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Andrew Fearne

    Andrew Fearne

    Ecological studies often use supermarket location as a proxy measure of the food environment. In this study, we used data on sales at a leading mainstream supermarket chain to explore how area-level supermarket use is associated with... more
    Ecological studies often use supermarket location as a proxy measure of the food environment. In this study, we used data on sales at a leading mainstream supermarket chain to explore how area-level supermarket use is associated with overweight and obesity in English adults. Sales data were aggregated to local authority level and joined to a national dataset describing self-reported height and weight and fruit and vegetable consumption. Regression models showed a modest association between higher levels of unhealthy food sales relative to health food sales and increased odds of being overweight and obese. Although effect sizes were small, they persisted after adjustment for area-level deprivation. Supermarket sales data provide additional understanding in the study of food environments and their impact on increasing weight status. Future health policies should consider using ‘big data’ combined with other research methods to address the increasing consumption of unhealthy and highly...
    The purpose of this paper is to understand why and how relationships end within UK supermarket supply chains. While the bias towards the study of the positive side of business relationships has been addressed in some respect by those few... more
    The purpose of this paper is to understand why and how relationships end within UK supermarket supply chains. While the bias towards the study of the positive side of business relationships has been addressed in some respect by those few researchers who study the dissolution of business relationships there is still need for further research, especially in business-to-business relationships beyond the services context. In this paper we therefore present the dissolution of various business relationships between UK food retailers and their suppliers distinguishing the triggers of the dissolution, the way the trigger influenced the relationship, why certain relationships were more prone to end, the role of personal and organisational factors in the dissolution of business relationships and finally the factors that tried to prevent dissolution from happening but without success. The study developed a framework to depict the dissolution process in UK supermarket supply chains using insigh...
    Presents recent evidence of supply chain developments in the UK fresh produce industry, based on interviews with chief executives from some of the country’s most successful suppliers. A number of success factors were evident, to varying... more
    Presents recent evidence of supply chain developments in the UK fresh produce industry, based on interviews with chief executives from some of the country’s most successful suppliers. A number of success factors were evident, to varying degrees, in all of the companies interviewed. These included: continuous investment (despite increasingly tight margins), good staff (to drive the process of innovation and develop good trading relationships with key customers), volume growth (to fund the necessary investments and provide a degree of confidence in the future), improvement of measurement and control of costs (in the pursuit of further gains in efficiency), and innovation (not just the product offer but also the level of service and the way of doing business with key customers).
    PurposeThe paper shows how sustainable value chain analysis (SVCA) can be used as a diagnostic tool to identify misalignment between resource allocation and consumer preferences, using a case study of the Oxford Landing wine chain, from... more
    PurposeThe paper shows how sustainable value chain analysis (SVCA) can be used as a diagnostic tool to identify misalignment between resource allocation and consumer preferences, using a case study of the Oxford Landing wine chain, from South Australia to the UK.Design/methodology/approachThe study incorporates a combination of value chain analysis (VCA) and life cycle analysis (LCA) in a single methodology to determine which activities, at each stage in the supply chain, create value (in the eyes of consumers) and the contribution of these activities to greenhouse gas emissions.FindingsThe case study demonstrates the value of comparing the consumer value associated with a particular activity with the emissions associated with that activity, as this draws the attention of managers, at each stage of the supply chain, to the potential trade‐offs that exist and the danger of focusing on either one (adding value or reducing emissions) in isolation.Research limitations/implicationsThe ma...
    This article proposes that a complementary relationship exists between the formalised nature of digital loyalty card data, and the informal nature of small business market orientation. A longitudinal, case-based research approach analysed... more
    This article proposes that a complementary relationship exists between the formalised nature of digital loyalty card data, and the informal nature of small business market orientation. A longitudinal, case-based research approach analysed this relationship in small firms given access to Tesco Clubcard data. The findings reveal a new-found structure and precision in small firm marketing planning from data exposure; this complemented rather than conflicted with an intuitive feel for markets. In addition, small firm owners were encouraged to include employees in marketing planning.
    The paper describes how long-term forecasts of the Common Agricultural Policy (CAP) can be generated using qualitative information. Following an explanation of the methodology adopted, the discussion focuses on the analysis of a Delphi... more
