The purpose of the research is to theorise about the determinants of academic reputation and the moderating effects of aspiration performance in Latin-American universities present in three of the most important rankings in the world: The... more
The purpose of the research is to theorise about the determinants of academic reputation and the moderating effects of aspiration performance in Latin-American universities present in three of the most important rankings in the world: The Times Higher Education, QS World University Rankings, Academic Ranking of World Universities (ARWU). To achieve the research purpose, a time series panel is performed. Our general model trying to evaluate the effect of aspirational performance 15 on the relationship between Faculty quality (Research and Teaching) and Academic Reputation in Latin American Countries was specified. The database considered in the research includes the universities classified in the Times Higher Education ranking (THE), QS World University Rankings (QS), and Academic Ranking of World Universities (ARWU) from 20 2011 to 2022. Concerning the results, it was possible to verify that the ranking of performance in research and the ranking of performance in quality does not have a significant relationship with academic reputation. While ranking performance in quality and research according to the category of countries, a positive and robust impact was observed. 25 Similarly, it was found that the regions’ moderating effect on the relationship between quality and research and its impact on the academic reputation of higher education institutions. As a general conclusion of the article, it is possible to show that regional dynamics of the location of university institutions define the strategy from which the institution’s 30 performance is improved. Therefore, the importance of the influence of environmental actors on performance is identified.
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This research analyzes the moderation effects of Hofstede’s Cultural Dimensions (Power Distance, Uncertainty Avoidance and Indulgence) in the relationship between Ambidextrous learning and corporate sustainability in born global firms.... more
This research analyzes the moderation effects of Hofstede’s Cultural Dimensions (Power Distance, Uncertainty Avoidance and Indulgence) in the relationship between Ambidextrous learning and corporate sustainability in born global firms. The data were collected from exporting firms characterized by beginning international operations in the first three years and were thus classified as Born Global. A panel Dynamic Structural Equation Model (DSEM) was used to test the research hypothesis. One of the methodological contributions is the exploration of dynamic social behaviors that are difficult to study, specifically over time. Here, DSEM becomes in a data analysis technique that allows us to analyze this type of phenomena. The research results show that the relationship between Ambidextrous learning (AL) and Corporate Sustainability (CS) is positive in the short- and long-term. The cultural dimension’s Power Distance and Uncertainty Avoidance moderates the relation between (AL) and (CS) ...
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Global pandemics are not a new phenomenon. They have occurred at different points in time and can be of different scales. COVID-19 appeared in 2020 and its spread has reached more than 60 countries worldwide. This research aims to analyze... more
Global pandemics are not a new phenomenon. They have occurred at different points in time and can be of different scales. COVID-19 appeared in 2020 and its spread has reached more than 60 countries worldwide. This research aims to analyze voluntary self-isolation behavior used to cope with the COVID-19 pandemic. As part of this study, we carried out sampling in Colombia and Spain, which share similar cultural characteristics but which have substantial social and economic differences. A multi-group model was used to test the application of the theory of planned behavior and the theory of reasoned action in order to analyze self-isolation behavior. The results show that there are differences in self-isolation behavior between both countries, especially with regard to attitudes towards self-isolation and volitional behavior.
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Export success is one of the key aspect of economic growth of a country because it is the principle means of specialising, developing economies of scale, accessing new technologies and attracting foreign investment. For this reason, the... more
Export success is one of the key aspect of economic growth of a country because it is the principle means of specialising, developing economies of scale, accessing new technologies and attracting foreign investment. For this reason, the significance of this topic has encouraged scientists to investigate the main factors that play a part in the development and application of successful export strategies. This article analyses the export success of Colombian businesses from the behaviour of variables at the business and sectoral levels. The research aims to characterise the relevant conditions affecting the entry of small and medium-sized enterprises (SMEs) into the foreign market, which can be useful for business owners who are in the process of internationalisation; they can also be considered as an instrument for developing policies promoting exports from Colombia. A multilevel model is estimated for a sample of Colombian businesses. We examined international experience, export com...
