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From your cellar to your shopper:
Driving a best-in-class e-commerce
experience
2
Source: YOY Parcel Volume Growth - January – December (2014 and 2015). Data retrieved from 2,690 Canada Post e-commerce customers.
Note: E-commerce growth figures adjusted to reflect organic growth activity and seasonal variations.
growth in e-commerce
in Canada for 2015
15%
2015 Canadian e-commerce growth
MASS
MERCHANTS
17%
FASHIONSPORTING GOODS &
OUTDOOR
31% 22%
Key industries driving Canadian e-commerce
growth in 2015
WINERY
MERCHANTS
13%
Source: YOY Parcel Volume Growth - January – December (2014 and 2015). Data retrieved from 2,690 Canada Post e-commerce customers.
...and they’re purchasing in record numbers.
4
78%of Canadian households are shopping online
42%
Occasional
(2-6)
13%
Frequent
(7-12)
4%
Hyper
(25+)
34%
One time
8%
Power
(13-24)

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Visa Checkout provides a faster and easier checkout experience for online shoppers compared to other options like PayPal Express Checkout or traditional checkout. A study showed that Visa Checkout had higher conversion rates from shopping cart to purchase. It allows customers to store their payment and shipping information for one-click checkout in the future. Retailers that adopt Visa Checkout are likely to see increased sales due to the faster checkout and higher conversion rates.

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managing expectations of the retail omnichannel. consumers expect retailers to give them the same offering and experiance across all channels

retaildistributiononline
TGW008-OnlineGroceryWhitePaper
TGW008-OnlineGroceryWhitePaperTGW008-OnlineGroceryWhitePaper
TGW008-OnlineGroceryWhitePaper

This whitepaper discusses the challenges facing traditional brick-and-mortar grocers in expanding their businesses to include e-commerce grocery shopping. It notes that while e-commerce currently accounts for less than 1% of the $700 billion food and beverage market, there is significant growth potential. Traditional grocers can leverage their existing networks of stores to overcome limitations faced by pure online grocers. The whitepaper examines options for order fulfillment, including in-store picking, dedicated e-commerce facilities, and automated locker systems. It emphasizes the importance of providing convenient delivery and pickup options to attract online grocery customers.

5
…Are your e-commerce operations set up to
effectively meet your shopper`s needs?
Today`s online shopper is engaged at every step of their
shopping and receiving experience…
Fulfillment DeliveryTracking Returns Customer
loyalty
ShopAcquire
shopper
Buy
56%
of online shoppers would be
encouraged to shop online if
provided with clear shipping costs
prior to checkout.
6
Shoppers want: Key information at checkout
Source: Canada Post Canadian Online Shopper Sensitivity to Shipping Costs Research Study, September 2015, n=4,037.
23%
of shoppers who abandoned a cart
in the last year did so because of
delivery timing issues.
7
Provide shoppers with greater visibility
Fulfillment
+
Delivery time
=
Accurate Delivery
Dates
Show shipping costs
and expected delivery
dates upfront, prior to
checkout.
8Source: Canada Post Canadian Online Shopper Sensitivity to Shipping Costs Research Study, September 2015, n=4,037.
Shoppers want: Delivery speed options
Offer a choice of
shipping services to
better meet your
shopper’s delivery
need.
51%
of Canadian online
shoppers would shop
more frequently if
shipping were faster.

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When The Consumer Journey Goes Digital

By Mike Provance, CEO of 3x3 Insights For more info about 3x3 Insights, visit us at 3x3insights.com.

