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A Vidhyavathi

    A Vidhyavathi

    Aim: To estimate the economics of Carnation Production under Protected cultivation, to estimate the feasibility of the protected cultivation of Carnation in the study district, and to assess the constraints faced by the farmers in scaling... more
    Aim: To estimate the economics of Carnation Production under Protected cultivation, to estimate the feasibility of the protected cultivation of Carnation in the study district, and to assess the constraints faced by the farmers in scaling up the protected cultivation in the study district and to suggest suitable solutions. Study Design: An ex-post-facto study was conducted, among the carnation cultivators of Nilgiris district of Tamil Nadu. Place and Duration of Study: The Nilgiris district was purposively selected for the study as it possesses the largest area under carnation flower cultivation in Tamil Nadu and the study was conducted between April 2023 and June 2023. Methodology: The present study employed a multi-stage purposive cum random sampling technique to select the district, blocks, villages, and respondents for research. The Nilgiris district was purposefully chosen for its significance in carnation flower cultivation within Tamil Nadu. Specifically, Kothagiri, Coonoor, ...
    Aims: The aim of this study is to assess the marketing efficiency of cocoon within the study area and to examine marketing challenges, subsequently proposing effective strategies to address these constraints. Study Design: Exploratory... more
    Aims: The aim of this study is to assess the marketing efficiency of cocoon within the study area and to examine marketing challenges, subsequently proposing effective strategies to address these constraints. Study Design: Exploratory research design. Methodology: The research was carried out in the Salem districtof Tamil Nadu. During the month of July 2022, primary data was collected from a random sample of respondentsThe study examines cocoon production costs, returns, efficiency and marketing challenges. Data was collected from four blockswhichincludesOmalur, Mecheri, Attur, and Edappadi, thus comprising the total sample of140 respondents which includes112 farmers and 28 dealers. Personal interviews was conducted to gather primary data, Acharya’s technique is employed to calculate marketing efficiency and Garrett's Ranking Method was used to assess marketing constraints. Results: This study identifies that Acharya's marketing channel shows a nil net marketing margin, yet ...
    This study investigates farmers' and traders' perceptions of nano urea in the Gondia district of Maharashtra. By providing accurate and long-lasting nutrient management, nano urea, a fertilizer based on nanotechnology, has the... more
    This study investigates farmers' and traders' perceptions of nano urea in the Gondia district of Maharashtra. By providing accurate and long-lasting nutrient management, nano urea, a fertilizer based on nanotechnology, has the potential to revolutionize agriculture. Nearly 120 farmers and 50 merchants were polled as part of the study utilizing a multistage random sampling method. The findings showed that most farmers use nano urea in their fields and are aware of it. The adoption of nano urea by farmers was found to be highly correlated with education. Dealers were well aware of nano urea and eager to sell it since they recognized its benefits in terms of compatibility, storage capacity, and ease of use. However, some farmers voiced their displeasure with lesser paddy field yields and comprehension challenges. The paper discusses the difficulties in implementing and using nano urea in agriculture while highlighting its promise.
    The world is attempting to increase water efficiency in all activities, especially in irrigation, which consumes three-fourths of total available water. Concerning  the near future food demand and sustainability issues, views are directed... more
    The world is attempting to increase water efficiency in all activities, especially in irrigation, which consumes three-fourths of total available water. Concerning  the near future food demand and sustainability issues, views are directed to reduce the usage of water or increase the efficiency of water use. India is a major contributor to the agricultural production and food supply to many countries. Irrigated agriculture is being followed by the many farmers in India which consumes huge amounts of water. Considering the monsoon failure and   increased   water demand, one must find  solutions for retaining  water in an available manner. The focus is on finding major water-consuming crops and irrigation methods under different irrigation environments of Tamil Nadu. Pudukottai, Salem and Erode are the districts of Tamil Nadu state selected as a study area. In each district, blocks, villages and respondents are selected through multi-stage random sampling. This study is entirely based ...
