Presentation by Andrea Ames (@aames) from STC Summit 2017 (#stc17): https://summit.stc.org/schedule/
Do you work in a multi-product environment and struggle to keep content experiences consistent and delightful for your customers across the enterprise? Do you feel that your style and design guidance is necessary, but not sufficient, to address the task of ensuring your content is delivered to the right person, in the right place, and at the right time? If so, join Andrea for this deep-dive into modeling the content experience. You will dive into a real-world example and work in a group to follow Andrea's process for creating the framework of several models. You will complete enough of each model to continue the process back on the job, and you will take away actionable advice, tips, and tricks to make the work as efficient and successful as possible. Bring your questions and plan to get your hands dirty and have fun!
In this hands-on workshop, you will learn
- What content experience modeling is and how it differs from content or topic modeling
- How modeling benefits your customer experience
- What some typical models are and how to identify the right models for you
- How to design, develop, and validate models
- How to enable the content designers and developers on your team to apply those models
"Making things real: Content strategy for realistic content management" - Con...Blend Interactive
From Corey Vilhauer's workshop "Making things real: Content strategy for realistic content management" at Confab Intensive 2017 in Denver, Colorado.
Everyone has a plan. Until reality sets in.
You've seen it all before. A marketing team that's created unreasonable expectations. A designer who's looking to break barriers—without regard to the content model. The myth of personalization. The dangers of the completely customizable website.
And now it's your job to bridge the gap between dreams and usable web programming. How do we take what we want and translate it into something usable? How do we take someone's ideas and turn them into a usable web implementation, navigating the constraints and pitfalls of project dreams, organizational bias, and unrealistic expectations?
It's called "reification," and it's the act of making something real. We're not talking code. We're not talking CMS selection. We're simply talking about helping those we work with understand the content management landscape though a common language and practical questions. Let's take the best case scenario and get it closer to a real life scenario. Let's make things real.
How to Perfect Your Facebook Business Page - WorkshopBoostly
Here are the slides and live video from a recent workshop I hosted in Scarborough, UK.
We covered
- How to create an engaging post
- Why competitions are the best way to quickly growth hack
- Why you are wasting your money with Facebook Ads
- Why Live video is the way forward
- Why you should have a Facebook Group
Im Dezember 2016 wurde die Marke derwesten.de durch die FUNKE Medien NRW reaktiviert. Die Zielsetzungen der Verlagsgeschäftsführung und der Chefredaktion waren ambitioniert und ehrgeizig. nach 3 Monaten sollte das neue Newsportal mind. 600.000 Visits aus den sozialen Netzwerken verzeichnen. Schneller Reichweitenaufbau über Paid und organische Maßnahmen – die wichtigsten Learning und Tipps gibt es in unserem Vortrag. ( Vortrag zusammen mit Alexander Boecker, Chefredakteur derwesten.de)
WORKSHOP: Optimising Video As Part of Your Content Strategy - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Greg Fry, CEO of Content Plan
Greg is always an engaging and inspiring presenter. In this, very active workshop, Greg clearly demonstrates why you should actively encourage and promote video creation and usage as part of your storytelling and content marketing.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
Facebook Workshop - Mache Facebook zum MarkenbotschafterPaul Anderie 🧢
Facebook ist das neue Fernsehen. Gerade kleine und mittelständige Geschäfte können sich einen Vorteil davon machen.
Mehr Infos unter: https://prandible.com/
You already have the right app to increase content consumption, and conversions with Marketo Predictive Content. View these slides, where we share best practices, use cases and how-to's on automatically recommending the right message to the right buyer and boosting your web and email ROI with powerful machine learning!
WORKSHOP: Content Marketing on a Shoestring Budget - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Caoimhe Gaskin, Content Marketing at Digital Marketing Institute
In this workshop, Caoimhe will share some practical solutions for your content needs that you can implement immediately, recommend apps and tools for producing content using mobile journalism techniques and highlight the key metrics for measuring success in your multimedia efforts.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
This document provides an overview and agenda for Debbie Williams' 2017 Content Marketing Workshop. It begins with introductions of Debbie Williams and her background in content marketing. It then outlines the workshop agenda which includes discussions on content marketing strategy, buyer personas, editorial SEO, content ideas, content distribution, and a Q&A. It also includes exercises for participants to apply the concepts and pre-event and post-event surveys to understand participants' goals and takeaways. The overall goal is to help participants improve their content marketing efforts through strategic planning, creation of relevant content, and effective distribution.
Blake Pappas - Workshop : The Proven 8 Step Formula to Successful Content Mar...Autumn Quarantotto
The document outlines Blake Pappas' content marketing workshop on the proven 8-step formula. It includes an agenda for the workshop covering topics like content strategy, ideation, content development, distribution, and measurement. It also provides tips for developing personas, coming up with content ideas, creating different types of content, and optimizing existing pages. The overall workshop is aimed at teaching attendees how to successfully implement a comprehensive content marketing strategy.
Das Filmstudio in der Hosentasche: Apps, Tipps und Tricks für Smartphone-Vide...Realizing Progress
Hands-on-Session von Günter Exel beim social media travel day 2017 in Frankfurt, 26. Oktober 2017. Der Mini-Workshop gibt erste Inspirationen zur Videoproduktion am Smartphone: Wie kann man Videos aufnehmen, mobil schneiden, vertonen und fürs mobile Storytelling auf Facebook, Twitter, Instagram, Snapchat & Co. einsetzen?
Wer sich über die hier vorgestellten Apps, Tipps und Tricks rund um das Filmstudio in der Hosentasche näher mit dem Thema beschäftigen möchte, findet weitere Trainings-Programme in den eintägigen Tourismuszukunft-Workshops „Mobiles Storytelling“ (www.tourismuszukunft.de/akademie/seminare/seminar-mobiles-storytelling/) und „Mobile Video“.
Het inzetten van content op social media is voor veel bedrijven een effectieve manier op om social media zichtbaar te zijn en doelgroepen in beweging te krijgen. Een doelgerichte inzet van content op social media ondersteunt bedrijven bij het vergroten van bereik, het stimuleren van interactie, een betere reputatie en imago en het genereren van verkeer en leads. Deze 1 daagse NIMA workshop leert alles over het opstellen van een strategisch raamwerk om een doelgerichte content strategie voor social media te bepalen en in de praktijk te kunnen toepassen.
Rock your Brands Social Media with 1-hour a day! Soho House SeminarCamilla White
The following seminar was hosted at Soho Farmhouse, Soho House in June 2017.
This session was prepared for Soho House members who are creative entrepreneurs! The purpose of this workshop was to enable them to manage their own Social Media channels, with the little time available in the day.
Key Takeaways:
- Brands need to establish WHY they are going online.
- Brands should prioritise Social Media channels for purpose.
- Understand your audience. When do they reach for their phone, what sort of content are they looking for, how do they want to be spoken to.
- Don't make content, Document.
- You should be able to run your brands social media ALL from your MOBILE
- User-generated-content is noted as one of the highest revenue drivers by building a genuine and authentic connection with your fans
- Plan your day!
The better you understand your content and content owners, the more effectively you can analyze your content and make it better for the long term. This workshop covers common content challenges and the organizational issues that cause them, and then delves into how to create the right kind of inventory and analysis that drive improvements.