3x3 insights
What you must know to benefit from China's E-Commerce Boom
What you must know to benefit from China's E-Commerce BoomWhat you must know to benefit from China's E-Commerce Boom
What you must know to benefit from China's E-Commerce Boom

The document discusses how cross-border e-commerce has become an important channel for foreign brands to enter China since the pandemic reduced Chinese consumers' ability to shop overseas. More than 29,000 brands from over 5,800 categories had joined Chinese cross-border e-commerce platforms by the end of 2020, with over 80% entering China for the first time. The document also notes that niche brands have big opportunities in China through e-commerce as Chinese consumers tend to share less recognized brands on social media and prefer labels that feel more premium.

ecommercee-commercechina
Going Global with Parcel Station
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Going Global with Parcel Station

had James from Parcel Station talking about taking your eCommerce business cross border. In his talk, James highlighted that international trading boosts sales by 15% and UK businesses are ready to go cross border.

parcel stationgoing global
Shoppers want: Delivery visibility
9
of shoppers track
while their purchase
is in transit.
74% Host tracking
capabilities to keep
customers on your
website and
shopping.
Source: Omnibus Survey: CPC Marketing Research - Online Shopping Omnibus CPC#13-215, August 2013
of Canadian households
can have no one at home
during the day to receive
deliveries.
35%
23%
Source: Consumer Delivery Preferences, CP 14-206, August 2014.
E-commerce Channel Report 2014, NPD Group, September 2014.
10
of shoppers would order
regularly from a merchant that
offers a variety of delivery or
pickup options.
Shoppers want: Delivery convenience
11
Expanded delivery/pickup options drive convenience
Drive shoppers to
your retail outlet by
providing pick-up in
store option.
Expand your retail
footprint by allowing
shoppers to pick up their
wine at the nearest post
office of their choice.
FLEXDELIVERYTM
Enhanced solutions for wineries
Ensure your wine ends up
in the right hands through
Proof of Age service.
11
Access rural parcel pickup
options in the Niagara
region.

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Irish sales presenter
Irish sales presenterIrish sales presenter
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him! international provides research, benchmarking, and insights services for convenience retailers. They conducted a study interviewing 10,000 shoppers across 11 countries, including 1,000 in Ireland and 1,000 in the UK. The research found significant differences between Irish and UK shoppers' convenience shopping behaviors and preferences. For example, a higher percentage of Irish shoppers visit convenience stores for groceries and top-up shopping. The research also identified key categories driving footfall for Irish shoppers and barriers deterring them like price and product range. him! international offers access to the study findings to help retailers better understand their Irish customers.

Nightline Group
Nightline GroupNightline Group
Nightline Group

Nightline is Ireland's largest privately owned parcel carrier that delivers over 15 million parcels annually, half of which are e-commerce deliveries. It offers domestic and international delivery services as well as Parcel Motel, which allows consumers to redirect deliveries to over 140 secure locker locations. Parcel Motel has grown rapidly since launching in 2012 and now has over 300,000 registered users. The service provides benefits to both consumers and retailers by enabling flexible and convenient delivery options.

ecommerceexportireland
[Infographic] Online Sales Rev Up in the Automotive Aftermarket
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[Infographic] Online Sales Rev Up in the Automotive Aftermarket

Online sales for the automotive aftermarket are growing blazingly fast. See what's driving that growth and make sure you're getting your share in our new infographic.

automotive aftermarketautomotive online salesautomotive ecommerce
Differentiate yourself with the box experience
13
of consumers are likely to make
repeat purchases from an online
merchant that delivers premium
packaging.
52%
28%
of online shoppers view premium
packaging of speciality foods like
wine as important.
Consider adding unique and inexpensive value added
pieces to your parcel delivery.
Source: Unwrapping the Customer Experience. Dotcom Distribution Packaging Report 2015 and 2013.
Key takeaways
Canadian e-commerce is growing faster than ever - now is
the time to invest.
Provide consumers with essential information prior to
checkout to reduce shopping cart abandonment.
Offer a choice of shipping services that allow your shoppers
to select the delivery most suitable for their needs.
Host tracking on your website to provide shoppers with
delivery visibility and keep them shopping.
Expanded delivery options can increase consumer
satisfaction and spending.
Differentiate your company and establish deeper customer
relationships with a better box experience.
14
For more information, please contact:
Karissa Kirlew
Canada Post Lead, Shipping Wine Initiative
karissa.kirlew@canadapost.ca

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Uncorking the Canadian Delivery Experience - Karissa Kirlew - Canada Post