    The study assessed the farmers and other stakeholder’s perception on man-animal conflict at Coimbatore forest circle. Around 37 per cent of the respondents outlined that the farm floor is less than one kilometre distance from the reserve... more
    The study assessed the farmers and other stakeholder’s perception on man-animal conflict at Coimbatore forest circle. Around 37 per cent of the respondents outlined that the farm floor is less than one kilometre distance from the reserve forest. Whereas, 33 per cent of the farm floor was within the distance of one to two kilometres revealed that around 70 per cent of the farm floor is very closer to the forest floor and hence the visit of elephants and other animals to the farm field is quite often taking place. While examining the reason for man-animal conflicts, the same were ranked based on the mean score obtained by using the Likert scaling technique with five point continuum. Among the major reasons, the habitat fragmentation found to be number one stood with the opinion of “strongly agree” according to eighty per cent of the respondents. This was followed by shortage of food resources in the forest perimeter and the periodic human invasion into the forests for their various ne...
    Herbicides can be regarded an effective tool for managing weeds, and their effective usage can reduce weed-related production losses up to 13%. Mordor Intelligence Report (2022), indicated that during the forecast period (2020–25), the... more
    Herbicides can be regarded an effective tool for managing weeds, and their effective usage can reduce weed-related production losses up to 13%. Mordor Intelligence Report (2022), indicated that during the forecast period (2020–25), the worldwide herbicide market is expected to grow at a CAGR of 2.1%. The aim of the study was to assess the buying behaviour, market potential and constraints faced by the farmers’ during the purchase of herbicides. Study was carried out in selected districts of Tamil Nadu during 2021 with a sample size 200 farmers. The results of this study concluded that there is a significant association between demographic characteristics of the farmers and their preference in weeding operations at 1% significance. Cyperus (78.74), Trianthema (71.45) and Cynodon (69.61) were the major problematic weeds as reported by many of the sample farmers. Buying behavior of farmers’ preference towards product, dealer characteristics and consultancy were the most important param...
    Aims: The study aimed to analyse the carbon footprint of conventional rice cultivation and also the carbon economic efficiency. Study Design: Multi-stage random sampling was used. Place and Duration of Study: The study was carried out in... more
    Aims: The study aimed to analyse the carbon footprint of conventional rice cultivation and also the carbon economic efficiency. Study Design: Multi-stage random sampling was used. Place and Duration of Study: The study was carried out in the Thanjavur district of Tamil Nadu between April and May 2022. Methodology: Both primary and secondary data were used in the study. The main methodology used in finding the carbon footprint is LCA (Life Cycle Analysis). A well-structured interview schedule was used in the collection of data. Various kinds of literature were referred to find emission factors which were used in the study. A sample of 60 farmers was selected and data was collected. Also, 5 mills were visited to understand the process of milling, storage and transport of rice. Results: A total carbon footprint of 6720.46 Kg CO2e/ha was determined from the study for the cultivation, harvest, and post-harvest operations of rice production. Harvest and post-harvest processes result in a ...
    The study was carried out in Coimbatore Forest Circle because of frequent Man-Animal Conflicts occurred in recent years by following a mixed sampling approach. The most commonly assumed distinguishing characteristic of a corridor is its... more
    The study was carried out in Coimbatore Forest Circle because of frequent Man-Animal Conflicts occurred in recent years by following a mixed sampling approach. The most commonly assumed distinguishing characteristic of a corridor is its function as a linear landscape element to facilitate species movement. Tamil Nadu is the major stakeholder state in the project elephant. It has 5 elephant sanctuaries covering 7940 sq.km with 6776 elephants were enumerated in 2005, 19 elephant corridors and 4 interstate corridors linking to elephant sanctuaries in Karnataka. In India 88 elephant corridors were identified as being currently in use by the elephants across the elephant reserve areas. Of these, 12 are in North Western India, 20 in Central India, 14 in North West Bengal, 22 in North-Eastern India and 20 in South India. Among these corridors, the elephants are using around 77 per cent of the corridors. Based on Standard Analysis (SA) about one third are of ecologically high priority and 6...
