Top Facebook Advertising Hacks of 2018

The document outlines a three-step LIV content marketing strategy of listening, interacting, and going viral. It recommends humanizing marketing by listening to customers and user-generated content, interacting on social media to engage influencers and advocates, and crafting clear messaging to go viral. The goal is to use content and social marketing to build brand visibility and trust that improves search engine rankings.

This document summarizes a live webinar discussing common misconceptions about using Google AdWords for pay-per-click advertising. The webinar is presented by Erin Sagin from WordStream and Bryan Todd from Perry Marshall & Associates. They discuss five top misconceptions people have that AdWords is not effective, too expensive, results in traffic that doesn't convert, requires too much management, and is too difficult to use. For each misconception, they provide the reality of how to properly and effectively use AdWords to overcome these common objections.

Our agency expert, Elliott Reid, and our PPC expert, Erin Sagin, will reveal the strategies you need to adopt in order to establish the right pricing structure for you and your agency. Join the webinar to learn how to: -Define your PPC service offerings -Review the pros and cons of different agency pricing structures -How to determine appropriate commitment lengths per service

1 Reasons every startup should invest in a strong visual identity Lessons Bob learned on the path toward building a brand every team member is proud of What to do if you end up with a logo that looks like underpants WHAT YOU’RE GOING TO LEARN Company DNA EVOLVING A VISUAL IDENTITY WE LOVE DATA We are 130 people who are crazy… about data. HOW WE GOT STARTED We started out just like any other company: a few passionate people with a big idea BUT WHAT HAPPENS WHEN YOU GROW? FONTS Everything Breaks WHAT BREAKS? Communication Management style Recruiting Compensation Workflows Office space  Visual identity? WHAT IS COMPANY DNA? Company DNA: The most potent attributes of the founding team. Common Convention: this identity sticks with a company forever My Take: This is a weak metaphor. Company DNA mutates in its own lifetime. RJMETRICS DNA Our story is just one case study on how company DNA can evolve. We’ve changed a lot. We’ve also made a lot of mistakes. I hope you can learn from the story. SO WHAT WAS OUR DNA? FRUGALITY. TO A FAULT. State Prison County Prison $400/mo? Sold! State Prison County Prison Clown Tie Wrinkled MC Hammer Pants Act I: Outsourcing FAKE IT UNTIL YOU MAKE IT What do you do if style isn’t in your DNA? You buy it! …but what if you’re a broke company? You outsource it! 2008 (OUR FUNDING YEAR) Standards for consumer use impacted expectations for business use “Consumerization of the enterprise” MEANWHILE...WE GREAT AND STARTED HIRING Our needs evolved, and our DNA did too. MEANWHILE...AND EXTERNAL PRESSURE WAS RISING We A/B Tested our Want Ads WE MOVED TO PHILADELPHIA Act II: Hired Guns MEANWHILE...(STILL NO DESIGNER ON STAFF) BORROWING FROM OUR MENTORS IT WAS TIME FOR A WEBSITE REDESIGN “Can you throw in a logo?” SELF ANALYSIS Act III: Identity FRUGALITY BECOMES EFFICIENCY DNA MUTATION “We need a new visual identity.” Risky click of the day… Google customer survey results: WHAT DO WE DO? ü Abandon the dodecahedron? ü Hang our heads in shame? 50,000 uniques 0.1% view-to-SQL 50 SQLs 19.8% SQL-to-paid 10 paying clients $20k ARR ACV $200k of new ARR/year 15x ARR Multiple (w00t!) $3MM of Equity Value A Secret Society… HACKATHONS ARE FOR HACKING! Epilogue: Dodeca Pride IDENTITY IS A PART OF CULTURE Inputs: •  How people treat each other •  Your core values Outputs: •  Perks •  Identity REASONS EVERY STARTUP SHOULD INVEST IN A STRONG VISUAL IDENTITY

CK Golf Solutions presentation for the NGCOA Canada on "How Internet Marketing Has Changed the Sales Game"!

One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works. In this presentation by Daniel Hochuli, you'll learn: - Why same content published on both search and social media often fails to deliver results. - How to develop and optimise a content marketing strategy that best suits your digital channels. - How to intelligently report content marketing success using audience metrics.

The best ads, all share one quality - they're memorable! So now the question is, how do you create ads that leave lasting impressions? In this brand-new webinar, our resident PPC expert, Erin Sagin, will show you actionable, data-back tactics that will help your ads STANDOUT and get MORE CLICKS! Join the webinar to learn: -Create eye-catching headlines that stand out -Inspire searchers to take action immediately by tapping into 'fear of missing out' with AdWords' new ad customizers -Leverage emotional triggers such as humor, jealousy, and surprise

The document discusses conversion rate optimization (CRO) strategies framed as "The Four Riders of the Apocalypse: War, Famine, Plague & Death." Each rider represents an area of focus: winning the war involves targeting competitors' keywords; feeding the famine focuses on customer retention; pawning the plague reduces distractions on landing pages; and cheating death improves page speed. Specific tactics are provided under each rider, such as brandjacking keywords, remarketing to past customers, simplifying choices on pages, and optimizing for mobile speeds.

