- USA
Justin Paul
University of Puerto Rico, Business Administration, Faculty Member
- University of Puerto Rico, International Business & Marketing, Faculty MemberUniversity of Washington, International Business, Marketing & Strategy, Faculty Memberadd
- Author of 8 books, 200 Journal articles. http://drjustinpaul.comedit
This article provides ideas, suggestions, 12 Dos and 5 Don'ts while developing a classic systematic literature review. It summarises 20 papers accepted and published in the special issue-Systematic literature reviews in management... more
This article provides ideas, suggestions, 12 Dos and 5 Don'ts while developing a classic systematic literature review. It summarises 20 papers accepted and published in the special issue-Systematic literature reviews in management researchof the European Management Journal. Since these articles are carefully selected based on extensive reviews, readers will be able to learn more about how to develop an impactful systematic literature review by going through this article.
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With the increased momentum of knowledge generation in the field of research, systematic reviews are essential to epitomise the state of extant literature and for theory building. In this article, we discuss the advantages of synthesising... more
With the increased momentum of knowledge generation in the field of research, systematic reviews are essential to epitomise the state of extant literature and for theory building. In this article, we discuss the advantages of synthesising and reporting findings using a more impactful type of systematic review, the framework-based review. Additionally, we list and summarise some of the popularly used frameworks, TCCM (theories-contexts-characteristics-methods;
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Integrated marketing communication
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PurposeNation brand building is a complex task as it involves multiple stakeholders. In the context of globalisation, a strong nation brand has important implications not only for attracting foreign businesses and tourists but also for... more
PurposeNation brand building is a complex task as it involves multiple stakeholders. In the context of globalisation, a strong nation brand has important implications not only for attracting foreign businesses and tourists but also for the brands originating from that country. This study examines the role of nation brand experience in enhancing a nation's global reputation.Design/methodology/approachThe relationships between nation brand experience, nation brand love, nation brand loyalty and positive word of mouth (WOM) were examined by analysing 334 survey responses collected from foreign tourists in India. Structural equation analysis was carried out as part of the analysis.FindingsThe results confirmed that international visitors' sensory and affective nation brand experiences significantly enhance brand love for a nation, leading to national brand loyalty and positive WOM among them. The findings are expected to help practitioners understand consumer buying behavior rel...
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Corrections in the article published by Lim, Kumar et.al (2022), in which they copied our ideas and classifications without citing refer our articles. Publisher investigated and found that those authors were wrong. They published this... more
Corrections in the article published by Lim, Kumar et.al (2022), in which they copied our ideas and classifications without citing refer our articles. Publisher investigated and found that those authors were wrong. They published this correction after 9 months of investigation.
Genuine requests works and genuine cases win, but take time.
Genuine requests works and genuine cases win, but take time.
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The need of the hour is to encourage research on topics with newness and novelty. In this context, this article discusses multidimensional benefits and potential pitfalls of using artificial intelligence-based Chat Generative Pre-trained... more
The need of the hour is to encourage research on topics with newness and novelty. In this context, this article discusses multidimensional benefits and potential pitfalls of using artificial intelligence-based Chat Generative Pre-trained Transformer (ChatGPT), and provides numerous ideas for future research in consumer studies and marketing in the context of ChatGPT. ChatGPT provides algorithm-generated conversational responses to text-based prompts. Since its launch in the late 2022, ChatGPT has generated significant debate surrounding its hallmarks, benefits and potential pitfalls. On the one hand, ChatGPT can offer enhanced consumer engagement, improved customer service, personalization and shopping, social interaction and communication practice, cost-effectiveness, insights into consumer behaviour and improved marketing campaigns. On the other hand, potential pitfalls include concerns about consumer well-being, bias, misinformation, lack of context, privacy concerns, ethical considerations and security. The article concludes by outlining a potential future research agenda in the area of ChatGPT and consumer studies. Overall, this article provides valuable insights into the benefits and challenges associated with ChatGPT, shedding light on its potential applications and the need for further research.
