The document discusses issues related to protection and development of girl children in India. It provides statistics showing declining sex ratios and highlights various social problems faced by girls such as female infanticide, malnutrition, lack of education and child marriage. It also outlines initiatives by NGOs and the government to promote girls' education and raise awareness about girls' rights through campaigns, sponsorship programs, and celebrating important days. Comprehensive action is needed across various sectors to ensure equitable development and empowerment of girls in India.
Child marriage is a violation of children's human rights that continues to deny millions of girls their childhood. It is often caused by poverty, where families marry off young daughters to escape financial hardship or settle debts. Weak laws against child marriage and lack of enforcement allow the practice to continue in some countries. Child marriage deprives girls of their right to education, health, and protection from exploitation. Early pregnancy is a dangerous consequence, and child brides face increased risk of violence and abuse. Efforts to stop child marriage include raising awareness, supporting girls' education, and strengthening laws that set the legal marriage age at 18 or older.
The document discusses the history and current state of female education in India. It notes that historically India has had very low rates of female literacy due to societal biases that viewed women's roles as limited to the home. Over time, various programs and initiatives have sought to improve access to education for girls and women, including the Wood's Dispatch program in 1854, the establishment of the national committee on women's education in 1958, and the 86th Constitutional Amendment in 2002 guaranteeing free elementary education. However, challenges remain around infrastructure, resources, and societal attitudes that still discourage female education in some areas and families. Overall access to and quality of female education in India has increased but still needs further progress.
'Child Rights in India' Presented by Mr. Nandeesh Y D at an International Conference. You can request for a copy of the presentation at ydnandeesh@gmail.com
The document discusses various social problems faced by women in India, according to Nehru's view that a nation's condition can be assessed by looking at the status of its women. It outlines issues like female feticide, dowry, restrictions on widows remarrying, gender bias, child neglect and child marriage. Specific problems discussed in more depth include female feticide resulting in a skewed sex ratio, child marriage where many girls bear children before age 19, and dowry practices that are regulated by the groom's salary and education level.
this is a presentation made in DELHI on 30th may for save the girl child and say NO to sex selection in the IIS 2012 CONFERENCE...........
WE ALL NEED TO UNDERSATND OUR SOCIAL RESPONSIBILITY AND BE "GOOD DOCTOR"................
This document provides information about a presentation on child marriage given at Govt. Sr. Sec. School Jatusana on January 21, 2021. It defines child marriage as a formal or informal union before the age of 18. Statistics for India show that 47% of girls are married before 18 and 30.2% before 15 based on 2011 census data. Causes of child marriage include poverty, economic hardship, gender inequality, tradition and culture. Effects include health risks from early pregnancy and high fertility. Laws against child marriage in India include the Child Marriage Restraint Act, Prohibition of Child Marriage Act, and articles in the Hindu Marriage Act.
This document discusses the issue of sex selection and female feticide in India. It notes that while laws have been passed against killing infant girls, this practice has now taken more subtle forms of murder. It explores reasons for son preference in Indian society such as economic, social and religious factors. Statistics are provided showing alarming sex ratios in some states and the effects of this imbalance. The document outlines techniques used for sex selection like ultrasound and amniocentesis, and notes government efforts to regulate these practices through acts like the PCPNDT Act. Overall it examines the complex social and cultural reasons behind female feticide as well as legislative efforts to address this issue.
This document provides an overview of child labour in India through a presentation by Maj Gen Nilendra Kumar for Bachpan Bachao Andolan and Lex Consilium Foundation. It defines child labour and notes that 168 million children globally and over 11 million in India are engaged in child labour. The presentation discusses the link between child labour, poverty, and lack of education. It outlines the Child Labour (Prohibition and Regulation) Act of 1986 and key cases like PUDR v UOI that have addressed child labour. The document also discusses norms for raids, rescue of child labourers, and trials against offenders under the Act.
The document discusses gender equality and the differences between natural gender differences versus societal constructs of gender. It notes that societies often discriminate against women, such as valuing male children over females, assigning domestic duties to women, and limiting women's freedoms and career choices. However, gender is largely a social construct, and equality means equal opportunities and power between men and women without discrimination. The constitution and laws of India aim to promote gender equality and empower women.
Child marriage is a significant problem in India, with over 15 million children married each year and 15.4 million expected to be married by 2030. The Prohibition of Child Marriage Act was passed in 2006 to address issues with previous laws and allow children forced into marriage to annul their marriages. Child marriage occurs mainly due to tradition, gender roles, poverty, and security concerns. It negatively impacts girls' education, health, and economic opportunities and increases their risk of violence and HIV/AIDS. To address this problem, communities must be educated, girls empowered, and traditional leaders and men engaged to change social norms.
Gender discrimination is a common and serious problem in India that has disastrous outcomes for the country. It involves the unfair treatment of individuals based on their gender, especially against women. Gender discrimination in India stems from various social and religious beliefs that promote men dominating mentalities. It is prevalent in many aspects of society, including in families through practices like abortion of females or giving them less food, in education where girls still lag behind boys at higher levels, and in the workplace where female participation and pay is much lower than for males. If left unaddressed, gender discrimination will continue to negatively impact women in India.
The document discusses a student thanking various people who helped with completing their school project successfully and on time. The student thanks their teacher for moral support, guidance on their topic, and for being patient and helpful. The student also thanks their parents for helping gather information, collect data, and provide ideas to make the project unique, despite their busy schedules.
This document summarizes a study on child marriage in Gaya District, Bihar, India. The study aimed to understand the underlying reasons for child marriage and how to combat them. Key findings included:
- Child marriage is common in Bihar, with 39.1% of women married before 18. Poverty, lack of education, and social pressures are contributing factors.
- The majority of respondents believed financial issues force families to marry children early for economic benefits. Society and tradition also play an important role in encouraging child marriage.
- Education and awareness were not seen as very effective in reducing child marriage due to low literacy rates. Stronger laws and actions are needed instead.
- Child brides face risks like
The document discusses child marriage, which is defined as marriage under the age of 18. Child marriage can negatively impact education as young brides have limited support to continue schooling. It also places significant responsibilities on children who are not ready, both physically and mentally. Health risks for child brides include physical damage from early sexual encounters, higher rates of maternal and infant mortality, and greater risk of HIV/STDs. Causes of child marriage include poverty, gender discrimination, tradition, lack of legal protection and awareness. India has a very high rate of child marriage, with 47% of girls married before 18. Niger has the highest rate globally, with 75% of girls married under 18. The document suggests actions individuals can take to help end
A 9-year-old girl was trafficked with her entire family from different states in India and is forced to work making bricks from morning to night, seven days a week under the hot sun with no time off in conditions that constitute child labor.
The document provides an overview of Hindu marriages in India, including various types of marriages, customs, significance, and related issues. It discusses approved and unapproved marriage types according to ancient texts. Customs like Sapthapadi and post-marriage rites are described. Problems like dowry, child marriage, and sati are also covered. The Hindu Marriage Act of 1955 is summarized, and average marriage ages by state are provided from the 2001 census.
The document presents a group project on the role of media. It includes an introduction, types of media like television, radio and newspaper. It discusses the role of media in educating people about human rights and building society. It outlines advantages like education and entertainment, and disadvantages like violence and bad impact on children. It concludes that while media brings the world together and educates people, addiction can be harmful and it presents both benefits and downsides.
