- Faculty of Business Management,
Universiti Teknologi Mara Sarawak
Jalan Meranek, 94300
Kota Samarahan, Sarawak
Malaysia
Assoc Prof. Dr. Jati Kasuma
Universiti Teknologi Mara, Business Management, Faculty Member
Research Interests:
This study aims to analyze the effect of e-purchasing implementation on the reduction of fraud in government procurements in Indonesia. This study also analyzes the role of market access in mediating the effect of e-purchasing... more
This study aims to analyze the effect of e-purchasing implementation on the reduction of fraud in government procurements in Indonesia. This study also analyzes the role of market access in mediating the effect of e-purchasing implementation on government procurement fraud. The study was conducted in all Procurement Service Units (ULP) of cities and districts in Indonesia. The questionnaires were sent electronically to 520 ULPs, but only 120 respondents could be used in this study. In analyzing data, the Structural Equation Modelling (SEM) was used with the support of the program Partial Least Square (WarpPLS 7.0) to examine the relationship between variables studied. The results show that the implementation of e-purchasing directly reduces the level of fraud in government procurements in Indonesia. Other findings of the study also indicate that the implementation of e-purchasing expands market access. The rise of market access in implementing e-purchasing will affect the level of f...
Research Interests:
Research Interests:
Research Interests:
This research strives to understand East Malaysian consumers’ purchase intention when being exposed to the effects of brand image and country of origin (COO) image in the case of high involvement products. Self-administered... more
This research strives to understand East Malaysian consumers’ purchase intention when being exposed to the effects of brand image and country of origin (COO) image in the case of high involvement products. Self-administered questionnaires were collected from 225 consumers in East Malaysia. The result of this study shows that East Malaysian consumers’ put a large importance on brand and country of origin image in high involvement products as they are more involved in information searching and decision making when purchases these products. Implication and future research also discussed.
Research Interests:
Research Interests:
Research Interests:
Manuscript type: Research paper Research aims: Currently, machinery is replacing most human capital to save cost, but the value of human capital that contributes to the performance of SMEs is invaluable. SMEs were used to explain the... more
Manuscript type: Research paper Research aims: Currently, machinery is replacing most human capital to save cost, but the value of human capital that contributes to the performance of SMEs is invaluable. SMEs were used to explain the connection between human capital and SMEs performance in South Australia. Design/Methodology/Approach: Five case studies on SMEs in South Australia were used in this study. The analysis of qualitative data entailed data coding, within-case analysis, and cross-case analysis. Research findings: The cross-case analysis result is unsurprising considering that all five firms depend on their employees to work and keep the firm in operation. The cross-case analysis results are mixed in respect to the connection between human capital and the several types of performance measurement. The results, therefore, need to be interpreted with caution. SMEs perform solely through the skills, experience, and knowledge of their employees. This distinction occurs when the k...
Research Interests:
Research Interests:
Objective - The purpose of this study is to examine the determinants of women involvement in Sarawak cooperative business whether interest, life impulse, having necessary skills and environmental influence has any relationship with their... more
Objective - The purpose of this study is to examine the determinants of women involvement in Sarawak cooperative business whether interest, life impulse, having necessary skills and environmental influence has any relationship with their involvement. Methodology/Technique - Self-administered questionnaires were distributed amongst the women who are the members of the cooperatives in Sarawak. 200 questionnaires were distributed, however, 136 were usable questionnaires. Findings - The result shows that interest, life impulse, having necessary skills and environmental influence has a significant positive correlation with women involvement in Sarawak cooperative business. Novelty - This paper introduces a clear contextual perspective on the factors of women's participation in the cooperative movement in Sarawak that has multicultural diversity. It helps to explain the motivations that contribute to their involvement based on the empirical findings. Type of Paper - Empirical Keywords...
Research Interests:
Research Interests:
Research Interests:
Organizational commitment is a topic that is widely discussed. Issues related to meaning of work, social responsibility, social exchange relationship (leader-member exchange, perceived organizational support), and the different generation... more
Organizational commitment is a topic that is widely discussed. Issues related to meaning of work, social responsibility, social exchange relationship (leader-member exchange, perceived organizational support), and the different generation gaps among employees are crucial in the new millennium. Respondents consisted of 140 employees of the Kubang Pasu District Office. It shows that the relationship was significant between perceived organizational support and significant difference between baby boomers and Gen Y with organizational commitment among employees. The findings show that future researchers and practitioners need to focus on improving the relationship between employer and employees, the quality of work and generation gaps in the organization accordingly.