PPC expert, Erin Sagin, will reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.

This document provides tips for paid search marketers to win new PPC business. It discusses starting sales conversations by understanding prospects and introducing paid search benefits. Common objections like SEO being enough or PPC being too expensive are addressed. Selling to clients with existing solutions requires focusing on underperforming areas and gaining access to their accounts. Red flags in potential clients like lack of trust or commitment issues are also identified. The document aims to equip PPC professionals with strategies for acquiring new customers.

Done right, content marketing has huge potential to build your brand and your business. But most content marketing fails because even the best content doesn't convert to leads directly. So how does it work? In this webinar, Larry Kim of WordStream and Rand Fishkin of Moz reveal the secrets to producing and marketing GREAT content. You'll learn: -How to make an awesome impression with awesome content -How to use unpaid and paid promotion (like remarketing) to bring visitors back to your site -How to create an optimized conversion funnel to close those leads! For more information on WordStream, visit www.wordstream.com.

Are you scrambling to get results from your search campaigns as you head into 2016? Luckily, we have two search experts to walk you through the best features of 2015 and demystify search marketing for the upcoming year. In this live webinar, Larry Kim of WordStream will guide you through paid search options, while Pete Meyers of Moz will take on organic search features, each offering their predictions for what’s to come in 2016. During this webinar, you’ll learn: -The best PPC and SEO features of Google from 2015 -What to expect from paid and organic search in 2016 -PPC secret weapons like ad customizers and customer match -SEO strategies from our special guest Pete Meyers

Are you working in the travel industry and wondering what you can do to improve your email campaigns’ performance? To better understand travelers’ email expectations, we asked over 600 Americans who booked travel in the past year about what they really look for when signing up for your travel emails. Our research provides insights into what subscribers want from travel emails and highlights: - What motivates subscribers to sign up for travel emails - Why travel brands must focus their efforts on mobile email - How travel reasons impact decision-making processes (and what that means for crafting the perfect email) - Why timing and sending frequency matters to travel subscribers - And more Here are the top 10 things travel brands must know about their subscribers, along with hands-on advice on how to translate customer expectations into email strategy.

Most people when they’re briefing or reporting on their Digital PR/Content Marketing activity still seem to be focussed solely on links generated. This session will cover the other value this activity adds and how you can demonstrate and leverage it for clients.

Building a Social Strategy with Data How does your company help local businesses to continue to develop great content for social media, using data? What technologies can drive results? Travis speaks about C-level strategies for conquering social media engagement. Travis' talk includes research and statistics from his new book, Digital Sense – a complete playbook for organizations seeking a more engaged customer experience strategy. Travis Wright is a successful author, consultant, keynote speaker, entrepreneur, data and analytics geek, tech journalist, growth hacker, podcast host and mediocre stand-up comic. He is the former global digital and social strategist at Symantec for the Norton brand, he was a Russian linguist in the US Army, and is the co-founder and Chief Marketing Technology Officer at CCP.Digital, a Kansas City & SF-based digital ad & content agency. Over the past 18 years, Wright has helped hundreds of B2B & B2C companies, from well-funded start-ups and SMBs to the Fortune 100. He is also a columnist at Inc. Magazine, podcast host of VentureBeat’s VB Engage, and author of Digital Sense. Video coming soon!

Digital PR is not just about links and should not be measured by this one isolated metric. Digital PR/Content Marketing can improve brand awareness, steal your competitors SERP space, drive sales and much more. In this presentation we explore what the other value is and how to measure it.

Is business growth your top goal for 2016? We’re here to help you make it happen. Convincing clients to adopt new tactics and services into their business plan is a strong strategy to continue expansion. However, many clients may be unfamiliar or skeptical of new digital marketing methods, such as pay-per-click advertising and remarketing, that could greatly increase their reach and sales potential – so it’s your job to introduce them. During this webinar, paid search expert Erin Sagin will walk you through who to target and how to counter common objections to sell clients on adopting new, lucrative online marketing strategies. During this webinar, you'll learn: -How to pitch clients on new digital marketing strategies -Who to target from a PPC, ad buying, and remarketing perspective -How to counter common objections and skepticisms

Presenter: Larry Kim of Mobile Monkey Inc. Description: There's over 1000 new features in PPC marketing across Facebook and Google AdWords in the last year. Which ones should you focus on? Join Larry Kim for a tour of his top 7 most highly leveraged new PPC advertising hacks to get the most returns for least amount spent.

