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Slide 1
Agenda
•   Pubweb retirement
•   Web host types and services
•   Assessing your needs
•   Campus resources for site design
•   Sample host overview
Pubweb Will Be Retired


Many Pubweb users have already
closed their accounts


               Remember: Move Web pages prior
               to closing account

               Remaining data will be deleted
Moving Your Web Pages is Easy
      with FTP Software
   •   Download your files to your workstation via FTP
       before moving them to another location

   •   FTP applications are free for download at
       www.it.northwestern.edu/software
           • Use AbsoluteFTP with PC
           • Use Fetch with Macintosh

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Building an Information Structure for your WordPress Site
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This beginner's session discusses how to plan your WordPress site and build its information architecture — your site’s navigation — to match that plan. This presentation will focus on the importance of a sitemap, the difference between a ‘Page’ and a ‘Post’, and how to use ‘Categories’ and ‘Tags’ to build your navigation structure. We will also review how to use the WordPress linking strategy to give the search engine spiders clear and distinct paths to follow that will improve your site’s search engine rankings. This is the third in a series of 11 sessions designed to support those new to WordPress successfully build their first WordPress site.

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Deleting Your Pubweb Account

  • Go to the Add or Remove a NetID
    Service page at
   https://snap.it.northwestern.edu/it/snaps/newservice.cgi


  • Select "Please delete my Pubweb
    account and all of its files"
For Faculty and Graduate Students:
  If you have an active account
  containing University-related
  content, assistance is available to
  locate new resources for your
  needs
               Faculty:       Contact Brian Nielsen
                              Academic Technologies
                              b-nielsen@northwestern.edu

               Grad Students: Contact your department’s
                              IT support staff
Agenda
•   Pubweb retirement
•   Web host types and services
•   Assessing your needs
•   Campus resources for site design
•   Sample host overview
Web Hosting:
the Real Estate of the Internet
• A Web Host makes your information available on
  the Internet
• For personal use, there are three primary types:


         Free Hosting


                   Shared Hosting


                              Dedicated Hosting

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WordPress Websites for Everyone is a presentation about using WordPress.com (WP.com) to create websites. The presentation discusses why websites are useful, provides examples of WP.com sites for personal blogs, photos, non-profits, and small businesses. It demonstrates how to set up a basic travel blog site on WP.com, including choosing a theme, adding pages and posts, and testing the site. The presentation recommends WP.com as an easy starting point and provides tips on maintaining a website over time.

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Free Hosting
  Offers Limited Functionality
      Host Provides                  Your Needs

• Domain name is often       • Site for personal, not
  with the host provider,      commercial use
  e.g. www.webhost.com/
  yourpage                   • Small Web site with no
                               expectation for growth
• Limited customer support
                             • Low expectation for
• Banner advertisements at     performance or reliability
  the top of your page
Shared Hosting is the
Most Popular Form of Web Hosting
         Host Provides                  Your Needs

  • A dedicated portion of a   • Site for personal or light
    larger server                commercial use

  • Service to a personal      • Small to medium sized Web
    domain name e.g.             sites
    www.yourname.com
                               • Willing to spend $10-30
  • Customer support             per month for service

  • E-mail addresses

  • Uptime guarantee
Dedicated Hosting is Often
Used for Web-based Business
       Host Provides                   Your Needs

• A server dedicated to your   • Site usually for commercial
  site only                      use

• Extensive customer support   • Large sized Web sites

• Uptime guarantee             • Willing to spend $100+
                                 per month for service
• Backups

• Uninterrupted power

• Redundancies
Agenda
•   Pubweb retirement
•   Web host types and services
•   Assessing your needs
•   Campus resources for site design
•   Sample host overview

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Assess Your Needs to
Find the Best Web Host for You
                  Disk space
The following
                  Bandwidth
need areas can
                  Domain name
determine the
kind of service   E-mail accounts

and host you      Support
need:             Other features
                  Design
Disk Space is the Amount of Space
  Available for Storing Web Data
   You may need less
   space than you think,
   remember:
                 1 byte = 1 character
                 1 KB   = 1000 bytes
                 1 MB = 1000 KB
                 1 GB = 1000 MB
How Much Disk Space?
• The average Web site uses 2-3 MB of space

• For example, a 10-page site with many graphics
  uses .7 MB

• Most personal sites will not use more than 20 MB

• Video, audio and photo files use more space
Estimate How Much
       Disk Space You Need
• Your space need is the sum of
  the files, images, and
  attachments you use on your
  Web site

• Once you have compiled and
  created the content:
    – In Windows, go to Explore
    – Select the file of your site
      content
    – Right click to Properties
    – Locate Size

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The document provides tips for optimizing a website, including using Google Analytics to track website activity, choosing relevant keywords, designing effective web pages, and using content management systems like Dreamweaver, Joomla, and WordPress. It recommends having multiple web pages focused on different services, and uniquely optimizing the title, description, and keywords for each page. The document also discusses using blogs, social media, mailing lists, and other tools to engage visitors and drive traffic.