Research Interests:
This study examined value co-creation and its effect on trust and behavioural loyalty among cooperative members. Trust plays a crucial role in determining the members’ loyalty. Despite a plethora of studies on consumer trust and loyalty... more
This study examined value co-creation and its effect on trust and behavioural loyalty among cooperative members. Trust plays a crucial role in determining the members’ loyalty. Despite a plethora of studies on consumer trust and loyalty in the marketing literature, little has been done in regards to the value co-creation in the context of cooperative in Malaysia. Due to cultural differences, the moderating effect of ethnicity was also investigated. Thus, the study lays the foundation by examining the effects of four dimensions of member participation, which is an important component of value co-creation, on trust and behavioural loyalty as well as the moderating effect of ethnicity on the path relationship. Questionnaires were distributed to the Malay and Dayak members of the credit cooperatives in Sarawak. Variance-based structural equation modeling was then developed to perform latent variable analysis. The results showed that information seeking, personal interaction and responsi...
Research Interests:
This paper discusses literatures pertaining to community engagement in social entrepreneurship with aim to develop a higher institution and community engagement in ecotourism model for Sebuyau village, Sarawak. Sebuyau is a coastal... more
This paper discusses literatures pertaining to community engagement in social entrepreneurship with aim to develop a higher institution and community engagement in ecotourism model for Sebuyau village, Sarawak. Sebuyau is a coastal fishing village that lies 70km away from the main city of Kuching, Sarawak. The resident's economic dependence mainly comes from fishing, farming, small businesses and cottage industries products. The paper's discussion is based on three main objectives which are i) to identify the antecedents that contribute to community engagement in social enterpreneurship ii) to propose the instruments in measuring the success of social enterpreneurship project and iii) to identify the supporting system and industries required in complementing social enterpreneurship business, particularly for ecotourism in Sarawak. For data gathering purposes, interview survey has been employed to gain more information on Sebuyau's community background and opportunities for social enterpreneurship business. This include interviews with Sebuyau's Malaysian Fisheries Development Board, Sebuyau District Office, local village enterpreneurs and the village people. The literature findings enables the researcher to design an ecotourism model that allows for knowledge-transfer and ecotourism business development for the village.
Research Interests:
Research Interests:
This paper aims at investigating empirical study of the effect of entrepreneurial orientation and identifying the effect of information accessibility and market responsiveness to business performance on SMEs. This paper tries to develop... more
This paper aims at investigating empirical study of the effect of entrepreneurial orientation and identifying the effect of information accessibility and market responsiveness to business performance on SMEs. This paper tries to develop and solve the problems of research gap on entrepreneurial orientation on business performance. Data were collected from 290 batik SME respondents in Central Java Indonesia. The empirical result of this research, the role of relational capability which can build the business to have competitiveness. Information accessibility on business performance has not significant. Market responsiveness on relational capability has not significant. All hypotheses are significant except for these two relationships. This paper contributes to solve the debate between relational capabilities on business performance controversy.
Research Interests:
The business development undertaken by this partner group includes several issues. Problems related to the development of marketing activities that have been carried out so far and want to change the marketing concept from online to... more
The business development undertaken by this partner group includes several issues. Problems related to the development of marketing activities that have been carried out so far and want to change the marketing concept from online to offline. Although constrained by the limited location of store stock from each coffee partner, they still want to innovate directly through the idea of a tavern. The concept of business planning and product innovation is not yet understood as a tool that effectively recognizes business potential through on-going shop innovation. Marketing problems through other promotional media and cooperation. The method of implementation used to obtain solutions and target outcomes set, through training, technical guidance, and assistance. In the implementation of a team with experts who are experts in their fields, determine the stages and procedures in getting solutions to problems faced by partners, so partners can develop into sustainable businesses, and have co...