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Purpose This paper aims to identify and discuss new and novel business paradigms in China and India. In addition, this study examines the new business environment in those countries (2020 onwards) in the context of COVID 19 and explores... more
Purpose This paper aims to identify and discuss new and novel business paradigms in China and India. In addition, this study examines the new business environment in those countries (2020 onwards) in the context of COVID 19 and explores the challenges and opportunities in the post COVID period. Design/methodology/approach Based on content analysis, this study discusses contemporary topics such as innovation, exports, foreign direct investment, technology, social capital, board independence as part of corporate governance and explores novel themes such as consumer behaviour in regard to luxury brands and women entrepreneurship in an emerging country context in this paper. Findings It was found that there are several novel paradigms in the context of China and India. A paradigm shift in diplomatic relations has taken place as an aftermath of COVID-19 in the world. Originality/value This paper explores most of the unique dimensions of new and novel paradigms in the context of China and...
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Submission window: 15 May to 31 August, 2022
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The second edition of Export Import Management is a comprehensive textbook designed for management students pursuing a course in international business. The book highlights the growing significance of export-import trade and the need to... more
The second edition of Export Import Management is a comprehensive textbook designed for management students pursuing a course in international business. The book highlights the growing significance of export-import trade and the need to understand the nuances of export management for competing successfully in the international market. Beginning with the basics of foreign trade and export-import documentation, it delves deep into topics such as the methods and instruments of payment, export-import strategies, and export marketing. It goes on to discuss the methods of financing exporters, business risk, and customs clearance of import and export cargo pricing, and Incoterms (international commercial terms). The book also explores topics such as risk management and its coverage, containerization and leasing practices, and export incentive schemes.
... france24. com//en/20100608-eu-ministers-offer-estonia-entry-eurozone-january-1-currency-europe. Issing, Omar. The Birth of the Euro. New York: Cambridge UP, 2008. Page 17. St. Olaf College's Omicron Delta Epsilon Journal of... more
... france24. com//en/20100608-eu-ministers-offer-estonia-entry-eurozone-january-1-currency-europe. Issing, Omar. The Birth of the Euro. New York: Cambridge UP, 2008. Page 17. St. Olaf College's Omicron Delta Epsilon Journal of Economic Research 14 Judt, Tony. ...
... france24. com//en/20100608-eu-ministers-offer-estonia-entry-eurozone-january-1-currency-europe. Issing, Omar. The Birth of the Euro. New York: Cambridge UP, 2008. Page 17. St. Olaf College's Omicron Delta Epsilon Journal of... more
... france24. com//en/20100608-eu-ministers-offer-estonia-entry-eurozone-january-1-currency-europe. Issing, Omar. The Birth of the Euro. New York: Cambridge UP, 2008. Page 17. St. Olaf College's Omicron Delta Epsilon Journal of Economic Research 14 Judt, Tony. ...
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A 45 years old, A category ABDC journal, International Journal of Consumer Studies invite interested scholars to submit their relevant research to the special issue - Masstige Marketing. The submission opens on 1 Oct 2021 and closes on 1... more
A 45 years old, A category ABDC journal, International Journal of Consumer Studies invite interested scholars to submit their relevant research to the special issue - Masstige Marketing. The submission opens on 1 Oct 2021 and closes on 1 March 2022.
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Purpose-This paper aims to identify and discuss new and novel business paradigms in China and India. In addition, this study examines the new business environment in those countries (2020 onwards) in the context of COVID 19 and explores... more
Purpose-This paper aims to identify and discuss new and novel business paradigms in China and India. In addition, this study examines the new business environment in those countries (2020 onwards) in the context of COVID 19 and explores the challenges and opportunities in the post COVID period. Design/methodology/approach-Based on content analysis, this study discusses contemporary topics such as innovation, exports, foreign direct investment, technology, social capital, board independence as part of corporate governance and explores novel themes such as consumer behaviour in regard to luxury brands and women entrepreneurship in an emerging country context in this paper. Findings-It was found that there are several novel paradigms in the context of China and India. A paradigm shift in diplomatic relations has taken place as an aftermath of COVID-19 in the world. Originality/value-This paper explores most of the unique dimensions of new and novel paradigms in the context of China and India.
