Value Proposition Canvas 101

Startups need a clear understanding of their market segment and show know about SAM, TAM abd SOM. As a Mentor in StartupWeekend and NEXT program, I have noticed that many entrepreneurs are not familiar with these terms. Here’s a quick explanation of what they mean, as an addition to this useful slides (Copyright notes inside) :TAM is Your Total Available or Addressable Market (everyone you wish to reach with your product) , SAM is Your Segmented Addressable Market or Served Available Market (the portion of TAM you will target), SOM is Your Share of the Market (the subset of your SAM that you will realistically reach – particularly in the first few years of your business), SOM is known as Target Market in Steve Blanc Startup Manual. Identifying your TAM, SAM and SOM requires some market research.

The document discusses the Business Model Canvas framework and its key components for developing a business model. It lists the nine blocks of the Business Model Canvas as Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. For each block there is a brief definition or question provided. The document also includes references to the oxygenaccelerator website and contact information.

Epoca presented at Service Design Drinks Milan #3 how to use the customer journey map tool in b2b projects, showcasing a case-study they have been working on in the last years.

This document provides an overview of the Business Model Canvas, which is a strategic management template used to describe the value proposition, infrastructure, customers, and finances of a business model in order to plan, align management, and monitor success. The Business Model Canvas contains nine blocks that describe key components of a business model including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

Phil Dillard, Black Ant, @PhilD0210 The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup! Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.

7 steps for creating the ultimate product-led growth strategy A practical guide for B2B product leaders Mickey Alon, Former CEO and co-founder of Insightera, CPO and co-founder of Aptrinsic (Gainsight PX).

In this episode, Matt Williams talks about building a product vision and getting stakeholder buy in. He also covers 'managing up' and how to navigate within your organization, whilst fostering an understanding of vision and user empathy with engineers.

When PMs or entrepreneurs tackle a new product venture, they need to acquire and combine skills and tools from the Development, Business and Design fields. In this session, the following topics will be introduced: - Is there really a formula for new product or startup success? - What is Design-Thinking and how it is driving innovation around the world? - Building a Toolkit: a subset of practical tools curated from the Lean Startup, Customer Development, Design-Thinking and other methods, to really help entrepreneurs to accelerate and find a scalable business model. http://productcampsf.com/proposed-session-a-design-thinking-approach-to-pm-and-startups/

a TU Delft course on customer journey mapping for the course 'context and conceptualisation', november 13th 2010.

Dan Olsen, The Lean Product Playbook , @danolsen Room: C260 Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.

The customer journey map documents the various stages a customer goes through when engaging with a company from awareness to advocacy. It outlines the key stages as awareness, consideration, decision, delivery & use, and advocacy. At each stage it describes the customer activities, goals, and touchpoints. The business goals are to increase awareness, website visitors, conversion rate, and deliver orders to ultimately have customers advocate for the business.

The document discusses the concept of value proposition from a customer's perspective. It states that customers want the greatest return on their investment and defines value proposition as what the customer gets for what they pay. It also discusses the idea that customers traditionally want things that are good, fast and cheap, though suppliers can only provide two of those. An effective value proposition must also include desirability. The document uses examples like Dell and Walmart to show how focusing on good quality, fast delivery, low price and desirability led to their business successes.

Presenting this set of slides with name - Building A Customer Journey Map Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with seventeen slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Building A Customer Journey Map Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.

This document provides information about a workshop on developing business models for commercializing research results. It discusses options for market exploitation like licensing, spin-offs, and startups. It then compares traditional business plans to more agile methodologies like the Lean Startup framework. The final section describes tools for developing business models, specifically the Business Model Canvas and Value Proposition Design. Participants will practice using these tools to develop a business model for a thermochromic pigment product intended for use in fabrics.

This pitch deck outlines a business for an online presentation maker. It introduces the founding team and their qualifications. It describes key issues the product will address and its solution. The deck then outlines the products and services, key metrics, revenue model, competitors, competitive advantages, marketing strategy, financial plan, and contact details.

A presentation of the search for Product-Market Fit with the principles, practices and processes that lead to it, from the Lean-Startup and Design Thinking perspective

Get in touch: guillaume@lajavaness.com A short presentation outlining the main customer targeting strategies a B2B SaaS startup might decide to use.

Illustrating Customer Segments & Value Propositions with Ridiculous Toys. Based on the Business Model Canvas and three years of experience teaching interactive workshops throughout Chile. Originally presented in Chile in 2011, this presentation has been incredibly popular here on SlideShare and I've just updated it with cleaner design and more details about how it can be used to run memorable and fun workshops. Enjoy!

