This is a Report about Us Digital Future in Focus (especially in Mobile, Social, Video,..) from Comscore that I appreciate a lots.
In this report, they examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
Selfies are dead. Long live the user generated content!
User Generated Content is King. Το ξέρουμε αυτό εδώ και χρόνια. Ωστόσο, δεν είναι όλοι... οι βασιλιάδες ίδιοι στο βασίλειο των social media.
Τα brands πρέπει να βρουν τρόπους να δημιουργήσουν περιεχόμενο γι’ αυτά πέρα από τα συνηθισμένα. Να δημιουργήσουν τα κατάλληλα triggers, τα κατάλληλα συναισθηματικά connections για να μπουν οι χρήστες στη διαδικασία να παράξουν πραγματικά valuable και shareable περιεχόμενο, πέρα από π.χ. μια απλή selfie με το προϊόν.
Μεγάλο challenge. Αλλά εκεί θα κριθεί η... ηγεμονία του κάθε brand στο χώρο των social media.
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Andy Vogel: Integrate Mobile into a Broader Ad Campaign
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
The way users are consuming content on their mobile devices is always a point of interest for developers and marketers, as it helps them in understanding their audience better.
This document summarizes key findings from the Reuters Institute Digital News Report 2013, which studied news consumption across multiple countries. Some of the main findings include:
- Tablet and smartphone usage for accessing news has significantly increased over the past year. Denmark has the highest usage of smartphones and tablets for news.
- Computers remain the most common device for accessing news, but smartphones and tablets are also widely used. Multi-platform access to news is becoming more common.
- Tablets are seen as offering a better experience for in-depth news compared to smartphones, which are more often used for quick updates. Apple devices are more likely to be used for news compared to other manufacturers' tablets and smartphones.
Mobile devices have changed the way consumers interact with businesses. Marketers should understand the trends, strengths, and weaknesses of both tablets and smartphones in order to present the right experience to the different mobile customers.
Social media usage continues to grow rapidly and is now a global phenomenon. Mobile access to social media, through smartphones and tablets, is driving much of this growth. Consumers are increasingly using social media on multiple devices simultaneously while watching TV. Social networks like Facebook and Twitter are still the most popular, but Pinterest has seen explosive growth over the past year. Social media is transforming how consumers get information, make purchasing decisions, and provide feedback to brands through social customer service.
1) Social media usage continues to grow rapidly and is now integral to daily life for many globally.
2) Mobile access to social media is driving much of the growth, now accounting for over 60% of time spent on social networks.
3) While Facebook and Twitter remain popular, Pinterest has seen enormous growth in 2012, becoming the network with the largest increase in unique audience and time spent across devices.
The document discusses the growth of mobile marketing, especially on social networks. Some key points include:
- Mobile use and time spent on apps has surpassed desktop worldwide, with social media being a top mobile activity.
- Facebook is the most popular social network globally but platforms vary regionally, with WhatsApp and Facebook Messenger being very popular.
- Marketers are shifting to "mobile first" strategies, developing content and campaigns tailored for smartphones and tablets first.
- Consumers use mobile primarily for communications like texting and email, with some shopping activities but few actual purchases on mobile devices yet.
The document summarizes key findings from the GSMA Intelligence 2017 Global Mobile Engagement Index (GMEI). The GMEI measures consumer engagement with mobile services across 56 countries based on usage and frequency of 29 mobile use cases. South Korea ranks first in mobile engagement. Understanding differences in engagement levels and how consumer behavior will evolve over time is important for anticipating industry growth. Regional trends show engagement increasing the most in South Asia as consumers shift from basic voice/text use to utilizing mobile internet services.
1) Social media usage continues to grow rapidly and is now integral to daily life for many globally. Mobile access is driving much of this growth, now accounting for over 60% of time spent on social media.
2) Key trends include the rise of mobile/tablet usage, proliferation of new social platforms like Pinterest, and transformation of TV viewing into a shared social experience.
3) Marketers now have opportunities to engage consumers who are using social media to make informed purchase decisions and provide customer service, though many still find ads annoying.
Algunas consideraciones sobre diversos temas del acuerdo entre las farc y el ...
Este documento resume y analiza varios aspectos clave del acuerdo de paz entre las FARC y el gobierno colombiano. El autor expresa preocupación por el uso de lenguaje suave para referirse a las acciones de las FARC y por la creación de nuevas comisiones, unidades y sistemas diseñados para proteger a las FARC y perseguir a sus opositores políticos, en lugar de buscar la verdad y la justicia para las víctimas. El acuerdo parece diseñado para imponer la ideología de izquierda de los negociadores
A evolução da sociedade humana passou por três revoluções principais: a Revolução Agrícola, a Revolução Industrial e a Revolução Tecnológica. Nesta última, o conhecimento passou a ser o recurso principal à medida que as TIC permitiram processar, armazenar e comunicar grandes volumes de informação digital.
Este documento presenta información sobre fracciones equivalentes, la suma y resta de fracciones con el mismo denominador, y la representación de fracciones como cocientes y números decimales. Explica que las fracciones equivalentes representan la misma cantidad aunque sus numeradores y denominadores sean distintos, y que al sumar o restar fracciones con igual denominador se suma o resta sólo los numeradores. También introduce la idea de que una fracción puede representar el cociente de dos números enteros, el cual puede ser un número entero, decimal finito o periódico.
Este documento resume conceptos clave relacionados con software libre y de código abierto. Define software libre, shareware, freeware, Linux, distribuciones de Linux, la licencia GPL, OpenOffice y código abierto. También describe brevemente las ventajas y desventajas del software libre.
Este documento resume conceptos clave relacionados con software libre y de código abierto. Define software libre, shareware, freeware, Linux, distribuciones de Linux, la licencia GPL, OpenOffice y código abierto. También describe brevemente las ventajas y desventajas del software libre.
Este documento presenta una serie de tendencias digitales en América Latina. Incluye información sobre el escenario global y digital de la región, el comportamiento de la audiencia en redes sociales, finanzas, deportes y comercio electrónico, el consumo de videos online y el consumidor multipantalla. También analiza la evolución de los medios digitales y los desafíos de medir lo que realmente importa más allá de métricas como clics.
Fipp world media trends special report content Tuan Anh Nguyen
The document discusses major trends reshaping how content is produced and published for magazines and newspapers. It highlights that digital device usage and internet connectivity have reached critical mass globally. Content consumption has shifted from publisher-driven to consumer-driven, and is increasingly taking place on digital platforms rather than print. Social media use and video consumption are both growing rapidly as well.
The 2015 U.S. Mobile App Report by ComScoreVictor Kong
The document reports on a study of mobile app usage conducted by comScore using their proprietary measurement tools, finding that smartphone apps now account for over half of total digital media time spent and that app audiences and usage are growing rapidly, especially among millennials, with the majority of app usage concentrated on users' most frequently used apps.
1) The document summarizes key trends in digital media consumption and marketing in Brazil, noting that consumers are increasingly connected via mobile devices and fragmenting their time across platforms.
2) It advises marketers to integrate their data from multiple sources to understand consumer journeys, and to create engaging content to attract consumers rather than interrupt them.
3) Mobile media in Brazil is growing extremely rapidly, far outpacing total media and digital media, and will account for a significant portion of digital ad spending in coming years as marketers adapt to the mobile mindset.
Selfies are dead. Long live the user generated content!Socialab
User Generated Content is King. Το ξέρουμε αυτό εδώ και χρόνια. Ωστόσο, δεν είναι όλοι... οι βασιλιάδες ίδιοι στο βασίλειο των social media.
Τα brands πρέπει να βρουν τρόπους να δημιουργήσουν περιεχόμενο γι’ αυτά πέρα από τα συνηθισμένα. Να δημιουργήσουν τα κατάλληλα triggers, τα κατάλληλα συναισθηματικά connections για να μπουν οι χρήστες στη διαδικασία να παράξουν πραγματικά valuable και shareable περιεχόμενο, πέρα από π.χ. μια απλή selfie με το προϊόν.
Μεγάλο challenge. Αλλά εκεί θα κριθεί η... ηγεμονία του κάθε brand στο χώρο των social media.
Wave 2 - Mobility | UM | Social Media TrackerUM Wave
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
The way users are consuming content on their mobile devices is always a point of interest for developers and marketers, as it helps them in understanding their audience better.
This document summarizes key findings from the Reuters Institute Digital News Report 2013, which studied news consumption across multiple countries. Some of the main findings include:
- Tablet and smartphone usage for accessing news has significantly increased over the past year. Denmark has the highest usage of smartphones and tablets for news.
- Computers remain the most common device for accessing news, but smartphones and tablets are also widely used. Multi-platform access to news is becoming more common.
