updated! What is the cost of tracking you to the restroom?Yvette Dubel
Step outside the box with this presentation that takes a different view in considering the risks and opportunities offered by Big Data. Thinking forward you are invited to consider new approaches to risk management.
Personal Branding and Internet Safety for Middle schoolRodolfo Salazar
Conference for Teens and pre teens about the consius and safe use of social media - how everything thay do in the web may enhance or negatively affect their personal brand for the present and the future - American School - 2010
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- Mobile is a unique platform that allows users to both consume and create content anywhere at any time based on their location, intent, and context. This shifts the value from content consumption to harnessing collective intelligence and capturing user-generated content.
- A new digital business model is emerging where user data is a commodity that is collected, stored, analyzed, and used to create value. However, this raises issues around privacy, risk, trust, and who owns the digital identity and data of the user.
- Strategies need to focus on building these new concepts of privacy capital, risk capital, and trust capital in order to encourage users to engage more and receive better personalized services. The value will be retained by those
E safety training for foster carers by stephen carrick-davies jan 2013Stevecd
This training session covers safeguarding children online. It will include understanding the new online reality of social media and web 2.0, the risks children face online and how the internet can amplify vulnerabilities, and foster parents' responsibilities for prevention and response. The session aims to help participants feel more informed, equipped, inspired and empowered to protect children in their care from online threats. It will involve a hands-on demonstration of privacy tools and discussions of challenges, strategies and additional resources.
Slides from the presentation given to the Canadian Gaming Summit on April 20, 2011 on increasing customer loyalty through effective use of social media.
Strategic American Four Data vs PrivacyJoel Drotts
The document discusses how avatars are digital representations of individuals created from collected personal information for commercial use, such as targeted advertising. It summarizes that several state laws, a Supreme Court case, and copyright law establish that individuals have publicity rights over their own likeness and information. These laws could potentially require data collectors and companies that profit from selling personal information and digital avatars to obtain consent and pay royalties to individuals. The document argues avatars are subject to the same publicity rights laws as photographs or other likenesses of people.
Next Generation Internet Marketing-Transformational Customer ExperienceCustomer Centria
With the rapid evolution of technology, the virtual world will soon become indistinguishable from the real one, with virtual experiences gaining equal importance. The presentation expounds that it is imperative for companies to create pleasant and engaging virtual experiences for the consumers, in order to create a bond with them.
The document discusses emerging technologies and their impact on digital communication and customer experiences. It provides examples of how technologies like RFID, digital archives, and interactive mirrors are being used by brands like Levi's and Polo Ralph Lauren to enhance in-store shopping and inspire customer loyalty. Retailers are looking for new ways to personalize the customer experience and drive brand engagement using innovative applications of emerging technologies.
This document discusses the power of voice and how it is becoming an increasingly important way for people to interact with technology. It notes that by 2021, over 1.8 billion people worldwide will be using voice assistants, and that 30% of interactions with technology will be through conversations. It also shares statistics on the growing revenue from voice assistant platforms like Alexa, with skills for Alexa growing over 350% in a year. Finally, it discusses the connected home market and how the growing installation base is driving over $12 billion in revenue per year.
I hear voices: Explorations of multidevice experiences with conversational as...Karen Kaushansky
This document discusses conversational assistants and their personas. It provides examples of the personas for Siri, Cortana, Google Now, Alexa and others. It also discusses developing a consistent persona to improve user experience and engagement. The document explores multi-device experiences and how assistants can shift between devices depending on context. It suggests assistants should have an awareness of capabilities across devices and apps to provide seamless experiences for users.
Going Native The Digital Immigrant PhenomenonJessica Lowry
This document discusses how social media has changed marketing and advertising. It notes that people are more willing to share information online and participate in product design. Marketers are focusing on cultivating relationships through social media rather than just push advertising. The document discusses how brands can engage customers through social media to generate leads, conduct research, and create viral marketing campaigns. It argues that the future of marketing will be immersive experiences that seamlessly integrate different forms of media and content sharing.