The document discusses media in Pakistan, outlining its evolution, purposes, positive and negative impacts, and role in society. It notes that media includes print, electronic, and social media and its history in Pakistan dates back to pre-partition newspapers. Positively, media has increased awareness, supported education and democracy, and given voice to the public. However, it has also increased consumerism, promoted Western culture over national identity, and sometimes portrays unrealistic values or spreads unverified information. The role of media in Pakistan is important but also carries responsibilities.
A girl is like a flower to be nurtured. She is a goddess to be revered. She is mother earth that sustains the very breath of humanity. How can man even think of killing her in the womb? It is said in the Bhagwat Gita that the karma of the past catches up. For those who have killed their daughters mercilessly they will go through the same fate. But the woman whose tender heart continues to nurture will still give a chance to evil to redeem. Unless India gives women a chance to survive, it would fail as the world’s largest democracy.
This document provides information about Mamta Singh's Individual Social Responsibility project on the social cause of saving the girl child. It includes an executive summary, introduction, key issues related to medical ethics, legal jurisdiction, and socio-economic issues facing the girl child such as declining sex ratios, female foeticide, and initiatives to address child marriage and education. It also discusses the work of the NGO Save Girl Child Organization and the national plan of action to save the girl child in India.
This document provides tips for women's safety. It advises not handing bags to robbers and kicking out tail lights if thrown in a trunk. It warns against sitting in cars alone and suggests immediately driving away. When parking, it recommends checking for intruders before entering and walking back if a lone male is nearby. It also suggests taking elevators over stairs and always running from armed predators.
This document summarizes some of the social problems faced by women in India. It notes that according to Jawaharlal Nehru, the condition of women indicates the condition of the nation. While India has achieved success, women still face a daily battle for survival and dignity from birth to death. Some of the key problems faced by women include female feticide, dowry, restrictions on widow remarriage, gender bias, neglect during childhood, and child marriage. Child marriage is common, with 70% of girls in rural areas married before 18 and 56% bearing children before 19. Dowry is defined as property received by the husband's family at the time of marriage and is influenced by the husband's job, economic
This document summarizes crimes against children in India in 2011. It finds that 33,098 cases of crimes against children were reported, a 24% increase from 2010. The top crimes were kidnapping and abduction (15,282 cases), rape (7,112 cases), and murder (1,514 cases). Uttar Pradesh, Madhya Pradesh, and Delhi had the highest numbers of crimes against children. The crime rate against children increased from 2.3 to 2.7 per 100,000 population. Chargesheets were filed in 78.8% of IPC crimes and 93.4% of special law crimes, while the overall conviction rate was 34.6%.
Social networking sites like Facebook, Twitter, and LinkedIn have become very popular but also come with some disadvantages. They can be addictive and cause users to spend hours online rather than focusing on work, school, or real-world socializing. This overuse of social media can negatively impact users' mental and physical health, concentration and motivation, and communication skills. Cyberbullying is also a risk, and the excessive use of social media by youth replaces time that could be spent on other activities. While social networks can help people connect, they require responsible use to avoid harmful effects.
The document discusses issues related to women and child development in India. It notes that women are essential for existence but have long been oppressed. It outlines many problems faced by women like illiteracy, poverty, violence, and health issues. Similarly, many children live in deprived conditions and face malnutrition, diseases, lack of education. The government has implemented various policies and programs to promote empowerment, like reservations for women in local governance and the National Commission for Women. NGOs also work on issues such as health, education, trafficking. While steps have been taken, more needs to be done to change social mindsets and truly protect and develop women and children in India.
Need, Importance and Benefits of women educationMubeena Shabeer
A well educated mother can give a better environment to her children for well growth and for better education. So education must be utilized as best method for empowering women.Here in this powerpoint presentation ,the need ,importance and signifucance of women education is clearly given.
The document discusses child marriage in India, including statistics on prevalence, causes, and impacts. It notes that over 50% of child brides in India live in five states - Uttar Pradesh, Bihar, West Bengal, Maharashtra, and Madhya Pradesh. Causes of child marriage include societal norms, poverty, lack of education and awareness, and the need to protect the caste system. Impacts include increased maternal and infant mortality, domestic violence, and denial of education for girls. The government has implemented various laws and programs aimed at prohibiting child marriage and empowering girls.
The document discusses child marriage around the world. It states that 15 million children worldwide are married each year, and by 2030 that number will rise to 15.4 million per year. It provides statistics showing that 250 million girls were married before age 15 and 70 million women ages 20-24 were married before 18. Poverty, tradition, gender roles, and security concerns are cited as reasons why child marriage persists in some areas. The document outlines laws against child marriage in India and efforts to reduce the practice through education, community mobilization, and engaging leaders.
Child marriage is a violation of children's human rights that continues to deny millions of girls their childhood. It is often caused by poverty, where families marry off young daughters to escape financial hardship or settle debts. Weak laws against child marriage and lack of enforcement allow the practice to continue in some countries. Child marriage deprives girls of their right to education, health, and protection from exploitation. Early pregnancy is a dangerous consequence, and child brides face increased risk of violence and abuse. Efforts to stop child marriage include raising awareness, supporting girls' education, and strengthening laws that set the legal marriage age at 18 or older.
The document discusses the history and current state of female education in India. It notes that historically India has had very low rates of female literacy due to societal biases that viewed women's roles as limited to the home. Over time, various programs and initiatives have sought to improve access to education for girls and women, including the Wood's Dispatch program in 1854, the establishment of the national committee on women's education in 1958, and the 86th Constitutional Amendment in 2002 guaranteeing free elementary education. However, challenges remain around infrastructure, resources, and societal attitudes that still discourage female education in some areas and families. Overall access to and quality of female education in India has increased but still needs further progress.
'Child Rights in India' Presented by Mr. Nandeesh Y D at an International Conference. You can request for a copy of the presentation at ydnandeesh@gmail.com
social problem faced by indian women.pptNaiyer Khan
The document discusses various social problems faced by women in India, according to Nehru's view that a nation's condition can be assessed by looking at the status of its women. It outlines issues like female feticide, dowry, restrictions on widows remarrying, gender bias, child neglect and child marriage. Specific problems discussed in more depth include female feticide resulting in a skewed sex ratio, child marriage where many girls bear children before age 19, and dowry practices that are regulated by the groom's salary and education level.
this is a presentation made in DELHI on 30th may for save the girl child and say NO to sex selection in the IIS 2012 CONFERENCE...........
WE ALL NEED TO UNDERSATND OUR SOCIAL RESPONSIBILITY AND BE "GOOD DOCTOR"................
This document provides information about a presentation on child marriage given at Govt. Sr. Sec. School Jatusana on January 21, 2021. It defines child marriage as a formal or informal union before the age of 18. Statistics for India show that 47% of girls are married before 18 and 30.2% before 15 based on 2011 census data. Causes of child marriage include poverty, economic hardship, gender inequality, tradition and culture. Effects include health risks from early pregnancy and high fertility. Laws against child marriage in India include the Child Marriage Restraint Act, Prohibition of Child Marriage Act, and articles in the Hindu Marriage Act.
This document discusses the issue of sex selection and female feticide in India. It notes that while laws have been passed against killing infant girls, this practice has now taken more subtle forms of murder. It explores reasons for son preference in Indian society such as economic, social and religious factors. Statistics are provided showing alarming sex ratios in some states and the effects of this imbalance. The document outlines techniques used for sex selection like ultrasound and amniocentesis, and notes government efforts to regulate these practices through acts like the PCPNDT Act. Overall it examines the complex social and cultural reasons behind female feticide as well as legislative efforts to address this issue.