Estimate How Much
       Bandwidth You Need
Bandwidth is the amount
of data transferred by    Bandwidth Examples:
viewers from your host,
                          Site size x Views = Bandwidth
measured monthly
                          3 MB    x 100    = 300 MB/mo
Most sites without
downloads and video/      10 MB   x 100    = 1 GM/mo
audio need no more
than 2 GB bandwidth
Consider the Importance of
       Your Site’s Domain Name
• Do you need to transfer an   • Many hosting services allow
  existing domain?               transfers for a small fee or for free

• Do you need a unique         • Unique domains look more
  domain?                        professional
                               • A domain under the host provider
                                 is often free

• Are you starting from        • Purchase from host or a register
  scratch and need to            accredited by ICANN
  register a domain?           • Purchasing outside your host
                                 provider can allow for easier
                                 transitions if you stop service
For E-mail, Choose From
       POP or Forwarding
        POP E-mail
   (Post Office Protocol)            E-mail Forwarding

• E-mail stored on Web Host’s   • Redirect e-mail from Web
  server                          site traffic to your personal
                                  e-mail account
• Accessed by your e-mail       • For example, the addresses:
  program, such as Outlook,       webmaster@goflyakite.com
  or Web-based interface          events@goflyakite.com
                                       forwards to:

                                  janedoe@gmail.com
Customer Support Varies
           in Quality and Availability
Consider Your Needs:                    Try This Test:

• How important is site uptime?         • Call the provider’s support service
   – Does your income depend on it?       at different times, ask questions,
                                          and measure the response
• How tech-savvy are you?
                                        • E-mail support service and see
• Does downtime drive you crazy?          how long it takes to get a reply

• Will you be able to solve technical   • Compare providers and see if your
  problems on your own?                   experience matches their claims
                                          about support

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Most Providers Offer
              Additional Features
• Do you want the site to be   • Look for blog tools
  interactive?


• Will purchases be made       • Look for shopping cart services
  on the site?


• Do you need to increase      • Look for services that help submit
  traffic to the site?           your page to search engines
                               • Look for site traffic reporting tools
How Will You Design Your Site?
If You have Little Design Expertise:     If You Are Design-Savvy:

• Look for hosts that offer internal     • Make sure the host supports the
  site-design tools                        programs you use
                                            –   Dreamweaver
                                            –   Frontpage
• Templates and click/drag design           –   CGI
  allow you to create simple sites          –   MySQL
  quickly                                   –   ColdFusion

• These tools are often provided         • Understand how files are updated,
  for free with the package you select     e.g. FTP, content management, etc.
Agenda
•   Pubweb retirement
•   Web host types and services
•   Assessing your needs
•   Campus resources for site design
•   Sample host overview
Design Resources are
          Available on Campus
    For Faculty and Staff                             For Students

• 2East Digital Media Services              • MediaWorks lab provides:
  provides:
                                                  –   Dreamweaver
      – Dreamweaver
                                                  –   Photoshop
      – Photoshop                                 –   Flash
      – Scanners                                  –   Scanners
      – Workshops
• More information at                       • More information at
  http://2east.northwestern.edu               http://mediaworks.at.northwestern.edu/
                                              home.cfm
• Dreamweaver workshops by HR
  http://www.northwestern.edu/hr/training   • Check your individual school for
  /computer.html                              additional resources

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Agenda
•   Pubweb retirement
•   Web host types and services
•   Assessing your needs
•   Campus resources for site design
•   Sample host overview
A Sample of Web Host Offerings
        Host                         Features                             Price per month

        Angelfire                    25 MB space                          $4.95
        www.angelfire.com            5 GB bandwidth
        AOL Hometown                 Page with personal profile           Free
        www.hometown.aol.com
        Blue Host                    10 GB space                          $7.95
        www.bluehost.com             250 GB transfer bandwidth
        GoDaddy                      5 GB space                           $3.59
        www.godaddy.com              250 GB transfer bandwidth
        Homestead Quicksites         25 MB space                          $9.99
        www.homestead.com            5 GB transfer bandwidth
        iPowerWeb                    10 GB space                          $7.95
        www.ipowerweb.com            250 GB transfer
        MySpace                      Page with personal profile           Free
        www.myspace.com
        Yahoo                        500 MB space                         $4.95
        geocities.yahoo.com          25 GB transfer bandwidth