    Aims: To assess the influence of agricultural production diversity of marginal and small farmers Study Design: Purposive Random Sampling Place and Duration of Study: Kanyakumari and Perambalur districts in Tamil Nadu were purposefully... more
    Aims: To assess the influence of agricultural production diversity of marginal and small farmers Study Design: Purposive Random Sampling Place and Duration of Study: Kanyakumari and Perambalur districts in Tamil Nadu were purposefully chosen for the survey, which was conducted through primary data collection from July to August 2020. Methodology: According to the Tamil Nadu state planning commission report 2017, Kanyakumari and Perambalur districts were chosen at random from the top five and bottom five districts of the food security index to analyze dietary diversity. The crop diversification index was calculated using the entropy index. The Tobit model is used to investigate the impact of diverse agriculture production among marginal and small farming households. Results: The findings clearly show that, of the two districts, Perambalur has diversified more than Kanyakumari. Farmers in Perambalur district cultivate agricultural crops, whereas farmers in Kanyakumari district selecte...
    Groundwater depletion is experienced in several districts of Tamil Nadu state and Coimbatore district is heading in that direction. The average well failure rate is 47% for open wells and 9% for bore wells. The total cost of depletion for... more
    Groundwater depletion is experienced in several districts of Tamil Nadu state and Coimbatore district is heading in that direction. The average well failure rate is 47% for open wells and 9% for bore wells. The total cost of depletion for new wells varies from Rs 1,999 per ha to Rs 90,975 per ha. The electricity subsidy to the farmers has varied from Rs 22,621 per ha for coconut growers to Rs 25,498 per ha for banana growers as on 2004. The cost of irrigation per cubic metre (m3) is less on large farms. The average net return with free electricity varies from Rs 0.14 per m3 to Rs 1.38 per m3 and is drastically reduced when electricity is priced at an economic cost, i.e. Rs −1.15 to Rs −0.14 per m3. The shift in cropping pattern towards high value crops helped the farmers to some extent to bear the cost of externalities arising out of depletion. The social cost caused by groundwater overdraft is about Rs 554.3 million, which may increase when the well density increases further. Sugge...
    Aims: This study aimed to estimate the impact of Direct Cash Transfer scheme on production and technical efficiency of paddy cultivation. Study Design:  Multi-stage random sampling was used. Place and Duration of Study: Sample: Three... more
    Aims: This study aimed to estimate the impact of Direct Cash Transfer scheme on production and technical efficiency of paddy cultivation. Study Design:  Multi-stage random sampling was used. Place and Duration of Study: Sample: Three districts namely Dharmapuri, Thoothukudi and Thanjavur were randomly selected for the study during December 2021-March 2022. Methodology: Both primary and secondary were used in the study. A pre-tested interview schedule was used to collect the information on general characteristics, cost of cultivation and resource inputs used were collected from 90 beneficiaries and 90 non-beneficiaries. Thus, a total of 180 sample respondents.     Results: Of the total PMKISAN assistance (Rs. 6000) about 5.16% (Rs. 3300) of the amount has been spent for cultivation purpose. The average cost of cultivation among the beneficiaries was lesser than non-beneficiaries and the net returns were more among the beneficiary than the non-beneficiary. The major share of operation...
    Aims: Poverty is a major challenge for economic growth and attaining sustainable development goals. This study aimed to estimate the multidimensional poverty index for states of India as well as districts of Tamil Nadu. Study Design: ... more
    Aims: Poverty is a major challenge for economic growth and attaining sustainable development goals. This study aimed to estimate the multidimensional poverty index for states of India as well as districts of Tamil Nadu. Study Design:  Based on the secondary data of National Family Health Survey. Place and Duration of Study: Sample: States of India and districts of Tamil Nadu has been studied by using the 2005, 2015 and 2019 NFHS survey data. Methodology: Alkire Foster methodology was used to Multidimensional Poverty Index (MPI) of states. 10 indicators in three dimensions viz., health, education and standard of living are considered and all the indicators were given equal weightage and finally the contribution by each indicator is estimated.  Results: India ranks 62nd among 107 countries with an MPI of 0.12. States like Andhra Pradesh, Kerala and Tamil Nadu has drastically reduced the poverty level. Bihar, Assam and Odisha are the regions having highest poverty level. Nutritional de...
