- Management Professor and consultantedit
The Turkish Republic was founded in 1923, following the fall of the Ottoman Empire. Turkey is strategically positioned at the crossroads of Europe, the Black Sea region, and the Turkic-speaking republics of Central Asia. It is also... more
The Turkish Republic was founded in 1923, following the fall of the Ottoman Empire. Turkey is strategically positioned at the crossroads of Europe, the Black Sea region, and the Turkic-speaking republics of Central Asia. It is also situated on the Mediterranean ...
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■ This study develops a coherent internationalization process model, which is particularly needed for examining the internationalization of small and medium sized enterprises (SMEs). Based on a review of existing literature and an... more
■ This study develops a coherent internationalization process model, which is particularly needed for examining the internationalization of small and medium sized enterprises (SMEs). Based on a review of existing literature and an empirical illustration, this paper proposes a hybrid model that integrates the experiential learning and systematic planning models, and incorporates the contingency perspective. The managerial and scholarly implications of the model are discussed.
Research Interests: Engineering and Economics
Abstract: This empirical study focuses on investigating the cultural value orientations of the Austrian, Polish and Turkish. As European Union (EU) expands, there is a strong need for comparative assessment of cultural values of the old,... more
Abstract: This empirical study focuses on investigating the cultural value orientations of the Austrian, Polish and Turkish. As European Union (EU) expands, there is a strong need for comparative assessment of cultural values of the old, new and future EU member. The outcome of the study clearly indicates that there are significant value orientation (VO) differences among employees belonging to the three countries. Nevertheless, while Turkey culturally differs from Austria and Poland, the VOs of the latter two nations demonstrate significantly higher differences. The study also indicates that Turkeys VOs have relatively more cultural similarities with the Austrian than with the Poles. However, when one controls for age and professions, the differences in VOs diminish among the three groups.Keywords: Turkey, European Union, cultural dimensions, national culture, cultural convergence, sub-demographic groups.JEL codes: M12, M54, F23.IntroductionIn the early 1990s, many European Common ...
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International marketing blunders represent avoidable mistakes made by companies in foreign markets. While there exists a well-developed literature of blunders committed abroad by firms from the United States, very few such tales have been... more
International marketing blunders represent avoidable mistakes made by companies in foreign markets. While there exists a well-developed literature of blunders committed abroad by firms from the United States, very few such tales have been reported from other countries. This article is a collection of new cases, compiled from a variety of sources and featuring numerous companies operating in various parts of the world. A framework for analyzing international marketing blunders is offered, along with managerial implications.
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Learning plays an important role in preference formation. The consumers do not only learn products but also learn how they maximize their benefits. Marketers introduce consumers to learning new lifestyles provided by using their products.... more
Learning plays an important role in preference formation. The consumers do not only learn products but also learn how they maximize their benefits. Marketers introduce consumers to learning new lifestyles provided by using their products. In this chapter, the authors discuss learning as it applies to consumer behavior.
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Recently, it has been evident that the analysis of user data and content in online environments allows practitioners to understand how to motivate online community members and keep them frequently involved in the community, and so to... more
Recently, it has been evident that the analysis of user data and content in online environments allows practitioners to understand how to motivate online community members and keep them frequently involved in the community, and so to manage these communities successfully. In this sense, practitioners should comprehend community members’ usage intentions to give a better service and to motivate them. However, different user types engage in such communities, so understanding their diverse needs is also essential for practitioners. In parallel, this article addresses the problem of the different user types existing in online communities, and each of them requires different strategies to be motivated and involved in the community. Thus, unlike previous studies, this study firstly identifies user roles in an online community based on the structural role theory, social network analysis, and community members’ contribution behavior. After that, it investigates members’ usage intentions bas...