  The services outlined are provided as a limited reference regarding Web hosting alternatives.
                                                            regarding
                  Northwestern cannot recommend any one service provider.
Questions?
For Questions About
Pubweb Retirement:

    847-491- HELP (4357)
 consultant@northwestern.edu
   www.it.northwestern.edu

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The document discusses various aspects of designing an effective website, including analyzing content and target audiences, organizing site structure and navigation, and implementing design elements. The key steps outlined are to analyze content and audience needs, organize the site structure into main sections and subsections, and implement an intuitive navigation system to help users easily find relevant information. Maintaining and optimizing the site over time are also emphasized.

host website
Accounts with University
content should contact:

Faculty:       Contact Brian Nielsen
               Academic Technologies
               b-nielsen@northwestern.edu

Grad Students: Contact your department’s
               IT support staff
Join Us for the
Upcoming Tech Talk
    Stay Connected
 Keep Your Computer Safe
 and Connected all Summer

         Friday, May 12
  Same locations, Noon – 1 p.m.

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Slide 1

  • 2. Agenda • Pubweb retirement • Web host types and services • Assessing your needs • Campus resources for site design • Sample host overview
  • 3. Pubweb Will Be Retired Many Pubweb users have already closed their accounts Remember: Move Web pages prior to closing account Remaining data will be deleted
  • 4. Moving Your Web Pages is Easy with FTP Software • Download your files to your workstation via FTP before moving them to another location • FTP applications are free for download at www.it.northwestern.edu/software • Use AbsoluteFTP with PC • Use Fetch with Macintosh
  • 5. Deleting Your Pubweb Account • Go to the Add or Remove a NetID Service page at https://snap.it.northwestern.edu/it/snaps/newservice.cgi • Select "Please delete my Pubweb account and all of its files"
  • 6. For Faculty and Graduate Students: If you have an active account containing University-related content, assistance is available to locate new resources for your needs Faculty: Contact Brian Nielsen Academic Technologies b-nielsen@northwestern.edu Grad Students: Contact your department’s IT support staff
  • 7. Agenda • Pubweb retirement • Web host types and services • Assessing your needs • Campus resources for site design • Sample host overview
  • 8. Web Hosting: the Real Estate of the Internet • A Web Host makes your information available on the Internet • For personal use, there are three primary types: Free Hosting Shared Hosting Dedicated Hosting
  • 9. Free Hosting Offers Limited Functionality Host Provides Your Needs • Domain name is often • Site for personal, not with the host provider, commercial use e.g. www.webhost.com/ yourpage • Small Web site with no expectation for growth • Limited customer support • Low expectation for • Banner advertisements at performance or reliability the top of your page
  • 10. Shared Hosting is the Most Popular Form of Web Hosting Host Provides Your Needs • A dedicated portion of a • Site for personal or light larger server commercial use • Service to a personal • Small to medium sized Web domain name e.g. sites www.yourname.com • Willing to spend $10-30 • Customer support per month for service • E-mail addresses • Uptime guarantee
  • 11. Dedicated Hosting is Often Used for Web-based Business Host Provides Your Needs • A server dedicated to your • Site usually for commercial site only use • Extensive customer support • Large sized Web sites • Uptime guarantee • Willing to spend $100+ per month for service • Backups • Uninterrupted power • Redundancies
  • 12. Agenda • Pubweb retirement • Web host types and services • Assessing your needs • Campus resources for site design • Sample host overview
  • 13. Assess Your Needs to Find the Best Web Host for You Disk space The following Bandwidth need areas can Domain name determine the kind of service E-mail accounts and host you Support need: Other features Design
  • 14. Disk Space is the Amount of Space Available for Storing Web Data You may need less space than you think, remember: 1 byte = 1 character 1 KB = 1000 bytes 1 MB = 1000 KB 1 GB = 1000 MB
  • 15. How Much Disk Space? • The average Web site uses 2-3 MB of space • For example, a 10-page site with many graphics uses .7 MB • Most personal sites will not use more than 20 MB • Video, audio and photo files use more space