This document provides an overview of child labour in India through a presentation by Maj Gen Nilendra Kumar for Bachpan Bachao Andolan and Lex Consilium Foundation. It defines child labour and notes that 168 million children globally and over 11 million in India are engaged in child labour. The presentation discusses the link between child labour, poverty, and lack of education. It outlines the Child Labour (Prohibition and Regulation) Act of 1986 and key cases like PUDR v UOI that have addressed child labour. The document also discusses norms for raids, rescue of child labourers, and trials against offenders under the Act.
The document discusses gender equality and the differences between natural gender differences versus societal constructs of gender. It notes that societies often discriminate against women, such as valuing male children over females, assigning domestic duties to women, and limiting women's freedoms and career choices. However, gender is largely a social construct, and equality means equal opportunities and power between men and women without discrimination. The constitution and laws of India aim to promote gender equality and empower women.
Child marriage is a significant problem in India, with over 15 million children married each year and 15.4 million expected to be married by 2030. The Prohibition of Child Marriage Act was passed in 2006 to address issues with previous laws and allow children forced into marriage to annul their marriages. Child marriage occurs mainly due to tradition, gender roles, poverty, and security concerns. It negatively impacts girls' education, health, and economic opportunities and increases their risk of violence and HIV/AIDS. To address this problem, communities must be educated, girls empowered, and traditional leaders and men engaged to change social norms.
Gender discrimination is a common and serious problem in India that has disastrous outcomes for the country. It involves the unfair treatment of individuals based on their gender, especially against women. Gender discrimination in India stems from various social and religious beliefs that promote men dominating mentalities. It is prevalent in many aspects of society, including in families through practices like abortion of females or giving them less food, in education where girls still lag behind boys at higher levels, and in the workplace where female participation and pay is much lower than for males. If left unaddressed, gender discrimination will continue to negatively impact women in India.
The document discusses a student thanking various people who helped with completing their school project successfully and on time. The student thanks their teacher for moral support, guidance on their topic, and for being patient and helpful. The student also thanks their parents for helping gather information, collect data, and provide ideas to make the project unique, despite their busy schedules.
A study to examine case in child marriage pptSAKET RANJAN
This document summarizes a study on child marriage in Gaya District, Bihar, India. The study aimed to understand the underlying reasons for child marriage and how to combat them. Key findings included:
- Child marriage is common in Bihar, with 39.1% of women married before 18. Poverty, lack of education, and social pressures are contributing factors.
- The majority of respondents believed financial issues force families to marry children early for economic benefits. Society and tradition also play an important role in encouraging child marriage.
- Education and awareness were not seen as very effective in reducing child marriage due to low literacy rates. Stronger laws and actions are needed instead.
- Child brides face risks like
The document discusses child marriage, which is defined as marriage under the age of 18. Child marriage can negatively impact education as young brides have limited support to continue schooling. It also places significant responsibilities on children who are not ready, both physically and mentally. Health risks for child brides include physical damage from early sexual encounters, higher rates of maternal and infant mortality, and greater risk of HIV/STDs. Causes of child marriage include poverty, gender discrimination, tradition, lack of legal protection and awareness. India has a very high rate of child marriage, with 47% of girls married before 18. Niger has the highest rate globally, with 75% of girls married under 18. The document suggests actions individuals can take to help end
A 9-year-old girl was trafficked with her entire family from different states in India and is forced to work making bricks from morning to night, seven days a week under the hot sun with no time off in conditions that constitute child labor.
The document provides an overview of Hindu marriages in India, including various types of marriages, customs, significance, and related issues. It discusses approved and unapproved marriage types according to ancient texts. Customs like Sapthapadi and post-marriage rites are described. Problems like dowry, child marriage, and sati are also covered. The Hindu Marriage Act of 1955 is summarized, and average marriage ages by state are provided from the 2001 census.
The document presents a group project on the role of media. It includes an introduction, types of media like television, radio and newspaper. It discusses the role of media in educating people about human rights and building society. It outlines advantages like education and entertainment, and disadvantages like violence and bad impact on children. It concludes that while media brings the world together and educates people, addiction can be harmful and it presents both benefits and downsides.
The document discusses media in Pakistan, outlining its evolution, purposes, positive and negative impacts, and role in society. It notes that media includes print, electronic, and social media and its history in Pakistan dates back to pre-partition newspapers. Positively, media has increased awareness, supported education and democracy, and given voice to the public. However, it has also increased consumerism, promoted Western culture over national identity, and sometimes portrays unrealistic values or spreads unverified information. The role of media in Pakistan is important but also carries responsibilities.
A girl is like a flower to be nurtured. She is a goddess to be revered. She is mother earth that sustains the very breath of humanity. How can man even think of killing her in the womb? It is said in the Bhagwat Gita that the karma of the past catches up. For those who have killed their daughters mercilessly they will go through the same fate. But the woman whose tender heart continues to nurture will still give a chance to evil to redeem. Unless India gives women a chance to survive, it would fail as the world’s largest democracy.
This document provides information about Mamta Singh's Individual Social Responsibility project on the social cause of saving the girl child. It includes an executive summary, introduction, key issues related to medical ethics, legal jurisdiction, and socio-economic issues facing the girl child such as declining sex ratios, female foeticide, and initiatives to address child marriage and education. It also discusses the work of the NGO Save Girl Child Organization and the national plan of action to save the girl child in India.
This document provides tips for women's safety. It advises not handing bags to robbers and kicking out tail lights if thrown in a trunk. It warns against sitting in cars alone and suggests immediately driving away. When parking, it recommends checking for intruders before entering and walking back if a lone male is nearby. It also suggests taking elevators over stairs and always running from armed predators.
This document summarizes some of the social problems faced by women in India. It notes that according to Jawaharlal Nehru, the condition of women indicates the condition of the nation. While India has achieved success, women still face a daily battle for survival and dignity from birth to death. Some of the key problems faced by women include female feticide, dowry, restrictions on widow remarriage, gender bias, neglect during childhood, and child marriage. Child marriage is common, with 70% of girls in rural areas married before 18 and 56% bearing children before 19. Dowry is defined as property received by the husband's family at the time of marriage and is influenced by the husband's job, economic
This document summarizes crimes against children in India in 2011. It finds that 33,098 cases of crimes against children were reported, a 24% increase from 2010. The top crimes were kidnapping and abduction (15,282 cases), rape (7,112 cases), and murder (1,514 cases). Uttar Pradesh, Madhya Pradesh, and Delhi had the highest numbers of crimes against children. The crime rate against children increased from 2.3 to 2.7 per 100,000 population. Chargesheets were filed in 78.8% of IPC crimes and 93.4% of special law crimes, while the overall conviction rate was 34.6%.
Social networking sites like Facebook, Twitter, and LinkedIn have become very popular but also come with some disadvantages. They can be addictive and cause users to spend hours online rather than focusing on work, school, or real-world socializing. This overuse of social media can negatively impact users' mental and physical health, concentration and motivation, and communication skills. Cyberbullying is also a risk, and the excessive use of social media by youth replaces time that could be spent on other activities. While social networks can help people connect, they require responsible use to avoid harmful effects.