- Tablets are seen as offering a better experience for in-depth news compared to smartphones, which are more often used for quick updates. Apple devices are more likely to be used for news compared to other manufacturers' tablets and smartphones.
Mobile devices have changed the way consumers interact with businesses. Marketers should understand the trends, strengths, and weaknesses of both tablets and smartphones in order to present the right experience to the different mobile customers.
Social media usage continues to grow rapidly and is now a global phenomenon. Mobile access to social media, through smartphones and tablets, is driving much of this growth. Consumers are increasingly using social media on multiple devices simultaneously while watching TV. Social networks like Facebook and Twitter are still the most popular, but Pinterest has seen explosive growth over the past year. Social media is transforming how consumers get information, make purchasing decisions, and provide feedback to brands through social customer service.
State of the media. The social media report 2012Javi Sánchez
1) Social media usage continues to grow rapidly and is now integral to daily life for many globally.
2) Mobile access to social media is driving much of the growth, now accounting for over 60% of time spent on social networks.
3) While Facebook and Twitter remain popular, Pinterest has seen enormous growth in 2012, becoming the network with the largest increase in unique audience and time spent across devices.
The document discusses the growth of mobile marketing, especially on social networks. Some key points include:
- Mobile use and time spent on apps has surpassed desktop worldwide, with social media being a top mobile activity.
- Facebook is the most popular social network globally but platforms vary regionally, with WhatsApp and Facebook Messenger being very popular.
- Marketers are shifting to "mobile first" strategies, developing content and campaigns tailored for smartphones and tablets first.
- Consumers use mobile primarily for communications like texting and email, with some shopping activities but few actual purchases on mobile devices yet.
GMEI 2017: Global Mobile Engagement IndexFilipp Paster
The document summarizes key findings from the GSMA Intelligence 2017 Global Mobile Engagement Index (GMEI). The GMEI measures consumer engagement with mobile services across 56 countries based on usage and frequency of 29 mobile use cases. South Korea ranks first in mobile engagement. Understanding differences in engagement levels and how consumer behavior will evolve over time is important for anticipating industry growth. Regional trends show engagement increasing the most in South Asia as consumers shift from basic voice/text use to utilizing mobile internet services.
The social-media-report-2012-by-NielsenYour Social
1) Social media usage continues to grow rapidly and is now integral to daily life for many globally. Mobile access is driving much of this growth, now accounting for over 60% of time spent on social media.
2) Key trends include the rise of mobile/tablet usage, proliferation of new social platforms like Pinterest, and transformation of TV viewing into a shared social experience.
3) Marketers now have opportunities to engage consumers who are using social media to make informed purchase decisions and provide customer service, though many still find ads annoying.
Algunas consideraciones sobre diversos temas del acuerdo entre las farc y el ...Enrique Posada
Este documento resume y analiza varios aspectos clave del acuerdo de paz entre las FARC y el gobierno colombiano. El autor expresa preocupación por el uso de lenguaje suave para referirse a las acciones de las FARC y por la creación de nuevas comisiones, unidades y sistemas diseñados para proteger a las FARC y perseguir a sus opositores políticos, en lugar de buscar la verdad y la justicia para las víctimas. El acuerdo parece diseñado para imponer la ideología de izquierda de los negociadores
A evolução da sociedade humana passou por três revoluções principais: a Revolução Agrícola, a Revolução Industrial e a Revolução Tecnológica. Nesta última, o conhecimento passou a ser o recurso principal à medida que as TIC permitiram processar, armazenar e comunicar grandes volumes de informação digital.
Este documento presenta información sobre fracciones equivalentes, la suma y resta de fracciones con el mismo denominador, y la representación de fracciones como cocientes y números decimales. Explica que las fracciones equivalentes representan la misma cantidad aunque sus numeradores y denominadores sean distintos, y que al sumar o restar fracciones con igual denominador se suma o resta sólo los numeradores. También introduce la idea de que una fracción puede representar el cociente de dos números enteros, el cual puede ser un número entero, decimal finito o periódico.
Este documento resume conceptos clave relacionados con software libre y de código abierto. Define software libre, shareware, freeware, Linux, distribuciones de Linux, la licencia GPL, OpenOffice y código abierto. También describe brevemente las ventajas y desventajas del software libre.
Este documento resume conceptos clave relacionados con software libre y de código abierto. Define software libre, shareware, freeware, Linux, distribuciones de Linux, la licencia GPL, OpenOffice y código abierto. También describe brevemente las ventajas y desventajas del software libre.
Este documento presenta una serie de tendencias digitales en América Latina. Incluye información sobre el escenario global y digital de la región, el comportamiento de la audiencia en redes sociales, finanzas, deportes y comercio electrónico, el consumo de videos online y el consumidor multipantalla. También analiza la evolución de los medios digitales y los desafíos de medir lo que realmente importa más allá de métricas como clics.
La Alcazaba de Málaga es una fortificación palaciega de la época musulmana situada en las faldas del monte Gibralfaro, que cuenta con ocho puertas fortificadas y fue reformada en el siglo XX. Dentro de sus muros se encuentran restos romanos como un teatro, sarcófagos de mármol y columnas, así como jardines y patios que recuerdan la arquitectura palaciega árabe.
Petra, ubicada en Jordania, es el antiguo capital del reino nabateo excavado en roca arenisca. Los restos más famosos son El Tesoro y El Monasterio, edificios monumentales tallados en roca. Petra se encuentra en un valle estrecho entre el mar Muerto y el golfo de Aqaba, y su acceso principal es a través del Siq, un desfiladero.
El documento proporciona información sobre los plásticos. Explica que los plásticos son polímeros sintéticos derivados principalmente del petróleo que pueden ser moldeados y tienen propiedades como bajo peso y resistencia. Además, describe la historia de los primeros plásticos, las propiedades y clasificaciones de los plásticos, así como sus usos y problemas ambientales.
La evaluación cualitativa en educación. Jurjo Torres Santomé (1987)Jurjo Torres Santomé
"La evaluación cualitativa en educación". Jurjo Torres Santomé
Aldaba. Revista del centro asociado a la UNED de Melilla. Año 5º, Nº 7 (1987), págs. 47 - 60.
La definición de la evaluación en educación y sus funciones serán los referentes que nos proporcionarán la verdadera clave a la hora de optar por una forma
metodología cualitativa, cuantitativa o mixta para su realización.
Muchas son las definiciones que de evaluación, como dimensión específica y componente inseparable de todo proceso educativo, se van construyendo a lo largo de la corta, pero intensa, historia de su existencia.
Mediante la evaluación intentamos reflexionar críticamente sobre la calidad, el valor, las ventajas e inconvenientes de algún aspecto o de la totalidad de un determinado proyecto educativo. Este es el camino para obtener una adecuada información que nos permita desde planificar, hasta ir haciendo un seguimiento y control minucioso de cada una de las decisiones, acciones y reelaboraciones del proyecto curricular que los profesores van llevando a cabo en el curso de la realización de un determinado curriculum.
El foco de atención de la evaluación incluye, por lo tanto, el examen, revisión, de aquellos elementos que condicionan o pueden limitar el éxito de lo que pretendemos.
Este documento describe varias especies de animales en peligro de extinción en Ecuador y en el mundo, incluyendo mamíferos como el mono chorongo, el tapir amazónico, el cóndor andino, loros y guacamayos, el perezoso y el lince ibérico. También describe aves como el cóndor andino, loros, guacamayos y pericos. Finalmente, menciona reptiles como la tortuga gigante de Galápagos y mamíferos como el oso de anteojos, resaltando la importancia de proteger
El documento habla sobre el hardware de las computadoras. Define el hardware como los componentes físicos que realizan las tareas de entrada y salida de una computadora, incluyendo dispositivos como teclados, monitores, unidades de disco y más. Explica que el hardware incluye componentes electrónicos y electromecánicos como discos, chips y placas. También describe las ventajas e inconvenientes del hardware abierto y enumera algunos tipos y partes básicas del hardware de una computadora como la CPU, memoria RAM, pantalla y periféricos.
El documento describe los componentes básicos de una computadora, incluyendo el hardware (partes físicas como la placa base, monitor, teclado, ratón), dispositivos de entrada y salida (como escáner, impresora, parlantes), almacenamiento (disco duro, memoria flash), componentes internos (tarjeta madre, tarjeta de video, tarjeta de red), y software. Explica que el hardware son las partes físicas, el software son los programas, y que juntos forman una computadora capaz de procesar y almacen
Interferência da oralidade na escrita uma análise de erros ortográficosUNEB
Este resumo apresenta o documento "Interferência da oralidade na escrita: uma análise de erros ortográficos" em três frases:
1) O documento analisa erros ortográficos encontrados em redações de alunos do 6o ano do ensino fundamental de escolas pública e privada para verificar a influência da oralidade na escrita.