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Abstract The objective of the present study was to examine the moderating effect of Hofstede's cultural dimension of indulgence on the relationship between risk perception (financial, psychological, and time) and purchase intention... more
Abstract The objective of the present study was to examine the moderating effect of Hofstede's cultural dimension of indulgence on the relationship between risk perception (financial, psychological, and time) and purchase intention regarding autonomous cars in Colombia and Vietnam using a multi-group model. A total of 800 Colombian and Vietnamese car drivers aged 18 or over participated by completing a personal questionnaire through a polling firm. The methodological contribution of the study is its use of variables related to the consumer and the environment that affect the adoption of this type of new technology. The findings showed that indulgence had a direct influence on the adoption of new technologies that have a lesser impact on the environment. For financial and psychological risk and the relationship with purchase intention, it was possible to find moderation effects in the country characterized by a low degree of indulgence. However, in the case of time risk, the moderation effect of indulgence was found in both countries (i.e., those with a low and high degree of indulgence). People in the country with a high degree of indulgence tended to feel anxious and stressed when faced with the decision to acquire the new technology.
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Abstract The purpose of this research is to analyze the bidirectional or non-recursive relationship between country image and product evaluation. Our aim is to contribute to the debate about the causal direction between these concepts... more
Abstract The purpose of this research is to analyze the bidirectional or non-recursive relationship between country image and product evaluation. Our aim is to contribute to the debate about the causal direction between these concepts that exists in the literature. Additionally, the mediating role of brand image and its contribution to the relationship between country image and product evaluation is confirmed. To contrast the proposed hypotheses, the data of three groups of consumers are compiled by means of a survey in a simulated hypermarket. The results confirm the non-recursive relationship between country image and product evaluation; however, the mediating role of the brand image is not the same for both directions of the aforementioned relationship, nor is it the same for the different groups of consumers in question.
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Purpose Societal changes and technological development have brought about drastic lifestyle change in the past decades. This drastic change is evident when comparing the lifestyle and general characteristics of generations who have been... more
Purpose Societal changes and technological development have brought about drastic lifestyle change in the past decades. This drastic change is evident when comparing the lifestyle and general characteristics of generations who have been born immersed in this technological context to those of other generations. The objective of this paper is to analyze brand image (BI) as determinant of brand attitude (AB), and the moderating effect of brand equity (BE), in the use of online information among millennial shoppers from Colombia. In general, the purpose of this paper is to contribute to existing literature related to the importance of generational membership in classifying individuals regarding brand perception (BI, AB and BE) and association with the use of shopping channels between different generations. Design/methodology/approach A hierarchical regression model is estimated with a sample of university students in Colombia who are considered potential coffee consumers, and who were c...
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Este artículo tiene como propósito tratar de conocer las principales capacidades y los recursos que influyen en las empresas femeninas. Para lo cual se analizan los datos recopilados por GEM Colombia 2009, pero filtrando la base de datos... more
Este artículo tiene como propósito tratar de conocer las principales capacidades y los recursos que influyen en las empresas femeninas. Para lo cual se analizan los datos recopilados por GEM Colombia 2009, pero filtrando la base de datos y permitiendo utilizar solo lo relacionado con el género femenino. Dentro de los resultados se logró obtener un modelo consistente con la literatura sobre competitividad, destacando los recursos humanos, la innovación y la internacionalización. Sin embargo, no hay evidencia que explique cada una de estas variables por género y mucho menos la relación con competitividad. Para lo cual, los autores plantean una primera aproximación y que puede generar tendencias investigativas al respecto. La metodología aplicada en este articulo, es un sistema de ecuaciones estructurales, mediante el paquete estadístico SPSS Amos 18, que permite generar un esquema de relaciones entre las variables, y, acercarse a las tendencias de modelos en las explicaciones de las c...
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The current literature on market and learning orientation has been characterised by comparing the positive impact that these variables have on organisational performance. However, it has been observed that these relationships could be... more
The current literature on market and learning orientation has been characterised by comparing the positive impact that these variables have on organisational performance. However, it has been observed that these relationships could be nonlinear and, they might be affected by another type of condition, mainly related to changes in the environment. The present research examines the impact of market and learning orientations on organisational performance by analysing a series of quadratic effects. Additionally, it analyses the possible moderating effects of environmental complexity on these relationships. A database of SME Colombian is used, such that the nonlinear relationships between these orientations and performance are proved, as well as the conditional effects of the environmental complexity on these nonlinear relationships. According to the results, market and learning orientation have decreasingly positive effects on organisational performance, and when environmental complexity increase, the positive effect of market orientation and learning on organisational performance decreases.