    This study employed a comprehensive technique for the systematic estimate of the water balance in Thenpennaiyaru river basin irrigation systems (TRB-IS) in Tamil Nadu, India. KRP reservoir and Sathanur reservoir in TRB are the primary... more
    This study employed a comprehensive technique for the systematic estimate of the water balance in Thenpennaiyaru river basin irrigation systems (TRB-IS) in Tamil Nadu, India. KRP reservoir and Sathanur reservoir in TRB are the primary water sources in the study area. We computed the actual water loss in open canals (e.g., leakage and evaporation). A water balance technique provides for the accounting of various system volume inputs (e.g., water abstraction, imported water, water volume owing to precipitation or surface runoff), authorized consumptions, and water losses in canals and intermediate reservoirs. The proposed methodology enables the evaluation of various water loss components (e.g., evaporation losses, unauthorized uses, metering errors, leakage, and discharges) and the calculation of water loss performance indicators that enable the identification of the most significant water loss problems and provide guidance for managing water losses. The approach is evaluated and imp...
    The current study is aimed at using co-integration in assessing the level of market integration among selected cotton markets in India. Monthly cotton price data were collected for the period 2008-09 and 2016-17 from the AGMARKNET... more
    The current study is aimed at using co-integration in assessing the level of market integration among selected cotton markets in India. Monthly cotton price data were collected for the period 2008-09 and 2016-17 from the AGMARKNET website. The advanced time series econometric tools like Augmented Dickey-Fuller (ADF) test, Johansen co-integration test and Granger Causality test were used to study market integration using E-Views software. The price series for cotton in selected markets were subjected to the consequences of unit root and were stationary at first difference. The long-run equilibrium relationship among the cotton markets indicated that these markets were integrated with each other. This implied that prices in Indian cotton markets tend together in response to changes in the demand and supply of cotton. Granger Causality test revealed that the Salem market was the lead cotton market because it influenced the prices of Kurnool and Warangal cotton markets.
    Agriculture is the world's greatest user and consumer of water. Crop irrigation accounts for two-thirds of all world water withdrawals and 85 per cent of total global water consumption. Today we face major issues on water scarcity... more
    Agriculture is the world's greatest user and consumer of water. Crop irrigation accounts for two-thirds of all world water withdrawals and 85 per cent of total global water consumption. Today we face major issues on water scarcity which is closely related to “water stress” or “water crisis” is the lack of fresh water resources to meet the standard water demand. Irrigated cropping faces some issues on, decreasing water supply owing to increasing extraction and fewer inflows, as well as increased competition from other users in this context the current study focused on the estimation of crop water use efficiency and irrigation efficiency in the different regions of Thenpennaiyaru river basin (TRB) of Tamil Nadu. As per the Central Water Commission’s Basin Report, Thenpennaiyar Basin is the second largest interstate flowing river basin among the 12 basins lying between pennar and Cauvery basins. The river is the main source for irrigating over 38,000 acres in Krishnagiri district; ...
    Economic growth and development of a country rely on trade as it serves as a driving force with efficient utilization of factor of endowments. Several commodities are traded world-wide, among them spices which has a long history of being... more
    Economic growth and development of a country rely on trade as it serves as a driving force with efficient utilization of factor of endowments. Several commodities are traded world-wide, among them spices which has a long history of being one of the highly traded commodity. Developing countries including India are the leading producer and exporter of spices in the world. The demand for Indian spices has gone up in the United States of America, Vietnam, United Arab Emirates, United Kingdom, etc. The study assess the comparative advantage of major spices exporting countries for pepper, cardamom and turmeric-based on data available in International Trade Centre. To analyse the effect of trade liberalisation, a simulation model (SMART) developed by UNCTAD was used to estimate trade creation, diversion and revenue effect on importing and exporting countries. The result shows that India has a comparative advantage in the export of Turmeric, Guatemala in Cardamom and Vietnam in Pepper. The ...