2) A pesquisa se baseia em pressupostos da sociolinguística e estudos sobre a aquisição da língua escrita, coletando redações
El documento proporciona una definición de disco duro, describiendo sus componentes principales como platos magnéticos giratorios y cabezales de lectura/escritura. Luego resume las características clave de un disco duro como su tiempo de acceso, latencia y velocidad de rotación, así como su capacidad de almacenamiento mediante particiones primarias, extendidas y lógicas divididas en sectores. Finalmente, explica el sistema de direccionamiento de un disco duro en términos de platos, caras, pistas, cil
El documento describe la nueva era del video online en Latinoamérica, señalando que los usuarios ahora tienen más opciones de contenido de alta calidad y que pueden acceder a videos de manera conveniente en múltiples plataformas. YouTube es un mercado global gigante que ofrece contenido generado por usuarios y de alta calidad. El video online ahora se considera un medio valioso para los anunciantes.
El documento trata sobre diferentes temas relacionados con la administración del ciclo de vida de productos (PLM), incluyendo diseño asistido por computadora (CAD), fabricación asistida por computadora (CAM), sistemas de información de mercadeo (SIM), e-business y e-commerce. Explica conceptos como PLM, CAD, CAM, SIM y las diferencias entre e-business y e-commerce.
This is a very basic introduction to graphic design based on Robin Williams' book, "The Non-Designer's Design Book." It was created for grade 9 art students.
A video version is available here: http://www.youtube.com/watch?v=-eUhJ_jTrMQ
El documento habla sobre el origen y evolución del uso de la energía. Explica que la energía puede manifestarse en diferentes formas y puede transformarse respetando el principio de conservación de la energía. Detalla las primeras formas de energía utilizadas por el hombre, como la energía humana y animal, y las operaciones básicas para aprovechar la energía como la extracción, transformación, transporte y conversión a energía útil. También define conceptos como energía, principio de conservación de energía, y clasifica las fuentes de energía en renovables y no
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
Users are now moving across their digital screens, From PC to mobile to Gaming device to their Tablets or Kindle... The increasing duplication of users across devices .. is a huge challenge to Brands .The digital universe that accesses the internet via PC or mobile device has grown to over 200
million people in the U.S. alone. As the number of connected adults has grown, so have the amount of cross-screen users. In fact, 70% of digital users are now cross-device, up from 63% a year ago.% during the same period
This document provides a summary of key findings from "The U.S. Mobile App Report". It finds that mobile app usage has surged, driving a 24% increase in total digital media time spent in the U.S. in the past year. Apps now account for the majority (52%) of digital media time spent, surpassing both mobile web and desktop usage. Social networking, games and radio make up nearly half of total mobile app engagement. iPhone users spend more time and money on apps compared to Android users, though Android has a larger overall user base. The most popular apps across platforms and demographics are those from Facebook, Google, Apple and other major digital brands.
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% increase in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
Comscore US Mobile App Report - June 2014 dataLudovic Privat
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% increase in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% surge in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
Understand the cross-device consumer in just 15 minutesJim Nichols
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Evento Mobilidade 2016 - Tendências do marketing cross device - Armando Rodri...IAB Brasil
The document discusses the shift to a mobile-first world driven by the rapid adoption of smartphones. Some key points:
- Smartphone adoption rates have reached over 50% in most major markets and are replacing other devices more quickly.
- Factors accelerating this shift include the development of larger screens, creation of cross-device experiences, and trends in app usage.
- As ownership increases, focusing on the mobile-first consumer who uses their smartphone for most digital activities will be important.
Como bien lo dice el título, es un estudio que hace eMarketer para conocer hábitos, comportamiento y consumo de medios digitales del segmento mejor definido como "millennial". Esta es su versión 2014.
The potential of digital publishing in an emerging market : John WheelerFootnote Summit
The document discusses trends in mobile device and internet usage. It notes that mobile internet traffic now accounts for 3% of all internet traffic, up from 1% just two years ago. In India, 60% of internet traffic now comes from mobile devices, surpassing desktop traffic. The number of mobile devices is also growing rapidly, with over 1.7 billion smartphone and tablet units expected to be sold in 2015, compared to less than 400 million PC and laptop units. Mobile data usage is also doubling annually in many regions. Africa and South America represent large potential growth areas due to rising penetration rates in developing areas.
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
The document summarizes key technology trends for 2014, including:
1) Mobile phone usage will continue to grow significantly worldwide, especially in developing countries and among women. Feature phones will remain prevalent due to affordability and basic smartphones providing many capabilities.
2) Social media usage will be dominated by mobile apps with over 1 billion using Facebook mobile and messaging apps like WhatsApp becoming more popular globally. Short video and images will be more common forms of sharing.
3) The rise of connected devices and wearable technology will generate more user data to help make initiatives more data-driven and customized. Human-centered design will be increasingly important in health and development fields.
Mobile marketing is growing rapidly as mobile device usage increases. A mobile site allows institutions to reach audiences browsing on smartphones across platforms more cost-effectively than a mobile app. Considerations for developing a mobile site include that the fastest growing demographics for mobile internet usage are 18-34 year olds, which fits most higher education institutions' target audiences. Mobile sites are simpler to develop and maintain than separate apps for different platforms. If an institution relies on its website for admissions, it should move to where its audience has migrated by developing a mobile-friendly site.
This document provides an overview and analysis of the mobile and connected device landscape in early 2013, with a focus on the US market. Some of the key points made in the summary include:
- Smartphones surpassed 125 million users in the US while tablets reached over 50 million users, ushering in a new era of "multi-platform media consumption".
- Smartphones have achieved over 50% penetration in the US and are entering the "late majority" phase of adoption.
- Android and iOS dominate the US smartphone market with nearly 90% combined share.
- Samsung has seen explosive smartphone OEM growth while narrowing Apple's lead.
- App usage dominates mobile engagement, led by Facebook and Google
This document summarizes key trends in the mobile landscape in 2012. Smartphone adoption surged to over 120 million owners in the US, while tablets reached nearly 50 million owners. This rapid adoption of smartphones and tablets has ushered in a new era where 1 in 3 online minutes are now spent on mobile devices beyond PCs. Major media brands have been able to extend their reach by an average of 29% through mobile channels. Usage patterns also differ across platforms, with smartphones seeing peaks during commuting hours and tablets during evenings. The number of 4G users in the US exploded in 2012, growing 273% as networks and devices improved their capabilities.
comScore Inc. - 2013 Mobile Future in FocusSunny Kr
This document provides an overview and analysis of the mobile and connected device landscape in the United States and internationally. Some of the key points covered include:
- Smartphone and tablet adoption has surged, with over 120 million smartphone owners and nearly 50 million tablet owners in the US. This widespread adoption is ushering in a new "Brave New Digital World" of multi-platform media consumption.
- Mobile channels now account for over 1 in 3 minutes of digital media time spent, demonstrating the rise of multi-platform consumption as a new reality. Leading digital properties are extending their reach by 29% on average through mobile.
- The top mobile platforms are Android and iOS, which combined control nearly 90% of the
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
Les médias sociaux et les réseaux sociaux ne sont plus à leurs premiers balbutiements. Depuis l'apparition des premiers réseaux de médias sociaux il ya une vingtaine d'années, les médias sociaux ont continué d'évoluer et d'offrir aux consommateurs autour des nouvelles et significatives façons de monde à s'engager avec les gens, les événements et les marques qui comptent pour eux. Maintenant, des années plus tard, les médias sociaux est encore en croissance rapide et est devenue une partie intégrante de notre vie quotidienne. Aujourd'hui, les réseaux sociaux est un phénomène mondial.
Social media usage continues to grow rapidly and is now an integral part of daily life for many people globally. Mobile access to social media, through smartphones and tablets, has been a major driver of growth. Consumers are spending more time on social networks than any other type of website. While Facebook and Twitter remain the most popular overall, Pinterest saw the largest increase in unique users and time spent of any social network over the past year. Social media is also transforming how people engage with television by enabling real-time discussions about shows. Many consumers now use social networks as their preferred channel for customer service issues rather than calling brands directly.
Social media has grown rapidly over the past two decades and is now a global phenomenon. Mobile devices are driving much of the growth, accounting for over 60% of the increase in time spent on social media. New social networks continue to emerge and gain popularity, with Pinterest seeing the largest growth. Consumers are using social media more while watching TV and for customer service issues. Social media enables word-of-mouth on a massive scale and allows consumers to make more informed purchase decisions through peer recommendations. Marketers have opportunities to engage consumers through social media advertising tailored to their interests.