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Este artículo logra establecer como los recursos y capacidades, desarrollados por un conjunto de empresasagrupadas por subsectores económicos, le otorgan eficiencia operativa o diferenciación a un subsector frentea otro. En el estudio se... more
Este artículo logra establecer como los recursos y capacidades, desarrollados por un conjunto de empresasagrupadas por subsectores económicos, le otorgan eficiencia operativa o diferenciación a un subsector frentea otro. En el estudio se utilizó un análisis factorial para determinar las variables independientes y luego, unaRegresión Lineal Ponderada, para explicar el desempeño de los subsectores. Entre los principales hallazgos,se encuentra que el recurso humano, en términos de inversión en educación y capacitación y el desarrollo derecursos y capacidades tales como el capital humano destinado al manejo ambiental, tienen una incidenciapositiva sobre la productividad laboral y por ende en la competitividad de los subsectores colombianos. Sinembargo, en el caso de la innovación, la inversión en I+D, la protección y divulgación de los procesos deinnovación, reporta impactos negativos sobre la productividad, debido a la existencia predominante deinnovaciones de tipo incremental. En conc...
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The election of a country destination to export is one of the problems with greater interest within the field of internationalization of companies. Companies seek to minimize labor costs, transport, tariff and other issues affecting their... more
The election of a country destination to export is one of the problems with greater interest within the field of internationalization of companies. Companies seek to minimize labor costs, transport, tariff and other issues affecting their choice. However, transportation costs and logistics becomes in a key aspect in the enterprise competitiveness for access to international markets. Therefore, from the application of a survey of 319 exporting companies in Colombia a model of neural networks is performed to measure as factors affecting export performance variables such as efficiency in the process of customs clearance and other border agencies, ease and affordability of international shipping, transport infrastructure and technologies adequate, level of competence of the local logistics industry, ability to track and trace consignments and timely deliveries destination. Among the main findings is that the level of competence of the local logistics industry manages to be the most important variable for export performance in Colombian companies because they can improve pricing systems and the existence of lower export costs.
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Most research on entrepreneurial activities and institutions focuses on identifying certain relationships between formal and informal institutions and entrepreneurship across economies. In this study, we advance entrepreneurship research... more
Most research on entrepreneurial activities and institutions focuses on identifying certain relationships between formal and informal institutions and entrepreneurship across economies. In this study, we advance entrepreneurship research by examining how social capital as a characteristic of the institutional environment affects the relationship between formal and informal institutions and entrepreneurial activities, differentially, in developing and developed economies. Supporting institutional theory and social capital theory, the results from our sample of 39 countries from 2001 to 2014, which contains over 30,000 identified individuals, indicate that social capital has a stronger influence in the relations between institutions and entrepreneurship. In developing countries, this influence is greater in the relationship between property rights, access to credit, subjective insecurity, and entrepreneurial activity. In developed countries, the greater effect of social capital is on ...
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En este artículo se analiza la influencia de las barreras logísticas a la exportación en las pequeñas y medianas empresas en Colombia. Por medio de una muestra de 401 pymes colombianas, se estima un modelo de redes neuronales que permite... more
En este artículo se analiza la influencia de las barreras logísticas a la exportación en las pequeñas y medianas empresas en Colombia. Por medio de una muestra de 401 pymes colombianas, se estima un modelo de redes neuronales que permite identificar la falta de los canales de distribución en el exterior, la dificultad en el manejo de documentos y procedimientos foráneos, y la diferencia de estándares y/o especificaciones de productos en el extranjero, como principales barreras logísticas. Además se encuentra que las pymes presentan alta dependencia en el entorno logístico nacional y por esto, son mayores los obstáculos que enfrentan en el mercado internacional que deben superarse para lograr el éxito en sus exportaciones.
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En este artículo se prueba que la postura emprendedora de las pymes<br />influye positivamente sobre el desempeño exportador. Se utiliza la base<br />de datos del Global Entrepreneurship Monitor (GEM) del 2011 para una<br... more
En este artículo se prueba que la postura emprendedora de las pymes<br />influye positivamente sobre el desempeño exportador. Se utiliza la base<br />de datos del Global Entrepreneurship Monitor (GEM) del 2011 para una<br />muestra de 320 pymes exportadoras. Por medio de un modelo de ecuaciones<br />estructurales se comprueba un efecto positivo de las características<br />del emprendedor, características internas y externas y acceso a recursos<br />gubernamentales sobre la postura emprendedora. Con estos resultados<br />las pymes pueden reconocer sus debilidades y fortalezas sobre los recursos<br />internos y su entorno, y poder tomar medidas para mejorar su<br />desempeño exportador.