Hyper-connectivity is disrupting industry boundaries and forcing brands to give up control. Smart brands of the future will focus less on strategy and consistency, and more on co-creating value through open and social interactions. Rather than pursuing excellence, brands will strive to connect through shared purpose and meaningful conversations. Control will be replaced with influence gained by activating valuable connections across networks.
The document is a presentation about mobile, social media, and the process used by OMG Agency to create experiences for clients. It discusses how mobile is changing behaviors and how experiences are more important than commodities or goods. It also outlines OMG's process of identifying clients' needs, listening, strategizing, engaging audiences, and measuring results. Examples of clients and their social media or video projects are also provided.
The document discusses how customer expectations have changed with the rise of social media and mobile technology. Only 8% of customers feel companies provide superior customer experiences, despite 80% of companies believing they do. After a bad experience, 90% of customers will not return. Customers want their needs met on their terms through personalized, convenient experiences. To truly meet rising expectations, companies must optimize customer journeys across touchpoints and integrate customer data and feedback into their processes and technologies through a unified platform.
This document provides examples of AI applications in daily life such as virtual assistants, chatbots, recommendation systems, navigation apps, and facial recognition. It also discusses some problems AI can help solve like cybersecurity, healthcare, research, and transportation. Finally, it outlines responsible uses of AI such as putting people first, considering data privacy goals, minimizing unintended bias, and ensuring AI transparency.
Hooking Millennials: Catching the Younger GenerationKristin Wright
This document discusses strategies for communicating with and engaging millennial employees and audiences. Millennials value purpose, autonomy, and mastery in the workplace. Effective communication focuses on building relationships and sharing visual, easy to access content. Leaders should provide millennial employees with meaningful work and opportunities to develop skills through coaching and feedback. Events should be shared widely and make it simple for millennial audiences to find information and get involved. Questions from the audience are also addressed.
This document discusses the relationship between an individual's digital identity and their personal data. It presents several models for how personal data and identity can be related, such as data being an extension of one's identity or the two being inseparable. It also discusses how personal data and rights can have different relationships, such as data being a subset of one's rights. The document questions who truly creates someone's identity and whether having an identity creates value in itself. It explores issues around who controls personal data and the tradeoffs around sharing or not sharing one's data.
The document discusses the need for the next generation of retail stores to evolve from a transactional bricks-and-mortar model to an experiential one. It outlines five key checkpoints for next generation stores: convenience through seamless online and in-store experiences, building relationships through trust, enabling checkout anywhere, providing in-store entertainment and education, and establishing the store as a social hub. The goal is to shift from a locating mindset to exploring and dreaming in order to increase customer engagement and spending.
The importance of a design-oriented approach to IT solutionsAvanade Nederland
Het creatieve werk dat vooraf gaat aan technology gedreven oplossingen, is minstens zo belangrijk als de oplossingen zelf. Een inspirerende sessie over concept & design.
Similar to Miller Zell Speaker Series: Embracing AI in Retail with Dave Sutton (20)
How AI is transforming sales and marketing as we know it - a review of several real-world examples of how companies are using Ai to bring greater precision, higher conversion and spend optimization to their sales and marketing functions - and generating outsized results
This document contains 20 quotes related to transformational marketing. It discusses how marketing needs to shift from focusing on the company and its products to focusing on the customer experience and making the customer the hero of the brand story. Effective marketing tells purposeful stories that empower customers and add value to their lives rather than just getting more money from them. Transformational marketing requires changing one's mindset to understand customers so well that products sell themselves by meeting customer needs.
This document provides a summary of the book "Enterprise Marketing Management" by Dave Sutton and Tom Klein. The book argues that marketing should be approached as a science rather than an art. It presents a framework called Enterprise Marketing Management (EMM) for transforming brands into businesses that are managed scientifically to drive sales. EMM involves developing a deep understanding of customers, architecting brands to communicate a company's value proposition, and integrating marketing functions across the entire enterprise including sales, finance, and other departments. When done effectively, EMM can help companies secure strong market positions and increased long-term profitability.