The document discusses issues related to women and child development in India. It notes that women are essential for existence but have long been oppressed. It outlines many problems faced by women like illiteracy, poverty, violence, and health issues. Similarly, many children live in deprived conditions and face malnutrition, diseases, lack of education. The government has implemented various policies and programs to promote empowerment, like reservations for women in local governance and the National Commission for Women. NGOs also work on issues such as health, education, trafficking. While steps have been taken, more needs to be done to change social mindsets and truly protect and develop women and children in India.
This presentation summarizes the issue of female foeticide and infanticide in India. It discusses how the practice has been followed for ages in India where female fetuses and infants are killed. Some of the key causes mentioned are poverty, gender discrimination, lack of education, and traditional practices. The presentation uses a diary format from the perspective of an unborn female baby who is killed after the parents find out she is a girl. It argues that stopping this evil practice is a responsibility and highlights how technology and education can help influence people to value the girl child.
1) The document describes the process of creating a music magazine focused on the grime genre. Key elements included a footballer on the front cover to inspire students, using bright colors to appeal to the target audience of male sports fans.
2) Photoshop was used to professionally edit images while InDesign helped construct the magazine artifacts. Reflections noted the importance of planning and improving software skills.
3) The main assignment covered a grime music magazine front cover featuring artist Ola, a contents page with articles on music, prizes and football, and a double page interview spread with artist YSK. Colors and fonts were linked across pages.
4) Feedback prompted changing the front cover image and writing font to
The document discusses issues facing women and children in India. It notes that women and children are often the most vulnerable groups, as they are weaker, helpless, and economically dependent. Specific issues discussed include high rates of domestic violence, dowry deaths, child marriage, maternal mortality, malnutrition, lack of access to healthcare and education, and economic exploitation through practices like child labor. The document outlines some government and non-government initiatives to promote women and child welfare in India.
The document discusses the declining child sex ratio in India based on census data. It notes that the child sex ratio has declined from 962 females per 1000 males in 1981 to 914 in 2011, with significant regional variations. This imbalance will persist and impact the future population. Several pledges are provided to promote the rights of girls, end child marriage and dowry practices, prevent sex determination tests, and protect girls from violence and discrimination. The document emphasizes the importance of educating and empowering the girl child for her better future and that of society.
The document discusses the roots of crimes against women in India. It covers 3 main factors: social, political, and economic. Socially, patriarchal structures and gender discrimination contribute. Politically, low women's representation and criminalization impact women. Economically, women face issues like non-inheritance of assets and dependence on men. Administrative measures like the Women's Reservation Bill aim to address these challenges. Suggested reforms focus on law implementation, education, and social movement building to reduce crimes against women in India.
The document discusses the impact of advertising on children and youngsters. It begins by covering topics like the father of advertising, types of advertising, and pros and cons. It then focuses on how advertising affects children, noting they pay more attention to TV than studies. Advertising influences children's purchase requests and product familiarity. Youngsters are also impacted as some ads aim to attract the opposite sex or promote unhealthy behaviors. The conclusion is that children are more susceptible than adults to advertising's effects.
The document is a diary from the perspective of a female fetus describing her development in the womb from conception to death. It summarizes that on November 14th, she was killed by her parents simply for being a female. It questions why daughters are not valued when mothers, wives, and girlfriends are. The document argues that female infanticide and sex-selective abortion are common practices that demonstrate societal perceptions of women as subservient and a drain on resources. It notes the widespread domestic violence, human trafficking, and sexual exploitation faced by women in India.
Media plays an important role in modern society by providing information, education, entertainment, advertising, and connecting different parts of society. It has the power to change people's knowledge, behavior, attitudes, emotions, and political views. Media is considered essential like food and clothing and acts as a "mirror" reflecting society. It brings the world together as a global village and prevents isolation. While media has positive impacts like keeping people informed and acting as a watchdog, it also enables cyber crimes, sells biased news coverage, and runs false advertisements. There is a need for responsible media consumption and improvements to maximize its benefits and minimize harms.
The document discusses women's safety issues in India. It notes that ancient Indian scriptures respected women's high status but over time, due to social and political changes, women lost their status and became more vulnerable to crimes. It outlines the various types of crimes against women according to Indian law and UN definitions. These include domestic violence, sexual abuse, dowry deaths, and trafficking. The document analyzes crime statistics and discusses the social causes like patriarchy, dowry practices, and lack of values. It also examines issues with the legal system and makes recommendations to improve women's safety through policy initiatives, legal reforms, self-defense training, and social awareness campaigns.
This document discusses the issue of female foeticide and gender inequality in India. It notes that according to UN estimates, 700 girls go missing and are added to the count of the 'Missing Girl Child' in India every day, amounting to over 250,000 girls lost every year. The document examines some of the reasons behind parents avoiding or killing girl children, including societal preferences for sons, the view of girls as a burden due to dowry and safety concerns, and restrictions on women's education and career aspirations. It calls for steps to stop female foeticide and highlights some successful women in India.
Rise in Child Marriages in the Lockdownschnherrlich
This document provides an overview of child marriage in India. It defines child marriage and traces its origins to Muslim invasions over 1000 years ago. Child marriage was common globally before the 19th century. India has the second highest number of child marriages in the world, with 16% of girls aged 15-19 already mothers. Causes include poverty, lack of education, and tradition. Consequences are severe health risks for young brides and their children. Several NGOs work to increase awareness and end child marriage through various initiatives. The law prohibits child marriage in India under the Prohibition of Child Marriage Act 2006.
This document discusses children and child welfare in India. It notes that India has the highest number of children in the world, with over 400 million children under 18 years old. It outlines some of the main issues affecting children in India, such as poverty, malnutrition, lack of healthcare and education. The document also discusses the different types of child abuse, including physical, sexual, and emotional abuse. It provides statistics on child labor in India, noting that over 20 million children work, some in hazardous industries. It discusses the rights of children and efforts of NGOs in India to support vulnerable children and address issues like child labor.
India faces many social challenges, with violence against females being one of the biggest. The document discusses several issues facing Indian women such as low sex ratios at birth, high rates of child marriage, lack of access to education, and safety issues like trafficking, sexual harassment, rape, and domestic violence. The youth can help address these problems by promoting girls' education, preventing child marriage, supporting laws and policies to increase women's safety, and changing social attitudes.
Hope for Children Case Study: Street and working childrenKevin Redmayne
The document discusses street children around the world and an organization called Hope for Children that works to help them. It estimates there are up to 100 million street children globally, who often live bleak and short lives contending with abuse, discrimination, and poverty. Hope for Children works in several countries, including Ghana, India, the Philippines, and Uganda, running various projects that aim to provide education, vocational training, income opportunities, and rescue children from exploitation to give them a chance at a better life. The impact of their work includes over 2500 at-risk children in Ghana now attending school, 1500 switching from manual labor to education, and 200 women gaining income-generating opportunities.
Female foeticide, or the killing of female fetuses, is a major issue in India. It is driven by social preferences for sons over daughters and enabled by technology like ultrasounds. This has led to unnatural increases in the male to female sex ratio, with 108.8 males for every 100 females according to the 2011 census. The government has tried to address this through acts banning sex-selective abortions, but enforcement has been a challenge due to social attitudes.