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There is a dynamic and interconnected international setting shaped by the power of the Internet and social media. To gain more consumers, understand their behaviours and needs, and maintain closest relationships with them, businesses... more
There is a dynamic and interconnected international setting shaped by the power of the Internet and social media. To gain more consumers, understand their behaviours and needs, and maintain closest relationships with them, businesses should understand how consumers behave in social media and how they vary in their purchase intentions. In the scope of the study, we integrate the social network theory and the theory of planned behaviour to analyse online consumers’ purchase intentions and to investigate their structural positions by analysing their friendships in social networks. We target Twitter users to conduct analysis due to Twitter's popularity in use, market penetration, and opportunity to work with open-source data. This study contributes to a better theoretical understanding of online consumers’ purchase intentions by integrating multiple theoretical perspectives. It expands the literature by considering both online consumers’ friendship network in Twitter and their indiv...
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This paper attempts at developing a model for the software vendors to market their software products globally by using the Internet. Allowing the buyers to download and test demonstration versions of software programs for a certain time... more
This paper attempts at developing a model for the software vendors to market their software products globally by using the Internet. Allowing the buyers to download and test demonstration versions of software programs for a certain time period is an industry practice for many software vendors. Due to the standard nature of the software products and availability of them for anybody who has necessary technical facilities and knowledge of the Internet usage, this model could be a successful decision-making tool for global marketing activities of software vendors. ∗For correspondence: tdalgic@utdallas.edu
As The realization of Europe 1992 integration nears, globalization of advertising is increasingly being regarded as one of the most significant elements of the marketing mix. Global Advertising: Rhyme or Reason?, by Nukhet Vardar,... more
As The realization of Europe 1992 integration nears, globalization of advertising is increasingly being regarded as one of the most significant elements of the marketing mix. Global Advertising: Rhyme or Reason?, by Nukhet Vardar, presents a penetrating examination of the previously overlooked aspects of international advertising. Intended mainly for practitioners, the book also provides a current review of the literature for research proposes. Based on the Ph.D. Dissertation of the author from the University of Manchester Institute of Science and Technology (UMIST), this study gives a comprehensive account of the managerial process involved in international advertising. One of the major strengths of this work is its realitydriven focus-the issues and problems that are addressed here are those that are encountered by practitioners in the area of international advertising.
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This study develops a coherent internationalization process model, which is particularly needed for examining the internationalization of small and medium sized enterprises (SMEs). Based on a review of existing literature and an empirical... more
This study develops a coherent internationalization process model, which is particularly needed for examining the internationalization of small and medium sized enterprises (SMEs). Based on a review of existing literature and an empirical illustration, this paper proposes a hybrid model that integrates the experiential learning and systematic planning models, and incorporates the contingency perspective. The managerial and scholarly implications of the model are discussed.
Research Interests:
Essential elements for a niche marketing strategy include positioning, profitability, distinctive competencies, small market segments, adherence to the marketing concept, relationship marketing practices, and building company reputation... more
Essential elements for a niche marketing strategy include positioning, profitability, distinctive competencies, small market segments, adherence to the marketing concept, relationship marketing practices, and building company reputation based on long-term mutual benefit with its customers. Small firms must incorporate these ideas and become guerilla marketers to compete successfully in markets dominated by much larger companies (the gorillas). This article reviews the basics of niche marketing and offers strategic ...
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Since 1980, construction companies from Turkey have emerged as a new force in the Middle Eastern and North African markets. After an initial five to six years of subcontracting work, the firms have moved into management consultancy,... more
Since 1980, construction companies from Turkey have emerged as a new force in the Middle Eastern and North African markets. After an initial five to six years of subcontracting work, the firms have moved into management consultancy, turnkey project implementation, and joint venture investment. The phenomenon ofthe Turkish construction industry's entry into the global marketplace can serve as a lesson for other Third World domestic industries. The question is whether this example can be transplanted to other LDCs in order to spur on their domestic and international economies.
This is a conceptual paper comparing Niche Marketers-Guerillas against the Industry Giants-Gorillas based on the characteristics of the two/
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Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country... more
Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed.
