International Journal of Computer Applications Technology and Research

Volume 5– Issue 2, 71 - 75, 2016, ISSN:- 2319–8656

Social Media its Impact with Positive and

Negative Aspects

Shabnoor Siddiqui Tajinder Singh

Mats University Mats University
Raipur (C.G.), India Raipur (C.G.), India

Abstract: Social media is a platform for people to discuss their issues and opinions. Before knowing the aspects of social media
people must have to know what is social media? Social media are computer tools that allows people to share or exchange
information’s, ideas, images, videos and even more with each other through a particular network. In this paper we cover all aspects of
social media with its positive and negative effect. Focus is on the particular field like business, education, society and youth. During
this paper we describe how these media will affect society in a broad way.

Keywords: social media, business, society, youngsters, education.

1. INTRODUCTION Teachers as well as for themselves to enhance their

Now a day’s social media has been the important part of knowledge skills [3]. Social networking sites also conduct
one’s life from shopping to electronic mails, education and
online examination which play an important role to enhance
business tool. Social media plays a vital role in
transforming people’s life style. Social media includes the students’ knowledge.
social networking sites and blogs where people can easily
connect with each other. Since the emergence of these Purpose of Internet Usage
social networking sites like Twitter and Facebook as key
tools for news, journalists and their organizations have
performed a high-wire act [1]. These sites have become a User Percentage
day to day routine for the people. Social media has been
mainly defined to refer to “the many relatively inexpensive
and widely accessible electronic tools that facilitate anyone Mail 33
to publish and access information, collaborate on a
common effort, or build relationship” [2]. Surfing 26.8
1. IMPACT OF SOCIAL MEDIA ON Chatting 18.7
VARIOUS FIELDS Social
1.1 Impact of Social Media on Education Networking 17
Other 4.5
As per the survey of previous research, 90% of college
students use social networks. Technology has shown a rapid
Total 100
development by introducing small communication devices and
Fig. usage of social media on education[7]
we can use these small communication devices for accessing
social networks any time anywhere, as these gadgets include
In the above table 1 it is clear that, internet usage for the
pocket computers, laptops, iPads and even simple mobile
respondents was for mailing and surfing the net with 33% and
phones (which support internet) etc.[5].For the purpose of
26% respectively. Mainly two traditional reasons for using
education social media has been used as an innovative way.
Internet i.e. Mailing and Surfing. In India, social networking
Students should be taught to use this tool in a better way, in
sites are growing fast to gain popularity but it haven’t reached
the educational classes’ media just being used for messaging
the expectation of global scenario. Just 17% reported social
or texting rather than they should learn to figure out how to
networking sites as their principle reason for Internet usage.
use these media for good [3]. Social media has increased the
Alternating reactions were downloading internet content,
quality and rate of collaboration for students. With the help of
purchasing online goods, studying and reading e-books [7]
social media students can easily communicate or share
information quickly with each through various social sites like
Facebook, Orkut, and Instagram etc.
[4]. It is also important for students to do some practical work
instead of doing paper work. They can also write blogs for

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 International Journal of Computer Applications Technology and Research
Volume 5– Issue 2, 71 - 75, 2016, ISSN:- 2319–8656

Membership in social networking sites 1.2 Impact of Social Media on Business

Social media is the new buzz area in marketing that includes
business, organizations and brands which helps to create
news, make friends, make connections and make followers.
Member of SNS Percentage Business use social media to enhance an organization’s
performance in various ways such as to accomplish business
objectives, increasing annual sales of the organization. Social
Yes 95.7 media provides the benefit as a communication platform that
facilitates two way communication between a company and
their stock holders [6]. Business can be promoted through
various social networking sites. Many of the organization
No 4.3
promotes their business by giving advertisement on the social
media in order to attract maximum users or customers.
Customers can connect and interact with business on a more
Total 100 personal level by using social media. If an organization has
Fig. Membership in social networking sites for education [7] established a brand, social media may help this organization
to develop the existing brand and give the business a voice.
With the help of social media organization can make their
Among the Indian youth 95.7% of the members are connected strategy to promote their organization.
with the social media. These figures are increasing day by
day. Whereas only 4.3% of members are not connected with
the social media [7].
1.1.1 Positive Effect of Social Media on Education
 Social media gives a way to the students to
effectively reach each other in regards to class ventures, bunch
assignments or for help on homework assignments [12].

 Many of the students who do not take an interest

consistently in class might feel that they can express their
thoughts easily on social media [12].