Larry Kim presented on data-backed content marketing strategies for 2017 and beyond. He argues that companies should create some content outside of their core industry niche in order to reach much bigger audiences, bias future customers before they need products/services, and dramatically increase social media engagement and follower counts. Creating off-topic, highly shareable content can help brands break out of isolated "bubbles" and build a platform to better promote on-topic, core messaging over time.

Larry Kim, CEO of MobileMonkey, discusses strategies for identifying "Unicorn" content that performs exceptionally well. He explains that machine learning algorithms reward content with high engagement rates, so marketers should focus on the top 3% of content that generates the most traffic and conversions. Kim also outlines tactics for amplifying top-performing content through related articles, videos, and social media promotions to maximize its impact. The goal is to find "loops in algorithms" and leverage high-engagement content for improved search engine rankings, lower advertising costs, and greater returns overall.

Larry Kim's Keynote Presentation at Social Analytics and Search Conference (sascon) in Manchester, England in June 2015.

Larry Kim's Presentation for Pubcon 2014 Las Vegas -- Hacking AdWords!The Top 10 Greatest Hacks of All Time

The document outlines Larry Kim's presentation on the top 5 pay-per-click (PPC) advertising hacks of all time. It discusses hacks like adding 10% branded terms to raise quality scores, deleting the bottom third of low-performing keywords, and creating emotional ads that trigger feelings to get above average click-through rates. It also covers how mobile changes the advertising landscape with features like call extensions and targeting people through different platforms like Facebook, Twitter, YouTube, and Google+.

This document summarizes Larry Kim's presentation on pay-per-click (PPC) advertising. The presentation provides tips on writing effective ads and landing pages, understanding how Google AdWords auctions and quality score work, and using remarketing to retarget visitors. It encourages testing many ad variations to find the highest performing "unicorns" that achieve click-through rates 3-6 times the average.

How AdWords Really Works Winning at AdWords the Weird Way Tips for Writing Killer Ads Tips for Writing Crazy Offers Hacking the Google Display Network Key Trends Influencing PPC Marketing in 2015!

Content Promotion: Small Tactics With HUGE Impact - Larry Kim's Presentation for Content Marketing Conference 2015

Webinar Recording: https://icontact-videos.wistia.com/medias/mwfi87z186 Larry Kim is widely considered one of the premier experts on paid search marketing. As a paid search consultant, his strategies were so successful he founded WordStream to productize his techniques which have helped thousands of businesses get better results while saving time and money with paid search and social media advertising. In this webinar brought to you by iContact, Larry takes a deep dive into data he has gathered from analyzing thousands of integrated marketing plans in terms of how paid search, social media, your blog, and email marketing all work together to bring in business. He shares his humorous findings on how to find your “Unicorns” and dramatically increase ROI by putting into action what you glean from paid search and social to the betterment of your email marketing. Find out: - The importance of Click-through Rate (CTR) and Quality Score - The difference between a “Donkey” and a “Unicorn” - Create “Unicorn” ad copy that blows away the competition - How to remarket effectively using your email lists and visitors to your website

Almost everyone is on social media these days, so businesses are learning how to use social media as another marketing channel. That doesn't mean all businesses are good at it. If you've ever been annoyed or offended by a company's social media campaign, you know they might have lost your business. So how does your social media compare? Larry Kim is widely considered one of the premier experts on paid search marketing. As a paid search consultant, his strategies were so successful he founded WordStream to productize his techniques which have helped thousands of businesses get better results while saving time and money with paid search and social media advertising. In this webinar brought to you by iContact, Larry takes us through his Top 10 Hacks to help you not suck at social content. Learn what to avoid, and how to kick your content from average to amazing.

1. The document discusses ways to improve performance on Google AdWords campaigns by focusing on quality score, click-through rate, and testing many ad variations. 2. Quality score and click-through rate are strongly correlated, and high-performing ads have click-through rates 6 times the average. 3. To find the highest-performing "unicorn" ads, one must test around 100 ad variations as such ads are relatively rare.