    Aims: This study aimed to analyse the growth rate of export and import of raw cashew nuts and Cashew Kernels in terms of quantity and value in India and to carry out the economic analysis and evaluate investment efficiency of Mechanised... more
    Aims: This study aimed to analyse the growth rate of export and import of raw cashew nuts and Cashew Kernels in terms of quantity and value in India and to carry out the economic analysis and evaluate investment efficiency of Mechanised and partially mechanised processing units in the Kanyakumari District. Study design:  Purposive random sampling is used. Place and Duration of Study: The study was carried out in the Kanyakumari District of Tamil Nadu in February 2022. Data were also collected from the official website of DCCD(Directorate of Cashew and Cocoa Development) and the UNCTAD(United Nations Conference on Trade and Development) special issue on cashew nuts. Methodology: The growth rate of exports of cashew kernels and import of raw cashew nuts in terms of quantity and value is calculated using CAGR (Compound Annual Growth Rate) and the instability index has also been calculated using Cuddy Della Valle Index(CDVI). Economic analysis of cashew processing units was calculated b...
    Aims: To study and analyze the major determinants of financial performance of the microfinance institutions in Tamil Nadu. Study Design:  Purposive Random Sampling method was used. Both primary and secondary data was used for the... more
    Aims: To study and analyze the major determinants of financial performance of the microfinance institutions in Tamil Nadu. Study Design:  Purposive Random Sampling method was used. Both primary and secondary data was used for the analysis. Place and Duration of Study: In Tamil Nadu, Coimbatore district was purposively selected for the study. Survey was conducted for the collection of primary data pertaining to the period of 2021-22 and also secondary data was collected for the period of 2010-2019 from the Microfinance Information Exchange Market. Methodology: The secondary study is based on unbalanced panel data consists of 10 major Microfinance institutions in Tamil Nadu, out of around 25 microfinance institutions. To study the major determinants of financial performance of the 10 microfinance institutions in Tamil Nadu panel regression (fixed and random effect model) technique was employed. In addition, to analyze the general characteristics and constraints the percentage analysis...
    Aims: To study the awareness regarding Soil Health Card and constraints encountered in adoption of Soil Health card Recommendations and suggestions in Karaikal district of Puducherry U.T. Study Design: Purposive random sampling. Place and... more
    Aims: To study the awareness regarding Soil Health Card and constraints encountered in adoption of Soil Health card Recommendations and suggestions in Karaikal district of Puducherry U.T. Study Design: Purposive random sampling. Place and Duration of Study: The study was conducted in the Karaikal district of Puducherry U.T. and the survey was conducted during September 2021 and October 2021. Methodology: The random sampling of 120 respondents from Karaikal district who had soil health cards. Among the two Taluks (Karaikal and Thirunallar), total six Firkas were selected purposively and 20 farmers from each Firkas were selected through a random sampling technique. From the 120 sample respondents, information regarding the study was collected with a structured interview schedule. Percentage and distribution were employed to know about the socio-economic profile of respondents and their awareness level regarding the Soil Health card another tool used is Garrett ranking technique to ran...
    The most popular flavors of ice cream are vanilla, chocolate, butter pecan, strawberry, neapolitan, chocolate chip, french vanilla, cookies, and cream, etc., Fruity ice cream includes vanilla, fresh fruits, etc. etc. The specific... more
    The most popular flavors of ice cream are vanilla, chocolate, butter pecan, strawberry, neapolitan, chocolate chip, french vanilla, cookies, and cream, etc., Fruity ice cream includes vanilla, fresh fruits, etc. etc. The specific objective of this studyis to investigate whether the socio-economic characteristics and the marketing mix (4P’s) affect the consumer choice and preferences of ice creams (fruity and traditional) or not. The sample size in this research paper was 120. A binary logit model, was used to investigate factors affecting the consumer choices and preferences of ice creams. Results obtained that women prefer fruity ice cream tomen. Likewise, men prefer traditional ice cream towomen. Premium price affects the choice preferences towards both the ice cream. Product attributes like taste, quality, etc., and promotional activities like advertisement and sales promotion attracted the customers towards the ice cream.
    In Tamil Nadu, there were 32 Forest Development Agencies were functioning in 12 Forest Circles. Coimbatore forest circle is the one in which three FDAs were established and this formed the study area. The study was carried out in... more
    In Tamil Nadu, there were 32 Forest Development Agencies were functioning in 12 Forest Circles. Coimbatore forest circle is the one in which three FDAs were established and this formed the study area. The study was carried out in Coimbatore Forest Circle following a Multi Stage Random Sampling technique by selecting three hundred tribal households. FDAs were implementing several activities with the participation of tribes to avert man-animal conflicts and to improve the socio economic status of tribes. This study was focusing on documenting the activities and the participation of tribes in those activities. Among the activities, erection of Elephant trenches, plantation development and the Project Elephant schemes implemented by both Forest and Line Department officials have imparted some impacts in reducing the Man-Animal Conflicts by promoting higher employment generation. Because of higher employment opportunities, the participation of tribes were much influenced in FDA activitie...