Smartphones saw rapid adoption in 2011, driving increased mobile media usage which surpassed 50% in many markets. The rise of smartphones was fueled by the popularity of Android and iOS platforms in the US and EU5. This shift to smartphones changed consumers' mobile behaviors and expectations, with many using their devices for activities like mobile shopping and social networking on a daily basis.
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
This document provides information about the 5th edition of the eMarketing textbook. It was written by Rob Stokes and the Minds of Quirk. Some key details include:
- The subtitle was changed to reflect that digital is now integrated into all aspects of marketing rather than being a separate channel.
- Over 1000 academic institutions globally now use the textbook, which is available for free online.
- This edition features expanded chapters on market research, content strategy, user experience design, video marketing and mobile marketing.
- Vouchers for marketing tools and services are included with printed copies to encourage purchasing the physical book.
Contextual Marketing And The New Marketing ContractXuân Lan Nguyễn
The document discusses the rise of Generation C, which refers to connected customers across all generations who live digital lifestyles. It argues that context is now the most important factor for meaningful customer engagement and marketing. Context provides an understanding of customers within specific situations. The document provides examples of how companies can use contextual marketing strategies that are informed by customer data and tailored to different points in the customer journey. It highlights how real estate company Redfin improved engagement metrics by 20-30% by personalizing messages based on customers' contexts and stages in the home buying process.
This document discusses trends in content marketing for 2015. It predicts that owned content strategies, where brands build their own publications, will be most effective. It also suggests that brands will need to treat content creation more like running a media company, with an emphasis on understanding audiences and publishing processes. The document also outlines strategies that are less likely to be effective, such as licensed content, blatant advertising, and headline trickery.
Vietnam has experienced major economic and social changes over the past few decades that are shaping its consumer landscape. After gaining independence from France in the 1950s, Vietnam opened its economy and saw rapid GDP growth starting in the 1980s. It has since developed a growing middle class, especially among youth and urban populations. However, traditions still play a large role in many families and rural areas. The document discusses the tensions between modern and local influences, as well as changing social values around gender, parenting, and success that are impacting consumers.
Customer Decision/buying Journey cũng là một nội dung trong workshop Approaching customer on Digital Channel của Moore Corp, nhấn mạnh rằng hành vi người dùng đã thay đổi rất nhiều dưới tác động của công nghệ.
New Media 2015 là một nội dung trong workshop Approaching Customer on Media Channel do Moore tổ chức, giới thiệu cho người tham gia các media mới như: Local Based Marketing - wifi ads, Remarketing và Local Business Ads của Facebook
Approaching Customer on Digital Media ChannelXuân Lan Nguyễn
Approaching Customer on Digital Media Channel là chủ đề cũng như là nội dung chính của buổi workshop do Moore tổ chức, giới thiệu cách thức tiếp cận người dùng trên các kênh như Display, Social, Search, Email,...
ONLINE TRAVEL - Người dùng và hoạt động Online Marketing Xuân Lan Nguyễn
ONLINE TRAVEL - Người dùng và hoạt động Online Marketing.
Phần 1: Online Tour Booking
Báo cáo được xây dựng bởi Moore Corporation, với sự cộng tác dữ liệu với iTracker và Datasection cùng sự hỗ trợ truyền thông của Digitalk và Brandsvietnam.
Đây là báo cáo thứ 8 trong chuỗi Digital Activities Report theo ngành của Moore Corp kể từ ngày đầu tiên công bố vào tháng 08 năm 2014.
Chúng tôi rất hoan nghênh mọi sự đóng góp của độc giả về Digital Activities Report để chúng tôi có thể hoàn thiện hơn nữa.
Xin chân thành cảm ơn.
Nhóm thực hiện.
Vietnam Digital Landscape 2015 nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing 2015 tại Việt Nam.
Vietnam Digital Landscape 2015 được thực hiện dựa trên tổng hợp những nguồn thông tin tin cậy đã được công bố, cũng như những ước tính của Moore Corp, nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing tại Việt Nam.
Bức tranh tổng thể của Digital Marketing sẽ được phác thảo với 7 nội dung chính về thị trường, người dùng, hành vi, xu hướng về mobile, social, e-commerce,.. và phụ lục về Vietnam Advertising Landscape 2015.
Nhóm thực hiện rất hoan nghênh mọi sự góp ý của bạn để báo cáo Vietnam Digital Landscape được hoàn thiện hơn ở những lần sau.
Xin cảm ơn.
E-learning: Người tiêu dùng và hoạt động quảng cáo trực tuyến của doanh nghiệp. Xuân Lan Nguyễn
E-learning: Người tiêu dùng và hoạt động quảng cáo trực tuyến của doanh nghiệp.
Báo cáo được xây dựng bởi Moore Corporation, với sự hỗ trợ truyền thông của Digitalk và Brandsvietnam
B2C Ecommerce: Người tiêu dùng và hoạt động quảng cáo trực tuyếnXuân Lan Nguyễn
B2C Ecommerce: Người tiêu dùng và hoạt động quảng cáo trực tuyến của doanh nghiệp.
Báo cáo được xây dựng bởi Moore Corporation, với sự hỗ trợ truyền thông của Digitalk và Brandsvietnam
The document outlines a content marketing framework with 5 questions to consider: Who is the target audience, Why they will listen, What type of content to create, Where to distribute the content, and When to publish. It provides examples of defining audience niches like "SG24H" young professionals and creating relevant content like restaurant recommendations. The framework emphasizes understanding the audience, creating useful content for them, and distributing through their preferred platforms and times.
This document is a report published by the Vietnam Internet Network Information Center (VNNIC) in December 2014 summarizing Vietnam's internet resources for the year. It provides data and analysis on the growth and development of internet resources in Vietnam, including the country code top-level domain (.vn), Vietnamese internationalized domain names (IDN.vn), IP addresses, autonomous system numbers, the Vietnam National Internet Exchange (VNIX), and DNS usage. The report found that internet resources in Vietnam grew rapidly in 2014, with .vn domain registrations surpassing 1 million, IDN.vn registrations reaching 1 million, and Vietnam's national IPv6 network being officially launched.
Báo cáo: Ngành thực phẩm chức năng và hoạt động quảng cáo trực tuyếnXuân Lan Nguyễn
Báo cáo: Ngành thực phẩm chức năng và hoạt động quảng cáo trực tuyến của doanh nghiệp
Báo cáo được thực hiện bởi Moore Corporation, với sự hỗ trợ truyền thông của Digitalk và Brandsvietnam
Báo cáo ngành Sữa và hoạt động quảng cáo trực tuyến của doanh nghiệp. Xuân Lan Nguyễn
Ngành Sữa: Người tiêu dùng và hoạt động quảng cáo trực tuyến của doanh nghiệp.
Báo cáo được xây dựng bởi Moore Corporation, với sự hỗ trợ truyền thông của Digitalk và Brandsvietnam
Báo cáo ngành bia và hoạt động quảng cáo trực tuyếnXuân Lan Nguyễn
Ngành bia: Người tiêu dùng và hoạt động quảng cáo trực tuyến của doanh nghiệp.
Báo cáo được xây dựng bởi Moore Corporation, với sự hỗ trợ truyền thông của Digitalk và Brandsvietnam
Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools.
Key Takeaways:
Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Advantages and Disadvantages of Social Media Marketing in 2024Markonik
Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels.
Key Takeaways:
Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions
TRAINING OUTLINES
Build Dashboard and Admin Panel for the Client
Adding Auto Pagination Script to control content on the PHP result page
Upload and Publish Files, Images and Video Dynamically
Configure a payment gateways API for accepting online payment
Embedding Google and Social Media APIs like Google Direction Maps, Charts
Adding Ajax to generate elastic search and auto suggestion list
Enabled Refine Search like Colors, Size, Price for a e-commerce website
Write Mails and Alert Notification Scripts for Users
SMS Integrations for Payment, OTP and account confirmation
Various verifications, captcha and approval ways to automate account
User Controls like Login, Signup, Manage Profile, Logout, Get Password etc
Collecting and displaying data from SQL using Joins and procedures
Enabling dynamic data ready for the JSON So we could parse it for other APIs
Manage a Hosting account, Uploading Backup and SQL, Cpanel Management
TRAINING OUTLINES
Build Dashboard and Admin Panel for the Client
Adding Auto Pagination Script to control content on the PHP result page
Upload and Publish Files, Images and Video Dynamically
Configure a payment gateways API for accepting online payment
Embedding Google and Social Media APIs like Google Direction Maps, Charts
Adding Ajax to generate elastic search and auto suggestion list
Enabled Refine Search like Colors, Size, Price for a e-commerce website
Write Mails and Alert Notification Scripts for Users
SMS Integrations for Payment, OTP and account confirmation
Various verifications, captcha and approval ways to automate account
User Controls like Login, Signup, Manage Profile, Logout, Get Password etc
Collecting and displaying data from SQL using Joins and procedures
Enabling dynamic data ready for the JSON So we could parse it for other APIs
Manage a Hosting account, Uploading Backup and SQL, panel Management.