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Research Interests: Business Ethics, Political Philosophy, Corporate Social Responsibility, International Law, Human Rights, and 17 moreVirtue Ethics, Corporate Governance, Natural Law, Philosophy Of Law, Environmental Sustainability, Ethics and economics, CSR Ethics, Socially-responsible Investing, Cross cultural studies, International Strategy, Soft Law, Environmental Responsibility, CSER, Furrer, Olivier Furrer, Global Economic Governance, and Philosophy of Law
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Abstract The travellers' perceptions of salient travel-related attributes influence their intentions, which in turn affect their decision-making process. It is known that the potential benefits associated with a... more
Abstract The travellers' perceptions of salient travel-related attributes influence their intentions, which in turn affect their decision-making process. It is known that the potential benefits associated with a particular holiday destination are of varying importance to ...
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Research Interests:
Abstract: Considers the European Community, which will be transformed into an internal Euromarket in 1993 by combining several elements of both national and international markets. Attempts to analyse the Euromarket as a global marketplace... more
Abstract: Considers the European Community, which will be transformed into an internal Euromarket in 1993 by combining several elements of both national and international markets. Attempts to analyse the Euromarket as a global marketplace with all enabling conditions for globalization.
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Abstract: Attempts to reach some meaningful conclusions on the issue of why market orientation practice and research in general started later in Europe than in North America. With the aid of a literature review in the field of marketing... more
Abstract: Attempts to reach some meaningful conclusions on the issue of why market orientation practice and research in general started later in Europe than in North America. With the aid of a literature review in the field of marketing in general and European history in particular and by studying the historical roots of the concept, the author attempts to understand the historical, social, political, technological and cultural reasons why market
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Abstract: The mass markets of previous decades have splintered into smaller market segments or niches, in which companies could be safer from cut-throat competition and explore new market opportunities. Although part of a positioning... more
Abstract: The mass markets of previous decades have splintered into smaller market segments or niches, in which companies could be safer from cut-throat competition and explore new market opportunities. Although part of a positioning strategy, niche marketing may be used as a deliberate marketing strategy to create “safe havens” and business opportunities for many companies. Aims to analyse the concept, basic issues and different methods of applying this marketing strategy.
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Résumé: Les partisans d'une Europe sociale s' inquiètent de l'arrivée des ex-pays de l'Est dans le paysage communautaire. Selon eux, leur entrée conduira inévitablement les stratégies des entreprises européennes vers... more
Résumé: Les partisans d'une Europe sociale s' inquiètent de l'arrivée des ex-pays de l'Est dans le paysage communautaire. Selon eux, leur entrée conduira inévitablement les stratégies des entreprises européennes vers une plus forte orientation marché (vs société ...
... She is currently inves-tigating issues relating to the analysis and use of large customer data-bases. She and marketing colleague William Perreault are the authors of The Marketing Game!, a strategic marketing simulation. ...
In virtual worlds, people create their avatars to represent themselves by deciding on their shapes and forms. An avatar can be called a “virtual ego” and can be defined as ‘‘user embodiment in a collaborative virtual environment’’... more
In virtual worlds, people create their avatars to represent themselves by deciding on their shapes and forms. An avatar can be called a “virtual ego” and can be defined as ‘‘user embodiment in a collaborative virtual environment’’ (Virtual Reality Society). Consumers also use avatars. Although it is an old phenomenon where consumers tend to identify themselves with some objects, using avatars is a new concept. According to Aaker (1997; 1999), consumers connect with brands that represent human-like anthropomorphizing, personification, or user imagery. In this sense, consumers use avatars to enhance their real-self and gain an ideal self-concept in their purchasing behavior (Peterson, 2006: 80). This chapter evaluates personality traits of online shoppers, avatars as a virtual world personality, and the relationship between avatars and self-concept.