 Teachers may post on social media about class

activities, school events, homework assignments which will
be very useful to them [12]. Fig: Social media adaptation [8]
Social media used in various business functions. Some of
 It is seen that social media marketing has been them are:
emerging in career option. Social media marketing prepares
young workers to become successful marketers. Marketing- Marketing is one of the most important and
common use of social media in business. It works because
today every brand has a target section of online audience.
 The access of social media provides the opportunity
HR-Is great for identifying and engaging the talent
for educators to teach good digital citizenship and the use of
directly.HR helps company to showcase their employee
Internet for productivity [13].
benefits and culture of the company to outside world.
1.1.2 Negative effect of Social Media on Education Creative- it share enables art, copy and design teams to invent
 The first concern about the negative effect comes to new ideas which is useful for company to achieve goal.
mind is the kind of distraction to the students present in the Operations/strategy- Many of the sites like LinkedIn helps the
class. As teachers were not able to recognize who is paying business by connecting with the experts who can share some
attention in the classroom [12]. strategic plans.
 One of the biggest breakdown of social media in
education is the privacy issues like posting personal Business Development- Professional networking sites can be
information on online sites. used to connect with the clients.
 In some of the scenario there were many in
appropriate information posted which may lead the students to
the wrong side.
 Because of social media students lose their ability to
engage themselves for face to face communication.
 Many of the bloggers and writers posts wrong
information on social sites which leads the education system
to failure.

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 International Journal of Computer Applications Technology and Research
Volume 5– Issue 2, 71 - 75, 2016, ISSN:- 2319–8656

1.2.1 Positive Effect of Social Media on Business

 Social Media helps to better understand their

audience by their likes and dislikes [14].
 It helps the business for promotional activities.
 Social networking sites helps to make new
customers by providing useful facilities.
 Helps to enhance market insight and stretch out
beyond your rivals with online networking [14].
 It also helps to increase awareness among brands
and reach with little to no budget [14].

1.2.2 Negative Effect of Social Media on Business

 In business filed social media is not entirely risk

free because many of the fans and followers are free to post
their opinion on a particular organization, the negative
comment can lead the organization to failure.
Fig: Usage of social media in the society [9]
 Many of the large organization have fallen victim to
the hackers. According to the survey conducted by the Pew Research
 The wrong online brand strategy can doom a Center, in September 2014, 52% of the online adults use two
company, and put at a huge viral social disadvantage[15]. or more social media sites. More than half of the online adults
 Getting involved with Social Media is very time of age 65 and above use 60% of Facebook which represents
consuming. As an organization you should assign a person to 31% of all seniors. Half of the internet-using young adult’s
always bolster your pages and profile with significant ages 18-29 use 53% Instagram and half of the Instagram users
substance [15]. (49%) use the site daily. The share of internet users with
 Most companies have difficulty measuring the college education using LinkedIn reached 50%. 42% of online
results of social media advertising. women now use the platform, compared with 13% of online
men [9].

1.3.1 Positive Effects of Social Media on Society

1.3 Impact of Social Media on Society
As we all are aware of social media that has an enormous
impact on our society[7].Many of the social media sites are  Social Media helps to meet people they may not
most popular on the web. Some social media sites have have met outside the social media forums.
transformed the way where people communicate and socialize
on the web. Social networking sites render the opportunity for  It also helps to share ideas beyond the geographical
people to reconnect with their old friends, colleagues and boundaries.
mates. It also helps people to make new friends, share content,
pictures, audios, videos amongst them. Social media also  It provides open opportunity for all writers and
changes the life style of a society. bloggers to connect with their clients.

 Another positive effect of social networking sites is

it unite people on a huge platform for the achievement of
specific goals. This brings positive change in the society.

 Social media provides awareness among society

like campaigns, advertisement articles, promotions which
helps the society to be up to date with the current information.

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 International Journal of Computer Applications Technology and Research
Volume 5– Issue 2, 71 - 75, 2016, ISSN:- 2319–8656

1.3.2 Negative Effects of Social Media on Society TYPE EXAMPLE %TEENS WHO USE
SOCIAL MEDIA
NATIONALLY
 One of the negative effect of social media is that it
make people addicted. People spend lots of time in social
networking sites which can divert the concentration and focus Text Cellphone 75% of all teens own
from the particular task. Messenging feature a cell phone,

 Social media can easily effect the kids, the reason is 88% of cell phone-
sometimes people shares photos, videos on media that contain
owning teens text,
violence and negative things which can affect the behavior of
kids or teenagers. 72% of all teens use
text messaging
 It also abuses the society by invading on people’s
privacy.
Social Facebook, 73% of online teens
 Social lies like family ones also weaken as people
networking MySpace have used a social
spend more time connecting to new people. sites networking site

 Some people uses their images or videos in social sites Online video Youtube.com 63% of online teens
that can encourage others to use it false fully.
sites watch online videos