How to develop better creative content | Content marketing conference | 27 Ap...CharityComms
Tom Tapper, co-founder, Nice and Serious
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Workshop: Dialog und Mehrwert in Social Media, Content CreationDaniel Friesenecker
http://brandsandfriends.at 1/2-Tages-Workshop in den beiden Projekten "Unternehmenskommunikation und Social Media", sowie "Arbeitgebermarke und Social Media".
Freu mich über Besuche auf meinem Blog http://TheAngryTeddy.com
KMU Best Practice: Bestattungen Hubert Laubach bei Facebook #AFBMCAllFacebook.de
Vortrag von Marc Laubach und Thorsten Bost auf der AllFacebook Marketing Conference 2017 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/bestattungen/
Die Internationalisierung schreitet weltweit voran. Ehemals lokale Unternehmen bekommen auf einmal internationale Konkurrenz. Der Kunde hat die Wahl zwischen immer mehr Online Shops, die genau das liefern, was gewünscht ist. Genau hier kommt die Marke ins Spiel! Denn Marken liefern Mehrwerte für die Käufer und bauen Anziehungskraft statt Verkaufsdruck auf. In diesem Webinar lernst du, mit welchen digitalen Marketing-Methoden du dein Unternehmen zur starken Marke machst und dich über steigende Gewinne, Bekanntheit und treue Kunden freuen kannst.
Auf der All Facebook Marketing Conference 2017 hat Dr. Claudia Hilker den Vortrag gehalten: Leitfaden Content Marketing. Im Vortrag präsentiert sie Erfahrungen aus der Berater-Praxis für Fortgeschrittene:
- Strategien-Typen zum Content Marketing
- Einsatz von Customer Journey, Buyer Persona, Content Marketing Canvas
- Best-Practice-Beispiele zum Content Marketing im B2B-/B2C-Bereich
- Content-Marketing-Management mit Content-Audit, Produktion und Storytelling
- Inbound Marketing zur Leadgewinnung mit Tools zur Marketing Automation
- Erfolgsmessung und Handlungsempfehlungen zum Content-Management
Content Experience Modeling: Designing Customer Value and ConsistencyAndrea L. Ames
Full-day workshop presented at 2104 STC Summit
Are you working with many products, large content sets, many audiences, or broad business requirements? Are you finding it difficult to create a content experience to your customers that is consistent and enables logical, meaningful content access? And do you strive to deliver high value and delight? In addition, do you need to develop robust content experiences that stand the test of time, even if the visual presentation and templates must change with marketplace trends? Models enable you to design and implement a valuable experience for your customers, consistently, across products, authors, audiences, and time – even in a very large enterprise. In this workshop, we’ll work through the modeling process, and you will leave with the hands-on experience of developing a use model, a content model, and an access model.
In this workshop, we will discuss why modeling is important and describe the process, including prerequisite input to ensure high-quality, valid models. Then we will walk through a concrete exercise to develop use, content, and access models for a fictional company, taking the business situation, audience, and likely product-use into account. Finally we’ll discuss approaches for applying the models, and you will try your hand at implementing a release-specific architecture based on the models.
Handouts:
#1 Requirements worksheet: http://www.slideshare.net/aames/01requirements
#2 Scenario worksheet: http://www.slideshare.net/aames/02scenarios
#3 Design worksheet: http://www.slideshare.net/aames/03design
#4 Information Use Model worksheet: http://www.slideshare.net/aames/04info-usemodel
#5 Content Model worksheet: http://www.slideshare.net/aames/05content-model
#6 Access Model worksheet: http://www.slideshare.net/aames/06access-model
Prezentacja autorstwa Aleksandra Wyki przedstawiona na I Panelu BizDevOps. Omawia:
- Business Architecture - jak Business Capabilities, Value Streams, Business Model I Operating Model mogą wspomóc wdrażanie koncepcji BizDevOps
- Agile Architecture a koncepcja BizDevOps
How to Quickly Prototype a Scalable Graph Architecture: A Framework for Rapid...Enterprise Knowledge
Sara Nash and Thomas Mitrevski discuss the toolkit to scope and execute knowledge graph prototypes successfully in a matter of weeks. The framework discussed includes the development of a foundational semantic model (e.g. taxonomies/ontologies) and resources and skill sets needed for successful initiatives so that knowledge graph products can scale, as well as the data architecture and tooling required (e.g., orchestration and storage) for enterprise-scale implementation. This presentation was originally delivered at KGC 2022 in Boston, MA.
Driving Customer Loyalty with Azure Machine LearningCCG
Learn how you can leverage the elastic, on-demand processing power of Microsoft Azure to create faster, more applicable analytics by viewing this informative webinar. Data Scientist and Author, Ahmed Sherif, demonstrates key analytic use cases that can be spun up quickly with minimal effort and maximum return on investment. To watch the full recording of this webinar, visit http://ccgbi.com/resources/webinars/driving-customer-loyalty-with-AML
Ambuj Chaudhary has over 3 years of experience as a Business Analyst. He has experience gathering requirements from clients, creating documentation like functional specifications, and ensuring effective communication between stakeholders. Some of his projects include implementing a CRM tool for a bank, developing reports in SAP Business Objects, and integrating BMC Control M for automated report delivery. He has technical skills in SQL, Linux, and Microsoft Office and seeks to continue leveraging his skills and experience.
- Anubhav Kochhar is seeking a challenging position as an analyst/consultant where he can explore opportunities to outshine.
- He has over 6 years of experience as an IT professional, currently working as a Lead Business Analyst at Tata Consultancy Services.
- His experience includes business analysis, project management, pre-sales support, and leading projects for clients in public sectors in the US and UK.
An overview of older but still relevant techniques when we think about interaction design. If you're a practitioner now there's nothing new here but if you're trying to understand what interaction design is and how it adds value this is a good place to start.
Tech-Talk Tuesday: How to Develop and Grow Your Optimization Efforts Into a S...Daniel Caridi
eMarketer moderates a special presentation with Drew Burns, principal product marketing manager at Adobe, who shows you how to unlock countless opportunities to shape and improve the digital experiences that you deliver to your customers.
Optimizing Innovation- Modular Toolchains that Enable Digital TransformationsTasktop
Lean practices for software delivery are critical to digital transformation and innovation, and the failure to execute on them opens the door to disruption. Software investment and staffing decisions are made anecdotally, using static and stale slivers of data. But what if we could take an fMRI (Functional Magnetic Resonance Imaging) of the organization and see the flow of business value in real-time? See evidence of bottlenecks and use them to prioritize IT investment? Join us as we introduce the concept of Value Stream Networks and explain how to create a modular framework enabling end-to-end business value flow, at any scale.
Optimizing Innovation: Modular Toolchains that Enable Digital TransformationsDevOps.com
Lean practices for software delivery are critical to digital transformation and innovation, and the failure to execute on them opens the door to disruption. Software investment and staffing decisions are made anecdotally, using static and stale slivers of data. But what if we could take an fMRI (Functional Magnetic Resonance Imaging) of the organization and see the flow of business value in real-time? See evidence of bottlenecks and use them to prioritize IT investment? Join us as we introduce the concept of Value Stream Networks and explain how to create a modular framework enabling end-to-end business value flow, at any scale.
Advances in technology for capturing information have led to the promise of “Big Data” to dramatically alter the business environment. However, technology is only an enabler of aggregation and analysis. Many firms struggle to convert information to business knowledge and insights. Learn how organizations are using data to improve skill development at all levels and developing models for organizational structures to link these skills to executive decision-making.
