepared and diverse is our leadership team?
What type of talent do you deem crucial in our future?
12

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People-Driven Engagement
Webinar Series
From analysis paralysis to catalytic action
• Robust surveys are great for organizational analysis, if you can get pass the overwhelming
amount of information and turn data into actionable and relevant insights.
• Finding the signal through the noise is a mix of art and science…
Sustaining (or Boosting!) Engagement
During Times of Change
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People-Driven Engagement
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Case Study: Diversity, Inclusion & Belonging
What does this have to do with employee engagement?
Sustaining (or Boosting!) Engagement
During Times of Change
• Diversity and Inclusion = Futile?
• Leaders found it hard to prioritize it.
• Belonging added confusion.
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People-Driven Engagement
Webinar Series
Case Study: Diversity, Inclusion & Belonging
Sustaining (or Boosting!) Engagement
During Times of Change
Is there something else there?
Throwing away the book, and opening a new one…
• Year over year, found unexplained differences among groups
• Academic research on the impact of belonging on performance.
• Could not find clear definitions for corporate inclusion, then belonging???
• Months of studying, debating and trying to put the puzzle together…
15
16
People-Driven Engagement
Webinar Series
Diversity, Inclusion & Belonging
Sustaining (or Boosting!) Engagement
During Times of Change
A NEW FRAMEWORK:
• Diversity: New and different ideas, backgrounds are welcomed:
• Safe to be self, Respect.
• Inclusion: Culture values and rewards differences:
• Speak up, Agency, Manager Attention.
• Belonging: Do not question my place in team/company:
• I matter, Integral part of team, I don’t question whether I belong at Co.
16

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People-Driven Engagement
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What we discovered…
Sustaining (or Boosting!) Engagement
During Times of Change
D + I + B =
17
18
People-Driven Engagement
Webinar Series
Engaging employees to successfully navigate change
• Know your audience (language, culture and
values, shared experiences)
• No victims rule (a.k.a., shared ownership)
• True leadership (clarity, conviction,
communication, vulnerability)
• Remove roadblocks by clearing the path and
giving them new tools – your job.
Sustaining (or Boosting!) Engagement
During Times of Change
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People-Driven Engagement
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Case Study: LinkedIn (acq. by Microsoft)
Sustaining (or Boosting!) Engagement
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What happens now?????????
Summary of scenario:
• Art + Science: How are we changing? Will I still belong?
• Leadership muted by contracts.
• High (highest ever?) stakes = Risk
• Industry research: Expect two years! of lost engagement and
productivity/talent drain.
• Overwhelming worry, paralysis
19
20
People-Driven Engagement
Webinar Series
Case Study: LinkedIn (acq. by Microsoft)
Sustaining (or Boosting!) Engagement
During Times of Change
Summary of approach:
• Art + Science = Address uncertainty – Communicate*
• Actions to help navigate change:
• Courage: Leaders empathize, listen, and help employees
• Ownership: Leaders demonstrate authenticity, more available when harder
20
Results?
Recovered in 9 months!

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People-Driven Engagement
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Surveys increase awareness
Leverage surveys to foster trust and shared accountability:
• Underline message = expectations
• Keep leaders accountable with a cadence
• Opportunity to trigger an active mindset
• Examples?
Sustaining (or Boosting!) Engagement
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People-Driven Engagement
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Case Study: Pure Storage
Sustaining (or Boosting!) Engagement
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• 1,500 growing 30% yoy, many employee triggered surveys without ownership
• Low trust and satisfaction with career opportunities
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People-Driven Engagement
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Case Study: Pure Storage
Sustaining (or Boosting!) Engagement
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The act of deploying AND reporting back on employee voice insights…
• Increased managers’ awareness of employee’s mindset and desires
• Triggered action: powerful 1:1 conversations
• Reinforced partnership over aligned goals
• Reinstated management accountability on new behaviors
23
5-7 point increase
year over year!
