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UX 101:
Working with UX and
the UX designer
@natashairizarry
Design is not just what it looks like and feels
like. Design is how it works.
Steve Jobs
UX is not UI
What we see is visual design

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The document describes methods for conducting a design sprint, which is a framework for teams to solve design problems in 2-5 days. It discusses the typical stages of a design sprint: understand the problem, define strategies, diverge ideas, decide on ideas, prototype the selected ideas, and validate them with users. It provides examples of specific methods that can be used at each stage, such as conducting user interviews and lightning talks in the understand stage, creating user journeys and defining design principles in the define stage, and testing prototypes with users in the validate stage. The document is intended to help teams plan and facilitate effective design sprints.

Design Sprint Method
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The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.

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Innovations Accelerated - Design Sprint
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New York Bestseller Jake Knapp’s book, Sprint, explores how companies and teams can replicate Google’s sprint process to solve a problem within five days. So how does a design sprint actually work, and how can you use a sprint to devise effective solutions in such a short period of time? Enhance your productivity through design sprints, you’ll learn: - What is a Design Sprint - Design sprint case studies and success stories - How you can run a design sprint effectively

design thinkingdesigndesign doing
UX is MORE!
“UX is the intangible design of a
strategy that brings us to a solution.”
What is UX?
UX stands for User Experience
Who, What, When, Where, Why and How of a
product
How do UX designers work?
Ask questions/research
Follow a user-centered design process when
designing products

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The most common goal of a Design Sprint is to assess an opportunity and reduce the risk of failure. That sounds great in the abstract, but what does this really mean in practice? When and for what challenges one use a Design Sprint? This infographic walks you through a process to determine if a Design Sprint is appropriate for your organization or challenge.

design thinkingdesign sprints
Google Design sprint
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The Design Sprints are a 2-5 days process for answering critical business questions through design, prototyping, and testing ideas with customers. In this keynote I present you the Google Venture Design Sprints Methodology.

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Discover more to learn detail with google design sprint, great tools to maximize and validate your idea with lack of creativity and enhancing collaboration.

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WTF is User Centered Design?
A process in which the needs, wants, and
limitations of end users of a product are given
extensive attention at each stage of the design
process.
UX101
WTF is User Centered Design?
Strategy
Research
Analysis
Design
Production
Strategy
Learn where you want to take your product
Ask: Where are you now?
Ask: Where do you want to be?
Ask: How will you get there?
Ask: How will you measure success?

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Should you follow what others are doing ,just becuase it works for them? Instead ,choose from Innovative models and Practices best suited to your business model. #innovation #gartner #leanstartup #designthinking #agileleadership #leadershipexcellence #innovationstrategy #innovationleadership

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The document compares Design Sprint 1.0 and 3.0, which are processes for solving problems and launching new products. Design Sprint 1.0 is a 5-phase process useful for startups to reduce risks when launching new products, while Design Sprint 3.0 is a 6-phase process for enterprises to solve complex business and customer problems. The key differences are that 3.0 includes an additional problem framing phase, involves stakeholders earlier, and aims to gain alignment on core business opportunities.

designdesign sprint academydesign sprint workshop
Benefits of Creating a Strategy
Gets your entire team involved
Clarifies abstract design thinking
Reduces the time spent building components that
don’t contribute to user or business value
Research
Is an investigative technique used to add context
and insight to the design process
It is also used to combat the tendency to design
for ourselves
How is Research Done?
Non-directed interviews
Contextual inquiry
Questionnaires
Card sorting
Analysis
Takes information collected in the research phase
and turns it into actionable information

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It used to take companies weeks to brainstorm, write specs, publish RFPs, and get started on projects. With a design sprint, it’s possible to accomplish all that—plus sketching, prototyping, and validating big ideas—in just 5 days. Sound too good to be true? We partnered with InVision to help teams learn how exactly to run their own design sprint. Follow these tips and by the end of your sprint, you’ll have live, targeted customer validation so you know exactly what to prioritize in your product roadmap.

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In a fluid and fast-paced world of Product, Product Management and building Product Roadmaps, even the most skilled of teams can struggle with a specific proposition, have misaligned priorities or simply get stuck from time to time. That's where the Design Sprint comes in – a process born at Google Ventures. This presentation unravels how a Design Sprint can get you and your team back on track in just 5 days. Not only that, but get a sneak peek into Design Sprint 2.0: now 20% faster than the original!

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Introduction to Agile Scrum
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The document discusses the Agile Manifesto and Scrum framework. It outlines the core values of the Agile Manifesto which emphasize individuals and interactions, working software, customer collaboration, and responding to change over processes, tools, documentation, contracts, and plans. It then provides details on how Scrum is implemented including roles of the Product Owner, Development Team, and Scrum Master. Key Scrum practices like Sprints, Daily Stand-ups, Sprint Planning, Reviews and Retrospectives are defined.