Does the introduction of Apple’s iPad mark the arrival of yet another consumer electronics fad or does it signal the beginning of a transformative era for business computing? With over three million units sold in the first quarter after launch, the iPad is clearly a consumer adoption success of unprecedented proportion. However, if the iPad takes off with businesses , we may be riding the front edge of a tidal wave of transformation.
20 Transformation Quotes on Change ManagementDave Sutton
This document contains 20 quotes related to change management from various leaders and thinkers. The quotes discuss topics such as the importance of embracing change rather than fearing it, changing before needing to change, letting go of fear as key to change, and recognizing that culture changes when an organization is transformed by the realities of how people work together every day.
Your Six Second Personal Brand Story in 5 ExercisesDave Sutton
We’ve shared six guidelines on how to build a personal brand. Now we’d like to dive a notch deeper and answer: How do you actually build a personal brand story?
The Brand Narrative is a story that energizes and engages people to take action and drives them to achieve the destination. It prompts the emotional benefits that the brand promises to deliver to the audience. It features a hero, and in this case, the hero should be the audience (not the brand). It is delivered with “ruthless consistency” and focus - every communication and experience is aligned to enhance the audience’s understanding of the unique story of the personal brand.
23 Expert Tips to Transform Your MarketingDave Sutton
Marketing is constantly evolving and it’s now more important than ever to create compelling experiences for your customers so they become your brand advocates. Your story is no longer about your product or service offerings but more about what resonates with your customers. To succeed, companies must take a transformational approach by telling a simple story, creating a clear and compelling strategy, and aligning the systems to execute flawlessly. Here are 23 expert tips that can help you excel with your Story, Strategy, and Systems to transform your marketing efforts.
19 Stress Points of Marketing AutomationDave Sutton
A Marketing Automation project represents a break with the status quo for most organizations. For some organizations, it may represent a dramatic, stressful, and potentially disruptive change. In fact, the Marketing Automation Journey represents a new learning curve for people in your organization (and it may be a steep curve for some of your marketers).
Here is the good news: It turns out that the stress points are very predictable and they can be proactively addressed to minimize their impacts. TopRight has identified the most common stress points associated with Marketing Automation projects and developed a diagnostic to help you reveal and remediate risks. Our goal here is to point out what creates the anxiety and then give you some ways to help different people on your team deal with it proactively so you can have better results.
22 Insights from Transformational Marketing: Moving to the TopRightDave Sutton
How can you generate organic revenue growth and move your organization to the TopRight corner of your market? Through Transformational Marketing. TopRight companies drive growth through excellence in the 3S’s: they tell a simple Story, they create a clear, compelling Strategy, and they align Systems to execute flawlessly. Learn more about engaging customers and driving results through Transformational Marketing.
TopRight is a strategic marketing consulting firm founded in 2006 by consultants from top firms (Mckinsey, Booz & Company) and former Chief Marketing Officers and senior marketing practitioners.
Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools.
Key Takeaways:
Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.
A Startup's Guide To Building a Brand - Kwabena Oppon-Kusi.pdfKwabena Oppon-Kusi
This is a step by step guide to all startups on how to develop a strong and healthy brand. It defines what a brand actually means and gives you a better understanding on how you can build one for your startup, sustain it and ultimately grow it in a lean way. This is an essential for every one with a new idea, ready to make it into a viable business.
Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation!
Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/
In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
TRAINING OUTLINES
Build Dashboard and Admin Panel for the Client
Adding Auto Pagination Script to control content on the PHP result page
Upload and Publish Files, Images and Video Dynamically
Configure a payment gateways API for accepting online payment
Embedding Google and Social Media APIs like Google Direction Maps, Charts
Adding Ajax to generate elastic search and auto suggestion list
Enabled Refine Search like Colors, Size, Price for a e-commerce website
Write Mails and Alert Notification Scripts for Users
SMS Integrations for Payment, OTP and account confirmation
Various verifications, captcha and approval ways to automate account
User Controls like Login, Signup, Manage Profile, Logout, Get Password etc
Collecting and displaying data from SQL using Joins and procedures
Enabling dynamic data ready for the JSON So we could parse it for other APIs
Manage a Hosting account, Uploading Backup and SQL, Cpanel Management
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
TRAINING OUTLINES
Build Dashboard and Admin Panel for the Client
Adding Auto Pagination Script to control content on the PHP result page
Upload and Publish Files, Images and Video Dynamically
Configure a payment gateways API for accepting online payment
Embedding Google and Social Media APIs like Google Direction Maps, Charts
Adding Ajax to generate elastic search and auto suggestion list
Enabled Refine Search like Colors, Size, Price for a e-commerce website
Write Mails and Alert Notification Scripts for Users
SMS Integrations for Payment, OTP and account confirmation
Various verifications, captcha and approval ways to automate account
User Controls like Login, Signup, Manage Profile, Logout, Get Password etc
Collecting and displaying data from SQL using Joins and procedures
Enabling dynamic data ready for the JSON So we could parse it for other APIs
Manage a Hosting account, Uploading Backup and SQL, panel Management.
Training devistation provides quality training in digital marketing.
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Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels.
Key Takeaways:
Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions
Step-by-Step Guide to Social Media Advertising.pdfnivedhithas9
A Step-by-Step Guide to Social Media Advertising involves creating a strategic plan that includes identifying your target audience, choosing the right platforms, crafting engaging content, setting a budget, and analyzing performance metrics to optimize future campaigns. This approach ensures effective and efficient promotion of products or services on social media platforms.
Unlocking the power of long-tail keywords: a comprehensive guide for digital ...Reversed Out Creative
Struggling to be seen online? Master long-tail keywords, the secret weapon of modern SEO. This guide unlocks their power for businesses of all sizes, helping you rise in search rankings and attract ideal customers.
Lynzee Giamalva - Personal Brand Exploration Kitladylynzee
I have developed a brand identity kit for my personal brand for an assignment in the Digital Marketing Bachelors of Science Degree Program at Full Sail University.
2. GREAT RETAIL EXPERIENCES BEFORE
THE INTERNET
PERSONABLE:
TRUSTED:
LOCAL:
KNOWLEDGEABLE:
SOCIAL:
They knew your kids’ names
They really knew what you needed
They knew your neighbors
They knew their category
They enjoyed seeing you
3. WHAT ARE TODAY’S RETAIL
CHALLENGES?
OVERLEVERED:
IMPERSONAL:
INAUTHENTIC:
IRRELEVANT:
DISTRUSTED:
Owning underutilized assets
Losing the human touch
Annoying interruptive marketing
Customer opt out, block out, tune out
Data privacy, security, liability
4. “THERE’S AN AI FOR THAT…”
Text
Image
Video
Voice
Analytics
Privacy & Security
Infrastructure
5. HOW TO EMBRACE AI
• Conversational Commerce
• Emotional Relevance
• Value Reciprocity
• Predictive Connectivity
• Authentic Purpose at POS
6. AI TOOLS TO REVITALIZE RETAIL EXPERIENCES
Conversational Commerce
Emotional Relevance
Value Reciprocity
Predictive Connectivity
Authentic Purpose at POS
7. HOW DO YOU “DIP YOUR TOE” IN?
EAS E OF IMPLE ME NTATION
POT E N T IAL
ENTERPRISE
VALUE
H I G H
LO W
E A S Y H A R D
B U S I N E S S M O D E L
T R A N S F O R M AT I O N
AV O I D
Dynamic store
layouts
Interactive
shopping
experiences
Tailored
promotions and
offers
In-store
navigation
assistance
Personalized
customer
engagement
Predictive
inventory
management
Automated
decision
making
Real-time
customer
feedback
Next Gen
checkout process
Personal
productivity tools
Social media
integration
8. HOW CAN YOU
GET IT WRONG?