    The paper describes how long-term forecasts of the Common Agricultural Policy (CAP) can be generated using qualitative information. Following an explanation of the methodology adopted, the discussion focuses on the analysis of a Delphi survey on the future of the CAP, carried out between January and August, 1986. The results illustrate a number of contrasting characteristics typical of Delphi surveys, in particular, the problems associated with communicating complex and often complicated concepts and the trade-off which exists between accuracy and efficiency in conducting a survey of this kind. The forecasts cover a number of issues and include probability estimates of specific events (renationalization of the CAP, enlargement of the EC, introduction of majority voting, increase in "own resources," maintenance of dairy quotas), the identification of key issues and future policy developments, and numerical forecasts of budgetary expenditure, farming incomes and the level of price support in 1995. Copyright 1989 by Oxford University Press.
    The aim of this paper is to show how supermarket loyalty card data from a panel of over 1.4 million shoppers can be used to analyse the effect of price promotions in a way which can bring significant advantages to retailers and... more
    The aim of this paper is to show how supermarket loyalty card data from a panel of over 1.4 million shoppers can be used to analyse the effect of price promotions in a way which can bring significant advantages to retailers and manufacturers when making promotional decisions. The paper demonstrates the significant advantages that loyalty card data can bring to enhance our understanding of promotions, compared to traditional scanner and panel datasets. Regression analysis is used to compare the effects of different promotional mechanics upon different tiers of product across the fresh beef category in Tesco, using both scanner data and loyalty card data. The results show that using loyalty card data, which enables us to moderate for specific shopper characteristics, produces more statistically significant results and provides a more detailed picture of how promotions influence sales.
    Supermarkets and other modern distribution outlets are sprouting in the cities of Vietnam to market goods to an emerging middle class, resulting in significant changes in the structure and operation of food supply chains. The... more
    Supermarkets and other modern distribution outlets are sprouting in the cities of Vietnam to market goods to an emerging middle class, resulting in significant changes in the structure and operation of food supply chains. The sustainability literature advocates a multiple ...
    In this paper, We present a framework of buyer‐supplier relationships used in an empirical study to investigate how the development of more collaborative relationships between UK retailers and fresh produce suppliers, affects the... more
    In this paper, We present a framework of buyer‐supplier relationships used in an empirical study to investigate how the development of more collaborative relationships between UK retailers and fresh produce suppliers, affects the financial performance of suppliers. Relationships between key partnership characteristics and performance are described and empirically tested. In addition, multivariate analysis is used to identify the dimensions of buyer‐supplier relationships that make the greatest relative contribution to the explanation of the performance construct.
    ... in the UK and the US by Susan Hornibrook*, Andrew Fearne* and Michael Boland† December 2001 ... UK as they are limited in scope and breadth, focusing on animal health characteristics and at the farm level rather than taking a supply... more
    ... in the UK and the US by Susan Hornibrook*, Andrew Fearne* and Michael Boland† December 2001 ... UK as they are limited in scope and breadth, focusing on animal health characteristics and at the farm level rather than taking a supply chain perspective (Bredahl, Northen, ...
    ... Michael O'Keeffe, Agribuys Australia Pty Ltd, Pymble, Australia. ... Over the past four years, under the direction of John Foley, Head of Buying – Fruit, Vegetables and Horticulture, Richard Hind and his buying team at Waitrose... more
    ... Michael O'Keeffe, Agribuys Australia Pty Ltd, Pymble, Australia. ... Over the past four years, under the direction of John Foley, Head of Buying – Fruit, Vegetables and Horticulture, Richard Hind and his buying team at Waitrose have been implementing a “category leadership ...
    ... VND/kg while continuing to discount them at 1,500VND/kg in its shops. ... in fresh vegetables: the impact of UK supermarkets on the African horticulture industry. ... Market Orientation, Business-to-Business Relationships, Customer... more
    ... VND/kg while continuing to discount them at 1,500VND/kg in its shops. ... in fresh vegetables: the impact of UK supermarkets on the African horticulture industry. ... Market Orientation, Business-to-Business Relationships, Customer Satisfaction, Business and Channel Performance ...
    ABSTRACT
    Purpose–This paper reports the findings of a research project that investigated the extent of the information gap that exists between the British agri-food industry and consumers to help assist the industry in its efforts to re-connect... more
    Purpose–This paper reports the findings of a research project that investigated the extent of the information gap that exists between the British agri-food industry and consumers to help assist the industry in its efforts to re-connect with consumers and the wider public. Design/ ...
    ABSTRACT In the UK, promotions and advertising accounts for 1.5% of gross domestic product. Net impact (cost/benefit) of promotions depends upon a variety of demand and supply-side factors, which can result in unexpected losses and waste... more
    ABSTRACT In the UK, promotions and advertising accounts for 1.5% of gross domestic product. Net impact (cost/benefit) of promotions depends upon a variety of demand and supply-side factors, which can result in unexpected losses and waste as well as missed opportunities for improved sales and overall profitability. This paper will present a proposed approach (conceptual framework and simulation model) to improve promotional planning and execution in the FMCG sector, through the incorporation of enhanced information derived from supermarket loyalty card data (Tesco Clubcard) and supply chain data (Tesco Link), with the aim of identifying the potential for improved promotional performance – increased promotional sales and less promotional waste.

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