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People-Driven Engagement
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• Know to ask the right questions and measure what’s important
• Use art and science to draw actionable insights
• Engage employees to navigate change
• Surveys help increase awareness, actions and trust
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Sustaining (or Boosting!) Engagement
During Times of Change
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People-Driven Engagement
Webinar Series
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Sustaining (or Boosting!) Engagement
During Times of Change
25
Q&A
Naba Ahmed
With: Moderated by:
Director of People and Org Effectiveness,
Pure Storage
Linkedin page: in/mariacespedes/
Email: mjimenacespedes@gmail.com
Maria Cespedes
Editor, Human Resources Today
Linkedin page: linkedin.com/in/naba-ahmed/
Twitter ID: @hrposts
Email: naba@aggregage.com
Website: humanresourcestoday.com
https://www.humanresourcestoday.com/webinar-series/people-driven-engagement/

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People-Driven Engagement: Sustaining (or Boosting!) Engagement During Times of Change

  • 1. Sustaining (or Boosting!) Engagement During Times of Change Maria Cespedes Naba Ahmed With: Moderated by: TO USE YOUR COMPUTER'S AUDIO: When the webinar begins, you will be connected to audio using your computer's microphone and speakers (VoIP). A headset is recommended. Webinar will begin: 11:00 am, PDT TO USE YOUR TELEPHONE: If you prefer to use your phone, you must select "Use Telephone" after joining the webinar and call in using the numbers below. United States: +1 (213) 929-4212 Access Code: 329-297-551 Audio PIN: Shown after joining the webinar --OR-- People-Driven Engagement Webinar Series 1
  • 2. Glint is committed to helping people-driven organizations increase employee engagement, develop their people, and improve results. We are in the business of people. We know that great companies are fueled by great cultures, and great cultures are built by great teams. We’re obsessed with building a happy, thriving team because our people not only power the Glint culture but also build products and experiences that help power organizational cultures around the world. 2
  • 3. Click on the Questions panel to interact with the presenters https://www.humanresourcestoday.com/webinar-series/people-driven-engagement/ 3
  • 4. About Maria Cespedes Maria Jimena Cespedes (M.S.) is an Organizational Psychologist with a record of effectively integrating employee engagement insights into systematic executive action planning, organizational change management, and innovative talent solutions. Her accomplishments include effecting meaningful change through data-driven insights during tenure at LinkedIn, including significantly mitigating the effect of the Microsoft acquisition on employee engagement, productivity, and retention and transforming performance management at Pure Storage through quarterly conversations that boosted employees trust and development. About Naba Ahmed Naba went to Cal Poly, San Luis Obispo and majored in Journalism and minored in Integrated Marketing Communications. After working as Editor-in-Chief at the campus newspaper, she became interested in developing content across multiple platforms, and now works as a Content Marketing Specialist at Aggregage, providing some of the most interesting thought-leaders across a wide variety of industries with a space to celebrate the diversity, depth, and experience of their professional cultures, personalities, and passions. People-Driven Engagement Webinar Series 4
  • 5. 5 People-Driven Engagement Webinar Series What is Maria’s specialization? (and what’s not) • Progressive Talent and Organizational Development based on organizational psychology, research and people analytics. • Rapidly growing Tech companies. • Managing disruptive change and transforming organizations. • Talent and business focused HR that strives to attract, engage, leverage and retain highly skilled talent in a very competitive and always shifting environment. Sustaining (or Boosting!) Engagement During Times of Change 5
  • 6. 6 People-Driven Engagement Webinar Series Transformational Scenarios • Adopting a new technology or entering a new market? • Experiencing disruptive growth or leadership changes? • Being acquired or acquiring culturally different organizations? How well (or poorly) leaders engage employees during times of change will determine your company's future. Your job is to help your leaders leverage people insights to take strategic action! Sustaining (or Boosting!) Engagement During Times of Change 6