    Aims: To study the consumption pattern and dietary diversity among the farmers in rural areas. Study Design: Random Sampling. Place and Duration of Study: Primary data were collected from the Kanyakumari and Perambalur districts of... more
    Aims: To study the consumption pattern and dietary diversity among the farmers in rural areas. Study Design: Random Sampling. Place and Duration of Study: Primary data were collected from the Kanyakumari and Perambalur districts of marginal and small farmers between July and August 2020. Methodology: The study was conducted in Kanyakumari and Perambalur districts based on Tamil Nadu state planning commission report 2017.The Simpson index of dietary diversity was calculated to score the quantity and consumption of food items were consumed. The multiple linear regressions were used to understand the variation of socio-economic and demographic features of the household members. Results: The overall result of the SIDD score for Kanyakumari district was 0.73 and 0.72 for Perambalur district. When compared to Perambalur district, the results clearly showed that Kanyakumari district farmers had a higher dietary diversity. Because the food habits of Kanyakumari district farmers differ signi...
    National Agriculture Market (NAM) is an electronic trading portal which networks the existing APMC markets to create a unified national market for agricultural commodities. In Tamil Nadu, about 278 regulated markets are functioning under... more
    National Agriculture Market (NAM) is an electronic trading portal which networks the existing APMC markets to create a unified national market for agricultural commodities. In Tamil Nadu, about 278 regulated markets are functioning under 21 market committees. Of these eighty regulated markets have been brought under the e-NAM system in two phases during 2017-2020. At present most of the markets are connected with e- NAM portal. The present study was conducted in Dindigul, Annur, Gobichettipalayam, Anaimalai and Tiruppur regulated markets. The major objectives of the study are : to review the progress in implementation of e-NAM in selected regulated markets of Tamil Nadu, to assess the level of awareness about e-NAM among farmers and traders, to study the willingness to participate in e-NAM trading by farmers and traders and to study the benefits and constraints perceived by farmers traders and market officials in adoption of e-NAM. Primary data was collected from 60 farmers and 30 t...
    Cropping Pattern is a complicated process that is influenced by a variety of socioeconomic, agro-climatic, and ecological factors. Even though India has the second-largest manpower in the world, all sectors of the economy have been... more
    Cropping Pattern is a complicated process that is influenced by a variety of socioeconomic, agro-climatic, and ecological factors. Even though India has the second-largest manpower in the world, all sectors of the economy have been affected by the scarcity of labour, the impact being felt more in the agricultural sector. The acute scarcity of agricultural labourers in the India has resulted in crop establishment delays, poor crop growth, no or late weeding, inappropriate fertilizer use, insufficient irrigation water, and other factors that have pushed Indian farmers to switching from farming to non-farm occupations. The present study was undertaken to analyze the dynamics of cropping patterns in the state, Tamil Nadu. Tiruchirappalli and Pudukkottai districts were selected purposively to represent the high and low crop diversity cropping system respectively. The study was based on both primary and secondary data for the period of 10 years from 2010-11 to 2019-20 to analyze the decad...
    Aims: Neem Seeds have considerable economic significance due to a variety of commercial usages. Realising the significance of neem, the present study aimed to understand the rural households’ participation in neem seed collection and... more
    Aims: Neem Seeds have considerable economic significance due to a variety of commercial usages. Realising the significance of neem, the present study aimed to understand the rural households’ participation in neem seed collection and issues in collection and sales. Study Design: Simple random sampling method was followed.  Place and Duration of the Study: The present study was conducted in Tamil Nadu state covering seven districts namely Coimbatore, Dindigul, Dharmapuri, Madurai, Sivagangai, Thoothukudi and Vellore. A total of 450 households who involved in neem seed collection was selected and studied. The data collected was pertaining to the year 2019-20. Methodology: Simple mean, percentage analysis, standard deviation and Garrett Ranking techniques were employed. Results: Ninety seven percent of the neem seed collectors are above 30 years.  Majority of the neem seed collectors are illiterate mostly belong to the category of more than 50 years and 30 to 50 years. Agriculture base...