These slides support the various workshops I do and my online curriculum in two principal places: 1. Business Model Canvas Tutorial This is a more fully articulated instructional, complete with templates: bit.ly/nicebmc. 2. Startup Sprints This is a structured self-service for Venture Design/new venture creation: bit.ly/startupsprints.

This product strategy document outlines elements of a company's product strategy including objectives, where to compete, how to compete, and future go-to-market models. It analyzes market segments, product variants, pricing, performance, differentiation, sales channels, and regional market sizes to guide strategic decisions around the company's portfolio. Key sections evaluate niche segments, product roles, sales and margins to inform strategies for developing and positioning the company's base, key, and pacing products.

This document outlines a business plan for a sustainable hostel in Philadelphia. It begins with background on the tourism industry and its environmental impact. It then discusses the target customer segment of millennials and their preference for sustainable accommodations. The plan proposes locating the hostel in the Fishtown neighborhood of Philadelphia. It provides details on the property, including amenities and sustainable features. Financial projections are included to show the expected costs, revenues, and profitability. The goal of the hostel is to provide a low-cost, eco-friendly lodging option for tourists while also reducing the carbon footprint of the tourism industry.

Presentations Skills - A basic overview of what to include in start-up presentation, critical presentation skills and how to prepare for the questions asked by the panel of judges. This presentation was to created for Al Fikra national business plan competition in Qatar.

The document discusses upcoming changes and improvements in product management. It first addresses resolving current problems with validation before moving forward. It then notes coming changes next year focused on data-driven approaches to product management. The overall theme is preparing product management strategies and processes for the future.

An introduction to the framework "Business Model Canvas" illustrated by concrete Business Models of digital champions such as Linkedin, Scoop.it, HelloMentor, Viadeo, HP, eBay, Google, GMF, AXA, P&G.

The document discusses different ways to articulate the value of a business or product, including the value proposition, elevator pitch, positioning statement, metaphors, and taglines. It provides examples and templates for crafting compelling value statements and positioning tools that clearly communicate what the offering is, who it is for, and what unique benefits it provides.

The document summarizes the progress of Team 21's bio-hybrid vascular graft project. It describes initial market research identifying unmet needs for small diameter vascular grafts. Through customer interviews, the team refined their target markets from coronary artery disease grafts to prioritizing peripheral artery disease grafts. Key lessons included identifying referring physicians as important influencers and pursuing CE mark in the EU followed by FDA approval. The team ended their canvas update at a higher level of investment readiness and prepared to apply for further STTR funding.

#VPDesign helps you systematically build products & services that customers want! Based on Value Proposition Design by Alexander Osterwalder, Yves Pigneur, Greg Bernarda & Alan Smith. More info: http://bit.ly/1tbBCH6. #vpdesign

This document discusses the value proposition design framework for understanding why customers buy from a company. It explains that value proposition design uses a map to illustrate the fit between a company's offerings and what customers want in order to address customer pains and gains. The framework analyzes customer jobs, pains, and gains, and how a company's features and benefits can relieve pains and create gains for customers. It stresses the importance of clearly communicating the value proposition and testing assumptions using customer feedback.

Who are the people sharing in the collaborative economy, and what can businesses do to win in this emergent market? These questions are the focus "Sharing is the New Buying: How to Win in the Collaborative Economy," a report released by Vision Critical in partnership with Jeremiah Owyang of Crowd Companies. This infographic summarizes the report's key findings. Read the 2015 updated report: http://ow.ly/T2vuw

İş Modeli Kanvası nasıl geliştirilir üzerine sunum. Çeviridir. Orjinal sunum : http://www.slideshare.net/mikelachapelle/primer-on-the-business-model-canvas-v5?qid=b9a23bb0-3fcc-4a57-804f-2387b82cfeff&v=qf1&b=&from_search=3

If you sell to the corporate marketing, having a strong value proposition is critical. It helps you set up meetings with crazy-busy prospects. And, it helps them understand the value they get from changing from the status quo -- something they're loathe to do. In this presentation, you'll discover how to craft powerful, customer-enticing value propositions that change everything.

Here is an example of a personal investment thesis that I created to share with venture capital firms. In this example, I provide my personal perspective on the edtech sector. For details on how I build this thesis check out my blog (https://goo.gl/CU4Qid). Note: Some of the confidential information has been redacted for privacy.

Digital Class Journals is a communication platform that allows kids to upload photos of their schoolwork using iPads. Teachers then approve the submissions to create a digital class journal. Parents can engage with their kids around the schoolwork. School directors get increased visibility into class activities. The platform aims to increase parent engagement through digitally capturing kids' work, building pride and facilitating learning at home. It generates revenue through school subscriptions and additional parent services like printed portfolios and yearbooks.