Digital Entrepreneurship is changing the methods, mode, platform, and artifacts of entrepreneurship. Researchers and policymakers are emphatic about the need for this new breed of entrepreneurs, at the same time the process of how a...
moreDigital Entrepreneurship is changing the methods, mode, platform, and artifacts of entrepreneurship. Researchers and policymakers are emphatic about the need for this new breed of entrepreneurs, at the same time the process of how a digital start-up becomes a scaleup is least understood. Though digital entrepreneurship is gathering momentum, no clear guideline or framework is creating confusion and large-scale failure. Despite its significance, studies on Digital Entrepreneurship are limited and the concept is largely under-theorized. The novelty, complexity, and invisibility of digital process and transformative potential of digital technology as well as the commercial value of digital innovation have created digital entrepreneurship a secretive competitive landscape. Conversely incomplete understanding and absence of any formal model of digital entrepreneurship have intuited the necessity of one such model for systematic management of entrepreneurship. This paper is an attempt to develop a framework for understanding the complexities, unpredictability, and probabilistic nature of the activities of various phases of digital entrepreneurship. The lifecycle model provides a guideline for the researchers to visualize the desired outcomes of each phase and figure out what may go wrong in each phase. This lifecycle model will certainly help the researchers and practitioners not only to visualize the process but also to monitor and manage the digital entrepreneurship process and develop befitting action plans. With a clear understanding of the Life Cycle model of digital entrepreneurship, start-ups will be able to organize their actions for the accomplishment of their desired outcomes at each stage of their entrepreneurial journey. Researchers would be able to develop their research plans to find out why so many digital start-ups fail to be scaleup and who fails at what stage and why? Who succeeded, when, where, and how?