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Top 10 Cases of Amnesia A Journey through Memory Loss.pptxelizabethella096
Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
The Intersection Between AI & Paid Media Management - Curtiss Gulash
Digital Future in Focus 2015
1. PAGE 1
2015 U.S. Digital Future in Focus
DIGITAL
2015
FUTURE
FOCUS
IN
U.S.
2. PAGE 2
Introduction
The digital world achieved enormous progress in 2014 as several
transformative changes shaped how Americans interacted with technology
and consumed media. Perhaps more so than at any other time in recent
memory, changes were not merely incremental but rather seemed to
represent key inflection points in the evolution of various markets and
behaviors. We saw platforms collide in ways that upended existing markets,
reconfigured the economics of various industries, and suggested that we
are embarking on a new era of digital that will look markedly different from its
predecessor.
Consider some of the digital milestones of 2014 and what they suggest
about the future. This was the year that mobile app usage exploded on its
way to becoming the majority of all digital media activity. Facebook saw
mobile revenues surpass desktop revenues, signaling a shift towards mobile
as the primary digital media platform. Traditional TV ratings saw pronounced
declines as Americans’ viewing habits time-shifted and moved to emerging
platforms. And digital advertising in many ways grew up, going through a
challenging but important transition to transacting on impressions that are
actually seen by people.
In this report, we will examine some of the most important sectors of the
digital media ecosystem to show how the landscape has changed, who is
leading the way, and what it all means for the year ahead – and beyond. It is
an exciting time in digital and we hope this exploration of today’s key issues
helps put the Digital Future in Focus.
4. PAGE 4
• While most of the growth in digital media consumption over the past four years has
occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these
mobile platforms are not eating into aggregate time spent on desktop, which has
still grown 37 percent over this time period. The digital media pie continues to get
bigger and Americans engage with screens during more occasions throughout the
day than ever before.
• Across every age demographic, there is a substantially higher percentage of multi-
platform and mobile-only internet users than the previous year. More than 3/4ths of
all digital consumers (age 18+) are now using both desktop and mobile platforms
to access the internet, up from 68 percent a year ago. Mobile-only internet usage is
also becoming more prevalent, driven largely by the 21 percent of Millennials who
are no longer using desktop computers to go online. Meanwhile, the 55-years-and-
older consumer segment is actually the fastest growing faction of mobile users,
increasing its combined multi-platform and mobile-only share of audience from 60
percent to 74 percent in the past year.
• Because people prefer different devices depending on the online activity or task,
the desktop vs. mobile skews by content category can vary widely. Categories such
as Photos and Maps are more often than not used on the go, lending themselves
to heavy mobile usage, while the Portals and Business/Finance categories
comparatively index much higher on desktop devices. Although Portals function as
an accessible hub of information on desktop, the mobile environment is markedly
different where apps have taken on the role as the gateway to the web.
Multi-Platform
Total Digital Media Time Spent by Platform
Source: comScore Media Metrix Multi-Platform & Mobile Metrix, U.S., Dec 2014 / Dec 2010
1,600,000,000
1,400,000,000
1,200,000,000
1,000,000,000
800,000,000
600,000,000
400,000,000
200,000,000
0
Dec 2010 Dec 2014
+ 157%
+394%
+1,721%
+37%
Smartphone
Tablet
Desktop
5. PAGE 5
2015 U.S. Digital Future in Focus
Share of Demographic Audiences by Platform Usage
Source: comScore Media Metrix Multi-Platform, U.S., Age 18+, Dec 2014 / Dec 2013
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Dec 2013 Dec 2014
Age 18+ Age 18-34 Age 35-54 Age +55
Dec 2013 Dec 2014 Dec 2013 Dec 2014 Dec 2013 Dec 2014
9% 12%
18%
21%
5%
6% 3%
6%
68%
76%
67%
74%
77%
84%
57%
68%
22% 12% 15%
5% 18% 10%
40%
26%
Portals
Business/Finance
Entertainment - News
Multimedia
Retail
Sports
News/Information
Health - Information
Lifestyles
Personals
Social Networking
Online Gaming
Weather
Maps
Photos
73%
70%
61%
61%
51%
50%
50%
48%
41%
38%
26%
13%
13%
10%
7%
27%
30%
39%
39%
49%
50%
50%
52%
59%
62%
74%
87%
87%
90%
93%
Share of Content Category Time Spent by Platform
Source: comScore Media Metrix Multi-Platform, U.S., Dec 2014
Mobile Only Multi-Platform Desktop Only
Desktop Mobile
6. PAGE 6
• Google Sites once again ranked as the top overall digital media property in the
U.S. with a December 2014 audience of 238 million unique visitors, representing
94 percent of all internet users. Yahoo Sites ranked second with 216 million,
while Facebook jumped one spot in the ranking to #3 while reaching the 200
million visitor threshold. Approximately 31 percent of all traffic to the top 10 digital
properties was mobile-only visitation.
• A variety of large digital media companies saw exceptional growth in 2014.
Myspace, at one time the largest social network on the internet, has seen a
surprising renaissance following a pivot to video and music content. As it reignited
audience interest, the site boasted one of the fastest growth rates in 2014 in
surging 469 percent to nearly 40 million visitors. Several of today’s largest social
networks, including Linkedin, Snapchat and Vine, also ranked among the fastest
risers of the year with growth in the 60 percent range. Additionally, many digital-
savvy, new media companies experienced high user growth as they utilized social-
friendly content and highly clickable headlines while showing a deep understanding
of how the modern digital consumer engages with media. Examples of these
properties include Refinery29, Vice, Business Insider and BuzzFeed.
• Mobile apps are quickly becoming the primary access point for many digital
services. While the fastest growing mobile apps encompassed a wide range of
different categories, some notable ones include ride sharing services Lyft and Uber,
which have revolutionized urban transportation. Another app disrupting American
culture is Tinder, whose simple “swipe left or swipe right” concept has transformed
the modern dating landscape. Walmart was another big winner in the app market
this year as its introduction of a Savings Catcher feature made it a must-have app
for many shoppers.
Digital Media
Top Digital Properties: Unique Visitors (MM) by Platform
Source: comScore Media Metrix Multi-Platform, U.S., Dec 2014
Google Sites
Yahoo Sites
Facebook
AOL, Inc.
Amazon Sites
Microsoft Sites
Mode Media
CBS Interactive
Comcast NBCUniversal
Apple Inc.
0 50 100 150 200 250
238
216
207
199
181
168
145
137
135
135
Desktop Only Multi-Platform Mobile Only
7. PAGE 7
2015 U.S. Digital Future in Focus
Y/Y Unique Visitor Growth of Selected Fast Rising Digital Media Properties*
Source: comScore Media Metrix Multi-Platform, U.S., Dec 2014 / Dec 2013
Lyft
Kohl’s
Tinder
iTriage
Uber
Bing
NBC Sports Live Extra
QR Reader For IPhone
Walmart
Nike Training Club
120,000
100,000
80,000
60,000
40,000
20,000
0
Y/Y Unique Visitor Growth of Selected Fast Rising Mobile Apps*
Source: comScore Mobile Metrix, U.S., Age 18+, Dec 2014 / Dec 2013
* Based on selection of apps with at least 1 million unique visitors and growing 200 percent year-over-year.
* Based on selection of digital media properties with at least 20 million unique visitors and growing 40 percent year-over-year.
Myspace
Refinery29
Vice
EliteDaily.com
NYPost
Network
Imgur.com
WashingtonPost.com
Linkedin
SoundCloud.com
Snapchat,
Inc
Vine
Maker
Studios
Inc.
Business
Insider
BBC
Sites
Woven
BuzzFeed.com
Gawker
Media
469%
198% 173%
111%
105% 83%
71%
68%
67%
62%
58%
55%
55%
46%
44%
43%
42%
Unique
Visitors
(000)
Dec 2013 Dec 2014
835%
793%
737%
516%
440%
361%
360%
346%
342%
208%
8. PAGE 8
• For the past few years, U.S. smartphone penetration has been growing at
approximately 10 percentage points a year and reached 75 percent penetration
of the mobile user base at the end of 2014. Although the growth in smartphone
penetration has begun to see modest evidence of deceleration, at the end of 2014
it was still growing at an annual rate of 16 percent.