Social issues of childhood and adolescenceAbhishek Nayan
There are several issues which are faced by children and Adolescents. Some of them are Social issues, emotional issues, health issues etc.This presentation elaborates about social issues being faced by Children and adolescents. Check the slides to know more
This document summarizes input from 508 adolescent girls living in poverty across 14 countries. It outlines their perspectives on education, health, safety, economic security, and their lives and dreams. The girls expressed a strong desire for education but faced barriers like poverty, gender discrimination, and responsibilities at home. They wanted knowledge of their bodies and health but faced issues like child marriage and lack of medical access. The girls wanted safety from violence, harassment and lack of legal protection. They aspired to economic opportunities but had few skills or means of support. Overall, the girls wanted their basic rights respected and voices heard so they could pursue their full potential.
The document discusses the important role that media plays in protecting children and raising awareness of children's issues. It outlines how media can help prevent child abuse by bringing issues to light and holding agencies accountable. Media can also educate the public on children's rights and emerging issues through reporting, campaigns, documentaries, and engaging directly with organizations like UNICEF. Using all forms of media from print to television to social media allows effective outreach to different groups to promote child protection.
Parents often see girls as a burden rather than a joy due to gender discrimination and the high costs associated with dowries. This leads to the abandonment and even killing of baby girls, as well as other issues like child abuse, violence against women, and human trafficking. However, the Indian government and celebrities have launched programs like Beti Bachao Beti Padhao to educate people, end sex-selective practices, and improve support for the survival, protection, and education of girls to create a more equal society.
This document outlines Rotary International's 2021-22 presidential initiative to empower girls worldwide through enhancing their safety, health, education, and well-being. It begins by explaining the benefits of empowering girls, such as reducing poverty and increasing economic growth. It then details many challenges girls face, such as sex selection, lack of access to education and healthcare, child marriage, and violence. Finally, it provides suggestions for how Rotary clubs can get involved through local community projects that address challenges faced by girls.
CANART is an organization, established on 25th feb 2016, with a clear vision to protect and honored those children which are neglected by the society on the ground of the education, food ,quality life, etc. We have that CANDART as an organization is committed to strive.
The government of India launched the "Save Girl Child Educate Girl Child" campaign in January 2015 to generate awareness and improve welfare services for girls. The number of girls per 1000 boys in India declined from 945 in 1991 to 918 according to a census. While allocating funds is important, laws must be amended and punishments strengthened to curb sex discrimination and female feticide. Societal issues like concerns over marriage expenses and dowry also need addressing so parents recognize their duty to raise girls.
The document discusses girls' education in Africa and calls for action to help send more girls to school. It notes that 170 million children worldwide do not attend school, with 70% being girls. Of girls enrolled in school, an estimated 100 million drop out before completing primary education. The document argues that educating girls would help reduce child and maternal mortality, lower birth rates, improve economic productivity and protect girls from issues like HIV/AIDS. However, girls in Africa still face challenges in accessing education due to factors like harmful traditional beliefs, lack of policies ensuring free education, and discrimination. The document calls for changes to behaviors, attitudes and policies to promote girls' education and empowerment in Africa.
The document discusses key theories and perspectives on child development. It outlines major periods of development from prenatal to adolescence and describes three main domains: physical, cognitive, and social/emotional. Major theories covered include preformationism, Puritan influences, Locke's nurture perspective, psychoanalytic theories from Freud and Erikson, behaviorism from Skinner, biological theories from Gesell, ethology from Lorenz, cognitive development from Piagge, and Bronfenbrenner's ecological systems theory. The document provides an overview of the major thinkers and ideas that have shaped understandings of child development.
The presentation discusses Feed the Children Kenya's work using sports to reach Maasai Moran youth with HIV prevention education and testing. Moran youth, who isolate during their 15-25 year initiation period, are at high risk of HIV due to cultural practices allowing multiple sexual partners without prevention information. Feed the Children Kenya held a javelin competition that attracted many Moran youth. During the event, they provided HIV education and testing, resulting in over half of attending Moran youth getting tested. The presentation recommends scaling up testing in the county and developing interventions specifically targeting at-risk groups like the Moran.
Female feticide is the illegal termination of a pregnancy solely because the fetus is female. Technological advancements now allow early detection of fetal sex, leading to rising gender-selective abortions in India. The 2011 Indian census showed disproportionately fewer females than males, with some states having fewer than 900 girls per 1000 boys. Female feticide impacts society by reducing the number of women and increasing issues like trafficking and violence against women. While laws prohibit determining fetal sex, female feticide still occurs commonly in India due to a patriarchal preference for sons over daughters for economic and social reasons. Efforts are being made through education, advocacy, and policy to promote gender equality and end female feticide.
Plan India's 2011-2012 annual report summarizes the organization's work over the past year to promote girls' rights and empowerment in India. Some key highlights include Plan India helping lead the call for the UN to declare October 11 as the International Day of the Girl Child. Plan illuminated major monuments in India with pink lights to commemorate this. The report also discusses Plan India's goals of ensuring girls complete primary and secondary school, have skills to access economic opportunities, and become active citizens. The organization is committed to reaching 340,000 girls through education programs and providing vocational training to 50,000 girls over 2011-2015.
The document discusses the declining child sex ratio in India from 1991 to 2011, defined as the number of girls per 1000 boys aged 0-6. This decline from 945 to 918 is alarming and indicates discrimination against girls. It is caused by both pre-birth sex selection and post-birth discrimination. The government has launched the Beti Bachao Beti Padhao initiative across 100 districts to ensure the survival, protection, and empowerment of the girl child through a multisectoral approach.
Rural marketing capital inputs AgricultureShahzad Khan
KBL is a manufacturer of diesel engines and pumps that supplies agricultural machinery. It produces around 10 lakh irrigation pumps annually, with borewell pumps from 2-30hp making up 40-50% of sales. Rural India has around 89 million farmer households, most with small landholdings, and non-irrigated farming accounts for 67% of cultivated area and one third the yields of irrigated land. KBL has a 2% market share in India's INR 7000 crore pump market and is focusing on expanding its distribution network and outreach programs to educate farmers on water and electricity conservation.
This document discusses sales promotion strategies for Parachute coconut hair oil in India. It summarizes Marico's market position and brands in hair oils. For consumer promotions, it proposes a loyalty program with reward points for free gifts, student discounts, and rural awareness camps. For trade promotions, it suggests best product displays, incentives for retailers, and contests. For business promotions, it recommends awards for top sales employees and distributors. It also outlines Parachute's existing communication strategy around nourishment and proposes emphasizing purity and innovative packaging.
The document outlines the store operation process, beginning with the receipt of goods. It discusses inspecting incoming goods, marking them for identification, and placing them in storage. It then covers placing goods on the sales floor using various merchandising techniques like brand displays and eye-level placement. The document also discusses tools for sales promotion like discounts, cross-promotion, and multi-packs. Finally, it briefly covers pricing techniques such as markups, markdowns, odd pricing, and strategic pricing.
The document discusses different global marketing strategies and the standardization versus localization of the marketing mix elements of product, price, promotion, and place. It describes four main strategies: 1) an ideal global strategy of marketing a standard product using uniform programs worldwide; 2) an ideal national strategy of locally adapting the marketing mix in each national market; 3) a hybrid I strategy of standardized products but adapted other elements; and 4) a hybrid II strategy of standardizing one key element like retail format but adapting other elements like product offerings locally. The document emphasizes considering local tastes and regulations for different elements.