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The literature in the field of internationalization has managed to link other areas of knowledge such as marketing to give an explanation to the establishment of strategies to survive in international markets. In this sense, the concept... more
The literature in the field of internationalization has managed to link other areas of knowledge such as marketing to give an explanation to the establishment of strategies to survive in international markets. In this sense, the concept of international market orientation emerges that manages to explain how businesses design a strategy to improve the satisfaction of customer needs in international contexts. The purpose of this article is finding the factors that influence the relationship between the international market orientation and international results. In turn, the directors of export SME´s should be aware that entering international markets prematurely and achieving a significant percentage by volume of international sales does not necessarily guarantee better international performance. They should search for other types of resources or capabilities that permit better possibilities of obtaining competitive advantage in the long-term, such as the adoption of an international ...
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This research analyzes the moderation effects of Hofstede’s Cultural Dimensions (Power Distance, Uncertainty Avoidance and Indulgence) in the relationship between Ambidextrous learning and corporate sustainability in born global firms.... more
This research analyzes the moderation effects of Hofstede’s Cultural Dimensions (Power Distance, Uncertainty Avoidance and Indulgence) in the relationship between Ambidextrous learning and corporate sustainability in born global firms. The data were collected from exporting firms characterized by beginning international operations in the first three years and were thus classified as Born Global. A panel Dynamic Structural Equation Model (DSEM) was used to test the research hypothesis. One of the methodological contributions is the exploration of dynamic social behaviors that are difficult to study, specifically over time. Here, DSEM becomes in a data analysis technique that allows us to analyze this type of phenomena. The research results show that the relationship between Ambidextrous learning (AL) and Corporate Sustainability (CS) is positive in the short- and long-term. The cultural dimension’s Power Distance and Uncertainty Avoidance moderates the relation between (AL) and (CS) ...
Research Interests:
Export success is one of the key aspect of economic growth of a country because it is the principle means of specialising, developing economies of scale, accessing new technologies and attracting foreign investment. For this reason, the... more
Export success is one of the key aspect of economic growth of a country because it is the principle means
of specialising, developing economies of scale, accessing new technologies and attracting foreign investment.
For this reason, the significance of this topic has encouraged scientists to investigate the main factors that
play a part in the development and application of successful export strategies. This article analyses the export
success of Colombian businesses from the behaviour of variables at the business and sectoral levels. The
research aims to characterise the relevant conditions affecting the entry of small and medium-sized enterprises
(SMEs) into the foreign market, which can be useful for business owners who are in the process of internationalisation;
they can also be considered as an instrument for developing policies promoting exports
from Colombia. A multilevel model is estimated for a sample of Colombian businesses. We examined international
experience, export commitment and export strategy as business factors that positively influence export
success, as well as export assistance programmes, networks, tariff legislation, sector size and innovation
as sectoral factors. It was concluded that the export destination, the country’s conditions and regulations
should be examined before the beginning of the export process. However, Colombian exporters usually
choose international destinations without such an analysis. In addition, government support through programmes
and tariff legislation leads to greater business dynamism, favours entry into new markets and helps
compensate negative results of international destinations.
of specialising, developing economies of scale, accessing new technologies and attracting foreign investment.
For this reason, the significance of this topic has encouraged scientists to investigate the main factors that
play a part in the development and application of successful export strategies. This article analyses the export
success of Colombian businesses from the behaviour of variables at the business and sectoral levels. The
research aims to characterise the relevant conditions affecting the entry of small and medium-sized enterprises
(SMEs) into the foreign market, which can be useful for business owners who are in the process of internationalisation;
they can also be considered as an instrument for developing policies promoting exports
from Colombia. A multilevel model is estimated for a sample of Colombian businesses. We examined international
experience, export commitment and export strategy as business factors that positively influence export
success, as well as export assistance programmes, networks, tariff legislation, sector size and innovation
as sectoral factors. It was concluded that the export destination, the country’s conditions and regulations
should be examined before the beginning of the export process. However, Colombian exporters usually
choose international destinations without such an analysis. In addition, government support through programmes
and tariff legislation leads to greater business dynamism, favours entry into new markets and helps
compensate negative results of international destinations.