• iOS and Android have officially solidified their stranglehold on the smartphone
market with a combined 95 percent market share in terms of installed base. While
Android maintains the majority at 53 percent, iPhones are not far behind at 42
percent. With the vast majority of apps now being developed only for these two
platforms, it becomes increasingly difficult for other platforms to regain a foothold in
the U.S. market.
• With its tightly integrated software and hardware, Apple remains the largest
smartphone OEM at 42 percent. However, Samsung’s popularity among Android
users has helped it capture 30 percent of the smartphone market. LG and Motorola
were the only two other OEMs with at least 5 percent share. Meanwhile in the
feature phone market, which still accounts for a quarter of all U.S. mobile phone
users, Samsung and LG continue to lead with a combined 64-percent market share
of that sector.
Mobile
Smartphone Penetration of Mobile Phone Market
Source: comScore MobiLens, U.S., Age 13+, 3 Mo. Avg. Ending Dec 2005 - 3 Mo. Avg. Ending Dec 2014
2% 3% 6%
11%
17%
27%
42%
54%
65%
75%
Dec 2005 Dec 2006 Dec 2007 Dec 2008 Dec 2009 Dec 2010 Dec 2011 Dec 2012 Dec 2013 Dec 2014
80%
70%
60%
50%
40%
30%
20%
10%
0%
9. PAGE 9
2015 U.S. Digital Future in Focus
HP/Palm Symbian Microsoft BlackBerry iOS Android
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Smartphone Platform Market Share
Source: comScore MobiLens, U.S., Age 13+, 3 Mo. Avg. Ending Dec 2005 - 3 Mo. Avg. Ending Dec 2014
Smartphone (75%)
iOS (42%) Android (53%) Other* (5%) Other (100%)
Feature Phone (25%)
U.S. Smartphone and Feature Phone OEM Market Share
Source: comScore MobiLens, U.S., Age 13+, 3 Mo. Avg. Ending Dec 2014
42%
53%
42%
51%
36%
53%
30%
47%
25%
29%
25%
5%
17%
9%
Apple
41.6%
BlackBerry
1.8%
HTC
3.6%
Nokia
2.5%
LG
32.5%
Samsung
31.3%
Other
27.2%
Motorola
9.0%
Motorola
5.2%
Other
7.6%
Samsung
29.7%
LG
8.0%
Dec-2005 Dec-2006 Dec-2007 Dec-2008 Dec-2009 Dec-2010 Dec-2011 Dec-2012 Dec-2013 Dec-2014
* While not pictured in the above chart, 1.1 percent of smartphone subscribers use a non-Nokia, non-BlackBerry OEM device that does not run on
iOS or Android.
10. PAGE 10
Multi-Platform Audience Penetration vs. Engagement of Leading Social Networks
Source: comScore Media Metrix Multi-Platform, U.S., Dec 2014
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
2,426
38%
1,697
37%
5,001
25%
12,242
34%
6,437
11%
1,530
14%
6,649
36%
6,527
29%
% Reach of Total Digital Population
Total
Minutes
(MM)
• Facebook remains the goliath of social media, leading all social networks with
81 percent reach of the total digital population and nearly 230 billion minutes
of user engagement. With time spent that is 18x that of the next biggest social
network, Facebook had to be excluded from the graphic below in order to show
meaningful detail for the others. Of the social networks pictured in the chart, popular
photo-sharing site Instagram leads all with 12 billion minutes in time spent, while
Snapchat, the ephemeral photo and video messaging app, racked up about half
of that — an impressive mark given its more narrow user base and lower overall
audience reach. Twitter, Linkedin and Google+ remain mainstays of the market with
very high penetration, while Pinterest and Tumblr have both considerably improved
their respective positions in the past year.
• Snapchat, Vine, Tumblr and Instagram each have audiences that are predominantly
Millennials (i.e. Age 18-34), as visually-oriented social networks continue to draw in
young audiences. Snapchat skews the youngest of all the leading social networks,
with 71 percent of its audience composed of 18-34 year-olds and 45 percent of its
audience 18-24 year-olds. The social networks with the highest overall penetration
owe much of their mainstream success to their ability to expand beyond Millennials
to older demographic segments, as well.
• According to Shareablee, comScore’s social analytics partner, National Geographic
ranked as the #1 social brand of 2014 with 579 million total actions, such as likes,
shares, comments, retweets, and favorites. High quality photos of animals in the
wild, and particularly baby animals, proved highly shareable for the brand, as it
garnered nearly 59,000 actions per post. Social video also stood out as one of the
most effective ways to engage audiences across platforms, with total actions on
video posts growing by 147 percent in 2014. Other brands faring well in the ranking
included three pro sports leagues: NBA, NFL and MLB.
Social Media
11. PAGE 11
2015 U.S. Digital Future in Focus
Demographic Composition % of Leading Social Networks
Source: comScore Media Metrix Multi-Platform, U.S., Age 18+, Dec 2014
Top Brands by Total Social Actions* (MM)
Source: Shareablee, U.S., Jan. 1 - Dec. 31, 2014
16% 22% 19% 18% 15% 10%
16% 25% 22% 18% 13% 7%
14% 21% 22% 18% 16% 9%
19% 22% 21% 18% 13% 7%
23% 26% 19% 15% 12% 4%
15% 26% 21% 17% 15% 7%
28% 25% 18% 13% 11% 6%
28% 23% 17% 15% 10% 7%
45% 26% 13% 10% 6% 1%
National Geographic
NBA
NFL
MLB
Men’s Humor
WWE
Fox News
Aeropostale
Victoria’s Secret
Brandy Melville USA
579
420
300
253
235
195
154
135
132
131
58,543
18,766
14,528
10,103
17,490
9,723
7,520
30,339
38,451
36,044
Actions per Post
Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+
* Total social actions include the sum of likes, shares, comments, retweets and favorites received by all the posts published by a brand on Facebook,
Twitter and Instagram, for the defined time period.
12. PAGE 12
86%
52%
46%
9%
48%
10%
• Digital video viewing still occurs most frequently via desktop computer, but mobile
video viewing is on the rise. Nearly 7 in 8 Americans watch online video, with
more than half doing so daily. Slightly below half of smartphone and tablet users
watch video on their devices, with about 1 in 10 doing so daily, suggesting there is
significant room for continued growth. Over-the-top (OTT) devices such as Apple
TV, Google Chromecast, and Microsoft Xbox are also gaining adoption and driving
extended engagement of digital video viewing.
• Although desktop video is a mature medium, total viewership and engagement per
viewer continue to post gains. By the end of 2014, the number of monthly unique
video viewers on desktop fell just short of 200 million, with each viewer watching
more than ten videos per day on average.
• YouTube remains the #1 online video destination, with 159.5 million desktop viewers
in December. The popularity of professionally and semi-professionally produced
content on YouTube Channels continues to drive engagement on the platform, with
VEVO ranking as the #1 channel with 44.2 million viewers, followed by Disney/
Maker Studios (42.6 million) and Fullscreen (36.9 million). VEVO also led the Top 10
YouTube Channels with 15 videos watched per viewer in December 2014.
Video Viewer Penetration by Platform: Monthy vs. Daily
Source: comScore Video Metrix, U.S., Dec 2014
comScore MobiLens & TabLens, U.S., Age 13+, 3 Mo. Avg. Ending Dec 2014
Video
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Desktop Smartphone Tablet
Monthly Daily
13. PAGE 13
2015 U.S. Digital Future in Focus
278
265
270
248
223
203
237
255
277
284
262
270
317
196
192
191
192
196
190
186
183
186
187
182
183
188
Total Desktop Video Unique Viewers (MM) vs. Videos per Viewer
Source: comScore Video Metrix, U.S., Dec 2013 - Dec 2014
Top YouTube Channels by Desktop Unique Viewers (000)
Source: comScore Video Metrix, U.S., Dec 2014
200
195
190
185
180
175
350
300
250
200
150
100
50
0
Dec 2013 Jan 2014 Feb 2014 Mar 2014 Apr 2014 May 2014 Jun 2014 Jul 2014 Aug 2014 Sep 2014 Oct 2014 Nov 2014 Dec 2014
Videos
per
Viewer
Unique
Viewers
(MM)
19,050
19,948
21,430
23,740
24,385
25,980
30,348
36,893
42,571
44,190
VEVO @ YouTube
Disney/Maker Studios @ YouTube
Fullscreen @ YouTube
Machinima @ YouTube
Warner Music @ YouTube
QuizGroup @ YouTube
BroadbandTV @ YouTube
ZEFR @ YouTube
Rightster @ YouTube
any.TV @ YouTube
15.1
13.9
11.3
9.8
6.7
4.7
7.3
3.7
3.0
4.6
Videos per Viewer
14. PAGE 14
• The U.S. online advertising market has seen a heightened emphasis on the use
of viewable impressions, or those rendering within the viewable portion of the
web browser, as a basis for the buying and selling of ads. comScore’s latest vCE
Benchmarks indicate that 46 percent of U.S. display ads are viewable, a rate that
is actually the same as the prior year. Although many publishers are improving their
website design to optimize for viewability, the uptick in ad fraud has likely negated
these gains, making it appear that there has been little progress on this issue.