The document provides an overview of Toyota's business philosophy and principles known as "The Toyota Way." It discusses Toyota's company symbols and guiding principles, which focus on customer trust, technology, and growth. It also summarizes Toyota's approach to lean production, respect for people, problem-solving, and developing long-term partnerships with suppliers. The Toyota Way principles emphasize long-term vision, continuous improvement, respect for people, and eliminating waste to achieve high quality and efficiency.
- The Indian telecom sector has grown rapidly, with wireless subscribers increasing 61% between 2006-2007 to reach 209 million. Total telecom subscribers are projected to reach 500 million by 2010.
- Key drivers of growth include India's large middle class, falling tariffs, lower handset prices, and expansion of services into rural areas. Challenges include limited spectrum availability, lower profits from falling tariffs, and delays adopting new technologies.
- Airtel is the largest player with 49 million subscribers and a 23% market share. Reliance Communications aims to capture 25% market share by 2009 through strategies like expanding rural penetration, launching a pan-India GSM network to target Airtel and Vod
Use of Integrated Promotional Strategies to Achieve Sales TargetsShahzad Khan
This document discusses integrated marketing communication strategies to achieve sales targets. It defines integrated marketing as a synergistic approach using various promotional methods in a coordinated way. The document outlines different promotional tools like public relations, advertising, sales promotion, direct marketing and personnel selling that can work together as a unified force. It then focuses on different types of sales promotions for consumers and trade partners. The goals, types and considerations for designing effective sales promotion programs are discussed. Finally, a case study on push and pull strategies used by Hindustan Unilever is presented.
Shaadi.com is the world's largest matrimonial service company with over 12 offices in India and 2 international offices. It has over 1.41 crore members and has had over 8.22 lakh successful matches. Members can search profiles, express interest, chat and call other members either online or through 170 offline centers. Paid membership plans provide varying levels of contact access and benefits. Shaadi.com uses both online and offline marketing and promotes through events. It aims to provide reliable, responsive, and personalized matchmaking services to customers.
This document discusses sales forecasting, including:
1) It defines sales forecasting as predictions based on past sales performance and expected market conditions. Accurate forecasting provides benefits like optimized cash flow and the ability to plan production.
2) It outlines factors that affect forecasts like new products, prices, competition, and economic conditions. Both internal company factors and external market factors are considered.
3) It emphasizes that sales forecasting is important for all companies to generate short and medium term forecasts to aid planning, budgeting, and decision making. Time series, regression, and qualitative techniques are used.
Merchandising involves more than just product placement and is an integral part of a business's image. It should be considered in all business materials from logos and branding to in-store product selection, display, and stimulation of customer interest to increase purchases. Merchandising at the retail level refers to the variety of products available and how they are presented to customers.
The document outlines the store operation process, beginning with the receipt of goods. It discusses inspecting incoming goods, marking them for identification, and placing them in storage. It then covers placing goods on the sales floor using various merchandising techniques like brand displays and eye-level placement. The document also discusses tools for sales promotion like discounts, cross-promotion, and multi-packs. Finally, it briefly covers pricing techniques such as markups, markdowns, odd pricing, and strategic pricing.
The document outlines the store operation process, including receipt of goods, placement of goods, promotion, and pricing techniques. It discusses procedures for receiving goods like inspection, marking, and storage. Placement of goods strategies are explained like rack stacking, visual merchandising, brand and price displays. Promotion strategies include events, discounts, cross-promotion and tools like handbills, placards, and multi-packs. Pricing techniques covered are markup, markdown, odd pricing, leadership pricing, and discount pricing.
Regional integration refers to the process where states enter agreements to enhance cooperation through regional institutions and rules. The key objectives of regional integration include strengthening trade, private sector development, economic growth, good governance, and reducing social exclusion. Regional trade agreements (RTAs) like the European Union (EU) and North American Free Trade Agreement (NAFTA) aim to reduce tariffs and trade barriers between member nations. Other RTAs discussed include the Association of Southeast Asian Nations (ASEAN), South Asian Association for Regional Cooperation (SAARC), and the South Asian Free Trade Area (SAFTA) which seeks to establish a free trade area across South Asia.
The Strengths and Weaknesses of Each Zodiac Signmy Pandit
Explore the strengths and weaknesses of each Zodiac Sign to understand yourself and others better. Discover detailed insights with MyPandit and enhance your personal growth and relationships.
Game Product Manager VS Product Manager.pdfshohreesmaili1
Hi guys!
To do the first things first, I have to introduce myself and my background, and we need an explanation for the reason and incentive behind this summary presentation and the series of articles that may follow for more details. I am a game designer with a focus on economy design. After some years of working in game design, I felt the most inspiring thing for me is seeing an increase in a graph (of course, not the churn graph). The combination of this with a focus on features and their results and the needs of the game led me toward becoming a product manager.
At first, I started reading about product managers' roles, responsibilities, daily routines, and most importantly, the methods they use for fulfilling their responsibilities. Initially, I tried to implement these methods in our structure, but the deeper I delved into gaming product management, the more methods I found that needed to change to achieve the best results. After some time, I realized that having knowledge of how product managers in application products operate is necessary but not sufficient to call oneself a game product manager.
Of course, they invented the wheel, special thanks to them, but the fact is that we do not have a car; we have bicycles or airplanes! So, the same wheel does not work for us! In this series of articles, I want to describe how things are different when playing the role of a PM or GPM, what you need to know, and what are not our primary challenges. How to become a GPM after discussing the pros and cons of being a PM or GPM. If you are going to choose between one of them, you can stop reading this and choose PM! But if you are passionate about becoming a GPM, I suggest you read these, then take a deep breath, make your final decision, take your sword, and be ready to face dragons, without knowing how to use the sword!
With their ubiquitous presence in everyday transactions, credit card payment solution not only facilitate seamless payments but also shape global economic landscapes and consumer behaviors. Visit us at: https://webpays.com/credit-card-payment-solution.html
Travel Tech Pitch Deck | ByeByeCity,com - Short Breaks Discovery & Booking Pl...Rajesh Math
ByeByeCity.com is a platform where users can discover and book short breaks by using the only web booking engine in India which uses advanced algorithms to sell Non-Standardised Travel Inventories. It is aggregating a fragmented market to build the long tail of the Travel Market.
Family/Indoor Entertainment Centers Market: Regulation and Compliance UpdatesAishwaryaDoiphode3
The global family/indoor entertainment centers market is valued at US$ 41 Bn in 2022 and is projected to exhibit growth at a CAGR of 12.2% and reach US$ 130 Bn by the end of 2032.
The AI-Powered Side Hustle Transforming Lives: A Dad's Journey to Financial S...SOFTTECHHUB
Finding a balance between work, family, and personal well-being can be a daunting challenge. For Micah Johnny, a fitness instructor and father of four, this balance became even more precarious when he lost a significant contract that threatened his family's financial stability. However, through resilience and innovation, Johnny discovered a flexible, AI-powered side hustle that not only stabilized his income but also allowed him to maintain his hectic schedule. This article explores how this side hustle works, its benefits, and how others can leverage similar opportunities.
Innovative Full Stack Developer Crafting Seamless Web SolutionsHarwinder Singh
As an innovative full stack developer, I specialize in creating complete web solutions from front-end design to back-end functionality. With expertise in HTML, CSS, JavaScript, and server-side technologies like Node.js and Python, I build scalable, responsive, and user-friendly applications. My focus is on delivering high-quality, efficient, and impactful digital experiences.
ConvertKit: Best Email Marketing Tool for 2024Rakesh Jalan
Front Slide
ConvertKit: Best Email Marketing Tool for 2024
Next Slide
What is Email Marketing?