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This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY
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This research analyzes the moderation effects of Hofstede's Cultural Dimensions (Power Distance, Uncertainty Avoidance and Indulgence) in the relationship between Ambidextrous learning and corporate sustainability in born global firms.... more
This research analyzes the moderation effects of Hofstede's Cultural Dimensions (Power Distance, Uncertainty Avoidance and Indulgence) in the relationship between Ambidextrous learning and corporate sustainability in born global firms. The data were collected from exporting firms characterized by beginning international operations in the first three years and were thus classified as Born Global. A panel Dynamic Structural Equation Model (DSEM) was used to test the research hypothesis. One of the methodological contributions is the exploration of dynamic social behaviors that are difficult to study, specifically over time. Here, DSEM becomes in a data analysis technique that allows us to analyze this type of phenomena. The research results show that the relationship between Ambidextrous learning (AL) and Corporate Sustainability (CS) is positive in the short-and long-term. The cultural dimension's Power Distance and Uncertainty Avoidance moderates the relation between (AL) and (CS) and this dimension can predict their inertia. However, while Uncertainty Avoidance has a moderating effect, it does not predict future behaviors. Published literature on the Born Global company. that includes the moderation of Hofstede's dimensions (Power distance, Avoidance of uncertainty, and Indulgence) from a company perspective that study the relationship between Ambidextrous Learning and Corporate Sustainability is scarce.
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Purpose-Societal changes and technological development have brought about drastic lifestyle change in the past decades. This drastic change is evident when comparing the lifestyle and general characteristics of generations who have been... more
Purpose-Societal changes and technological development have brought about drastic lifestyle change in the past decades. This drastic change is evident when comparing the lifestyle and general characteristics of generations who have been born immersed in this technological context to those of other generations. The objective of this paper is to analyze brand image (BI) as determinant of brand attitude (AB), and the moderating effect of brand equity (BE), in the use of online information among millennial shoppers from Colombia. In general, the purpose of this paper is to contribute to existing literature related to the importance of generational membership in classifying individuals regarding brand perception (BI, AB and BE) and association with the use of shopping channels between different generations. Design/methodology/approach-A hierarchical regression model is estimated with a sample of university students in Colombia who are considered potential coffee consumers, and who were classified as millennials based on their age. Findings-The results support that BE effect has a greater impact on AB when consumers have a good BI. Millennials also use more online communication sources to create brand perceptions. Originality/value-Nevertheless, few studies have concurrently analyzed the characteristics of brand building and types of sources of information (online vs offline). This paper attempts to analyze the behavior of millennial consumers and the use of information channels online vs offline to manage brand and analyze BI, AB and BE.
Research Interests:
The objective of the present study was to examine the moderating effect of Hofstede's cultural dimension of indulgence on the relationship between risk perception (financial, psychological, and time) and purchase intention regarding... more
The objective of the present study was to examine the moderating effect of Hofstede's cultural dimension of indulgence on the relationship between risk perception (financial, psychological, and time) and purchase intention regarding autonomous cars in Colombia and Vietnam using a multi-group model. A total of 800 Colombian and Vietnamese car drivers aged 18 or over participated by completing a personal questionnaire through a polling firm. The methodological contribution of the study is its use of variables related to the consumer and the environment that affect the adoption of this type of new technology. The findings showed that indulgence had a direct influence on the adoption of new technologies that have a lesser impact on the environment. For financial and psychological risk and the relationship with purchase intention, it was possible to find moderation effects in the country characterized by a low degree of indulgence. However, in the case of time risk, the moderation effect of indulgence was found in both countries (i.e., those with a low and high degree of indulgence). People in the country with a high degree of indulgence tended to feel anxious and stressed when faced with the decision to acquire the new technology.