Speakers: Dan McGurrin, Ph.D., NC State and Pamela Webber, Cisco
This document provides an overview of the IT 4983 Capstone Project course at Kennesaw State University from 2012-2017. It describes how students work in teams on real-world IT projects for external clients over 3 months. Example project types include application development, system implementation, analysis/research, and hybrids. It highlights several featured projects and client feedback, demonstrating how the course provides valuable industry experience for students.
Want to expand your company, career success and future opportunities? Your technical ability is, of course, key to your professional performance, but it’s your understanding of the business you serve and your ability to communicate with others that drives your professional brand, future promotions and yet unforeseen opportunities. Learn how enhanced business savvy and stronger soft skills can propel you forward.
This presentation is for IT technical professionals looking to advance their companies and careers through enhanced business and interpersonal communication skills and a greater understanding of the businesses they serve.
Max Poliashenko - Enterprise Product Architectureiasaglobal
Enterprise Product Architecture(EPA) is a new kid on the block that hasn't been established as well nor even well understood by industry analysts, yet it may be crucial for software product companies. EPA combines methods and governance models of EA however directed at customer facing solution or software products which gives it a distinctly different set of concerns and techniques.
In this session we'll discuss how agile analysis and project management processes can be applied to Drupal implementation. We'll discuss the setting of expectations for stakeholders when planning and executing a Drupal project, and how to avoid the typical pitfalls. You'll also learn how a multi-disciplined project team can smooth your project execution, and increase your chance for overall success.
Building an Adoption Plan: Turning it on(Part 2 of 2)Cisco Canada
Now that you understand what's included in your License agreement, it's time to get your employees excited to turn on the features and start reaping the benefits of your investment. The session will continue our discussion around adoption planning with best practices for employee training & engagement of your collaboration investment. This is a great opportunity to tap into your employees' creativity and empowering them to build new functionalities and applications leveraging devices they already are comfortable with. We will also review how to track utilization and consumption rates so you can reconcile your investment against the productivity gains you will see.
This document summarizes an IT capstone project course taken from 2012-2017. It provides an overview of the course, including that students work in teams on real-world IT projects, and discusses project types, features, clients, and examples. Feedback from clients and students' reflections highlight the value and learning experiences of the projects. Featured projects are briefly described, such as analyzing database queries, creating a performance dashboard, analyzing cyber threats, migrating data, replacing a ticket system, and analyzing website traffic.
Shobhit Paliwal is a programmer and IT analyst with 5 years of experience in analysis, design, development, testing and maintenance of Windows and web applications. He has worked on projects for clients like Cognizant Technology Solutions, JPMC, UPS, and ASOS. Some of his technical skills include ASP.NET, C#, SQL Server, Visual Studio, JavaScript, HTML and CSS. He has a Bachelor's Degree in Information Technology and is proficient in Agile and waterfall methodologies.
Expert data analytics prove to be highly transformative when applied in context to corporate business strategies.
This webinar covers various approaches and strategies that will give you a detailed insight into planning and executing your Data Analytics projects.
Similar to Modeling the Content Experience: Delivering the Right Content, to the Right Person, in the Right Place, at the Right Time (20)
Developing Your Organizational Power and InfuenceAndrea L. Ames
One pain point continually rises to the top of my clients’ and colleagues’ list of challenges. It’s voiced in various ways, using many different words, but it always boils down to the same thing:
How do I get the
< recognition | promotion | respect | resources (tools, people, money, time) | appreciation | your favorite thing here >
that I/my team
< deserve | need | want >?
It pulls our attention, time, and energy away from our real work: Making our companies and our customers wildly successful!
Well, what if it wasn’t true? What if it was simple? What if you have the agency to get everything that you and your team truly need? What if you could just be and succeed most of the time by practicing a handful of fundamental habits?
That’s my story, and I’m sticking to it. Join me for a quick tour of the habits on which I, my corporate client teams, and my individual coaching students build our power and influence — both as individuals and organizations — an overview of my formula for adopting and integrating them for yourself.
A full-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools.
Design Thinking Workshop - LavaCon 2018 New OrleansAndrea L. Ames
A half-day, experiential tour of several techniques used in Design Thinking. Using one or more sample problems, workshop participants will work together to develop solutions following a Design Thinking framework. Because we’ll be face-to-face, we’ll go low-tech and focus on the framework and techniques using flip-chart paper and stickie notes. Andrea will also discuss how to get the most from the process across geographically distributed teams using online tools.
[Mini-Workshop] Content Architecture: Where Humans and Machines AgreeAndrea L. Ames
Andrea's Information Development World mini-workshop
http://informationdevelopmentworld.com/speakers/andrea-ames/
Handout: https://www.slideshare.net/aames/handout-for-miniworkshop-content-architecture-where-humans-and-machines-agree
If there’s one thing about content on which humans and machines can agree, it’s consistency — particularly architectural consistency. Often the format, markup language, or content management approach that you use is far less relevant than the output of the content—the deliverables, themselves—in the success of content for both humans and machines. This is somewhat controversial, as much of the discussion of “structured content” dives directly to the underlying format—even though the architecture and design of the resulting experience and content within that experience should be driving those more technical decisions.
Arguably, the most critical aspect of structured content—“the architecture”—drives the success of the content for people and machines. The pitfalls of leaping directly into a technology discussion—about XML, content management systems, etc.—vs. spending the right time and focus on design can often lead to significantly less successful content, rework, and additional cost.
Attend this mini-workshop with Andrea Ames to better understand content modeling at the deliverable and experience level—not at the individual article or topic level. You’ll learn about an approach for accomplishing great content architecture (one that can save time, reduce costs, and help you use your limited resources wisely). And, you’ll discover the steps you’ll need to follow in order to successfully create—and validate—your own content modeling approach.
[Handout for Mini-Workshop] Content Architecture: Where Humans and Machines A...Andrea L. Ames
Handout to accompany Andrea's Information Development World mini-workshop
mini-workshop slides: https://www.slideshare.net/aames/miniworkshop-content-architecture-where-humans-and-machines-agree
http://informationdevelopmentworld.com/speakers/andrea-ames/
[Keynote] Human vs Machine: Conflict or Collaboration?Andrea L. Ames
Andrea's Information Development World 2017 keynote
Unless you have been vacationing on Mars for the past couple of years, you know that AI, machine learning, and cognitive computing are the hottest things in digital experience since HTML 1.0. And as a savvy content professional, you know that 80-90% of the digital experience is content. Content is the conversation we have with our prospects and our customers. Content carries the client relationship into the digital realm.
So how does content fare in this new, smarter digital space? What impact does machine-based experience have on the content that we create and the content experiences we want our customers to have? Must we learn an entirely new way of doing things? Or is the Machine Age just forcing us to adopt content-creation approaches that we should have been using all along? Is the development of human-readable content in conflict with the processes and designs we must follow to create good machine-processable content? Or is the content more similar than not?
In this opening keynote address, content experience strategist, Andrea Ames, will discuss the importance of making our content both human-readable and machine-processable. You’ll discover how doing so can help you ensure you are providing the best content experiences possible.