Email marketing involves promoting products or services via email to potential customers. Tools like ConvertKit enhance the effectiveness of email marketing by helping you reach your target audience and elevate your business.
Next Slide
What is ConvertKit?
ConvertKit is a top email marketing tool, favored by content creators and small businesses. It offers features like automation, landing pages, sequencing, and broadcasting, making it ideal for generating and converting leads efficiently.
Next Slide
Key Features of ConvertKit
1. Landing Pages: Easily create customizable landing pages.
2. Forms: Embed forms on your website to generate leads.
3. Automation: Automate email responses with pre-built templates.
4. Broadcasting: Send personalized emails to thousands of subscribers.
Next Slide
Key Features of ConvertKit
5. Sequencing: Automate email series to convert leads into customers.
6. Integration: Integrate with platforms like affiliate sites and e-commerce.
7. Commerce: Start an e-commerce business without a website.
8. Creator Pro: Advanced features for selling high-cost products.
Next Slide
How ConvertKit Can Help Your Business Grow
1. Convert Casual Visitors: Turn social media followers into subscribers.
2. Build Relationships: Customize emails to build strong audience relationships.
3. Source of Earnings: Use trust to convert subscribers into sales.
Next Slide
Join ConvertKit Affiliate Program
ConvertKit's affiliate program offers free training, premium tools, and a 30% commission for referrals.
Next Slide
ConvertKit Pricing Plans
ConvertKit has Monthly and Yearly plans with Free, Creator, and Creator Pro tiers. Start with the free plan and upgrade as needed.
Next Slide
ConvertKit Alternatives
1. Mailchimp: All-in-one marketing platform.
2. GetResponse: Focus on landing pages and email lists.
3. ActiveCampaign: Advanced follow-up sequences.
4. AWeber: Building mailing lists and designing newsletters.
Next Slide
ConvertKit vs. Mailchimp
- Automation: ConvertKit offers advanced options.
- Landing Pages: ConvertKit has more templates.
- Customer Support: ConvertKit offers 24/7 support in all plans.
- Email Sending Limit: ConvertKit allows unlimited emails.
- Migration: ConvertKit offers free migration services.
Next Slide
ConvertKit vs. GetResponse
- Simplicity: ConvertKit is user-friendly for small businesses.
- Sequencing: Easier to use in ConvertKit.
- WordPress Plugin: Available in ConvertKit.
- Charges: No charges for duplicate signups in ConvertKit.
Next Slide
Conclusion
Email marketing is an excellent method to showcase your business and sell high-value products. ConvertKit is a robust tool to help you reach your target audience and start earning.
2. Sex Ratio of India
It is defined as the number of females per 1000 males.
It is an important social indicator to measure the extent of prevailing
equity between males and females at a given point of time.
Sex Ratio (2009)
At Birth 893
Under 15 909
15 – 64 years 943
65 - over 1,111
Sex Ratio is declining over period of time
3. India & the Girl Child
Traditions and rituals outline the existence of the Indian girl child.
Female infants are still found dumped in trash, by the dozens, while
unborn fetuses continue to be aborted.
Wrought with discrimination and prejudiced by rituals, our society has
dealt the girl child a rough hand.
The root cause of malnutrition amongst girls is not just poverty and lack
of nutritious food, but also like lack of value attached to girls.
The media continues to present images of men using strength or violence
to establish their authority & images of women in traditional domestic or
submissive roles.
4. Important Facts about India
Termination of 10mn female fetuses over the past 20 years.
More than 27 lacs child deaths a year, with the figures for
female children being much higher than male children.
53% of girls in the age group 5 to 9 years are illiterate.
75% of married women were underage when they got
married.
1 in every 2 girls is malnourished.
Out of the 12 mn girls born, 1 mn die before the 1st year of
life.
1 out of sixth girl child dies due to gender discrimination.
1 out of every 10 women report instances of child sexual
abuse (CSA) .
Female mortality is higher in 224 out of 402 districts in
India.
5. Human Rights of a Girl Child
Right to freedom from discrimination based on
gender, age, race, colour, language, religion,
ethnicity, or any other status.
Right to a standard of living adequate for a child's
intellectual, physical, moral, and spiritual
development.
Right to a healthy and safe environment.
Right to the highest possible standard of health
and to equal access to health care.
Right to equal access to food and nutrition.
Right to life and to freedom from prenatal sex
selection.
Right to education.
6. Human Rights of a Girl Child
Right to freedom from cultural practices, customs
and traditions harmful to the child, including
female genital mutilation.
Right to information about health, sexuality and
reproduction.
Right to protection from all physical or mental
abuse.
Right to protection from economic and sexual
exploitation, prostitution, and trafficking.
Right to freedom from forced or early marriage.
Right to equal rights to inheritance.
Right to express opinion about plans or decisions
affecting the child's life.
7. Key Problems
Before Birth to 1 year
o Foeticide and Infanticide.
o Infant mortality.
o Discrimination in breast feeding and infant food.
o Neglect of health (immunization).
1 to 11 years
o Discrimination in access to food and health care.
o Malnutrition, Aneamia and micro-nutrient deficiency.
o Health problems like Polio and diarrhea.
o Low school enrolment and School drop outs.
o Vulnerable to trafficking, child labour, child marriage.
o Abuse, exploitation and violence.
o Domestic chores and looking after siblings.
o Restriction on mobility and play.
o Discrimination in overall treatment and parental care.
8. Key Problems
11 to 18 years (Adolescents)
o Poor health.
o Low literacy level.
o Restriction on mobility and play.
o Poor access/ Denial to information and services.
o Marital and domestic violence.
o Child Marriage and early and frequent pregnancy coupled with abortions.
o Dowry Harassment, desertion, polygamy, divorce.
o Frequent illness due to Malnutrition, Aneamia and micro-nutrient deficiency
o Child labour, trafficking..
o STDs and HIV/AIDs.
o Heavy domestic work including commuting long distances to collect firewood/
drinking water.
o Unpaid and unrecognized work, and drudgery.
o No voice either in Home or society.
10. Project Nanhi Kali
Initiated in 1996 by K C Mahindra Education Trust (KCMET) with an
objective of providing primary education to the underprivileged girl child
in India..
Supports the education of girl children by providing not only academic
support but also direct material support in the form of uniforms, clothes,
note books etc..
Individuals, groups and corporates are encouraged to sponsor the
education of a girl child for a minimum period of one year.
The project currently supports the education of over 50,800
underprivileged girl children.
11. Cinema & Girl Child’s Education
CSR partnership between Adlabs Cinema and Nanhi Kali, an NGO.
Support and spread awareness on education of the disadvantaged girl
child in India..
Adlabs introduced a special food combo called the “Classroom Combo” –
a certain percentage of the sales of which was contributed to the cause
of nurturing a girl child’s education.
12. Mulgi Shikli, Pragati Jhali
The RTO doesn't "pass" any new auto rickshaw
that doesn't have this social message emblazoned
on it's back.
Every commuter on the roads in bumper to
bumper Bombay traffic reads this message & is
aware of it's importance.
The best part is that each poor, semi-literate auto
rickshaw driver now knows that this is an
important message!
14. National Girl Child Day
Govt. of India declared January 24 as National Girl Child Day.
This date marks the day in 1966 that Indira Gandhi took over as the first
woman prime minister of India.