Research Interests:
This article examines the effects of DP, HI, and HDI on LF and EG in Romania for the period 2013-2019. By using path analysis, we need to divide into two models (direct effect and indirect effect. With a time series database, calculations... more
This article examines the effects of DP, HI, and HDI on LF and EG in Romania for the period 2013-2019. By using path analysis, we need to divide into two models (direct effect and indirect effect. With a time series database, calculations can be presented through the data obtained in the annual report. The article documents six important findings, including the variables DP, HI, and HDI supports EG significantly. Moreover, HDI and LF also play an important role in EG significantly, but HDI is the single most striking variable from the hypothesis test, it is proven that the effect also has a significant effect on EG through LF. This evidence offers insights to stakeholders that there needs to be an emphasis from DP and HI so that they can play a real role for the success of the population's welfare.
Research Interests:
Sarawak multilayered cake among Sarawak product signature famous among the local as well as international tourist visiting Sarawak. In fact, Sarawak Malay women entrepreneurs have become very necessary players in the entrepreneurial field... more
Sarawak multilayered cake among Sarawak product signature famous among the local as well as international tourist visiting Sarawak. In fact, Sarawak Malay women entrepreneurs have become very necessary players in the entrepreneurial field specifically in this cottage industries from the early introduction of this business, they have facing various problem in this businesses. Thus, this research aims to build an understanding of motivational factor that encourage Sarawak Malay women entrepreneurial experiences especially in multilayered cake businesses. Using qualitative methods, this research aims to identify the entrepreneurial motivations factors; with regards to start-up motivation by Sarawak Malay women. The finding shows that the motivations that influence Malay women within Kuching, Sarawak areas to start and grow their business are involve self-driven and context driven that motivate them involve in multilayered cakes businesses.
Research Interests:
Research Interests:
Research Interests:
Counterfeiting products trend of production, distribution and consumption is rising at an alarming rate. In Malaysia, counterfeiting has a market value worth $772.5 million and Malaysia is ranked number 40 in the world. For counterfeiters... more
Counterfeiting products trend of production, distribution and consumption is rising at an alarming rate. In Malaysia, counterfeiting has a market value worth $772.5 million and Malaysia is ranked number 40 in the world. For counterfeiters doing counterfeiting activities might ease their marketing strategy because they can easily join the popularity of the genuine branded goods. However, for genuine entrepreneurs, makers, and designers, the effects of counterfeiting resulted in loss of goodwill, damaging the brand’s reputation, equity and trust in the company. The objective of this study is to observe the influence of two social factors including informative and normative susceptibility which is related to consumers’ attitude and consumers’ purchasing intention of counterfeit products. The foundation of the variables for this study was assessed by using a validated online survey questionnaire through convenience sampling with a total of 207 respondents involved. The result indicated ...
Research Interests:
The purpose of this study is to investigate the purchase intention of students in Kota Samarahan and its association with electronic word of mouth and brand image. Also, this study aims to identify which of the independent variables... more
The purpose of this study is to investigate the purchase intention of students in Kota Samarahan and its association with electronic word of mouth and brand image. Also, this study aims to identify which of the independent variables (electronic word of mouth and brand image) provide more impact toward purchase intention. The data set is collected through self‐administered questionnaire and conveniently collected using non‐ probability random sampling method. A sample of 380 was collected from Kota Samarahan, Sarawak, Malaysia. The findings revealed that there is a significant relationship between brand image and purchase intention but an opposite for electronic word of mouth. Based on the results, it can be said that brand image provide more impact toward purchase intention compared to electronic word of mouth. This study is more important for marketers to understand the consumer’s smart phone purchase intention to be more competitive. This study explores the contribution of interpe...
Research Interests:
The study aims to identify the level of stress and job satisfaction among call operators (COs) in Malaysia. It also explores COs views on the factors affecting their stress level and job satisfaction. This research is based on a case... more
The study aims to identify the level of stress and job satisfaction among call operators (COs) in Malaysia. It also explores COs views on the factors affecting their stress level and job satisfaction. This research is based on a case study of a telecommunication contact centre. A mixed-methods design was employed whereby a survey questionnaire was completed by 113 COs, and two in-depth interviews were conducted. The results indicate the reasons and potential outcomes of high level stress and low job satisfaction among COs. Stressful working environment, poor supervisory support, and heavy workload are found to be key factors affecting COs high level of stress and low job satisfaction. As such the study provides valuable insights to researchers and practitioners.