On January 12, Facebook declared organic post reach dead for pages. It’s time to seriously re-think our Facebook and social media strategy. Big time. In our webinar with Larry Kim, he will highlight the top 10 strategies you must deploy this year to survive the Facebook News Feed Armageddon. You'll learn: What Facebook engagement loopholes still work and which ones are dead Unusual Hacks to connect with Facebook Users without using ads or the news feed Important new Social Media Marketing strategies for 2018 and beyond

PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid social promotion to increase organic exposure, targeting fans with post engagement ads on Facebook and methods to target fans on both Twitter and Google+. Presented by Larry Kim from Wordstream and moderated by Matt Umbro from Hanapin Marketing and #PPCChat, this presentation is jam-packed full of hacks to amplify your content using social media and ultimately generating sales and qualified leads for your business. You’ll get expert-level Social PPC tips like: *Cheaply targeting fans on social media *Using content remarketing to generate sales and qualified leads *Insights on the new ad formats for YouTube and Gmail How paid advertising can increase organic exposure

Larry Kim discusses outdated pay-per-click (PPC) marketing strategies and provides 5 hacks for improving PPC campaigns. The hacks include: 1) Creating content outside one's niche to build brand awareness and affinity, 2) Eliminating click fraud to improve performance, 3) Using a flexible "slush fund" budget, 4) Leveraging Facebook Messenger marketing, and 5) Targeting unrelated interests in Facebook ads to increase engagement at low cost. The document promotes these "unicorn hacks" as ways to dramatically lower costs and increase conversion rates for PPC campaigns on platforms like Facebook, Google, and Outbrain.

In this webinar, WordStream founder & CTO, Larry Kim shares the biggest upcoming trends in PPC. With paid search constantly evolving it is difficult to keep up, so let us help you dominate PPC marketing! We want you to be prepared for these trends to impact your business, and help you gain a leg up on your competition. Here's what you'll learn: >What tools are here to stay >How social media will change the face of PPC >Where and how content marketing comes into play >And tons more! For more information on WordStream, visit www.wordstream.com.

The content marketing bandwagon is ridiculously crowded and the vast majority of your efforts go nowhere - 99.9% of content gets fewer than a thousand shares and the average conversion rate from all this stuff is less than 1%. What’s a marketer to do in 2017 and beyond? Spoiler alert: the answer has virtually nothing to with the conventional wisdom of creating “quality content”. In this session on content marketing strategy, Larry will introduce new tactics for creating and cloning unicorns - the rare l content that does remarkably well on all channels, and even converts well, too.

Larry Kim presented tips for using paid social media advertising on Facebook and Twitter. Some of the key tips included promoting the highest engaging content, known as "unicorns", using demographic and interest targeting to increase engagement rates, and creating custom audiences from website visitors to do targeted remarketing. The presentation emphasized testing different targeting strategies and content to optimize advertising campaigns for higher engagement and lower costs.

Breaking news! Google is announcing their latest round of AdWords products, features and research, and we want to help you understand what's coming. Our founder, Larry Kim, will break down everything and anything you need to know in regards to these changes so that you are fully prepared for them. In this NEW webinar, Larry will share: - How these changes will impact your account - What these changes really mean for you - The best way to take full advantage of the changes For more information on WordStream, visit www.wordstream.com.

Larry Kim's Presentation on Hacking AdWords for the Marketing Profs B2B Marketing Forum in Boston, 2014.

Vortrag von Patrick Weinhold auf der AllFacebook Marketing Conference 2020 in München. Details: https://conference.allfacebook.de/

Vortrag von Peter Mestel auf der AllFacebook Marketing Conference 2020 in München. Details: https://conference.allfacebook.de/

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Vortrag von Lena Gmeiner auf der AllFacebook Marketing Conference in München 2020. Details: https://conference.allfacebook.de/

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Vortrag von Michaela Linhart auf der AllFacebook Marketing Conference 2020 in München. Details: https://conference.allfacebook.de/

Vortrag von Matthias Mehner auf der AllFacebook Marketing Conference 2020 in München. Details: https://conference.allfacebook.de/

TRAINING OUTLINES Build Dashboard and Admin Panel for the Client Adding Auto Pagination Script to control content on the PHP result page Upload and Publish Files, Images and Video Dynamically Configure a payment gateways API for accepting online payment Embedding Google and Social Media APIs like Google Direction Maps, Charts Adding Ajax to generate elastic search and auto suggestion list Enabled Refine Search like Colors, Size, Price for a e-commerce website Write Mails and Alert Notification Scripts for Users SMS Integrations for Payment, OTP and account confirmation Various verifications, captcha and approval ways to automate account User Controls like Login, Signup, Manage Profile, Logout, Get Password etc Collecting and displaying data from SQL using Joins and procedures Enabling dynamic data ready for the JSON So we could parse it for other APIs Manage a Hosting account, Uploading Backup and SQL, Cpanel Management

Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now! Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/

Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.

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Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

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Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.

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Struggling to be seen online? Master long-tail keywords, the secret weapon of modern SEO. This guide unlocks their power for businesses of all sizes, helping you rise in search rankings and attract ideal customers.

In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve! Key Takeaways: 1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts. 2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience. 3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.

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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

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It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies. You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms. Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.

The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting. Key Takeaways: Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.