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Purpose-The purpose of this paper is to provide an overview of theoretical models and studies dealing with the international marketing strategies in emerging markets and provides recommendations for future research based on the review.... more
Purpose-The purpose of this paper is to provide an overview of theoretical models and studies dealing with the international marketing strategies in emerging markets and provides recommendations for future research based on the review. Design/methodology/approach-A review of literature on the topic was conducted and a new model is developed as a theoretical extension on the basis of insights from prior research. Findings-Organizations need to take into account several characteristics of consumers and markets in advance as part of their business plan to select appropriate emerging markets, and decide best possible entry modes. Originality/value-To the best of authors' knowledge, there is no comprehensive review article on this subject, which provides directions for future research. The authors fill this gap in the literature and suggest strategies with regard to market selection, entry modes, market adaptation, customer relationship development with a new four-dimensional model.
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Purpose-Despite the growing interest by scholars, practitioners and public policymakers, there are still divergent and fragmented conceptualizations of nation branding as the field is still developing. In response, the purpose of this... more
Purpose-Despite the growing interest by scholars, practitioners and public policymakers, there are still divergent and fragmented conceptualizations of nation branding as the field is still developing. In response, the purpose of this paper is to review and synthesize nation branding research and to provide directions for future research.
Design/methodology/approach-The authors review peer-reviewed theoretical and empirical journal articles published during the last two decades-from 1998 to 2018. Selected journal articles on nation branding were subsequently synthesized for further insights.
Findings-The field of nation branding is fragmented and has developed in the course of the last two decades in different directions. This paper identifies key publication outlets and articles, major theoretical and methodological approaches and primary variables of interest that exist in the nation branding literature. The findings also highlight several research themes for future research.
Originality/value-This research fills a need to summaries the current state of the nation branding literature and identifies research issues that need to be addressed in the future.
Design/methodology/approach-The authors review peer-reviewed theoretical and empirical journal articles published during the last two decades-from 1998 to 2018. Selected journal articles on nation branding were subsequently synthesized for further insights.
Findings-The field of nation branding is fragmented and has developed in the course of the last two decades in different directions. This paper identifies key publication outlets and articles, major theoretical and methodological approaches and primary variables of interest that exist in the nation branding literature. The findings also highlight several research themes for future research.
Originality/value-This research fills a need to summaries the current state of the nation branding literature and identifies research issues that need to be addressed in the future.
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Scholars have long studied small-and medium-sized enterprises (SMEs) and recognize the need for SMEs to postulate strategies to compete and succeed in the global market. In the current ultra-competitive business environment, SMEs face... more
Scholars have long studied small-and medium-sized enterprises (SMEs) and recognize the need for SMEs to postulate strategies to compete and succeed in the global market. In the current ultra-competitive business environment, SMEs face several internal and external challenges. In this introduction to the special issue (SI), we review the theoretical models and frameworks in this stream of research and outline some research questions that could be potentially used in future research in this era of globalization. The six papers selected for inclusion in this SI analyze this field from different angles, offering interesting overviews on the present situation of research in the field, as well as relevant new findings and perspectives for future research.
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Despite the increasing popularity and growth of online secondhand peer to peer/customer to customer (P2P/ C2C) e-commerce, research on online secondhand shopping remains limited. To fill the research gap, this study conceptualizes,... more
Despite the increasing popularity and growth of online secondhand peer to peer/customer to customer (P2P/ C2C) e-commerce, research on online secondhand shopping remains limited. To fill the research gap, this study conceptualizes, develops, and validates a scale to measure online secondhand shopping motivation (OSSM). The findings show that OSSM, as a formative higher-order construct, consists of three second-order factors and nine first-order dimensions: economic motivation (including price orientation, bargaining power, and critical orientation), convenience motivation (usefulness and ease of use), and ideological motivation (need to be unique, nostalgia, trust, and assurances). Further, the study results reveal that OSSM positively predicts attitude and repurchase intention. This study has important implications to the online P2P secondhand firms and the new goods e-retailers.