Research Interests:
Sarawak multilayered cake among Sarawak product signature famous among the local as well as international tourist visiting Sarawak. In fact, Sarawak Malay women entrepreneurs have become very necessary players in the entrepreneurial field... more
Sarawak multilayered cake among Sarawak product signature famous among the local as well as international tourist visiting Sarawak. In fact, Sarawak Malay women entrepreneurs have become very necessary players in the entrepreneurial field specifically in this cottage industries from the early introduction of this business, they have facing various problem in this businesses. Thus, this research aims to build an understanding of motivational factor that encourage Sarawak Malay women entrepreneurial experiences especially in multilayered cake businesses. Using qualitative methods, this research aims to identify the entrepreneurial motivations factors; with regards to start-up motivation by Sarawak Malay women. The finding shows that the motivations that influence Malay women within Kuching, Sarawak areas to start and grow their business are involve self-driven and context driven that motivate them involve in multilayered cakes businesses.
Research Interests:
Muslims and non-Muslims alike have displayed a definite trend towards accepting Islamic financial products/services, thereby rendering it crucial to examine the determinants driving individuals to the intention to accept Islamic financial... more
Muslims and non-Muslims alike have displayed a definite trend towards accepting Islamic financial products/services, thereby rendering it crucial to examine the determinants driving individuals to the intention to accept Islamic financial products/services. This study aimed to investigate the predictive power of Islamic financial literacy on the modified Theory of Planned Behaviour, which eventually translated into individual behaviour towards the intention to use Islamic financial products/services. Four hundred copies of questionnaires were distributed, out of which 300 usable copies were subsequently collected. The data obtained were then analysed using PLSSEM. The findings showed that all exogenous variables implemented, namely attitude, social value, perceived behavioural control, and Islamic financial literacy yielded explanatory and predictive power to predict individual intention to implement Islamic financial products/services. As financial services are humanised and locali...
Research Interests:
Attaining work-life balance is challenging. Juggling work and personal affairs can be a highly demanding effort and the inability to attend to everything can leave one frustrated and exhausted. Increased level of stress, turnover and... more
Attaining work-life balance is challenging. Juggling work and personal affairs can be a highly demanding effort and the inability to attend to everything can leave one frustrated and exhausted. Increased level of stress, turnover and absenteeism rate are some of the negative repercussions of this. This study therefore, aims to further examine the relationship between work-life balance and work performance among non-executive level staff at Sarawak State Civil service. There were 44 acceptable self-administered questionnaires collected and analysed out of 64 questionnaires that were distributed for this exploratory stage of study. The result disclosed a significant but weak relationship between work-life balance and job performance. As the result, the study proposes to outline a work-life balance practices or programs such as job design that helps in employee productivity, employee assistance programs, health programs, aerobic sessions, family day and encouragement for employees to p...
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Empowering employees who work in the provincial education office of East Kalimantan, is truly a great program. Their work is truly honorable. The teacher is an unmarked hero. The performance of its employees is an important part of the... more
Empowering employees who work in the provincial education office of East Kalimantan, is truly a great program. Their work is truly honorable. The teacher is an unmarked hero. The performance of its employees is an important part of the success of a business or organization. Explanatory re-search is used to analyses a conceptual framework with factors that deter-mine the performance of employees. Primary Data is collected using a sur-vey method with direct or indirect interviews with respondents. The re-sults of the study of this Model are satisfactory. The latent variables of the employee's performance are also endogenous variables, which can be ex-plained by the latent variables. Employee empowerment, employee effica-cies, people who fit in the organization, as well as the latent variable of employee satisfaction, which acts as an exogenous variable, amounting to 52.7% and other findings, is a variable of employee satisfaction is a varia-ble of mediation partial.