  • 1. From your cellar to your shopper: Driving a best-in-class e-commerce experience
  • 2. 2 Source: YOY Parcel Volume Growth - January – December (2014 and 2015). Data retrieved from 2,690 Canada Post e-commerce customers. Note: E-commerce growth figures adjusted to reflect organic growth activity and seasonal variations. growth in e-commerce in Canada for 2015 15% 2015 Canadian e-commerce growth
  • 3. MASS MERCHANTS 17% FASHIONSPORTING GOODS & OUTDOOR 31% 22% Key industries driving Canadian e-commerce growth in 2015 WINERY MERCHANTS 13% Source: YOY Parcel Volume Growth - January – December (2014 and 2015). Data retrieved from 2,690 Canada Post e-commerce customers.
  • 4. ...and they’re purchasing in record numbers. 4 78%of Canadian households are shopping online 42% Occasional (2-6) 13% Frequent (7-12) 4% Hyper (25+) 34% One time 8% Power (13-24)
  • 5. 5 …Are your e-commerce operations set up to effectively meet your shopper`s needs? Today`s online shopper is engaged at every step of their shopping and receiving experience… Fulfillment DeliveryTracking Returns Customer loyalty ShopAcquire shopper Buy
  • 6. 56% of online shoppers would be encouraged to shop online if provided with clear shipping costs prior to checkout. 6 Shoppers want: Key information at checkout Source: Canada Post Canadian Online Shopper Sensitivity to Shipping Costs Research Study, September 2015, n=4,037. 23% of shoppers who abandoned a cart in the last year did so because of delivery timing issues.
  • 7. 7 Provide shoppers with greater visibility Fulfillment + Delivery time = Accurate Delivery Dates Show shipping costs and expected delivery dates upfront, prior to checkout.
  • 8. 8Source: Canada Post Canadian Online Shopper Sensitivity to Shipping Costs Research Study, September 2015, n=4,037. Shoppers want: Delivery speed options Offer a choice of shipping services to better meet your shopper’s delivery need. 51% of Canadian online shoppers would shop more frequently if shipping were faster.
  • 9. Shoppers want: Delivery visibility 9 of shoppers track while their purchase is in transit. 74% Host tracking capabilities to keep customers on your website and shopping. Source: Omnibus Survey: CPC Marketing Research - Online Shopping Omnibus CPC#13-215, August 2013
  • 10. of Canadian households can have no one at home during the day to receive deliveries. 35% 23% Source: Consumer Delivery Preferences, CP 14-206, August 2014. E-commerce Channel Report 2014, NPD Group, September 2014. 10 of shoppers would order regularly from a merchant that offers a variety of delivery or pickup options. Shoppers want: Delivery convenience
  • 11. 11 Expanded delivery/pickup options drive convenience Drive shoppers to your retail outlet by providing pick-up in store option. Expand your retail footprint by allowing shoppers to pick up their wine at the nearest post office of their choice. FLEXDELIVERYTM
  • 12. Enhanced solutions for wineries Ensure your wine ends up in the right hands through Proof of Age service. 11 Access rural parcel pickup options in the Niagara region.
  • 13. Differentiate yourself with the box experience 13 of consumers are likely to make repeat purchases from an online merchant that delivers premium packaging. 52% 28% of online shoppers view premium packaging of speciality foods like wine as important. Consider adding unique and inexpensive value added pieces to your parcel delivery. Source: Unwrapping the Customer Experience. Dotcom Distribution Packaging Report 2015 and 2013.
  • 14. Key takeaways Canadian e-commerce is growing faster than ever - now is the time to invest. Provide consumers with essential information prior to checkout to reduce shopping cart abandonment. Offer a choice of shipping services that allow your shoppers to select the delivery most suitable for their needs. Host tracking on your website to provide shoppers with delivery visibility and keep them shopping. Expanded delivery options can increase consumer satisfaction and spending. Differentiate your company and establish deeper customer relationships with a better box experience. 14
  • 15. For more information, please contact: Karissa Kirlew Canada Post Lead, Shipping Wine Initiative karissa.kirlew@canadapost.ca