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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please... more
If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Abstract Purpose-During the last two decades, studies on the theoretical models in the area of international business (IB), such as gradual internationalization and the born-global firms, have gained the attention of researchers. The purpose of this paper is to critically review the studies on the process of internationalization (Gradual Internationalization vs Born-Global/International new venture models) to identify the research gaps in this area and to prepare a future research agenda. Design/methodology/approach-Systematic literature review method was employed for this review. The authors highlight the findings from prior studies, compare and contrast salient characteristics and features, based on the articles published in journals with an impact factor score of at least 1.0, and provide directions for research. Findings-The authors find that there are several areas that were under-explored in prior research. There is a great potential for theoretical extension and theory development in this field as it covers the tenets of four subjects: IB, marketing, strategic management and entrepreneurship. Originality/value-There is no comprehensive/integrated review exploring the methods/variables and constructs used in prior studies integrating gradual internationalization/born-global models based on all the articles published in well-regarded academic journals. This review seeks to provide deeper insights, which help us to contribute toward the development of this research field.
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This article examines the moderating influence of environmental consciousness and recycling intentions on green purchase behavior (GPB) in an emerging economy. Through this study, we attempt to significantly contribute to the existing... more
This article examines the moderating influence of environmental consciousness and recycling intentions on green purchase behavior (GPB) in an emerging economy. Through this study, we attempt to significantly contribute to the existing body of knowledge on green marketing by ascertaining the role of those ethical constructs, on GPB. A hypo-deductive research design was adopted and a theoretical model was conceptualized by linking the moderating effects of environmental consciousness and recycling intentions to GPB. To collect the data for the study, a self-administered questionnaire was run with 312 consumers from India. The data were analyzed for assessment of the measurement and structural models via structural equation modeling. The findings indicate that environmental consciousness and recycling intentions significantly moderate the impact of perceived consumer effectiveness (PCE) and willingness to be environmentally friendly (WEF) on GPB. The study offers managerial insights for green marketers to operate in fast growing emerging markets. The present study is significant as it is the first of its kind which links the moderating effects of environmental consciousness and recycling intentions in light of the theory of planned behavior (TPB) on GPB in such a context.
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A R T I C L E I N F O Keywords: Mobile apps usage Digital footprint Remarketing Brand experience Brand attachment Brand vocal Brand loyal Brand satisfaction A B S T R A C T The purpose of this paper is to examine the utilization of the... more
A R T I C L E I N F O Keywords: Mobile apps usage Digital footprint Remarketing Brand experience Brand attachment Brand vocal Brand loyal Brand satisfaction A B S T R A C T The purpose of this paper is to examine the utilization of the marketing adaptability of branded mobile applications (apps) in order to understand the relationship between consumers and their attachment to branded apps. We develop a model grounded in the purchaser-brand relationship theory of remarketing in order to develop the consumer-brand relationship through mediator brand experience (BE) and moderator digital footprint. A survey was conducted with 421 participants from different regions in India. AMOS 21.0 and SPSS plugin called "Process Analysis System" proposed by Hayes (2013) were used to analyze the hypotheses. The results corroborate the proposed research model. It approves brand association with brand connection for those brands that are easily identifiable. The result also confirms that the comprehensive consumption values are the major influencing factors in the adoption of branded apps. The study enhances the comprehension of the impact of brand connotation on consumer behavior in terms of the usage of various branded apps and the practical and non-useful esteem attached to them.
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The purpose of this paper is to develop a generalized 7 P-theoretical framework for strategic planning as part of interna- tional marketing (Potential, Path, Process, Pace, Pattern, Problems and Performance) with theoretical propositions.... more
The purpose of this paper is to develop a generalized 7 P-theoretical framework for strategic planning as part of interna- tional marketing (Potential, Path, Process, Pace, Pattern, Problems and Performance) with theoretical propositions. Although the 7 P-framework is based on the literature on internationalization of Latin American firms, we present it as a benchmark typology for firms wanting to succeed in international marketing from any similar geographical regions, cultures, or industries, particularly, firms from emerging countries.
