Matthew A Gilbert

Dubai motorists spend an average of 80 hours stuck in rush-hour traffic annually, costing businesses billions of dollars in lost workhours. More than 570 cars per 1,000 people, a number projected to increase with the arrival of Expo 2020, fuels this congestion each day. Reducing individual car ownership is one solution to this challenge; carsharing services provide a proven pathway. Indeed, car-sharing service car2go demonstrated that each vehicle in their fleet removed up to 11 personal cars from the road. Embracing this option, in 2017 Dubai Roads and Transport Authority (RTA) launched a car-sharing service with two private firms: Udrive and ekar. Both firms offer a smartphone app and technology with which users can find, unlock, and rent cars at more than 45 locations across Dubai. The objective of this paper is to explore in case study format the strategy and technology of one of these providers, ekar, while evaluating the implications of blockchain functionality and internet of things features on the digital drivetrain of the carsharing service.

With more than 3 billion users worldwide, social media has transformed marketing; it offers individuals and organizations alike the ability to effectively and affordably attract, convert, and transform consumers. Mirroring the growth of social media (and in many ways fueling it) are mobile devices: there are more than 5 million unique mobile users worldwide with nearly 2.8 million people accessing social media with mobile devices and 80% of worldwide internet users owning at least one smartphone. Mobile video is a particularly promising platform to communicate to consumers; 80% of Internet traffic will be video by 2019 and 74% of consumers are more likely to buy a product or service after watching a branded video. However, recorded video is costly and cumbersome to produce; live streaming video decreases costs while increasing customer engagement and enhancing influence. Recognizing that live streaming video can strengthen social media marketing strategies, this paper reviews the rise of social media, explains the role of live streaming video, previews live streaming video platforms, proposes live streaming video strategies, shares live streaming video survey results, and evaluates the impact of live streaming video.

With increasing frequency, organizations are implementing intranets to improve their internal communication, increase productivity and reduce operating expenses. This paper defines the need for improved internal communication, outlines the history of intranets, explores their benefits, notes the risks and solutions, and offers implementation insights to which an organization can refer.

Organizations are similar to cars: both require fuel to power them and a driver to direct them. In an organization, the fuel is its culture and the driver is initially its founder and in later years its current chief executive. Just as cars require fuel to function, organizations share key cultural factors in order to exist. Uniquely, some organizations are able to elevate themselves beyond basic existence into a coveted realm of high performance. Doing so is difficult, and requires ten additives that convert a group’s culture into a H.I.G.H. O.C.T.A.N.E. source of power that can transform it into a high performing entity. I. UNDERSTANDING OCTANE Cars and organizations are surprisingly similar. But, to understand this analogy, you must first learn how to understand an organization’s culture at three levels: artifacts, espoused beliefs and values, and basic underlying assumptions shared by group members (Schein, 2004). Like cars, organizations require fuel for power and a driver for ...

Direct mail is a major source of gifts and a key way to identify major and planned donors. If crafted creatively, targeted correctly and followed up quickly, direct mail is a powerful tool for any nonprofit organization looking for a safe harbor in these turbulent times.

With increasing frequency, organizations are implementing intranets to improve their internal communication, increase productivity and reduce operating expenses. This paper defines the need for improved internal communication, outlines the history of intranets, explores their benefits, notes the risks and solutions, and offers implementation insights to which an organization can refer.

Organizations are similar to cars: both require fuel to power them and a driver to direct them. In an organization, the fuel is its culture and the driver is initially its founder and in later years its current chief executive. Just as cars require fuel to function, organizations share key cultural factors in order to exist.  Uniquely, some organizations are able to elevate themselves beyond basic existence into a coveted realm of high performance. Doing so is difficult, and requires ten additives that convert a group’s culture into a H.I.G.H. O.C.T.A.N.E. source of power that can transform it into a high performing entity.

From humble beginnings, the Reverend Dr. Martin Luther King, Jr. led a nation – and the world – out of the chains of societal slavery. How did he achieve such lasting results? Leadership is a skill few individuals master. Martin Luther King, Jr. was one of those individuals. This paper explores King's success and presents a framework in which anyone can learn to become a great leader.

This paper examines the concept of thought leadership through interviews with eleven people who define the term. Representing business, ministry, education, media and psychology, these individuals provided answers to six questions about leadership. All interviewees are respected by their peers, are often admired by others outside their industry and have made notable contributions to their areas of expertise. The responses from each are synthesized into sections pertaining to each question in such a way as to compare and contrast their statements to divine similarities and differences from which conclusions can be drawn.

Recognizing the global role and relevance of American football, this chapter explores the origins of the Emirates American Football League (EAFL); shares the league’s social media strategy as a means of marketing while creating a community of fans, players and their families; and looks ahead to the future of the league and American football in UAE.

The first chapter of eight in this book for teachers and trainers designing, developing, and deploying an interactive and informative MOOC course for the edX platform. This 38-page sample offers the following sections: edX's potential and purpose; Your role and responsibilities; Creating your edX account; Exploring edX courses; Signing up for Studio; Creating your course;  Characteristics of your course;  and concludes with a chapter summary.