  • 7. 7 People-Driven Engagement Webinar Series What will we discuss today? • How to identify the right questions to ask to understand what’s truly important • Drawing insights to assess organizational health and propel executive action • How to engage employees to successfully navigate change • Leveraging surveys to foster awareness and organizational trust • “Must haves” to succeed at all of the above! Sustaining (or Boosting!) Engagement During Times of Change 7
  • 8. 8 People-Driven Engagement Webinar Series Sustaining (or Boosting!) Engagement During Times of Change Finding the right questions… 8
  • 9. 9 People-Driven Engagement Webinar Series Know what you are searching for! What is your company’s situation? • Business and talent strategies • Market positioning and competition • Organizational culture • Leadership strength and style • Major recent events impacting employees Based on all of this, what is it that you are solving for? Sustaining (or Boosting!) Engagement During Times of Change 9
  • 10. 10 People-Driven Engagement Webinar Series Know what you are searching for! Steady Tech.Co • Scale current model and talent retention • Market domination • Strong teamwork focus • Leaders who delegate/empower • Expect slow down growth (20% to 5-10%) Sustaining (or Boosting!) Engagement During Times of Change David Tech.Inc • Enter new markets through innovation • Striving to disrupt the market • Strong teamwork focus • Leaders who delegate/empower • Aggressive hiring/acquisitions (30-35%) GOAL: Maximize efficiency, increase talent retention and sustain engagement amid slow down of career opportunities/growth GOAL: Attract diverse and entrepreneurial talent, sustain engagement amid frequent reorganization, rapid onboarding to speed delivery of results 10
  • 11. 11 People-Driven Engagement Webinar Series Know what to ask employees… Steady Tech.Co • Scale current model and talent retention • Market domination • Strong teamwork focus • Leaders who delegate/empower • Slow down in hiring (30% to 10%) Sustaining (or Boosting!) Engagement During Times of Change David Tech.Inc • Enter new markets through innovation • David to Goliath in the market • Strong teamwork focus • Leaders who delegate/empower • Aggressive hiring/acquisitions SURVEY QUESTIONS: Organizational effectiveness Career and Development Drivers of Retention SURVEY QUESTIONS: Innovation Alignment & Purpose Scaling Culture Drivers of Retention 11
  • 12. 12 People-Driven Engagement Webinar Series Know what to ask your leaders… Steady Tech.Co • Scale current model and talent retention • Market domination • Strong teamwork focus • Leaders who delegate/empower • Slow down in hiring (30% to 10%) Sustaining (or Boosting!) Engagement During Times of Change David Tech.Inc • Enter new markets through innovation • David to Goliath in the market • Strong teamwork focus • Leaders who delegate/empower • Aggressive hiring/acquisitions LEADERSHIP QUESTIONS: Is our culture consistent enough across locations? Is our EVP evolving? How should it evolve? What are our strengths and weaknesses on execution? How/where should we create more efficiency? LEADERSHIP QUESTIONS: How do you envision culture to scale/evolve? What role do you see onboarding playing in it? Is there an adequate sense of urgency across all levels? How prepared and diverse is our leadership team? What type of talent do you deem crucial in our future? 12
  • 13. 13 People-Driven Engagement Webinar Series From analysis paralysis to catalytic action • Robust surveys are great for organizational analysis, if you can get pass the overwhelming amount of information and turn data into actionable and relevant insights. • Finding the signal through the noise is a mix of art and science… Sustaining (or Boosting!) Engagement During Times of Change 13
  • 14. 14 People-Driven Engagement Webinar Series Case Study: Diversity, Inclusion & Belonging What does this have to do with employee engagement? Sustaining (or Boosting!) Engagement During Times of Change • Diversity and Inclusion = Futile? • Leaders found it hard to prioritize it. • Belonging added confusion. 14