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Kapoor, R., Paul, J., & Halder, B. (2011). Services Marketing: Concepts & Practices. Tata McGraw Hill Education.
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Syllabus for a Ph.D/ MBA level course- Contemporary Topics in International business
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EXPERIENTIAL EXERCISES ALWAYS HELP. Try these exercises in your class based on two masstige marketing articles. Students need to read those two articles first.
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INTERNATIONAL BUSINESS MID TERM EXAM
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COURSE OBJECTIVES: 1) To develop students' understanding of the strategic issues and dilemmas that managers and organizations face when conducting business in an international setting. 2) To give students exposure to real-world examples... more
COURSE OBJECTIVES: 1) To develop students' understanding of the strategic issues and dilemmas that managers and organizations face when conducting business in an international setting. 2) To give students exposure to real-world examples of situations in which these issues manifest themselves, and how organizations (can/should) deal with them when they do. 3) To provide students with conceptual frameworks and practical tools to help them structure these issues and problems in their own professional lives. 4) To give students experience with working in teams, while doing 'real-world' case research. TOPICS COVERED: 1) National business systems: How countries and regions differ in the organization of their economic systems, politically, culturally and socioeconomically , and what this means for business. 2) International trade and investment: The logic of " free " trade and investment, and the reality of " strategic " trade and investment policy. 3) Regional-and multilateral integration: how institutions like the WTO, NAFTA and the European Union affect and reflect issues in international business. 4) The global financial system: How exchange rates affect business and strategies for dealing with exchange-rate uncertainty. 5) Operating internationally: modes of entering foreign markets, and the challenge of organizing and coordinating international business operations. 6) International social-, environmental-and governance issues: ethics and stakeholder management in the multi-country setting. READINGS:
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or the Middle East. The competitive edge of survival and success in business revolves around export and import business. In order to tap this hidden potential and to facilitate a smooth process, it is imperative that, every... more
or the Middle East. The competitive edge of survival and success in business revolves around export and import business. In order to tap this hidden potential and to facilitate a smooth process, it is imperative that, every aspirant-equips himself or herself in alignment with the procedures, new regulations, stipulations, provisions and opportunities. Effective and efficient management of exports/ imports is essential for success. The challenge to the Global manager is to appreciate and understand EXIM Documentation, Logistics, Finance and commercial practices of business operations, procedures and processes. The core objective of the Course, therefore, is to enable the participants to develop knowledge and skill needed in concluding an export/ import contract, executing it in a sequential manner and step-by-step execution of the deal. This is a real life based course dealing with the practical and procedural aspects of Export and Import Business. This course will help the participants to gain knowledge, which will be useful for them in future while serving as entrepreneurs, managers in MNCs, consultants and executives in the trade finance departments of the banks. age 1 of 6
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International Marketing course outline
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Course Outline for September 2017 - Marketing Management
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7 types of review articles
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Workshop on Research Paper Development
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Internationalization of LATAM firms
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mass prestige marketing
Demonetisation: Global perspectives
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This is my seminar presentation for Confederation of Indian Industries, Chamber of Commerce and ICAI in Kerala on 14th Dec
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We examine the path, process, pattern and pace of internationalization based on the data of Information Technology firms and introduce a new model as a tested framework to take up the research stream beyond the established models such... more
We examine the path, process, pattern and pace of internationalization based on the data of Information Technology firms and introduce a new model as a tested framework to take up the research stream beyond the established models such as Uppsala, Born Global and CAGE. This paper is based on primary data collected from the senior managers of those firms. Our new model can be used as a framework for real life industry analysis as well as in academic research dealing with the growth and competitiveness of firms, across the countries and industries, especially in the case of firms from emerging countries.