Online SecondLife.com 61% of online youth

1.4 Impact of Social Media on Youngsters gaming play games online,
including
multiplayer online
Nowadays social media has become a new set of cool tools for
involving young peoples. Many young people’s day to day life
games
are woven by the social media Youngsters are in conversation
and communication with their friends and groups by using Blogging with Facebook or 52% of online teens
different media and devices every day [16]. In past years it in social MySpace have commented on
was seen that youngsters are in touch with only friends and
networking feature a blog
their groups in schools and colleges. But nowadays youngsters
are in contact not only with known friends but also with sites
unknown people through social networking sites, instant
messenging etc. [16]. According to BBC news research of Fig: usage of social media by youth [17]
2013 they discuss that 67% Facebook users are very common
and well known social media portal consist of the youth and
students, so these praise the fact that the youth and student 1.4.1 Positive Effects of Social Media on Youngsters
have more focus and relation [11].Throughout the country  Social media helps youngsters to stay connected with each
teenagers frequently use the web, mobile phones, online other.
games to communicate and gather information with each
other. As per the survey in California the below table shows  Useful information can be exchanged over social
that how social media impacts the behavioral health of networking sites.
California’s adults [17].
 Social networking sites can allow teens to find support online
that they may lack in traditional relationships, especially for teens [17].

 In a Critical Development period youngsters also go for

social networking sites for advice and information.

 Youngsters can look to social media for getting the

answers related to their career objectives.

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 International Journal of Computer Applications Technology and Research
Volume 5– Issue 2, 71 - 75, 2016, ISSN:- 2319–8656

1.4.2 Negative Effects of Social Media on Youngsters [5] Waqas Tariq, Madiha Mehboob, M. Asfandyar Khan ,
FaseeUllah, The Impact of Social Media and Social Networks on
Education and Students of Pakistan, IJCSI International Journal of
Computer Science Issues, Vol. 9, Issue 4, No 3, July 2012
 Today it’s not clear that who the “strangers” are [6] http://www.business2community.com/social-media/
especially in the field of social media. [7] Dr. M. Neelamalar & Ms. P. Chitra,Dept. of Media Sciences,
Anna University Chennai, India, New media and society: A Study on
 Kidnapping, murder, robbery can be easily done by the impact of socialnetworking sites on indian youth,
Estudos em Comunicac¸ ˜ao no6, 125-145 Dezembro de 2009
sharing details on social media.
[8] Abhimanyu Shankhdhar, JIMS / Social media and businss /
[9] http://www.pewinternet.org/2015/01/09/social-media-update-
 There are many cases registered in police station 2014/pi_2015-01-09_social-media_01/
where adults target young children and lure them into meeting [10] hubpages.com/technology/effects-of-social-media-on-our-youth
them. [11] Ghulam Shabir,Yousef Mohammed Yousef Hameed,Ghulam
Safdar, Syed Mohammed Farooq Shah Gilani,”the impact of
 Mostly youngsters waste lots of time on social sites social media on Youth: A case study of Bahawalpur City, Asian
like chatting which also effects their health. Journal of Social Sciences & Humanities Vol. 3(4) November
2014
[12] https://www.schooliseasy.com/2014/02/social-media-in-the-
 Some useless blogs influence youth extremely that classroom/
they become violent and can take some inappropriate actions . [13] http://www.edudemic.com/how-students-benefit-from-using-
socialmedia/
[14] http://blog.hootsuite.com/social-media-for-business/
[15] http://www.automatedbuildings.com/news/sep11/columns/1108
26030404mandrusiak.html
2. CONCLUSION
[16] http://www.practicalparticipation.co.uk/yes/what/what_does_it_
As the technology is growing the social media has become the change
routine for each and every person, peoples are seen addicted [17] Impact of Social Media on Adolescent Behavioral Health in
with these technology every day. With different fields its California,
impact is different on people. Social media has increased the Source: (Lenhart, 2010) except for Online video sites (Nielsen,
quality and rate of collaboration for students. Business uses 2009) & Online gaming (McAfee, 2010)
social media to enhance an organization’s performance in
various ways such as to accomplish business objectives,
increasing annual sales of the organization. Youngsters are
seen in contact with these media daily .Social media has
various merits but it also has some demerits which affect
people negatively. False information can lead the education
system to failure, in an organization wrong advertisement will
affect the productivity, social media can abuse the society by
invading on people’s privacy, some useless blogs can
influence youth that can become violent and can take some
inappropriate actions. Use of social media is beneficial but
should be used in a limited way without getting addicted.

3. REFERENCES
[1] Aveseh Asough, SOCIAL MEDIA AND ETHICS - The Impact of Social Media on Journalism Ethics, Center for International Media Ethics
(CIME),December 2012
[2] https://en.wikipedia.org/wiki.Social_media#References
[3] Gitanjali Kalia Chitkara University, Punjab, A Research Paper on Social media:An Innovative Educational Tool, Issues and Ideas in Education
Vol. 1 March 2013 pp. 43–50
[4] www.edudemic.com/social-media-education/

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