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    Digital Marketing For Farmers

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    suresh mp
    The document discusses the challenges that Indian farmers face in getting good prices for their crops due to limited time to study market conditions and access merchants. It proposes developing a digital marketing platform to help bridge the information gap between farmers, merchants, government and consumers. The platform would allow farmers to more efficiently search for profitable markets and sell their crops, and give government and consumers more access to crop supply data. It would digitize the agricultural process and help all parties transact remotely in a timely manner.

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    Digital Marketing For Farmers

    Uploaded by

    suresh mp
    178 views5 pages
    The document discusses the challenges that Indian farmers face in getting good prices for their crops due to limited time to study market conditions and access merchants. It proposes developing a digital marketing platform to help bridge the information gap between farmers, merchants, government and consumers. The platform would allow farmers to more efficiently search for profitable markets and sell their crops, and give government and consumers more access to crop supply data. It would digitize the agricultural process and help all parties transact remotely in a timely manner.

    Original Title

    DIGITAL MARKETING FOR FARMERS

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    The document discusses the challenges that Indian farmers face in getting good prices for their crops due to limited time to study market conditions and access merchants. It proposes developing a digital marketing platform to help bridge the information gap between farmers, merchants, government and consumers. The platform would allow farmers to more efficiently search for profitable markets and sell their crops, and give government and consumers more access to crop supply data. It would digitize the agricultural process and help all parties transact remotely in a timely manner.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    178 views5 pages

    Digital Marketing For Farmers

    Uploaded by

    suresh mp
    The document discusses the challenges that Indian farmers face in getting good prices for their crops due to limited time to study market conditions and access merchants. It proposes developing a digital marketing platform to help bridge the information gap between farmers, merchants, government and consumers. The platform would allow farmers to more efficiently search for profitable markets and sell their crops, and give government and consumers more access to crop supply data. It would digitize the agricultural process and help all parties transact remotely in a timely manner.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    “DIGITAL MARKETING FOR FARMERS”

    Abstract :

    The term digital market means a platform that is dedicated to integrate farmer,
    Merchant/Markets, government and end user and thereby bridge the gap between them. It also let
    everyone to be updated with the changing market scenario. Indian farmers faced many
    challenges and one of them is that to get a good profit for the efforts and investment that they
    had Putin. There exist different reasons like season limitation, crop life due to which farmer get
    very limited amount of time to study the market conditions. The study of flourishing crops and
    products in current market under agriculture sector is very necessary in order to obtain good
    price. Since it is not feasible to reach all merchant physically for farmers as it consumes much
    time and efforts wherein our farmers have limited amount of time. Alsotraditionally,
    methodologies implemented by farmer created limited access to client (merchants) enabling less
    options to sell the crop product in the market.

    Motivation :
    After yielding crop/product farmer has a limited amount of time to find out nearest market,
    current stock details & to determine which market will be more profitable for his crop. The study
    of market situation takes a lot of time. In traditional marketing scheme, farmers had limited
    option for selling their crops/product due to which they cannot optimize their crop profit at
    optimum level. When government set minimum price for maximum quality of crop/product, it’s
    quite difficult to stand implement such rules and regulations. It is difficult for government to
    handle overhead raised price due less availability of stocks in markets as well as fill up the
    necessity of crop/product in the market. Because government do not have necessary data to
    predict such conditions before facing actual problem & figure out possible solutions. Thus, it
    becomes necessary to establish such system which will help to resolve farmer’s problem time to
    time using digital platform and technologies in order to remain updated with changing
    requirements.
    Literature Review :

    This paper proposes that as India is being Associate in nursing agriculture and that country
    remained victimized by adopting ancient ways for recommendations of agriculture. Presently
    recommendations for farmers supports mere one to one interaction between farmers and
    completely different specialists having different recommendations which will provide
    information about farmer’s victimization past agricultural activities that facilitate mining of
    information &ideas. The market trend may be united with it to supply optimized results from
    recommender. The paper proposes the utilization of information mining to supply
    recommendations to farmers for crops, crop rotation and identification of acceptable plan food.
    The system may be employed by farmers on internet and golem primarily based on mobile
    devices.

    With the evolution of internet 2.0, ICT has become the first that deal with citizenry. There’s a
    niche between the farmers and therefore the data of agricultural specialists. ICT will fill the gap
    between farmers and therefore the specialists. During this paper, we've projected a linguistics
    internet based mostly designed to get agricultural recommendations, mistreatment special
    knowledge and agricultural data bases. Our cognitive content acts as a site skilled and can send
    recommendations to the farmers supporting climate conditions and geographic knowledge. We
    have shown experimental results as an area of implementation of our projected design. A farmer
    sends question to the query engine that induces information for a selected crop. Question could
    also be associated with GIS knowledge, crop cognitive content. The results of the question is
    displayed on a mobile device.

    Existing System

    The following are the disadvantages in existing system

     There is proper application which helps for former to sell crop


     Middle person or broker get high commission
     There is no proper application customer can buy the product from farmer

    Proposed system

     In this proposed system we are going to build an application which helps for
    former who can post crop yield
     Costumer can easily order product from the former
     Former can easily search nearby agriculture service provider
     Less time consumption
     Digitize the agriculture process
     Consumer can pay the amount using payment gateway ( Net banking ,
    phone pay or UPI)

    Modules

    Admin

     Login
     View registered users’ information
     Add agriculture service provider information
     View request
     Send response
     View feedback
     View orders

    Farmer

     Register and login


     Upload crop yield information
     View order
     Send response
     View feedback
     Search nearby agriculture service provider information
     Logout

    User

     Search product
     Place order
     Send request
     View order status
     Send feedback
     Consumer can pay the amount by using Payment gate way or cash on delivery
     Logout

    External Requirements

    User Interface

     Front End HTML, CSS, Bootstrap, Javascript


     Middle Layer PHP, Google(API)
     Back End MYSQL.

    Hardware

     RAM 2GB
     Hard disk 1 GB
     Processor 32/64 bit Pentium

    Software

     Operating system Windows XP and above


     Browsers Internet Explorer, Google Chrome

     IDE XAMPP
     Editor Note pad++

    REFERENCES

    [1]KiranShinde, Jerrin Andrei, AmeyOke “ Web Based RecommendationSystem for


    Farmers”march , 2015

    [2]Vikas Kumar, Vishal Dave, Rahul Bhadauriya, “ Krishi Mantra:Agricultural


    Recommendation System” Jan 2013

    [3]MansiShinde, Kimaya Ekbote, Sonali Ghorpade, Sanket Pawar,ShubhadaMone, “ Crop


    Recommendation andFertilizer PurchaseSystem”2016

    [4] Vikas Kumar, Vishal Dave, RohanNagrani, Sanjay Chaudhary,MinalBhise, “Crop


    Cultivation Information System on Mobile” 2013

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