Metaverse

Bu çalışmada çok güncel olan ve henüz kavramsal çerçevesi çizilememiş, internetin geleceği olarak adlandırılan Metaverse kavramı ve Metaverse’de benlik sunumu değerlendirilmiştir. Metaverse ve özellikleri, inşasında gerekli olan Web 3, sanal gerçeklik, artırılmış gerçeklik, karma gerçeklik ve NFT gibi yeni teknolojiler ve dünya çapındaki markaların yeni ürünleri vasıtasıyla benlik sunumunun nasıl yapıldığı örnekler üzerinden tüketim kültürü bağlamında açıklanmıştır. Araştırma sonucunda sadece kişilerarası iletişim süreçleri değil, her tür ilişkinin de adeta fiziksel dünyada yaşanıyormuşçasına algılanacağı Metaverse’de kullanıcılar; değerli hissetmek, onaylanmak, ait olmak, her tür duyguyu deneyimlemek adına benliklerini vitrin performansları ile bu platformda sunacakları, bunun için de NFT’ler aracılığıyla kendi statülerini, sosyoekonomik sınıflarını, kimliklerini, imajlarını kurgulayıp sunduklarına erişilmiştir. Geleceğin dünyasında fiziksel yaşam Metaverse’de tekrar yaratılacak gibi görünmektedir. Bu dünyada kullanıcılar fiziki dünyada yaşadıkları deneyimleri yaşayacak, burada kurdukları kişilerarası iletişimi Metaverse’e taşıyacak, benlik sunumlarını da bu minvalde yapacaklardır. Pek çok lüks marka dijital kıyafet, ayakkabı ve aksesuarlarıyla Metaverse için üretime başladı. Kullanıcılar şimdiden binlerce dolar harcayarak bu ürünleri, fiziki mağazalardaki somut versiyonlarından çok daha pahalıya almaktan kaçınmamaktadır. Metaverse’de benlik sunumu avatarlar ve NFT’ler aracılığıyla, dijital tüketim kültürünün etkisiyle lüks tüketim üzerinden gerçekleşmesi beklenmektedir. Nitel araştırma yöntemlerinden durum analizinin kullanıldığı bu çalışma, Metaverse ve benlik sunumu konusunda Türkiye’de yapılan ilk çalışmalardan olması sebebiyle, alana katkısı bakımından önem arz etmektedir.

В статье рассмотрены основания, на которых ведущие технологические компании стремятся трансформировать образ жизни человечества и даже природу «человеческого», используя для этого идею «метавселенных» как перспективного проекта развития Интернета. Авторы сравнивают эту идею с концепцией «Паноптикона» и в результате анализа обращают внимание на возможности и угрозы, которые несут человечеству метавселенные в условиях стремительного и во многом бесконтрольного развития технологий. Авторы приходят к выводу, что для благополучного развития необходимо сформировать и распространить новую социогуманитарную рациональность, которая позволит обеспечить контроль деятельности технологических компаний.

As the world becomes increasingly connected, and immersive technologies gain wider adoption both within government, businesses, and in the consumer market, a framework for security and privacy for these devices is required. From headsets to other wearables and related sensors, eXtended Reality (XR) technologies are now capable of gathering untold quantities of biometric data about users, potentially everything from a user's location
and skin color to their eye and hand positions at any given time. As we build the next version of the Internet/Web 3.0,
also known as “The Metaverse,” it is critically important that we take a proactive approach and address some
fundamental design choices about the principles of how we want it to operate, and potentially replicate or deepen
what is broken about the Web today. Among the most important issues to address is data ownership and
accountability. The National Institute of Standards and Technology (NIST) has of ered basic guidance, while
regional laws such as General Data Protection Regulations (GDPR), Children’s Online Privacy Protection Rule
(COPPA), and Family Educational Rights and Privacy Act (FERPA) govern some forms of data in specific locations.
Despite the existing guidelines and regional laws, comprehensive protections are not in place to protect individuals
and stakeholders in the Metaverse. With this in mind, the XR Safety Initiative (XRSI) proposes a Privacy and Safety
Framework that sets a baseline set of standards, guidelines, and best practices that are regulation agnostic. It
incorporates privacy requirements drawn from the GDPR, NIST guidance, FERPA, COPPA, and other evolving
laws. The framework is designed to adapt and include novel requirements as new regulations come into ef ect. With
Version 1.1 expected to be published in 2021, this paper provides an overview of the framework, how it was
developed, and highlights changes in version 1.1, and most importantly, provides a baseline for securing the
Metaverse. We also discuss who can benefit from this framework and of er guidance to organizations, developers,
and service providers on how to implement the framework for added security and privacy designed into their
product or service. This paper also provides organizations with consumer-facing Modeling and Simulation (M&S)
use cases, an understanding of what a security posture should include – beyond traditional authorities to operate
(ATOs) – as more organizations look to adopt emerging technologies such as XR and bring the Metaverse to life.

The data obtained from social media platforms is a popular study subject nowadays. These studies give important information about the thoughts of the society towards an event, situation, or concept. For this purpose, several studies have been carried out with different methods in the literature. These studies mainly try to obtain meaningful results by applying various methods according to the language of the social media content. One of these platforms where people freely express their feelings and ideas is Twitter. It is a popular and useful study to examine people's feelings and tendencies about a topic by doing tweet analysis. In this study, feelings about Metaverse are tried to be evaluated. We evaluate the tweets posted one week ago and later of the date Mark Zuckerberg announced that his company would change its name to Meta. Tweets sent in English with the "metaverse" hashtag on Twitter were used as the dataset. These tweets were analysed by the Sentiment Analysis method. Obtained findings and results are shared comparatively.

This study examines the innovation and imitation effects in Metaverse service adoption. ''Metaverse services'' is a collective term for services such as Augmented reality, Life logging, Mirror world, and Virtual world. Among them, Twitter, Google, iPhone, and Secondlife (T.G.I.S) are the most popular services/ products these days. To measure the adoption of these product/services, the most commonly used are IP traffic and iPhone sales. Thus, in this study, we measured adoption by measuring changes in the IP traffic volume of Twitter.com, Maps.Google.com, Secondlife.com, and sales for iPhone during a 2-year period (from the first quarter of 2008 to the fourth quarter of 2009). To analyze this time series data to reveal the innovation and imitation effect, we employed the Bass model. The results showed that each of these services yields different innovation and imitation coefficient values. Imitation effects for all Metaverse services are greater than innovation effects, and Secondlife's innovation effects are larger than others. Also, iPhone sales, as a measurement for information and communication technology (ICT) products, showed greater innovation effects than the other services. Implications are drawn to explain these differences, such as, Google-map's imitation effects are based on network externalities, while Twitter's imitation effects are caused by the interactions of individuals; iPhone sales' innovation effects are explained by the timing of the measurement.