To spread the awareness of the same, a group of students from BITS
Pilani did a cycle rally from Pilani to nearby town Chirawa.
The Ministry of Women and Child Development launched a campaign to
highlight the evils of:
o female foeticide.
o female infanticide.
o discrimination in health, nutrition and education.
o Gender bias.
15. International Girl Child Day
September 24th
looks to bring light to the
issues & awareness to the plight of girls
across the globe.
CRY launched an interactive micro-site to
involve people in the campaign against
gender discrimination.
The online platform explores reasons that
give rise to the practice of female foeticide,
and provides information on skewed sex
ratio.
PFMI World 2009 came
together with Nanhi Kali on
International Girl Child's
Day.
16. `Golden Future' for girl child
CLINIC Plus, the shampoo brand from Hindustan
Lever Ltd, has announced an initiative for girl
children in Tamil Nadu called Ponnana Edhirkalam
(Golden Future).
It aimed at recognising and celebrating the efforts
of the mother who invests and sacrifices for her
children's success.
It held an essay-writing contest on `Why My
Mother is the Best Mother in the World' involving
160 girls' schools across 40 towns.
It organised an entertainment night for 60 finalists
and their families in Chennai where the mothers
will be felicitated.
TV Commercial
18. Opportunites
Educating the girl child and increasing
awareness in the family.
Social upliftment and lifestyle improvement.
Discouraging beliefs in superstitions and.
having a practical approach.
Increase in health and living standards.
Understanding one’s ‘Rights’.
Encouraging self – reliance and ability to
take decisions concerning self and family.
Contribute towards betterment of self,
family and society at large.
19. Threats
Tradition, culture and mindset of the people.
Poverty
Lack of awareness.
Illiteracy
Sustainability of programmes related to
upliftment of girl child.
Acceptability in different environments.
spanning across socio-economic conditions.
Prolonged timelines in implementation of
programmes.
21. Objective
To holistically empower the girl child in all aspects so that she can
become an equal partner with boys on the road to development and
progress.
To give priority and attention on the survival, protection and wellbeing of
a girl child.
To address the various constraints / persisting problems facing the girl
child.
22. Segmentation & Targeting
Segmentation based on:
o Age
o Gender
o Geography
o Income Group
o Literacy levels
Target Segment will be:
o Parents
o Adolescent Girls from 11 years to 18 years
o Rural Areas
o Low Income Groups across the country (including slums in urban areas)
23. Positioning & Promotions
Positioning will be:
o Ghar ki Lakshmi, Samaaj ki Saraswati
Promotions will be done through:
o Advertising
o Public Relations
o Sponsorships
o BTL activities like road shows, puppet shows, wall paintings, folk theatre in
rural areas
24. Media Mix & Budget
Media Budget Vehicle
Television 30% TVC on major channels & TV shows
Print 20% Magazines, newspapers, fliers
Radio 10% Ad on major radio channels
Outdoor 12% Hoardings, Auto rickshaw & Bus backs,
Posters, BTL activities
Cinema 8% Movie tie-ups, Theatres
Internet 5% Website, banners, e-mailers
Mobile 3% SMS pushes
Direct Mail 2% Mail to the educated class
Events /
Sponsorships
10% NGO based events, Charity Shows
25. Promotional Campaign 1
Ghar ki Laxmi - Betiyan
Objective:
Focus primarily on the positive aspects of girl child
and remove misconceptions and myths that affect
her worth and self esteem
Role Celebrity – Sushmita Sen
Spread the message using her Blog and Tweet pages
Organize Press Releases in association with CRY
Host a special auction on websites like ebay and
dedicate all the proceeds to educating girls in rural
areas
26. Promotional Campaign 2
Baal Vivaah Roko
Objective:
Focus on the negative impact of child
marriage (early pregnancies, mortality
and morbidity of the girl etc) and
emphasize the positive
developments of not allowing child
marriages (health and well being of
the girl etc.)
Partner with NGOs to combat child marriage.
Use all channels of communication and social dialogue to reach out to all
sections of the society especially targeting both parents and youth.
Anandi & Jagya
28. Action Plan
Focus on girl education and develop more girl-friendly schools.
Place a responsibility on the womenfolk to be part of decision making in
their various communities and step out of the cultural inhibitions.
Corporate should tie up with NGO’s to spread awareness of various girl
child issues.
To reduce fertility and infant mortality rates:
o promote better health, nutrition and quality of life among families.
o encourage greater economic productivity and labour force participation.
o improve overall social and economic development.
The inclusion of Women organizations, Women Development Centers
and Study Centers, people’s representatives at all levels from Gram
Panchayat, block levels etc..
29. Action Plan
Female feticide should be treated as a crime and not just a social evil and
therefore the state must take primarily corrective, preventive and
punitive action to address the crime.
As foeticide is murder of the unborn child, it should be examined
whether it can be treated as a crime under IPC and brought under the
jurisdiction of Sessions Court.
A special provision called ‘Cradle Baby’ or ‘Palna Scheme’ should be put
in place whereby those who do not want to raise their daughters can
place them in these specially appointed cradle centers supported by the
State. This will prevent female feticide and rescue the missing daughters .
Financial and other non-cash incentives for retaining and educating the
girl child.
30. Action Plan
Rehabilitation packages need to be designed for specific types of abuse/
violence so that the victim receives the correct and appropriate
rehabilitation required to be successfully reintegrated back into society.
Health and hygiene education should be conducted for children of sex
workers as due to their high risk environment , the possibilities of
contracting STD/ HIV/AIDs etc are quite high.
Strengthen regional and overseas initiatives to prevent cross border
trafficking and also enable rescue and repatriation of children to their
countries of origin.
Ensure that the employers of domestic child labour especially of girls are
punished.
32. Monitoring & Surveillance
At the village level, community based organizations, NGOs, local self help
groups can become the monitoring authorities, while at the State level
different line Ministries/Departments would be involved.
Compulsory registration of pregnancies and births will help in ensuring
that unwarranted abortions do not take place. PRIs should be given the
responsibility of taking note of female births and tracking the progress of
girl children.
A website could be developed to disseminate to wider audiences and flag
the names of black-listed organizations/clinics/doctors.
A system of incentives can be formulated for tip offs on clinics which are
indulging in sex determination.
33. Government Support
Provisions of human right law guaranteeing the Human Rights of the Girl-
Child.
Effective implementation of the Pre-Conception and Pre-Natal Diagnostic
Techniques (Prohibition of Sex Selection) Act, 1994 (PC and PNDT Act).
The Child Marriage Restraint Act 1929 (CMRA) provides for punishment
to those who have allowed, contracted, performed or have been involved
in a child marriage
35. Ensuring Equitable Development
The Role of the Family
o Parents play a critical role in their children’s development and are primarily
responsible for the environment in which children are socialized.
The Role of Education
o The education sector plays a role in the perpetuation of gender stereotypes,
but It can also be a crucial locus for changing them.
The Role of the Media
o The media could have an enormous impact in the re-definition of gender roles
by presenting different images of both women and men.
o The media must assume some responsibility for its own role in perpetuating
gender stereotypes and devise an alternative reality.
36. Ensuring Equitable Development
The Role of Government
o Recognition of girl’s labour force participation.
o Facilitation of girl’s access to education through flexible hours, scholarships
and labour-saving technologies like wells (which cut down on girls' burden of
domestic labour).
o Redistribution of resources to address issues of girl’s access to food and
medical care (including contraception).