Research Interests:
The tourism sector has contributed more to national revenues than the oil and gas industry in the sense of national economic growth. The development of tourism villages is one of the sub-sectors of tourism that has the potential to... more
The tourism sector has contributed more to national revenues than the oil and gas industry in the sense of national economic growth. The development of tourism villages is one of the sub-sectors of tourism that has the potential to increase development. The goal of this study is to expose the impact of a visitor 's intention from the perspective of the impact of tourism and local communities; to determine how much the comparative advantage of a tourist village has on the value of a tourist village visit; to investigate the impact of a visitor's rural tourism intention from the point of view of the impact of tourism and local communities. The subjects of the study are the tourist villages of Lempur, Pendung Talang Genting (Pentagen) and Jernih Jaya. The study used a quantitative survey method with a sample of 204 respondents. Although the research method used in this study is version 3.0 of the SmartPLS program. Research has shown that the effect of tourism and local communities can directly affect the competitive advantage of the tourist villages in Kerinci Regency. The effect of tourism and local communities is also stated to be able to affect the value of tourist visits. At the same time , the economic benefit of tourist villages often affects the attraction of tourist visits. Furthermore, the strategic benefit of a tourist village will mediate between the effects of tourism and the local community with the interest of tourist visits.
Research Interests:
The natural tourism sector which still exists today is the beach. Beach attractions have brought economic, social, and cultural activities in an attractive environment. This study discusses at factors such as: tourist revenue, cost of... more
The natural tourism sector which still exists today is the beach. Beach attractions have brought economic, social, and cultural activities in an attractive environment. This study discusses at factors such as: tourist revenue, cost of travel, cost of travel to other attractions, travel time, and facilities, which influence the number of tourist visits in the Muara Badak district, in Indonesia. The study approach was designed by a survey and we conducted interviews with 99 questionnaires (domestic and foreign tourists). The use of the OLS model is used to simplify data analysis techniques. Empirical findings presented that tourist income and facilities significantly influence the existence of tourist visits. This is evidenced by the significance of the two variables are 0.007 and 0.035 (p <0.05). The implications of this study provide evidence of the importance of supporting factors such as travel cost and travel time for tourists because it is inseparable.
Research Interests:
Companies are now recognizing that their employees require a spectrum of mobile applications in order to achieve maximum efficiency at the workplace. Mobile applications such as WeChat, Twitter and WhatsApp via smartphones have become... more
Companies are now recognizing that their employees require a spectrum of mobile applications in order to achieve maximum efficiency at the workplace. Mobile applications such as WeChat, Twitter and WhatsApp via smartphones have become influential tools and extensively used by employees at the workplace. This state-of-the-art technology in communication has penetrated various fields, including routine administrative jobs at the workplace. The objective of this research is toinvestigate the acceptance of the WhatsApp mobile application for formal use among support staff at The Commission of the City of Kuching North, Sarawak (DBKU). Perceived usefulness, perceived ease of use and behavioral intention of the users in using WhatsApp are the variables measured for job performance. The researchers utilized convenience sampling, whereby a total of 105 employees from two departments participated in the investigation. Data was collected using a set of selfadministered questionnaires which wa...
Research Interests:
Research Interests:
An increase in MSMEs in large numbers is very instrumental in increasing economic growth in developing countries, including Indonesia. The research objective is based on identifying the effect of investment credit, interest rates, and... more
An increase in MSMEs in large numbers is very instrumental in increasing economic growth in developing countries, including Indonesia. The research objective is based on identifying the effect of investment credit, interest rates, and labor on economic growth through the role of MSMEs. The design of this research is descriptive-verification to present a structured, factual and accurate picture and test hypotheses empirically through the MRA model. Empirical analysis proves that investment credit and interest rates through the role of MSMEs can influence positively and significantly on Indonesia's economic growth. In other results, it appears that the role of MSMEs is less able to mediate the effect of labor on Indonesia's economic growth. This fact is based on a negative and insignificant relationship. In a sentence or two, enter the implications and limitations of your research. In Indonesia, increasing bank lending to MSMEs in practice is undermined by lending policies by ...
Research Interests:
Research Interests:
Safety and health at workplace is an emergent concern in almost all parts of the world including developing countries such as Malaysia. Construction industry is one of the most hazardous industries with regard to work-related injury and... more
Safety and health at workplace is an emergent concern in almost all parts of the world including developing countries such as Malaysia. Construction industry is one of the most hazardous industries with regard to work-related injury and fatality rates. Impact on the company would include loss working hours of injured employee, cost of repair and replacement of property and damages as well as increment in insurance premium. The purpose of the study is intended to examine the relationship between factors with safety performance at construction sites. This study investigates whether factors such as working environment, education & training, PPE and weather have any influence on safety performance. The study was conducted among construction workers at Sesco Sub-Station, Balingian, and Sarawak. A set of validated questionnaires were distributed to 100 construction workers. Data were examined based on 95 returned questionnaires (respond rate 95%). Data were analyzed with SPSS version 22 u...