• Ad fraud, and the overall incidence of ad impressions being delivered to non-human
traffic (NHT), became a huge issue in 2014 as the industry came to grips with the
gravity of the problem. Recent comScore research showed that among hundreds
of digital ad campaigns measured in November 2014, 21 percent of them had
NHT levels of at least 5 percent, and those campaigns accounted for 75 percent
of all NHT impressions. Not every campaign is affected in the same way, but fraud
has the potential to threaten any campaign and can create a substantial amount of
waste.
• Once advertisers ensure their ads are delivered in-view to actual people,
measurement of ad effectiveness becomes more accurate and meaningful.
comScore’s brand survey lift norms for desktop and mobile ad campaigns show
the average increases in brand awareness, favorability, likelihood to recommend
and purchase intent. The 2014 mobile ad norms show increases of between 2.5-4
percentage points, notably higher than the typical 1-2 percentage point average for
desktop display ads, likely reflecting the better targeting, higher in-view rates, lack of
ad clutter, and proximity to the point purchase for mobile ads.
Percentage of Viewable Ad Impressions in U.S.
Source: comScore vCE Norms, U.S., Q3 2014
Advertising
Non-Viewable
54%
Viewable
46%
15. PAGE 15
2015 U.S. Digital Future in Focus
Advertiser/Campaign Non-Human Traffic (NHT)
Source: comScore Custom Analytics, U.S., November 2014
Percentage Point Lift from Mobile Advertising
Source: comScore mBSL Benchmarks, U.S., 2014
% NHT in Campaign
% of Total
Campaigns
% of Total NHT
Impressions
Average NHT per
Campaign
< 5% 79% 25% 1%
5%-20% 14% 45% 11%
> 20% 7% 30% 31%
79% of the campaigns have <5% NHT, accounting for 25% of the total NHT impressions.
14% of the campaigns have 5-20% NHT, accounting for 45% of the total NHT impressions.
7% of the campaigns have >20% NHT, accounting for 30% of the total NHT impressions.
Aided Awareness
Favorability
Likelihood to Recommend
Purchase Intent
+2.5
+3.0
+4.3
+4.3
16. PAGE 16
• The total U.S. multi-platform web search market grew 5 percent in query volume in
Q4 2014 vs. the previous year. Mobile search, which includes queries conducted
via app and mobile browser, now accounts for 29 percent of all search activity, with
smartphones driving a greater share (20 percent) than tablets (9 percent).
• As consumers shift their digital activity to mobile, growth in the search market is
being driven by both smartphones (up 17 percent from the prior year) and tablets
(up 28 percent). Desktop search, meanwhile, has declined marginally during the
same period.
• Google remains the leader in the U.S. explicit core search market with 66 percent
market share of search queries conducted in Q4 2014, followed by Bing at 20
percent and Yahoo at 11 percent. Bing increased its market share in 2014, while
Yahoo’s recent search partnership with Firefox has also bolstered its share. In terms
of multi-platform search activity measured by comScore, Google’s strong leadership
on both smartphones and tablets boosts its share of the multi-platform search
market by several percentage points vs. desktop alone.
Total Multi-Platform Web Searches* (Billions) by Platform
Source: comScore qSearch Multi-Platform, U.S., Q4 2014 / Q4 2013
Search
64.0
5.9
12.6
45.5 Tablet
Smartphone
Desktop
Q4 2013 Q4 2014
61.1
4.6
10.8
45.7
+5%
Y/Y
* Total multi-platform web searches include all web searches conducted on desktop, smartphone and tablet. Note that web searches on desktop
differ from “explicit core search” and comScore’s monthly desktop search rankings
17. PAGE 17
2015 U.S. Digital Future in Focus
Y/Y Growth in Total Searches by Platform
Source: comScore qSearch Multi-Platform, U.S., Q4 2014
Share of Desktop Searches for Explicit Core Search Market
Source: comScore qSearch, U.S., Q4 2014
28%
Desktop
-1%
17%
Tablet
Smartphone
AOL, Inc.
1%
Ask Network
2%
Google Sites
66%
Microsoft Sites
20%
Yahoo Sites
11%
*Q4 2014 market share only partially reflects the impact of Yahoo’s search deal with Firefox, which drove a material share increase for Yahoo from
November to December
18. PAGE 18
• Total U.S. retail digital commerce grew 14 percent in 2014 to $268.5 billion.
Desktop-based e-commerce increased 13 percent to $236.9 billion, while mobile
commerce jumped 28 percent to $31.6 billion.
• Although mobile commerce is growing at more than twice the rate of desktop
e-commerce, there is still a significant mobile monetization gap. Mobile now
accounts for 60 percent of digital retail engagement as measured by time spent,
but only 13 percent of dollars. As friction gets removed from the mobile purchase
process, gains in sales can be expected to accelerate.
• The top-gaining digital commerce product category in 2014 was Digital Content &
Subscriptions, which includes downloadable music, movies, books and apps. The
category grew 27 percent in the past year, and was joined by Consumer Packages
Goods (up 21 percent) and Apparel & Accessories as the only categories to exceed
20 percent growth in 2014.
E-Commerce
90
80
70
60
50
40
30
20
10
0
25
20
15
10
5
0
Percentage
Change
Dollar
Spend
($
Billions)
72.1
53.9
54.8
56.1
63.1
47.5
49.8
50.2
56.8
41.9
43.2
44.3
10.7
6.7
6.8
7.3
8.3
4.7
4.6
3.8
4.5
21% 17% 17% 17% 15% 16% 14% 12% 13% 13% 14% 16%
5.8
7.2
5.9
Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014
Mobile Desktop
Total U.S. Retail Digital Commerce Growth
Source: comScore e-Commerce & m-Commerce Measurement, U.S., 2012 - 2014
19. PAGE 19
2015 U.S. Digital Future in Focus
% of Time Spent % of Dollars
Mobile Desktop
% of Time Spent* vs. % of Retail Dollars Spent by Platform
Source: comScore Media Metrix Multi-Platform,
e-Commerce & m-Commerce Measurement, U.S., Q4 2014
Y/Y % Change in Total Retail Digital Commerce Dollars by Category
Source: comScore e-Commerce & m-Commerce Measurement, U.S., 2014 / 2013
87%
40%
13%
60% 47%
Monetization
gap
Digital Content & Subscriptions
Consumer Packaged Goods
Apparel & Accessories
Sport & Fitness
Office Supplies
Furniture, Appliances & Equipment
Home & Garden
Toys & Hobbies
Total Digital Commerce
Consumer Electronics
Computers / Peripherals / PDAs
Event Tickets
Video Games, Consoles & Accessories
Music, Movies & Videos
Flowers, Greetings & Misc Gifts
Books & Magazines
Jewelry & Watches
Computer Software -4%
27%
21%
20%
17%
15%
15%
14%
14%
14%
14%
14%
8%
7%
6%
6%
2%
-1%
* Netflix duration excluded from Retail category.
20. PAGE 20
Conclusion
As 2014 fades further in our rear view mirror and we ponder the road ahead, it is
time to put the digital future in focus. So many recent innovations and milestones
have laid the groundwork for a year ahead that presents opportunities up and
down the digital media ecosystem. We would like to outline ten trends in digital
that we feel are of particular importance and will shape what happens in 2015.
Ten Trends to Define 2015
1. Viewability Moves Closer to Becoming Currency, Better Aligns Dollars with Impact
Digital ad buyers and sellers have undergone a sometimes painful but
necessary transition toward using viewable impressions as currency. Publishers
willing to be held to this standard will also need to demonstrate that their
viewable inventory has been undervalued because its effectiveness has been
systematically understated by the non-viewable ads. As non-human traffic
and non-viewable ads get purged from the ecosystem, dollars will follow the
inventory that actually helps marketers reach their desired audiences and
influence consumer perceptions and purchase behaviors.
2. App Curation Improves Discovery, Expands the Market
The Apple and Android app stores have more than 1.3 million available apps and
not enough download activity to support much of what’s out there. And if getting
an app downloaded wasn’t already difficult enough, the average mobile user
uses only a handful of apps regularly with 75 percent of usage time concentrated
within their top four apps. Outside of the app store rankings, users lack a well-
optimized and curated way of finding the best apps for them. Look for new
approaches that leverage the social graph to aid in app discovery, serving to
diversify app usage and help build more sustainable mobile-first businesses in
the mid and long-tail of the market.