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Call for Papers- Flagship Special Issue for Review articles.- International Journal of Consumer studies
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Evaluations are submitted by students at the end of each semester for each one of your classes.
Evaluations are submitted by students at the end of each semester for each one of your classes. To view your course evaluations, please select a semester, then a course, and finally a type of report. Select A Semester: Spring... more
Evaluations are submitted by students at the end of each semester for each one of your classes. To view your course evaluations, please select a semester, then a course, and finally a type of report. Select A Semester: Spring 2019-Hamilton Holt
Evaluations are submitted by students at the end of each semester for each one of your classes.
A subject advances when studies are designed in a way that builds logically based on the findings of PRIOR studies. Such Review studies then reconcile conflicting findings, identify research gaps in and suggest exciting new directions for... more
A subject advances when studies are designed in a way that builds logically based on the findings of PRIOR studies. Such Review studies then reconcile conflicting findings, identify research gaps in and suggest exciting new directions for a given field of research with reference to Methodology, Theory and Contexts. One of the important purposes of this workshop is to provide ideas and directions for budding research to undertake novel research, instead of doing replete and recycled type of research. Challenges emerge when research do not link systematically to the underlying body of knowledge.
Thus, it is important in the design of new research for the researcher to have a state-of-the-art understanding of research findings (e.g., empirical generalizations) from the topical domain. High quality theory development articles, systematic review papers and meta-analyses can provide this state-of-the-art understanding to scholars and thus play an important role in a discipline's progress.
First part 1. TYPE 1 Structured Review articles with scientifically crafted tables based on widely used constructs, methods and theories 1.
Thus, it is important in the design of new research for the researcher to have a state-of-the-art understanding of research findings (e.g., empirical generalizations) from the topical domain. High quality theory development articles, systematic review papers and meta-analyses can provide this state-of-the-art understanding to scholars and thus play an important role in a discipline's progress.
First part 1. TYPE 1 Structured Review articles with scientifically crafted tables based on widely used constructs, methods and theories 1.
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A subject advances when studies are designed in a way that builds logically based on the findings of PRIOR studies. Such Review studies then reconcile conflicting findings, identify research gaps in and suggest exciting new directions for... more
A subject advances when studies are designed in a way that builds logically based on the findings of PRIOR studies. Such Review studies then reconcile conflicting findings, identify research gaps in and suggest exciting new directions for a given field of research with reference to Methodology, Theory and Contexts. One of the important purposes of this Special Review Issue is to provide ideas and directions for budding research to undertake novel research, instead of doing replete and recycled type of research. Challenges emerge when research do not link systematically to the underlying body of knowledge. Thus, it is important in the design of new research for the researcher to have a state-of-the-art understanding of research findings (e.g., empirical generalizations) from the topical domain. High quality, systematic review papers and meta-analyses can provide this state-of-the-art understanding to scholars and thus play an important role in a discipline's progress. In both systematic literature reviews and meta-analysis, at least 20% of the paper should be dedicated for developing future research agenda with reference to Theory, Methodology and Context. Theme-based Reviews, Theory-based reviews and Method-based reviews are welcome.
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CALL FOR PAPERS, SPECIAL ISSUE- RESEARCH IN MARKETING MANAGEMENT: PAST AND FUTURE.
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THIS IS A LIST OF REVIEW ARTICLES WITH FUTURE RESEARCH AGENDA IN THE BROAD AREAS OF INTERNATIONAL BUSINESS, PUBLISHED DURING LAST 2 YEARS 2017 & 2018.
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The idea for this Special Issue and Special Conference Track is to focus on reviews, new frameworks, new models, new measures, reviews with future research agenda and contributions for developing new theories, to avoid replicated studies... more
The idea for this Special Issue and Special Conference Track is to focus on reviews, new frameworks, new models, new measures, reviews with future research agenda and contributions for developing new theories, to avoid replicated studies as well as to encourage scholars to spend time to develop impactful papers.
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This is a useful document for authors to choose the fastest journals in their area.