  • 15. 15 People-Driven Engagement Webinar Series Case Study: Diversity, Inclusion & Belonging Sustaining (or Boosting!) Engagement During Times of Change Is there something else there? Throwing away the book, and opening a new one… • Year over year, found unexplained differences among groups • Academic research on the impact of belonging on performance. • Could not find clear definitions for corporate inclusion, then belonging??? • Months of studying, debating and trying to put the puzzle together… 15
  • 16. 16 People-Driven Engagement Webinar Series Diversity, Inclusion & Belonging Sustaining (or Boosting!) Engagement During Times of Change A NEW FRAMEWORK: • Diversity: New and different ideas, backgrounds are welcomed: • Safe to be self, Respect. • Inclusion: Culture values and rewards differences: • Speak up, Agency, Manager Attention. • Belonging: Do not question my place in team/company: • I matter, Integral part of team, I don’t question whether I belong at Co. 16
  • 17. 17 People-Driven Engagement Webinar Series What we discovered… Sustaining (or Boosting!) Engagement During Times of Change D + I + B = 17
  • 18. 18 People-Driven Engagement Webinar Series Engaging employees to successfully navigate change • Know your audience (language, culture and values, shared experiences) • No victims rule (a.k.a., shared ownership) • True leadership (clarity, conviction, communication, vulnerability) • Remove roadblocks by clearing the path and giving them new tools – your job. Sustaining (or Boosting!) Engagement During Times of Change 18
  • 19. 19 People-Driven Engagement Webinar Series Case Study: LinkedIn (acq. by Microsoft) Sustaining (or Boosting!) Engagement During Times of Change What happens now????????? Summary of scenario: • Art + Science: How are we changing? Will I still belong? • Leadership muted by contracts. • High (highest ever?) stakes = Risk • Industry research: Expect two years! of lost engagement and productivity/talent drain. • Overwhelming worry, paralysis 19
  • 20. 20 People-Driven Engagement Webinar Series Case Study: LinkedIn (acq. by Microsoft) Sustaining (or Boosting!) Engagement During Times of Change Summary of approach: • Art + Science = Address uncertainty – Communicate* • Actions to help navigate change: • Courage: Leaders empathize, listen, and help employees • Ownership: Leaders demonstrate authenticity, more available when harder 20 Results? Recovered in 9 months!
  • 21. 21 People-Driven Engagement Webinar Series Surveys increase awareness Leverage surveys to foster trust and shared accountability: • Underline message = expectations • Keep leaders accountable with a cadence • Opportunity to trigger an active mindset • Examples? Sustaining (or Boosting!) Engagement During Times of Change 21
  • 22. 22 People-Driven Engagement Webinar Series Case Study: Pure Storage Sustaining (or Boosting!) Engagement During Times of Change • 1,500 growing 30% yoy, many employee triggered surveys without ownership • Low trust and satisfaction with career opportunities • Confused, helpless managers • Culture at risk 22
  • 23. 23 People-Driven Engagement Webinar Series Case Study: Pure Storage Sustaining (or Boosting!) Engagement During Times of Change The act of deploying AND reporting back on employee voice insights… • Increased managers’ awareness of employee’s mindset and desires • Triggered action: powerful 1:1 conversations • Reinforced partnership over aligned goals • Reinstated management accountability on new behaviors 23 5-7 point increase year over year!
  • 24. 24 People-Driven Engagement Webinar Series To summarize… • Know to ask the right questions and measure what’s important • Use art and science to draw actionable insights • Engage employees to navigate change • Surveys help increase awareness, actions and trust • What about the other must haves?... Sustaining (or Boosting!) Engagement During Times of Change 24
  • 25. 25 People-Driven Engagement Webinar Series What will help you be successful? • Exec sponsorship – a must have! • Technology to speed up insights (e.g., Glint) • Trust on your recommendations / to take risks • Communication effectiveness • Persistent and resilient HR team Sustaining (or Boosting!) Engagement During Times of Change 25
  • 26. Q&A Naba Ahmed With: Moderated by: Director of People and Org Effectiveness, Pure Storage Linkedin page: in/mariacespedes/ Email: mjimenacespedes@gmail.com Maria Cespedes Editor, Human Resources Today Linkedin page: linkedin.com/in/naba-ahmed/ Twitter ID: @hrposts Email: naba@aggregage.com Website: humanresourcestoday.com https://www.humanresourcestoday.com/webinar-series/people-driven-engagement/