21. PAGE 21
2015 U.S. Digital Future in Focus
3. The Rise of the Short-Form Video Ad Demands New Set of Creative Skills
The entire digital ecosystem is fighting to deliver high-quality video inventory with
many of the leading social and video platforms playing a key role. Because social
channels are generally better suited to short-form content, much of the video
innovation has been in the introduction of short-form ads that are between five
and ten seconds. While Vine first popularized the six-second video, Facebook,
Instagram, and Twitter are making bigger plays in video, increasing the need
for short-form video ads that provide a quick and visually compelling brand
experience. In trading depth of engagement for scale, it will demand a new set of
creative skills from agencies seeking to fulfill these new requirements.
4. M-Commerce Begins Closing the Gap, But Conversion Won’t Get Solved Overnight
To date, not enough conditions have been met for mobile commerce to realize its
full potential. But with the continued uptick in smartphone screen size, improved
connection speeds, and apps and mobile websites better optimized for conversion,
we should see more smartphone users become comfortable with converting on their
phones. Enough of the market enablers have aligned to accelerate m-commerce
growth in 2015, and while it is expected to surge past 15 percent of digital
commerce before the end of the year, it will still be far from realizing its full potential.
5. Social Moves Down Funnel with “Buy Button”
Pinterest is already gaining traction as an ad platform as it rolls out its Promoted
Pin native ad units, which promise exposure among users who are already
exhibiting some level of intent in their browsing behavior. But reports of
integrating a “buy button” suggest Pinterest is looking closely at ways to more
directly tie exposure to purchase behavior and demonstrate the effectiveness
of these ads. Other social networks are also rumored to be working on
“buy buttons,” suggesting this is a theme to watch closely in 2015 as major
companies look to diversify from predominantly ad-based revenue streams to
those more closely associated with commerce.
22. PAGE 22
6. Native Ads Scale to Accelerate Mobile Ad Monetization
Native advertising has the straightest and clearest path to ad monetization on
mobile, with companies like Facebook and Twitter showing that this channel
can deliver ad dollars in rough alignment with consumers’ usage patterns. While
large platforms have the benefit of scale and being able to package their mobile
inventory alongside online ads, the emergence of native ad platforms will enable
the aggregation of inventory that will facilitate cross-platform campaigns and
improve monetization and sell-through of native ad inventory on mobile. “Scalable
native advertising” almost sounds like an oxymoron, but with many consistencies
in how these ads are being deployed across sites, there are real opportunities for
aggregation – not only across publishers but across platforms.
7. Lines Blurring Between Tech and Content Bring New Challenges, Opportunities
2014 gave birth to the term “vertically integrated digital media company,” as
traditional publishers trying to adapt to the digital environment recognized the
need to use technology and content optimization strategies to build economically
sustainable businesses. At the same time, the increasing number of digital
companies acting as both platforms and content producers suggests the
inevitable intersection of technology and content. While this shift may be seen as
an existential threat to the news business, it also represents a new opportunity
that not only places value on high-quality information content, but enables it to
reach audiences on a scale not previously available before. Many publishers who
were once relegated to audiences mostly within their immediate geographic
boundaries are now establishing very large audiences on other continents.
8. Cross-Platform Video Measurement Takes Critical Steps from Dream to Reality
As fall 2014 TV ratings saw the first undeniable evidence of systematic declines,
the economic implications of audience and platform fragmentation become
clear. There is no stopping the bleed of coveted 18-49 year-old audiences
from traditional linear TV, but innovation in measurement systems this year will
enable their unique viewing patterns to be accounted for on other platforms. The
reality is that sizeable incremental audiences drive high viewing engagement on
desktop, smartphone, tablet and over-the-top devices, and without quantifying
this behavior in the context of TV viewing, content owners will lose money and
advertisers will have fewer options for marketing effectively.
24. PAGE 24
comScore Brand Survey Lift™ Mobile
Brand Survey Lift Mobile (BSL™ Mobile) is a survey-
based solution that quantifies the branding impact of
a mobile campaign, providing actionable insights into
the effectiveness of advertising across the mobile web
and applications. The solution measures lifts across
a variety of key branding metrics, such as awareness,
message recall and purchase intent, to optimize mobile
campaigns and eliminate wasted ad spend.
comScore e-Commerce Measurement™
e-Commerce Measurement provides an accurate, timely
and comprehensive view of consumers’ online shopping
and spending behavior. Leveraging comScore’s panel
of more than 2 million internet users, e-Commerce
Measurement is used by retailers, travel suppliers,
financial analysts, credit card issuers, publishers and
manufacturers to understand competitive performance
and online marketing strategies.
comScore Media Metrix® Multi-Platform
Media Metrix Multi-Platform is an industry-leading
digital media measurement platform that provides an
unduplicated view of total digital audience behavior
across desktops, smartphones and tablets. Leveraging
the comScore UDM® methodology, Media Metrix Multi-
Platform measures total audience size, demographic
composition, engagement, performance within key user
segments and behavioral trends in the consumption of
browser, mobile app and video content. With this digital
measurement suite, publishers can showcase the value
of their audiences while agencies and advertisers can
create holistic media plans across platforms.
comScore Mobile Metrix®
Mobile Metrix is a mobile measurement solution that
captures total mobile audience behavior on browsers
and apps across smartphones and tablets. Leveraging
the comScore UDM® methodology, Mobile Metrix
measures total mobile audience reach, mobile
demographic composition, engagement and consumer
behavioral trends. As part of the Media Metrix Multi-
Platform suite, publishers can use Mobile Metrix to
showcase the value and scale of their mobile audiences
and benchmark against competitors, while agencies
and advertisers can strategically plan and buy mobile
advertising to achieve their campaign objectives.
comScore MobiLens®
MobiLens is a survey-based market research tool that
provides the latest insights about consumers’ mobile
usage trends, demographics and behaviors across
mobile devices. Used by media buyers, media sellers
and mobile phone manufacturers, MobiLens connects
data on mobile consumer demographics and behaviors
with device capabilities. By matching consumer
behavior with smartphone devices, MobiLens quantifies
the mobile phone market in terms of subscribers and
device penetration by manufacturer.
comScore qSearch™
qSearch is an online search tool that tracks online
search activity across search engines and websites
to identify search trends and behaviors of target
audience segments. Leveraging the comScore UDM®
methodology, qSearch measures actual search volume
and intensity for all traditional search engines as well
as other leading sites such as eBay, Facebook and
Wikipedia. Publishers use qSearch to understand their
referral traffic sources and optimize their organic or
paid search strategy. On the buy side, agencies and
advertisers can evaluate the worldwide search market
and research competitors’ search strategy to optimize
their marketing mix.
comScore TabLens®
TabLens is a survey-based market research tool that
provides the latest insights on the U.S. tablet market
including consumer usage trends and behaviors on
tablets. Used by media buyers, media sellers and
mobile device manufacturers, TabLens offers an in-
depth view of tablet owners, providing insights into
device-level adoption, content consumption and
consumer demographics.
comScore validated Campaign Essentials™
validated Campaign Essentials (vCE®) is an integrated
solution for complete campaign delivery validation
and in-flight optimization. Unlike existing single-point
solutions, vCE provides an unduplicated accounting of
impressions delivered across a variety of dimensions,
such as in-target, in-view, in-geo, brand safe and
free from non-human traffic (NHT). Used by media
buyers and sellers, vCE enables decreased waste and
increased campaign effectiveness.
comScore Video Metrix®
Video Metrix is a digital video measurement solution
that delivers end-to-end measurement of consumers’
digital video consumption of both video content and
advertising on desktops. Leveraging the comScore
UDM® methodology, Video Metrix captures user
engagement and viewing behavior at the video show
or property level. Publishers use Video Metrix to
demonstrate the value of their video audiences to
advertisers and benchmark against competitors, while
agencies and advertisers can compare video audiences
by publishers, category and demographics to inform
video ad planning and buying.
Shareablee, Inc.
Launched in 2013, Shareablee Inc.
(http://www.shareablee.com) is the leading authority
on audience intelligence, competitive benchmarking
and actionable insights for social media. The official
social media analytics partner of comScore,
Shareablee measures a census of global properties
and collects brand audience and engagement data
across Facebook, Twitter, Instagram, Google+,
Tumblr, LinkedIn, YouTube and Pinterest.
PRODUCT SUMMARY
25. PAGE 25
2015 U.S. Digital Future in Focus
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