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Analysis Techniques
The creation of: Personas
Mental models
Storyboards
Design
There are two parts to the design phase of this
process: information architecture and visual design
Information architecture delivers wireframes and
clickable prototypes
Visual design produces high-fidelity comps and
mockups
Design Methods & Techniques
Sticky notes
Project space
Good practice guidelines
Aesthetics
Prototyping
User requirements
Personas
Scenarios
Progressive disclosure
Usability testing
Rapid visualization
Form over function.

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We presented this as part of our UXSTRAT 2018 workshop as a way to introduce Design Sprints to your organization.

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MAK3IT conducted a Google Design Sprint to test whether it is an effective method for identifying problems and testing solutions. Over five days, the team generated many ideas but the "great" idea was rejected by customers. However, they validated learning about the problem and generated new solution ideas for future sprints. The sprint showed that good facilitation, the right team composition, and focus are keys to success with the Google Design Sprint method.

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The Design Sprint is a technique developed in Google Ventures to answer critical business questions in five days. You will understand the process of the technique and learn how it works.

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Production
You are familiar with this. Trust me.
Why you should care:
Fast Company recently noted that
industry studies show every dollar
spent on UX brings in between $2
and $100 in return. (DANG!)
Why you should care:
Do you code to deliver value to users?
Do you want to become a better coder?
Think of the experience the user is going
to have.

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social mediainternet
Designers vs Developers
We have shared priorities.
Design isn’t completely aesthetic and development isn’t
completely technical.
We must communicate!
Collaboration
Successful product development requires effective
collaboration between designers and developers.
Collaboration Tips
Check in about design status every day
Sit with the team
Communicate layout mechanics
Designers write HTML & CSS
Pair designers & developers
Externalize everything
Q&A

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UX101

  • 1. UX 101: Working with UX and the UX designer @natashairizarry
  • 2. Design is not just what it looks like and feels like. Design is how it works. Steve Jobs
  • 4. What we see is visual design
  • 6. “UX is the intangible design of a strategy that brings us to a solution.”
  • 7. What is UX? UX stands for User Experience Who, What, When, Where, Why and How of a product
  • 8. How do UX designers work? Ask questions/research Follow a user-centered design process when designing products
  • 9. WTF is User Centered Design? A process in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process.
  • 11. WTF is User Centered Design? Strategy Research Analysis Design Production
  • 12. Strategy Learn where you want to take your product Ask: Where are you now? Ask: Where do you want to be? Ask: How will you get there? Ask: How will you measure success?
  • 13. Benefits of Creating a Strategy Gets your entire team involved Clarifies abstract design thinking Reduces the time spent building components that don’t contribute to user or business value
  • 14. Research Is an investigative technique used to add context and insight to the design process It is also used to combat the tendency to design for ourselves
  • 15. How is Research Done? Non-directed interviews Contextual inquiry Questionnaires Card sorting
  • 16. Analysis Takes information collected in the research phase and turns it into actionable information
  • 17. Analysis Techniques The creation of: Personas Mental models Storyboards
  • 18. Design There are two parts to the design phase of this process: information architecture and visual design Information architecture delivers wireframes and clickable prototypes Visual design produces high-fidelity comps and mockups
  • 19. Design Methods & Techniques Sticky notes Project space Good practice guidelines Aesthetics Prototyping User requirements Personas Scenarios Progressive disclosure Usability testing Rapid visualization
  • 21. Production You are familiar with this. Trust me.
  • 22. Why you should care: Fast Company recently noted that industry studies show every dollar spent on UX brings in between $2 and $100 in return. (DANG!)
  • 23. Why you should care: Do you code to deliver value to users? Do you want to become a better coder?
  • 24. Think of the experience the user is going to have.
  • 25. How to work with a UX designer Get ready to deal with the neediest person you have ever met in your life.
  • 28. Designers vs Developers We are both hard to deal with. We are both terribly opinionated.
  • 29. Designers vs Developers We have shared priorities. Design isn’t completely aesthetic and development isn’t completely technical. We must communicate!
  • 30. Collaboration Successful product development requires effective collaboration between designers and developers.
  • 31. Collaboration Tips Check in about design status every day Sit with the team Communicate layout mechanics Designers write HTML & CSS Pair designers & developers Externalize everything
  • 32. Q&A
  • 33. THX!