Managing Stakeholders Across the Content Ecosystem: The Key to Implementing a...Andrea L. Ames
Andrea's LavaCon 2017, Portland, OR, presentation
Trying to implement an content strategy that supports your customers across their entire journey–or even just sell the idea to decision makers? Having problems getting it to fly? More than any other single aspect, stakeholder management is critical to getting support for and implementing a unified content strategy (or ANY project, for that matter). You need to understand THEIR needs and ensure that you’re communicating continually to quiet objections and move your project forward. And it’s not always easy–especially when you’re leading initiatives across silos and teams with no direct authority. Influencing those stakeholders is key!
In this session, Andrea will discuss the success factors to aim for, and the behaviors that can trip you up, when managing stakeholders to successfully support your clients, solve business problems, and drive revenue and customer loyalty!
Influencing Up through Personal LeadershipAndrea L. Ames
Andrea's presentation at CIDM Best Practices 2017
Whether you are a manager or an individual contributor who is leading an information initiative, project, or team, you are likely answering to someone for your resources and approval for the focus of your efforts. Most often, that someone is a busy manager or executive with broad areas of responsibility and concern. In her world, you are one of 10, 25, or even 50 individual initiatives. So how do you get your team, your project, or even your career development or advancement on her radar — AND get her approval, funding, or other support?
There is an art to “managing up,” and everyone, at every level, should learn how to do it and practice it! You can become an influence ninja by focusing on only what you can personally control! Join Andrea as she shares the key, actionable tips, tricks, and tools that have brought her the best success in influencing up. (First tip: All of her tips apply to influencing in ANY direction!)
Participants will get an overview of influencing, the key building blocks of personal leadership that provide the platform for true influence, and tips for how to influence anyone, at any level, no matter how much positional power they have.
Post-Sales Content and the Future of MarketingAndrea L. Ames
The document discusses post-sales content and its importance in marketing. It begins with an agenda and poll about why companies are not using post-sales content. It then provides content facts and statistics about its effectiveness. It discusses the need for an end-to-end content strategy across departments and the customer journey. Challenges with post-sales content include silos between teams and lack of management support. The key is to designate someone to oversee the strategy, communicate it clearly, measure results, and get buy-in from stakeholders. More information is offered to those interested.
Andrea Ames is a technical communicator and expert in content experience design. She presented a workshop on design thinking for content. The workshop covered empathizing with users to understand their needs, ideating potential solutions, and prototyping ideas. Design thinking is a process that encourages exploring many solutions before converging on the best option to solve users' problems in a creative way.
Do you know how well your content is performing? Is it achieving the goals you set for it? If it is, do you know why? And even more importantly, if it isn’t, do you know why not? It can be difficult to answer these questions. We know we want to measure something, but we might not know what to measure. We might not even be exactly sure how to articulate the answer we hope to get so that we can “ask the right question.”
In this session, Andrea will describe a method for evaluating your problem space starting with the result you hope to achieve. She’ll discuss the merits of this approach, how it will help you to determine what data you want to collect, and how to best collect and analyze the right data to determine the effectiveness of various kinds of content.
You Mean You Don't Have to Start Over Every Time?Andrea L. Ames
Learning to work smarter, not harder, with content -- advice to marketing content folks from the technical content practice
Is your typical approach to new marketing project to start from scratch? Are you under the gun to do more and more with less time and fewer resources? And are you feeling the pain of that “start from scratch” process considering the current demands on you and your time? This is your invitation to get a peek into the technical content practitioner’s playbook and learn some post-sales content secrets to apply to your pre-sales content projects. You might think technical content folks are geeky recluses who transcribe dry specs and have nothing to share with marketing. This keynote will change your mind and open communication with those technical folks across the aisle.
Content Experience Leadership: Transforming Your Organization for Content Exc...Andrea L. Ames
Half-day workshop for TCUK 2015. An exploration of content ecosystem and the critical factors across the ecosystem that can enable teams to design and deliver high-value content, communicate that to the business or client, and measure the impact.
This document discusses various tips and lessons related to quilting. It provides examples of common injuries and frustrations experienced by quilters. It then offers advice from various sources on topics like understanding users, accurate measuring, teamwork, planning projects, design, and gratitude. The overall content emphasizes the importance of care, preparation, and drawing from others' experiences to improve quilting skills and results.
Forget "Predict" the Future -- Create the Future! keynoteAndrea L. Ames
This document presents Andrea Ames' keynote speech at the LavaCon conference about different approaches to career development and management. She introduces three career types: opportunistic, targeted, and entrepreneurial. For each type, she provides examples and discusses their strengths and weaknesses. She encourages the audience to consider which type best fits them and how to become more fluent across multiple types to take advantage of different opportunities. The overall message is that technical communicators can apply skills like problem solving and design thinking in many fields and should see their career paths as open and flexible.
Applying Progressive Information Disclosure: User Interface Content DesignAndrea L. Ames
Session at the 2014 STC Summit
Andrea will provide an overview of progressive information disclosure concepts, the design process, and heuristics for evaluating user interfaces. She will then lead participants through a small-group evaluation process of a software graphical user interface (GUI) and a large-group discussion of the groups' discoveries and the implications of those. She will also discuss the implications of content issues for interaction and visual design and how to apply progressive information disclosure for non-graphical and non-software interfaces.
Content Experience Modeling Handout #6: Access Model worksheetAndrea L. Ames
This document discusses content modeling and access methods for installation information. The primary access method is searching or browsing an online library. Required elements for describing installation information include system requirements, installation steps. Optional elements include prerequisites for installation and post-installation configuration details. The content is to be organized with standard navigation guidelines and may also be accessed through files on media or links from an installation wizard.
Content Experience Modeling Handout #3: Design worksheetAndrea L. Ames
This document outlines a workshop on content experience modeling. It presents a high-level design for considering content presentation, display, and navigation. The design addresses what content is presented, why the format and media are chosen, and where, when, and how users can search, browse, or be pushed content. For example, an in-app interactive overlay on first launch or via the settings menu could ensure users' success in getting started with a mobile app.
Mastering the Art of Textures and Patterns in Interior Design.pdfFreixa Home Design
When it comes to enhancing your living space, interior design services play a crucial role in transforming mere rooms into personalized sanctuaries. From selecting the right textures and patterns to arranging furniture and accessories, interior design services encompass a broad spectrum of expertise aimed at creating harmonious and functional environments.
An Introduction to Housing: Core Concepts and Historical Evolution from Prehi...Aditi Sh.
This comprehensive PDF explores the definition and fundamental core of housing neighborhoods, tracing the evolution of housing from prehistoric times 2.5 million years ago to the early 19th century Industrial Revolution. It delves into the various stages of housing development, highlighting key innovations, cultural influences, and technological advancements that shaped the way humans have built and inhabited homes throughout history. This document serves as an essential resource for understanding the dynamic history of human habitation and the ongoing transformation of housing neighborhoods.
Gender Equity in Architecture: Cultural Anthropology in Design IdeologiesAditi Sh.
This PowerPoint presentation offers a comparative analysis between a female and a male architect, focusing on their ideologies, approaches, concepts, and interpretations for a mixed-use building project. This study prompts a reconsideration of architectural inspiration and priorities, advocating for gender equity and cultural anthropology in architectural design.