Research Interests:
Sarawak Malay entrepreneur of terubuk ikan masin has become one of the successful entrepreneurs in the entrepreneurial field. Even though the number of the entrepreneurs are still small, but the Sarawak Malay entrepreneur of terubuk ikan... more
Sarawak Malay entrepreneur of terubuk ikan masin has become one of the successful entrepreneurs in the entrepreneurial field. Even though the number of the entrepreneurs are still small, but the Sarawak Malay entrepreneur of terubuk ikan masin become one of the main contributor to the state tourism activities. Hence, those entrepreneurs still have to face a lot of challenges and obstacles in the business. Thus, this research aims are to identify the challenges faced and the framework with regards to the challenges faced by the Sarawak Malay entrepreneur of terubuk ikan masin. Using qualitative study to understand the challenges that they are faced in line with this business and finding shows the challenges they faced both personally and in business itself during the various stages of business development are location not strategic, economy problem, lack of business knowledge and financial support. Moreover, Sarawak Malay entrepreneur terubuk ikan masin also plays an important role i...
Research Interests:
Nowadays, women entrepreneurs have become part of the important factor in the world of entrepreneurship in terms of economic development contributions and social inclusion. Moreover, the ability of small and medium-sized enterprises... more
Nowadays, women entrepreneurs have become part of the important factor in the world of entrepreneurship in terms of economic development contributions and social inclusion. Moreover, the ability of small and medium-sized enterprises (SMEs) to foster innovation, experimentation, and adaptation in the business environment is crucial for countries undergoing radical transformation. 140 respondents were involved in this survey which was conducted for two weeks and the data from the questionnaires were analysed and computed by using mean score, regression and correlation. This paper aims to investigate the factors that affect the adoption of E-Commerce by Malay women entrepreneurs in Kuching Sarawak. Variables are categorized based on different E-Commerce adoption context which include technological factors, organizational factors and environmental factors with additional of benefits and barriers of E-Commerce adoption are expected to affect the adoption of ECommerce. Quantitative approa...
Research Interests:
Co-creation is described as the involvement of consumers as active members in the sellers’ firms for the creation of value benefitting both parties. Connecting value co-creation with cooperative members in Malaysia however is new in the... more
Co-creation is described as the involvement of consumers as active members in the sellers’ firms for the creation of value benefitting both parties. Connecting value co-creation with cooperative members in Malaysia however is new in the literature as very little studies have attempted to understand such perspectives. Thus, the purpose of this study is to deepen the understanding and explore variables that could link value co-creation with cooperative member’s loyalty. Using focus group interview as the method of data collection, findings reveal that loyalty among cooperative members are likely to be derived when co-creation lead to economic benefits and enhance relationship quality. Ultimately, such loyalty progress towards building commitment and trusting relationships among members.
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Research Interests:
Non-Muslim consumers are usually looking for the quality of the product, but they do not realize that the product with halal certification is the actual product that meet the certain qualifications very safe to consume and use. This study... more
Non-Muslim consumers are usually looking for the quality of the product, but they do not realize that the product with halal certification is the actual product that meet the certain qualifications very safe to consume and use. This study would like to investigate to which extent the social environmental factors influenced the non-Muslims' Bidayuhs understanding and familiarities with Halal principles and Halal food products in a country whereby almost 60 percent of the population is Muslim. Self administered questionnaires were distributed to 150 non-Muslim Bidayuh in Kuching, Sarawak to gather information on their understanding of Halal principles and food products. The result shows that non-Muslim Bidayuh consumers are aware of the existence of Halal food. In fact, the factor such as mixing with Muslims socially and the presence of advertising Halal food significantly influence non-Muslims' understanding of Halal principles. They also understand that Halal principles are concerned about food safety issues and environmentally friendly ways of doing things. Even though there is an increasing trend in the attitude and purchasing intention of halal labeled food by non-Muslim consumers, the study shows that there is no significant evidence that they are highly confident with the halal logo that were certified by JAKIM. The practical implications extend to food policy decision makers and food marketers who might pursue strategies in their distribution and communication efforts which target the growing Halal food or this particular market segment.