Editor's Notes

  1. Non–directed InterviewsNon–directed interviews are the best way to develop a design strategy without asking users or stakeholders to spell it out. Simply set up some rough guidelines and converse with your audience—but be sure to focus more on listening.Contextual inquiryContextual inquiry involves observing what people do as they go about their day—not what they say they do. It’s useful for creating a website that supports users’ actual (and not supposed) activities.QuestionnairesQuestionnaires invite people to say who they are, what they do, and where they go. Creating one is supremely simple with tools such as Wufoo or Google Docs.Card sortingCard sorting asks people to explore relationships between content and/or hierarchies in an effort to find commonalities. Card sorting is a super simple way to help people find information more quickly and easily on your website.
  2. Non–directed InterviewsNon–directed interviews are the best way to develop a design strategy without asking users or stakeholders to spell it out. Simply set up some rough guidelines and converse with your audience—but be sure to focus more on listening.Contextual inquiryContextual inquiry involves observing what people do as they go about their day—not what they say they do. It’s useful for creating a website that supports users’ actual (and not supposed) activities.QuestionnairesQuestionnaires invite people to say who they are, what they do, and where they go. Creating one is supremely simple with tools such as Wufoo or Google Docs.Card sortingCard sorting asks people to explore relationships between content and/or hierarchies in an effort to find commonalities. Card sorting is a super simple way to help people find information more quickly and easily on your website.
  3. Non–directed InterviewsNon–directed interviews are the best way to develop a design strategy without asking users or stakeholders to spell it out. Simply set up some rough guidelines and converse with your audience—but be sure to focus more on listening.Contextual inquiryContextual inquiry involves observing what people do as they go about their day—not what they say they do. It’s useful for creating a website that supports users’ actual (and not supposed) activities.QuestionnairesQuestionnaires invite people to say who they are, what they do, and where they go. Creating one is supremely simple with tools such as Wufoo or Google Docs.Card sortingCard sorting asks people to explore relationships between content and/or hierarchies in an effort to find commonalities. Card sorting is a super simple way to help people find information more quickly and easily on your website.
  4. Non–directed InterviewsNon–directed interviews are the best way to develop a design strategy without asking users or stakeholders to spell it out. Simply set up some rough guidelines and converse with your audience—but be sure to focus more on listening.Contextual inquiryContextual inquiry involves observing what people do as they go about their day—not what they say they do. It’s useful for creating a website that supports users’ actual (and not supposed) activities.QuestionnairesQuestionnaires invite people to say who they are, what they do, and where they go. Creating one is supremely simple with tools such as Wufoo or Google Docs.Card sortingCard sorting asks people to explore relationships between content and/or hierarchies in an effort to find commonalities. Card sorting is a super simple way to help people find information more quickly and easily on your website.
  5. Non–directed InterviewsNon–directed interviews are the best way to develop a design strategy without asking users or stakeholders to spell it out. Simply set up some rough guidelines and converse with your audience—but be sure to focus more on listening.Contextual inquiryContextual inquiry involves observing what people do as they go about their day—not what they say they do. It’s useful for creating a website that supports users’ actual (and not supposed) activities.QuestionnairesQuestionnaires invite people to say who they are, what they do, and where they go. Creating one is supremely simple with tools such as Wufoo or Google Docs.Card sortingCard sorting asks people to explore relationships between content and/or hierarchies in an effort to find commonalities. Card sorting is a super simple way to help people find information more quickly and easily on your website.
  6. Non–directed InterviewsNon–directed interviews are the best way to develop a design strategy without asking users or stakeholders to spell it out. Simply set up some rough guidelines and converse with your audience—but be sure to focus more on listening.Contextual inquiryContextual inquiry involves observing what people do as they go about their day—not what they say they do. It’s useful for creating a website that supports users’ actual (and not supposed) activities.QuestionnairesQuestionnaires invite people to say who they are, what they do, and where they go. Creating one is supremely simple with tools such as Wufoo or Google Docs.Card sortingCard sorting asks people to explore relationships between content and/or hierarchies in an effort to find commonalities. Card sorting is a super simple way to help people find information more quickly and easily on your website.
  7. Non–directed InterviewsNon–directed interviews are the best way to develop a design strategy without asking users or stakeholders to spell it out. Simply set up some rough guidelines and converse with your audience—but be sure to focus more on listening.Contextual inquiryContextual inquiry involves observing what people do as they go about their day—not what they say they do. It’s useful for creating a website that supports users’ actual (and not supposed) activities.QuestionnairesQuestionnaires invite people to say who they are, what they do, and where they go. Creating one is supremely simple with tools such as Wufoo or Google Docs.Card sortingCard sorting asks people to explore relationships between content and/or hierarchies in an effort to find commonalities. Card sorting is a super simple way to help people find information more quickly and easily on your website.
  8. Non–directed InterviewsNon–directed interviews are the best way to develop a design strategy without asking users or stakeholders to spell it out. Simply set up some rough guidelines and converse with your audience—but be sure to focus more on listening.Contextual inquiryContextual inquiry involves observing what people do as they go about their day—not what they say they do. It’s useful for creating a website that supports users’ actual (and not supposed) activities.QuestionnairesQuestionnaires invite people to say who they are, what they do, and where they go. Creating one is supremely simple with tools such as Wufoo or Google Docs.Card sortingCard sorting asks people to explore relationships between content and/or hierarchies in an effort to find commonalities. Card sorting is a super simple way to help people find information more quickly and easily on your website.