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2. Content Experience Modeling Workshop—2017 STC Summit
2
About Andrea
Areas of expertise
Content experience: Content strategy,
content architecture, and interaction design
for content display and delivery, within products
and interactive content delivery systems
Architecture, design, and development of embedded assistance
(content within or near the product user interface)
Content and product usability, from analysis through validation
User-centered process for content and content experience development
IBM Senior Technical Staff Member/Enterprise Content Experience
Strategist, chief content strategists for the IBM Digital Integrated
Content Center of Excellence
UCSC in Silicon Valley “Technical Writing and Communication”
certificate program chair and instructor
STC Fellow, past president (2004-05) and former member of
Board of Directors (1998-2006)
ACM Distinguished Engineer
@aames
3. Content Experience Modeling Workshop—2017 STC Summit
Agenda
Workshop introduction
Level set: Information architecture
Process and pre-work: Requirements, scenarios, and
experience design
Developing and applying models: Use, content, and
access
3
@aames
4. Content Experience Modeling Workshop—2017 STC Summit
Setting the scene for the workshop
Experiential through exercises
The project is merely the bagel (or cracker-–your choice) on which to
deliver the cream-cheesy goodness of the modeling concepts J
The scope of the project and discussion is primarily product-specific,
due to time constraints
There’s more, and I’ll occasionally mention the “more”
If you're a smart content strategist, information architect, technical
communicator, etc., you'll be thinking about the “more” and trying to
integrate
Whenever there’s time, I’ll address the “more” questions
For “more,” see (URLs in references):
2013 LavaCon Unified Content Strategy Workshop session: Building
a Content Strategy Ecosystem
2013 STC Summit Strategic IA Bootcamp certificate
4
@aames
5. Content Experience Modeling Workshop—2017 STC Summit
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Success factors
Share a definition of content experience modeling—understand what
models are and why they are important
Take away some actionable ways that you can approach modeling your
own enterprise content experience
Understand the general modeling process, from analysis and requirements
definition through delivery of a release-specific information architecture,
and how it functions within the product development process
Define and create use, content, and access models
Apply abstract models to create a concrete IA for a specific product release
Have fun!
@aames
7. Content Experience Modeling Workshop—2017 STC Summit
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Information architecture: A simple definition
Information architecture is about
Delivering high-value content
In an effective content experience
That enables client success
@aames
8. Content Experience Modeling Workshop—2017 STC Summit
8
Information architecture: 2 scopes
Strategic IA (aka
Content Strategy)
§ Abstract
§ Typical tasks include:
—Architect a product’s
total information
experience (not just
technical docs)
Tactical IA
§ Concrete
§ Typical tasks include:
—Update a navigation tree
according to design
guidelines and standards
—Apply models and
guidelines to develop
information architecture
for a product release or
self-contained information
deliverable
—Solve architectural issues
with guidance from a
strategic information
architect (IA) or
information strategist
—Develop a cross-product or portfolio
information experience
—Prioritize requirements
—Apply models in new and novel ways to
get validated improvements in the end-to-
end information experience
—Provide input for model or guideline
improvement
—Create and validate new models and
guidelines @aames
9. Content Experience Modeling Workshop—2017 STC Summit
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IA in technical communication
Concrete resultProduct-specific details
+ =
We deliver consistent information architecture across
a diversity of teams and products
through a repeatable process that involves
applying concrete data to abstract architectural models.
Abstract model
@aames
10. Content Experience Modeling Workshop—2017 STC Summit
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IA impact: On the client experience
Our customers—and probably yours, too!—
consistently request:
§ Better retrievability
§ Solution-oriented information
§ A seamless information experience
Good information architecture fulfills these
requests by delivering:
§ Retrievable information
§ Consumable information
§ Cohesive information based on a consistent mental model,
especially across products
§ Appropriate information—that is, only the information our
customers need, where and when they need it, for their particular
business goals @aames
11. Content Experience Modeling Workshop—2017 STC Summit
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IA impact: On business strategy and success
Effective information architecture contributes to:
§ Product awareness, interest, and consideration—through
aligning all aspects of the information experience to ensure strong,
visible, consistent messaging (does your technical information prove
what your marketing information promises?)
§ Mindshare—through content that is ranked highly by search engines
and information experiences that generate social capital (which also
leads to awareness, interest, and consideration—key precursors to
revenue opportunities)
§ Sales and revenue—through referrals from technical information and
reuse in sales collateral
§ Customer satisfaction by:
Reducing time-to-value and speeding time-to-success
Reducing total cost of ownership
Reducing customer support calls @aames
12. Content Experience Modeling Workshop—2017 STC Summit
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Use Model
Common scenarios
that describe
interactions between
users and content
Content Model
Building blocks—
how we create content
to make reusable,
consistent assets
Access Model
Navigation, wayfinding,
discovery, and retrieval—
how users find
information
Progressive
disclosure
Model for
revealing only
the content that
users really
need
Navigation
patterns
Consistent
structures for
content retrieval
based on user
goals and tasks
Content
types
Definitions and
templates used to
deliver consistent,
complete content
Taxonomy &
metadata
Classification
schemes that help
IBM manage and
reuse its content and
customers find it
Tagging &
labels
Consistent
labeling and
tagging of
content, by IBM
and its clients
Search
Methods to
ensure
that content
and structures
are optimized
for search
Information Model
Abstract model to which
teams add unique offering
details to create concrete,
consistent IA
+ =
Models in IA
We use these architectural models:
… to help us define and apply:
… to deliver high-value content in an information experience that enables client success.@aames
14. Content Experience Modeling Workshop—2017 STC Summit
The information architecture process
14
design
analyze
develop
deploy maintain
plan
§ Development plans
§ User needs
§ Business strategy
§ Information & UX
strategy
§ Deep understanding of
company and customers
§ Scenarios
§ Information requirements
§ High-level architecture
§ Inputs to information
and quality plans
§ Infrastructure and
other requirements
§ Detailed architecture
§ Education
§ Design validation and
design iterations
§ Additional plan inputs
§ User validation data and analysis
§ Draft of next-release IA
§ User validation data and analysis
§ Usage stats and trend analysis
§ Customer feedback
§ Issue resolution
§ Further refined draft of next-
release IA
§ Usage stats and trend analysis
§ Customer feedback
§ Issue resolution
§ Requirements for next release
§ High-level IA for next release
@aames
15. Content Experience Modeling Workshop—2017 STC Summit
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Identifying and prioritizing requirements
Identifying requirements
involves scientific research,
followed by artful analysis.
The process looks like this:
1. Gather business data
2. Gather client data
3. Gather the current content
ecosystem
4. Gather history
5. Gather political landscape
6. Extract requirements from
data
7. Prioritize requirements
After completing this task,
you will have:
§ A deep, nuanced
understanding of business
strategy, market drivers,
client needs, why things are
the way they are, and what
it will take to drive change
in the current climate
§ A list of business and user
requirements for your
information architecture to
address
>>> > >
@aames
16. Content Experience Modeling Workshop—2017 STC Summit
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Where requirements come from
Portfolio
technical strategy
Marketing
Product management
DevelopmentInformation team
Manager
Customers
Corporate strategy
Division
Portfolio
business strategy
Information architect
Interaction design
Industry trends
@aames
17. Content Experience Modeling Workshop—2017 STC Summit
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Developing scenarios
Before you can define
an architecture, you
have to know what your
users need:
1. Define your users
2. Define their goals,
tasks, and motives
3. Identify the content
that would be high-
value to them
After completing this task,
you will have
a collection of scenarios
that define:
§ Who your clients are—buyers,
users, etc.
