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1. RAYMOND J. BOUCHER
2 Westwood Drive 613-292-7373 (cell)
Ottawa, Ontario K2G 2W7
PROFILE
Seasoned Marketing Professional with a solid track record for business development, leadership
and public relations in an intensely competitive marketplace. Proven skills as an organizer,
communicator and problem-solver.
Languages: English and French.
PROFESSIONAL EXPERIENCE
Senior Account Manager
Ariva Paper (Domtar Inc.), Ottawa, 1997- May, 2016
• Establish, maintain, and grow domestic business opportunities, create and present
marketing and revenue-generating plans.
• Client base include Federal Government, commercial printers, graphic designers and end
users.
• Exceed quarterly and annual sales objectives. Received 2013 Best Performer Award.
• Collaborate with Mill Representatives to market their product offerings.
• Maintaining Inventory control on customer owned products ensuring receipt and on time
delivery as per customer contracts.
• Negotiated contracts and partnership agreements.
Sales Representative
GBC Canada Inc., Ottawa, 1996-1997
• Marketing and sales of office and printing equipment to corporations and government
departments including demonstrations to groups. Participation in trade shows and in-house
training seminars. Position is highly independent, reporting directly to sales manager.
Marketing and Sales Manager
Lyttle Group of Companies, Ottawa, 1993 - 1996
Parkway Van Lines, T. Landry Ltd and Fred Guy Moving. (Atlas Van Lines)
• Marketing analysis and sales with the corporate marketplace in the Ottawa-Hull area.
Position was highly independent, reporting to the shareholders.
. Organizing the shipping and receiving of office and home furniture.
2. - 2 -
Senior Sales Representative
Varig Brazilian Airlines, Ottawa, 1986-1993
• Successfully planned, built and managed a broad-based territory - including Ottawa-Hull,
the Ottawa Valley, the Seaway and the Province of Manitoba. Position was highly
independent, reporting to Canadian Head Office in Toronto.
Senior Representative - Marketing & Sales
CP Air/Canadian Airlines International Ltd., 1971-1986
• Specialized in development and servicing of the corporate marketplace in the National
Capital Region.
Career Highlights
Planning & Management
• Proven skill in generating delivering business development/territory management strategies
based on thorough analysis of marketplace, close monitoring of consumer trends and strong
planning skills.
• Experienced in supporting corporate clients in the establishment of in-house travel services -
includes cost-benefit studies, preparation of organizational proposals and provision of
professional advice.
• Organizer and facilitator of training/information seminars for corporate and agency clients.
• First-hand knowledge of administration including budget preparation, cost control,
inventory control and reporting on market conditions and other business factors.
Marketing
• Excellent track record in marketing travel services and business systems in both the
commercial and government sectors including federal, provincial and municipal government
organizations.
• Established new business and developed existing client base through an aggressive and
service-oriented marketing stance.
• Achieved success by focusing on client needs, ensuring cost-benefit of proposals and
carrying out professional marketing presentations.
3. - 3 -
• Consistently demonstrated skill as a contract negotiator and administrator.
Communication, Liaison & Leadership
• Throughout career, have fostered solid working relationships with senior executives,
management and others in business, industry and professional associations, crown
corporations, and government.
• Initiated a network of business contacts in the travel, accommodation and associated sectors.
• Have frequently consulted with clients on the design and development of marketing
materials to ensure high corporate visibility in a crowded and complex marketplace.
• Provided direction and technical expertise to business owners and managers on the design
and creation of business form systems to increase efficiency and reliability of information.
• Staff leadership experience acquired at Ottawa International Airport during employment
with CP Air/Canadian Airlines International.
PERSONAL
Marathon runner, avid golfer
REFERENCES
Upon request.