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- 1. These are exciting times for media and technology businesses as unprecedented global demand drives innovation and the disruption of established commercial practices in favour of new on-demand accessibility. For the leaders of digital businesses, trying to balance hyper growth, increased competition, profitability, emerging technology and a whole host of other factors, these can be exhilarating and yet, troubling times. That is where we come in: we are Ontolect. Ontolect is a strategic advisory consultancy that helps digital data-driven businesses realise their potential. Our aim is simple: to use our approach supported by knowledge and experience to support topline growth. With analysis and services in general advisory, data, product and research, our blended offering is designed to improve your business and to bring about the realisation of your business goals . Consulting and Advisory services www.ontolect.com CONSULTANCY SERVICES MEDIA & TECHNOLOGY
- 2. Acting as advisors to your business, Ontolect will be present to assist the management of the business to refine the corporate strategy and to drive the business forward. Leveraging our expertise and all available resources, the Ontolect team are engaged with the team and offer guidance across a wide range of subject areas. Our aims are simple - we aim to drive growth opportunities and to offer clients an opportunity to identify key challenges while enabling, through the practical application of tactics and know-how, the ability to move forward and capitalise on growth opportunities. Our solutions are based upon practical application and not theoretical practice. Ontolect’s team will provide the insight necessary for their client to take advantage of our knowledge and experience and to reap the rewards via sustainable business growth and success. Example addressable areas - Value proposition design - Monetization - Market positioning - Go-to-market strategy - Benchmarking & best practice - Business acceleration planning - Growth & scaling strategies Typical Engagement Advisory Board - Non- Executive Director - Retained Services - Fixed Project Basis www.ontolect.com Advisory Services - Strategy planning workshops - Scenario planning - Fundraising strategy - Exit planning - Skills training - Business restructuring - Mergers & Acquisitions Advisory services for digital businesses
- 3. www.ontolect.com Data is the lifeblood of a digital business and yet many are unable to leverage their data assets and as such fail to realise the potential of their commercial opportunity. Ontolect possess unrivalled capabilities in delivering data strategies, based upon solid practical experience and operational insights. For client’s wishing to develop data products, our team can conduct a ground up analysis to help drive the aggregation of data and its commercial exploitation. To assist clients with existing data products, we can help drive greater adoption, increase scope of data through connecting with additional data sources and expand the coverage to other languages or domains. Ontolect’s data knowledge enables clients to obtain maximum commercial advantage from their data while ensuring their competitive advantage in their market. Example addressable areas - Data strategy development - Monetization of data - Taxonomy development - Audience structuring - Productizing data - Go To Market strategy for data products - Privacy & compliance analysis Typical Engagement Retained Services - Fixed Project Basis Data - Data audit - Pricing strategies - Exploiting CRM data online - Translation strategy for global data markets - Identifying 3rd party data sources - Competitive analysis - Data lifecycle analysis www.ontolect.com Data Advisory services for digital businesses
- 4. www.ontolect.com Developing the optimum product strategy in a highly competitive digital market is vitally important. Too often the best of ideas are impaired by a lack of a clear vision to deliver an effective product to market. From an understanding of the needs for a solid architecture to building an infrastructure that meets both current and future demands, places considerable pressure on product owners and diverts attention away from the commercial proposition. Ontolect possess considerable experience in this area having launched high performance technologies that have served a global audience. Our skills can be applied to enable clients to reap the benefits of a formal product strategy. From chairing product workshops to developing product roadmaps, Ontolect help to develop a co- ordinated strategy to empower the organisation to develop. Example addressable areas - Product strategy development - Scaling plan - Infrastructure development - Product team structuring - Product audit - Product workshops - Product roadmap development Typical Engagement Advisory Board - Non- Executive Director - Retained Services - Fixed Project Basis Product - Product development process engineering - Portfolio planning - Collaboration paths - Leveraging external resources - Identifying training needs - Support planning - Cost management www.ontolect.com Example addressable areas
- 5. Research www.ontolect.com Research is often a task that most managers have little or no time to undertake. However, in order to fuel the business with information on the market, competition and to drive innovation, research is much needed. Ontolect undertakes research with a focus on an in-depth analysis of a market and identifies the businesses tactics and approach. Our impartial view helps clients to highlight opportunities and current weaknesses, leading to a strategic plan and specific outcomes. In addition to business owners, Ontolect also serves the investment community carrying out due diligence and other analysis on possible investees. With our research capabilities ranging from single bespoke projects to an ongoing strategy briefing, Ontolect helps to enable informed discussion and to empower relevant and timely decision making based upon current and forecasted market conditions. Example addressable areas - Market research - Market requirements documentation - Sector analysis - Mergers & Acquisition target research - Due diligence - Competitive intelligence - New sector research Typical Engagement Fixed Project Basis - New geographical market opportunities - Pricing strategies - Independent SWOT analysis - Investigation services for investors - Marketing plan analysis - Trend analysis - Patents & Intellectual Property
- 6. www.ontolect.com Ontolect is a strategic advisory consultancy, serving the media and technology sectors, with a particular emphasis on data driven businesses. Ontolect offers digital businesses, a comprehensive range of services to help business managers make informed decisions, supported by our advisors‘ extensive knowledge and expertise. With experience of developing and leading global businesses, Ontolect‘s team are uniquely placed to work with your business to drive your strategy forward and due to our positioning and insight, we have visibility on emerging opportunities to seize or obstacles to avoid. Each of our team has considerable relevant experience, having built startups, managed P&Ls, delivered data analytics, marketing and led product teams. As such we can provide both practical and pragmatic solutions that are relevant and aimed to build your business and to action strategies for sustainable growth. About Ontolect Advisory services for digital businesses Ian Saunders is the founder and CEO of Ontolect. A twenty-five year career with data- driven technology businesses enables Ian to draw on experience to develop strategies for Ontolect clients. Ian was co-founder and CEO of Crystal Semantics, a leading semantic data company serving the online advertising sector. Growing the business from startup to become the global market leader, Ian led the business through rapid growth to a initial acquisition by German media company, Ad Pepper Media, followed by a subsequent acquisition by WPP, the world‘s largest marketing services company. Post-acquisition, Ian became a senior Vice President at WPP‘s digital trading business Xaxis, where he was in charge of the company‘s global data strategy. SInce founding Ontolect, Ian leads the consultancy team and has a hands-on role in many projects.
- 7. For futher information, please contact Ontolect Limited 71-75 Shelton Street London WC2H 9JQ United Kingdom phone: +44 203 286 3260 e-mail: info@ontolect.com