§ What they already know
§ What they need to know
§ Why they need to know it
>>> > >
@aames
18. Content Experience Modeling Workshop—2017 STC Summit
Content
Presentation
Delivery
Navigation
User
Message
Motivation
Form/format
Layout
Where
When
Organization
Structure
Users: The center of the
content experience
Bring their perceptions and
judgments
Access the target of their
motivation—content –
through layers of
experience
If well designed, enable
user-content interaction
If poorly designed, inhibit
user-content interaction
Effective content experience
18
20. Content Experience Modeling Workshop—2017 STC Summit
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IA & models
IA is scientific:
It requires us to follow repeatable processes
It requires us to clearly define metrics
It requires us to define and validate theories
It requires us to identify variables
It requires us to know about things like human cognition
IA is art:
We develop a deep understanding of the human experience
We create meaning
We create simplicity and elegance out of complexity and chaos
Models help IAs blend science and art to achieve measurable results:
They help us follow the scientific method by defining and refining theories until we
achieve predictable, consistent results
They help us ask the right questions, discover patterns, and tolerate the ambiguity
that comes from dealing with people
They help us discover solutions by applying concepts in a systematic manner
nuanced by a vision for the human experience—NOT by following rules and recipes
@aames
21. Content Experience Modeling Workshop—2017 STC Summit
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Models, defined: an example
Model house
§A blueprint that shows the ideal state of the
whole and ideal relationships between
constituent components
§A pattern for perfection
§A representation of what’s possible if price
were no object
Real house
§ Might differ from the model—
sometimes significantly—but is
still recognizable as a home
§ Purpose, form, and structure
are the same
§ Details may vary as a result of
the humans involved
@aames
22. Content Experience Modeling Workshop—2017 STC Summit
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Lessons about models from our model home example
Models are a pattern, not a rule
Patterns are always adapted to the “fabric” with which you’re working
Fundamental purpose, form, and structure remain the same
Details may vary according to human need or circumstances
FNote: If your circumstances include things like “the developer says so” or “but we’ve
always done it this way,” we strongly encourage you to roll up your sleeves and fight for
your user!
Sometimes details are a big deal
Which house would you want to live in?
Good architects leverage the flexibility of the model only in ways that
benefit the humans involved (example: “I just don’t like windows” isn’t a
reason to break from the model)
Good architects always balance business issues (cost, time, etc.) with
user issues (wants and needs)
What’s boring in neighborhoods can be good for user experiences
Consistency is predictability
Consistency leads to recognizable brands and strong identity @aames
23. Content Experience Modeling Workshop—2017 STC Summit
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Why models? Models help businesses think
Think, not cut-and-paste
For many larger organizations, it’s too expensive to develop templates for every
possible design context
Templates are hard-coded and can’t handle more than cut-and-paste design work
Scalability and adaptability
Abstract models scale with increases in complexity, number and diversity of users
Models are abstract, and as a result, ensure the information architecture remains
above the fray of trends and change
Abstract models can be adapted to handle technological innovation, changes in
strategy, flux in a product portfolio, new business processes, and evolution in the
market
Focus on high-value user interactions
Abstract models force an organization to identify, prioritize, and design for the user
interactions that are critical to business success
Technology, marketing strategies, and brand identity may evolve—
core user interactions are more stable
Consistency, with room for creativity
Abstract models can be used to align all aspects of a content experience
Abstract models drive focus on predictable user interactions while
allowing for interesting change at the presentation level @aames
24. Content Experience Modeling Workshop—2017 STC Summit
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Why models? Models help users think
What users want to think about
Users want to think about their primary goals and tasks
Users do not want to spend time on figuring out how to use our frameworks to
achieve their goals and tasks
Our job is to eliminate cognitive load and help users focus mental space on
what’s really important to them
Toward an invisible architecture
Good abstract models are based on cognitive science and user-centered design
principles
As such, abstract models help us deliver an information architecture that users
don’t have to think about
Abstract models help our users maintain focus the things they really care about—
not navigating our framework
Abstract models make obvious things like:
What to do next
Where to go next
Whether the information answers the question
How to find more or different information that will answer the question
Thanks to Steve Krug and
his first law of usability—
“Don't make me think!”
@aames
25. Content Experience Modeling Workshop—2017 STC Summit
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Why models? Models help communicators think
Abstract models remove the guesswork for technical communicators
Abstract models provide a framework for teams to think through things like:
Access
Delivery
Content
Presentation
Currency
Maintenance
Invaluable for teams new to information architecture or who lack a
dedicated information architect on their projects
Abstract models encapsulate lots of helpful theory
The best abstract models reflect current theory and research into human
cognition, user information-seeking and processing behaviors, and so on
This enables teams to focus less on theory and more on the specifics of their
target users and their needs, and how best to apply the models in their
design contexts
Teams learn by experience, with a solid foundation
@aames
26. Content Experience Modeling Workshop—2017 STC Summit
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Why models? Models help IAs think
Abstract models encourage an IA to:
Keep user needs and business strategy in the forefront of her
thinking
Take risks and be creative in an intelligent, calculated, data-
centered, purpose-driven manner
Maintain the integrity of the overarching experience—that is,
ensure that the fundamental purpose, form, and structure of the
information experience remain the same
Tailor an information experience to meet specific user needs or
business challenges—that is, allow freedom in the details as
dictated by user need
Avoid confining an information experience to template
boundaries
Keep the focus on outcomes—results, not rules
@aames
27. Content Experience Modeling Workshop—2017 STC Summit
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Key types of models
Use Model
Content Model
Access Model
Information Model
Defines ideal interactions between users and information—what they
need, why they need it, what they’re doing when they need it, and
how they’ll use it.
Defines standard building blocks of content, from the atomic level to
larger “deliverables,” including subject, presentation, taxonomy, and
metadata.
Defines a vision for how users will find your information, including
organization, structure, relationships between chunks of information
and full deliverables, and a big picture view of navigation strategies.
Defines how all dimensions of the information experience fit together
and how content teams can apply product-, solution-, project- or other
kinds of offering-specific details to produce a concrete, project-
specific, and user-centered information architecture
@aames
28. Content Experience Modeling Workshop—2017 STC Summit
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Developing a Use Model: Steps
1. Develop use scenarios.
Describe user interactions with the system.
Develop a scenario for each type of system/subsystem in the product,
offering, or solution.
List the high-value tasks (vs. system features).
2. Develop information-use scenarios.
Describe the ideal user interaction with content.
Ensure that information scenarios follow use scenarios.
3. Validate the model.
@aames
29. Content Experience Modeling Workshop—2017 STC Summit
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Developing a Use Model: Result
A standard set of scenarios that describe an optimal user
experience with information
A standard set of user information requirements for specific
product or system contexts
A document describing how the use model can be applied to
produce an offering-specific information architecture
@aames
30. Content Experience Modeling Workshop—2017 STC Summit
1. Leverage your use model to determine users’ information needs:
The subjects and atomic units of information your users will need
The best ways to structure and combine the information
The best presentation style and media to communicate the information
The deliverable (or delivery vehicle) that will work best
2. Standardize common subjects of information in an enterprise-level taxonomy
(a structured collection of terms that describe what the information is about).
3. Standardize your list of required atomic units of information—the information
objects that you can’t break down into smaller pieces without making them
meaningless.