  • 16. Estimate How Much Disk Space You Need • Your space need is the sum of the files, images, and attachments you use on your Web site • Once you have compiled and created the content: – In Windows, go to Explore – Select the file of your site content – Right click to Properties – Locate Size
  • 17. Estimate How Much Bandwidth You Need Bandwidth is the amount of data transferred by Bandwidth Examples: viewers from your host, Site size x Views = Bandwidth measured monthly 3 MB x 100 = 300 MB/mo Most sites without downloads and video/ 10 MB x 100 = 1 GM/mo audio need no more than 2 GB bandwidth
  • 18. Consider the Importance of Your Site’s Domain Name • Do you need to transfer an • Many hosting services allow existing domain? transfers for a small fee or for free • Do you need a unique • Unique domains look more domain? professional • A domain under the host provider is often free • Are you starting from • Purchase from host or a register scratch and need to accredited by ICANN register a domain? • Purchasing outside your host provider can allow for easier transitions if you stop service
  • 19. For E-mail, Choose From POP or Forwarding POP E-mail (Post Office Protocol) E-mail Forwarding • E-mail stored on Web Host’s • Redirect e-mail from Web server site traffic to your personal e-mail account • Accessed by your e-mail • For example, the addresses: program, such as Outlook, webmaster@goflyakite.com or Web-based interface events@goflyakite.com forwards to: janedoe@gmail.com
  • 20. Customer Support Varies in Quality and Availability Consider Your Needs: Try This Test: • How important is site uptime? • Call the provider’s support service – Does your income depend on it? at different times, ask questions, and measure the response • How tech-savvy are you? • E-mail support service and see • Does downtime drive you crazy? how long it takes to get a reply • Will you be able to solve technical • Compare providers and see if your problems on your own? experience matches their claims about support
  • 21. Most Providers Offer Additional Features • Do you want the site to be • Look for blog tools interactive? • Will purchases be made • Look for shopping cart services on the site? • Do you need to increase • Look for services that help submit traffic to the site? your page to search engines • Look for site traffic reporting tools
  • 22. How Will You Design Your Site? If You have Little Design Expertise: If You Are Design-Savvy: • Look for hosts that offer internal • Make sure the host supports the site-design tools programs you use – Dreamweaver – Frontpage • Templates and click/drag design – CGI allow you to create simple sites – MySQL quickly – ColdFusion • These tools are often provided • Understand how files are updated, for free with the package you select e.g. FTP, content management, etc.
  • 23. Agenda • Pubweb retirement • Web host types and services • Assessing your needs • Campus resources for site design • Sample host overview
  • 24. Design Resources are Available on Campus For Faculty and Staff For Students • 2East Digital Media Services • MediaWorks lab provides: provides: – Dreamweaver – Dreamweaver – Photoshop – Photoshop – Flash – Scanners – Scanners – Workshops • More information at • More information at http://2east.northwestern.edu http://mediaworks.at.northwestern.edu/ home.cfm • Dreamweaver workshops by HR http://www.northwestern.edu/hr/training • Check your individual school for /computer.html additional resources
  • 25. Agenda • Pubweb retirement • Web host types and services • Assessing your needs • Campus resources for site design • Sample host overview
  • 26. A Sample of Web Host Offerings Host Features Price per month Angelfire 25 MB space $4.95 www.angelfire.com 5 GB bandwidth AOL Hometown Page with personal profile Free www.hometown.aol.com Blue Host 10 GB space $7.95 www.bluehost.com 250 GB transfer bandwidth GoDaddy 5 GB space $3.59 www.godaddy.com 250 GB transfer bandwidth Homestead Quicksites 25 MB space $9.99 www.homestead.com 5 GB transfer bandwidth iPowerWeb 10 GB space $7.95 www.ipowerweb.com 250 GB transfer MySpace Page with personal profile Free www.myspace.com Yahoo 500 MB space $4.95 geocities.yahoo.com 25 GB transfer bandwidth The services outlined are provided as a limited reference regarding Web hosting alternatives. regarding Northwestern cannot recommend any one service provider.
  • 28. For Questions About Pubweb Retirement: 847-491- HELP (4357) consultant@northwestern.edu www.it.northwestern.edu
  • 29. Accounts with University content should contact: Faculty: Contact Brian Nielsen Academic Technologies b-nielsen@northwestern.edu Grad Students: Contact your department’s IT support staff
  • 30. Join Us for the Upcoming Tech Talk Stay Connected Keep Your Computer Safe and Connected all Summer Friday, May 12 Same locations, Noon – 1 p.m.