    Digital Transformation is defined as the use of technology to radically improve performance or reach of enterprises (Westerman et al., 2018) The existing literature on digitalization in the food industry is limited. Meanwhile, the... more
    Digital Transformation is defined as the use of technology to radically improve performance or reach of enterprises (Westerman et al., 2018) The existing literature on digitalization in the food industry is limited. Meanwhile, the literature suggests that digitalization is an issue that is unavoidable at some point in all industries and that companies must adapt in order to maintain their competitive position. The purpose of this research is to look into the digital technologies that are commonly used in the food industry in order to identify the challenges and opportunities that exist in digital transformation. In this study more than twenty five articles collected and reviewed. Recent published articles were collected from high impact journals which consist of the review related to digital transformation in food industry. When this study was completed, it was discovered that the food industry is lagging behind other sectors in terms of digitalization. The industry is confronted wi...
    This study investigates the risk behavior of traditional rice variety growers in Erode District of Tamil Nadu state, using Moscardi and De Janvry approach and Discriminant analysis technique. A well structured questioner was prepared and... more
    This study investigates the risk behavior of traditional rice variety growers in Erode District of Tamil Nadu state, using Moscardi and De Janvry approach and Discriminant analysis technique. A well structured questioner was prepared and purposive random sampling was done in three blocks which covers highest cultivable area under paddy namely Gobichettipalayam, Modakurichi and Bhavani in Erode district. Each traditional rice varieties have some unique characteristics i.e some are pest and disease resistant, drought resistant, resistant to waterlogged condition and have medicinal values. The present study was done to identify the major risks, to quantify the risk attitude and to identify the factors influencing risk attitude of the traditional variety growers in Erode District. In the research it was found that the varieties preferred by farmers were Thuyamalli, Kichadi samba, Karuppukavuni, Mapillai samba,Arcaud Kichadi Samba, Poongar, Thanga Samba, Sivan Samba and few other varieti...
    This paper explores the dynamics of land use in Madurai district as it possesses the largest other fallow lands (48.28 per cent). Time series data on nine-fold classification for the study district of Tamil Nadu was collected from Season... more
    This paper explores the dynamics of land use in Madurai district as it possesses the largest other fallow lands (48.28 per cent). Time series data on nine-fold classification for the study district of Tamil Nadu was collected from Season and Crop Reports of Tamil Nadu. The collected data from 1997-98 to 2017-18 were analysed using Compound Growth Rate, Cuddy Della Instability Index. Retention probability of land use pattern and forecasting was done using Markov Chain Analysis. The results revealed an increasing trend of Common Property Land Resources (CPLRs) due to declining nature of net sown area (-2.24 per cent per annum) and low retention capacity of current fallows. The erratic distribution of rainfall and water stress due to dry climatic conditions extends the current fallows into other fallow lands (4.54 per cent per annum). The predicted land use changes have also reflected the threatening scenario of increasing nature of current fallows and other fallow lands and declining ...
    Agriculture, with its allied sectors, is unquestionably the largest livelihood provider in India. According to Committee on Doubling of Farmers’ Income Report, the average annual earning of a small and marginal farmer household was Rs... more
    Agriculture, with its allied sectors, is unquestionably the largest livelihood provider in India. According to Committee on Doubling of Farmers’ Income Report, the average annual earning of a small and marginal farmer household was Rs 79,779 in 2015-16 and indicates that 86% of farmer households earn only 9% of total income and rest of the farmers earn 91% of total income. Integrated farming system practised mostly by small and marginal farmers, is a viable option for increasing farm income. The present study was undertaken to identify the farming systems practised by small and marginal holdings in Kuttanad region of Kerala state, India and also attempts to assess the profitability of these farms and suggest optimal farm plans using linear programming technique. The study revealed that rice + fish and Coconut + Banana+ Dairy cow + Poultry+ Goat were the most profitable farming systems with a benefit cost ratio of 2.63 and 2.86, respectively. The resource allocation in the existing p...