4. Define standard information deliverables and delivery vehicles, specifying
how to combine atomic units of information and common
subjects to deliver understandable, stand-alone information
products that humans will see and touch.
5. Develop presentation templates, indicating how to
use media to present the information deliverables
for human consumption.
6. Validate your model.
30
Developing a Content Model: Steps
@aames
31. Content Experience Modeling Workshop—2017 STC Summit
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Developing a Content Model: Result
A document describing required and optional deliverables
(collections of information atoms), how they relate to one
another and are used and delivered, and how the content
model can be applied to produce an offering-specific
information architecture
A collection of templates—one for each deliverable—describing
the required and optional elements of each
@aames
32. Content Experience Modeling Workshop—2017 STC Summit
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Developing an Access Model: Steps
1. Leverage your use model to determine how users are most likely to
access (or need to access) your content to:
Searching for and finding relevant information
Following leads when searching
Scanning an information space to develop a sense
of its contents
Staying informed about updates or new content
Evaluating information for relevance
Using information to achieve a goal
2. Define the overarching strategy for user access to information.
3. Depict how a collection of access methods work together to
accommodate the wide range of user behaviors when navigating to
and within an information space.
4. Validate your model.
@aames
33. Content Experience Modeling Workshop—2017 STC Summit
A document describing the overall access strategy, how
multiple access methods work together, and the details
about how specific areas of access can be supported, as
well as how the content model can be applied to produce
an offering-specific information architecture
Any technology, business requirements, and user needs
that emerge from the detailed access-related patterns,
schemes, and strategies
33
Developing an Access Model: Result
@aames
34. Content Experience Modeling Workshop—2017 STC Summit
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Developing an Information Model: Steps
1. Start with the output of the other three modeling processes—use each
of the other models as input to the Information Model.
2. Define a high-level information architecture that defines the entire
information strategy and experience.
3. Define one or more low-level information
architectures that are focused on the details of
specific pieces of the total information solution.
4. Validate your model.
@aames
35. Content Experience Modeling Workshop—2017 STC Summit
35
Developing an Information Model: Result
A written description of an information strategy—that is, a document
describing the abstract model that includes:
How all dimensions of the information experience fit together
How content teams can apply product-, solution-, project- or other
kinds of offering-specific details to the abstract information model
in order to produce a concrete, project-specific, and user-centered
information architecture
@aames
36. Content Experience Modeling Workshop—2017 STC Summit
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Applying models
Apply the models to
create a detailed,
prioritized, information
architecture for a
specific product (or
release):
1. Develop the high-level
design
2. Develop the product- or
release-specific Use Model
3. Consider the Content
Model to determine what
content collections should
be provided and how the
content will be presented
4. Consider the Access Model
to determine how users
will find the content
After completing this task,
you will have:
A detailed information architecture
defining:
§ What content will be provided
§ Where/when in the users’ task
flow it will be provided
§ How the content will be delivered
§ How the content will be
presented
§ How users will find the content
§ Priorities for the content
§ Mockups and designs for specific,
high-focus content components,
such as “Welcome”
>>> > >
@aames
37. Content Experience Modeling Workshop—2017 STC Summit
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Applying your models, part 1
Models have value when applied systematically:
They enable IAs to develop usable architectures that in turn make it easy
for users to accomplish their goals with your product, project, solution or
other kind of offering.
They provide a consistent information experience across multiple
products, product families, or enterprises—even if information in various
places are developed by different writers and architects, or if offerings
have different product strategies or goals.
They also help writing teams by providing a framework for discovering
important details such as:
The order of user tasks
Which tasks to emphasize (and not)
The appropriate level of detail to include
The type of information to provide (expertise vs. “click this”)
The potential for gaps between tasks or across components
or products
Content to include in any examples or samples @aames
38. Content Experience Modeling Workshop—2017 STC Summit
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Applying your models, part 2
It’s important to validate across several different instances of the
applied model to ensure that the model works when instantiated with
various types of products or systems.
The key to applying the models is in the process of developing your
offering-specific information architecture.
38
@aames
41. Content Experience Modeling Workshop—2017 STC Summit
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References
Building a Content Strategy Ecosystem,
LavaCon Unified Content Strategy Workshop, April 2013:
http://slidesha.re/17S782A
(or http://www.slideshare.net/aames/creating-a-content-strategy-ecosystem)
Strategic Information Architecture Boot Camp,
STC Summit, May 2013:
http://slidesha.re/1t4o7eu
(or http://www.slideshare.net/akriley/stc2013-strategic-iacertcourseallchartsamesriley)
@aames
42. Content Experience Modeling Workshop—2017 STC Summit
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Additional resources
Online resources:
The Society for Technical Communication—http://www.stc.org
Intercom magazine’s January 2012 issue—a special edition devoted to information architecture!
Boxes and Arrows—http://www.boxesandarrows.com
The Information Architecture Institute—http://iainstitute.org
Print resources:
James Kalbach. “Designing for Information Foragers: A Behavioral Model for Information Seeking
on the World Wide Web.” Internetworking, Internet Technical Group newsletter. 27 January 2001.
Available at http://www.internettg.org/newsletter/dec00/article_information_foragers.html.
William Lidwell, Kritina Holden, and Jill Butler. Universal Principles of Design. Beverly, MA:
Rockport Publishers. (ISBN 978-1592535873)
Peter Morville and Louis Rosenfeld. Information Architecture for the World Wide Web. Sebastopol,
CA: O'Reilly Media. (ISBN 978-0596527341)
Jeffrey Rubin and Dan Chisnell. Handbook of Usability Testing, 2nd ed. Indianapolis: Wiley
Publishing, Inc. (ISBN 978-0470185483)
Richard Saul Wurman. Peter Bradford, ed. Information Architects. New York: Graphis. (ISBN 978-
1888001389)
@aames
44. Content Experience Modeling Workshop—2017 STC Summit
Defines how all dimensions of the information experience fit together
and how content teams can apply product-, solution-, project- or
other kinds of offering-specific details to produce a concrete, project-
specific, and user-centered information architecture
44
Key types of models
Content Model
Access Model
Information Model
Defines ideal interactions between users and information—what
they need, why they need it, what they’re doing when they need
it, and how they’ll use it.
Defines standard building blocks of content, from the atomic level to
larger “deliverables,” including subject, presentation, taxonomy, and
metadata.
Defines a vision for how users will find your information, including
organization, structure, relationships between chunks of information
and full deliverables, and a big picture view of navigation strategies.
Use Model
@aames
45. Content Experience Modeling Workshop—2017 STC Summit
45
Developing a Use Model, part 1
1. Develop use scenarios
Describe user interactions with the system.
Develop a scenario for each type of system/subsystem in
offering/solution.
Be sure the scenarios provide insight into questions such as:
Who are the users? What are their goals?
What’s the purpose of the product, system or solution?
What tasks will users do with the product? (Be sure to
decompose high-level tasks into lower-level tasks or
procedures. Identify prerequisite tasks and any dependencies
for successful task completion.)
Which tasks are the high-value ones necessary for achieving a
broader goal, and which ones are tasks merely required as a
result of product design or system features?
@aames
46. Content Experience Modeling Workshop—2017 STC Summit
46
Developing a Use Model, part 2
2. Develop information-use scenarios
Describe the ideal user interaction with content.
Ensure that information scenarios follow use scenarios.