Be impersonal
Be annoying
Be inequitable
Be creepy
Be disingenuous
Using these five core concepts, retailers can move away form that Minority Report future and instead begin to use digital marketing to nurture real connections with customers.
Digital marketing tools are ideal for placing the customer at the center of your brand.
Will we go back to some imagined time in the past when things were better and everyone was happy? No. We will enter into a new and better hybrid future in which technology is used for the common good and reintroduces the human touch back into retail sales.
[Recount personal Dave Sutton anecdote about the retail of childhood]
Personable, Trusted, Local, Knowledgeable, and Social
Retail marketing has new challenges
It lacks the human touch
It’s interruptive and doesn’t put the customer first
It makes ineffective use of digital tools like A.I. and facial recognition
And customers use ad blockers more and more frequently.
As a result, fears about privacy, ubiquity, and invasiveness prevail just as they did in 2002.
And things are even getting worse.
Whisper - Automatic speech recognition (ASR) system trained on 680K hours of multilingual and multitasking supervised data collected from the web.It supports transcription in multiple languages, as well as translation from those languages into English.
VALL-E - Text-to-speech synthesis by training a neural codec language model (VALL-E). VALL-E emerges in-context learning capabilities and can be used to synthesize high-quality personalized speech with only a 3-second enrolled recording of an unseen speaker as an acoustic prompt. VALL-EX, can convert a person's voice into another language based on a single utterance
Character.ai - Neural language model chatbot web application that can generate human-like text responses and participate in contextual conversations.
Synthesia – Creates life-like video avatars that can be scripted or driven by GPT
Whisper - Automatic speech recognition (ASR) system - speech to text - supports transcription in multiple languages
VALL-E – Microsoft - Text-to-speech synthesis
Character.ai - Chatbot web application that can generate human-like text responses and participate in contextual conversations.
Synthesia – Creates life-like video avatars that can be scripted or driven by GPT
Zilliant – AI-enabled pricing optimization and management – market-aligned dynamic pricing to create win-win
Albert – AI enabled media buying – connecting messages to the right people at the right time at the right spend
Bluecore – AI-enabled targeting connecting relevant messages and offers to people to activate purchase intent at MOTs
RetailNext – IoT and AI–enabled modern retailer – foot traffic, video security, shopper journey, merchandising, store layouts, etc.
ShoppingGives – Ai-enabled POS applications to present relevant charitable giving options to shoppers – connecting commerce with cause
How to Get It Wrong
Be impersonal: According to an Accenture study, 44% of consumers believe retailers fail to deliver relatable, personalized experiences.
Be intrusive: 92% of consumers are worried about their online data privacy but nearly 7 in 10 want a personalized shopping experience
Be overeager: No one wants to get an offer for greater savings just after they’ve recently made a purchase. Give it time.
Counterexample:
Amazon equipping their Ring video doorbells with facial recognition. The bells were meant for convenience and ease of delivery, but were also promoted as a way to track “suspicious people.” Amazon was immediately and widely criticized in the press for this.
How to Get It Wrong
Be impersonal: According to an Accenture study, 44% of consumers believe retailers fail to deliver relatable, personalized experiences.
Be intrusive: 92% of consumers are worried about their online data privacy but nearly 7 in 10 want a personalized shopping experience
Be overeager: No one wants to get an offer for greater savings just after they’ve recently made a purchase. Give it time.
Counterexample:
Amazon equipping their Ring video doorbells with facial recognition. The bells were meant for convenience and ease of delivery, but were also promoted as a way to track “suspicious people.” Amazon was immediately and widely criticized in the press for this.
By making the customer the hero you create a commercial environment that isn’t just powered by machine learning and digital tools—you make one that uses those tools for a better world.
Through the use of Customized Choice, Emotional Relevance, Shared Value, Constant Connectivity, and Genuine Purpose, you empower relationships among people and between retailers and their customers.s
With the help of digital tools, you bring a new day to market. You bring Main Street back to life.