Be sure the scenarios provide insight into questions such as:
What information do users need to complete the tasks defined in the
product- or system-usage scenarios, and at what points during product
use is the information needed?
What information do users need to achieve their broader business or
personal objectives?
How will users experience or interact with that information, both for their
own goals and as required by product or system tasks? Be sure to
address this question for each of the necessary tasks you have defined in
your product or system lifecycle.
How close to the product or system user interface does the information
need to be? Is it the interface? Or does it support the interface? Is it
task-disruptive to take the user away from the primary product or system
interface to access the information they need?
@aames
47. Content Experience Modeling Workshop—2017 STC Summit
47
Developing a Use Model, part 3
3. Validate the model.
Socialize it.
Conduct reviews with members of your IA community.
Validate with customers, in several concrete contexts, if
possible.
@aames
48. Content Experience Modeling Workshop—2017 STC Summit
Defines how all dimensions of the information experience fit together
and how content teams can apply product-, solution-, project- or
other kinds of offering-specific details to produce a concrete, project-
specific, and user-centered information architecture
48
Key types of models
Use Model
Access Model
Information Model
Defines ideal interactions between users and information—what they
need, why they need it, what they’re doing when they need it, and
how they’ll use it.
Defines standard building blocks of content, from the atomic
level to larger “deliverables,” including subject, presentation,
taxonomy, and metadata.
Defines a vision for how users will find your information, including
organization, structure, relationships between chunks of information
and full deliverables, and a big picture view of navigation strategies.
Content Model
@aames
49. Content Experience Modeling Workshop—2017 STC Summit
49
Developing a Content Model, part 1
1. Leverage your use model to determine users’
information needs:
The subjects and atomic units of information your users
will need
The best ways to structure and combine these building blocks
of information to reflect the user’s task flow
The best presentation style and media to communicate this
information to users given their skills and the tasks they’re
trying to accomplish, such as, interaction or information, text
or images, static images or moving images, audio, or
combinations of these
The deliverable (or delivery vehicle) that will work best, such
as, product- or system-embedded information, topics and
multimedia in a hypertext environment, animation with voice-
over, podcast @aames
50. Content Experience Modeling Workshop—2017 STC Summit
50
Developing a Content Model, part 2
2. Standardize common subjects of information, or a
common collection of terms that describe what the
information is about, in an enterprise-level taxonomy.
3. Standardize your list of required atomic units of
information, or the information objects that you can’t
break down into smaller pieces without making them
meaningless.
Hint: Consider DITA (Darwin Information Typing Architecture)
and its information types (concept, task, and so on) and
specializations.
@aames
51. Content Experience Modeling Workshop—2017 STC Summit
51
Developing a Content Model, part 3
4. Define standard information deliverables and delivery
vehicles, or how you combine atomic units of
information and common subjects to deliver
understandable, stand-alone information products that
humans will see and touch.
5. Develop presentation templates, or how you will use
media to present the information deliverables for
human consumption.
Consider the templates necessary to ensure an integrated,
consistent user experience.
Develop new templates by starting with those that are most
impactful to your user’s information experience or that
support business priorities.
@aames
52. Content Experience Modeling Workshop—2017 STC Summit
52
Developing a Content Model, part 4
6. Validate your model.
Socialize it.
Conduct reviews with members of the enterprise-wide IA
community.
Validate with customers, in several concrete content contexts,
if possible.
@aames
53. Content Experience Modeling Workshop—2017 STC Summit
Defines how all dimensions of the information experience fit together
and how content teams can apply product-, solution-, project- or
other kinds of offering-specific details to produce a concrete, project-
specific, and user-centered information architecture
53
Key types of models
Use Model
Content Model
Information Model
Defines ideal interactions between users and information—what they
need, why they need it, what they’re doing when they need it, and
how they’ll use it.
Defines standard building blocks of content, from the atomic level to
larger “deliverables,” including subject, presentation, taxonomy, and
metadata.
Defines a vision for how users will find your information,
including organization, structure, relationships between chunks
of information and full deliverables, and a big picture view of
navigation strategies.
Access Model
@aames
54. Content Experience Modeling Workshop—2017 STC Summit
Developing an Access Model, part 1
Stay informed about updates or new content
How will you ensure that users have the most
up-to-date content?
How will you communicate the availability of
fresh or refreshed content?
Evaluate information for relevance
How will you help users discover the value of
your information as it relates to their goals and
needs?
What techniques will you use to distinguish
information objects from one another?
Will you allow users to apply their own
metadata to help themselves and others with
differentiation?
Use information to achieve a goal
What techniques will you use for in-page or in-
task wayfinding and discovery?
Will you allow users to customize the
information or the space for their own use, and
if so, how?
Search for and finding relevant information
How do your chosen approaches for
information delivery impact its findability?
What are the likely entry points into your
information architecture—marketing pages,
out-of-box materials, Google, “likes” on
Facebook?
How will your information architecture
promote search engine optimization (SEO)?
Follow leads when searching
How will users find their way through your
information space once they’ve found it?
Where do your users want or need to go next?
How will you enable discovery?
Scan an information space to develop a
sense of its contents
How will you enable users to develop a good
mental model of the information within a
particular space?
How will users self-locate within a navigation
hierarchy or other structure?
54
1. Leverage your use model to determine how users are most likely to access
(or need to access) your content to:
@aames
55. Content Experience Modeling Workshop—2017 STC Summit
55
Developing an Access Model, part 2
2. Define the overarching strategy for user access to
information.
3. Depict (with text, images, wireframes and prototypes) how
a collection of access methods work together to
accommodate the wide range of user behaviors when
navigating to and within an information space. Drill down
into the user experience and interface associated with
specific areas of access, and define things typically
associated with IA work like navigation patterns, labeling
schemes and linking strategies.
4. Validate your model: Socialize it. Conduct reviews with
members of the enterprise-wide IA community. Validate
with customers, in several concrete content contexts, if
possible.
@aames
56. Content Experience Modeling Workshop—2017 STC Summit
56
Key types of models
Use Model
Content Model
Access Model
Defines ideal interactions between users and information—what they
need, why they need it, what they’re doing when they need it, and
how they’ll use it.
Defines standard building blocks of content, from the atomic level to
larger “deliverables,” including subject, presentation, taxonomy, and
metadata.
Defines a vision for how users will find your information, including
organization, structure, relationships between chunks of information
and full deliverables, and a big picture view of navigation strategies.
Information Model Defines how all dimensions of the information experience fit together
and how content teams can apply product-, solution-, project- or
other kinds of offering-specific details to produce a concrete, project-
specific, and user-centered information architecture
@aames
57. Content Experience Modeling Workshop—2017 STC Summit
57
Developing an Information Model, part 1
1. Start with the output of the other three modeling
processes—use each of the other models as input to the
Information Model.
2. Define a high-level information architecture that defines
the entire information strategy and experience.
3. Define one or more low-level information architectures
that are focused on the details of specific pieces of the
total information solution.
Example: Business strategy or product usability issues might
require an information architect to give particular focus to the
information strategy in support of a product out-of-box
experience—one specific piece within an overarching
information architecture.
@aames
58. Content Experience Modeling Workshop—2017 STC Summit
58
Developing an Information Model, part 2
4.Validate your model.
Socialize it.
Conduct reviews with members of the enterprise-wide IA
community.
Validate with customers, in several concrete content contexts,
if possible.
@aames