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This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY
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Purpose The purpose of this paper is to analyze the role of the process innovation on export propensity in knowledge-intensive business services (KIBS) firms and non-KIBS firms in Colombia. Design/methodology/approach For the empirical... more
Purpose The purpose of this paper is to analyze the role of the process innovation on export propensity in knowledge-intensive business services (KIBS) firms and non-KIBS firms in Colombia. Design/methodology/approach For the empirical application, the authors use a unique primary data set drawn from the Global Competitiveness Project (GCP: www.gcp.org) that includes information for 57 Colombian KIBS for 2019. The authors use a binary choice model to test the proposed hypotheses on the relevance of KIBS and process innovation in explaining export propensity. Findings The results showed a positive relationship between KIBS and business size with an export propensity, but this relationship is non-meaningful. Also, the findings showed a negative and non-significant relationship between a process innovation and business age with the probability to export. On the other hand, the evidence state that KIBS firms encourage the relationship between propensity to export and process innovation,...
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Page 1. Investigaciones de Economía de la Educación 5 825 42 Demanda Laboral de Profesionales en Ciencias Económicas, Administrativas e Ingeniería en Cali 2009: ¿van de la mano Capital Humano y Señalización? Maribel Castillo Caicedo... more
Page 1. Investigaciones de Economía de la Educación 5 825 42 Demanda Laboral de Profesionales en Ciencias Económicas, Administrativas e Ingeniería en Cali 2009: ¿van de la mano Capital Humano y Señalización? Maribel Castillo Caicedo Geovanny Castro Aristizabal ...
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The current literature on market and learning orientation has been characterised by comparing the positive impact that these variables have on organisational performance. However, it has been observed that these relationships could be... more
The current literature on market and learning orientation has been characterised by comparing the positive impact that these variables have on organisational performance. However, it has been observed that these relationships could be nonlinear and, they might be affected by another type of condition, mainly related to changes in the environment. The present research examines the impact of market and learning orientations on organisational performance by analysing a series of quadratic effects. Additionally, it analyses the possible moderating effects of environmental complexity on these relationships. A database of SME Colombian is used, such that the nonlinear relationships between these orientations and performance are proved, as well as the conditional effects of the environmental complexity on these nonlinear relationships. According to the results, market and learning orientation have decreasingly …
Research Interests:
Purpose-Societal changes and technological development have brought about drastic lifestyle change in the past decades. This drastic change is evident when comparing the lifestyle and general characteristics of generations who have been... more
Purpose-Societal changes and technological development have brought about drastic lifestyle change in the past decades. This drastic change is evident when comparing the lifestyle and general characteristics of generations who have been born immersed in this technological context to those of other generations. The objective of this paper is to analyze brand image (BI) as determinant of brand attitude (AB), and the moderating effect of brand equity (BE), in the use of online information among millennial shoppers from Colombia. In general, the purpose of this paper is to contribute to existing literature related to the importance of generational membership in classifying individuals regarding brand perception (BI, AB and BE) and association with the use of shopping channels between different generations. Design/methodology/approach-A hierarchical regression model is estimated with a sample of university students in Colombia who are considered potential coffee consumers, and who were classified as millennials based on their age. Findings-The results support that BE effect has a greater impact on AB when consumers have a good BI. Millennials also use more online communication sources to create brand perceptions. Originality/value-Nevertheless, few studies have concurrently analyzed the characteristics of brand building and types of sources of information (online vs offline). This paper attempts to analyze the behavior of millennial consumers and the use of information channels online vs offline to manage brand and analyze BI, AB and BE.
Research Interests:
New international enterprises that are referred to as Born Globals have become the subject of research due to the success of their global operations, despite their early internationalization and limited resources. Given the importance of... more
New international enterprises that are referred to as Born Globals have become the subject of research due to the success of their global operations, despite their early internationalization and limited resources. Given the importance of analyzing the characteristics that contribute to the success of Born Globals, our study examines the influence of international orientation on export performance. Additionally, we consider internal and external drivers for early and accelerated internationalization such as the Born Global's innovative capacity, the dynamism of the market and the favorability of the environment. By estimating a structural equation model, the results show that international orientation is a strong driver of the export performance of Born Globals. However, this relationship is moderated by innovative capacity and the dynamism and favorability of the environment, thus achieving a greater effect on export performance when international orientation is complemented by these variables.
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The purpose of this research is to analyze the bidirectional or non-recursive relationship between country image and product evaluation. Our aim is to contribute to the debate about the causal direction between these concepts that exists... more
The purpose of this research is to analyze the bidirectional or non-recursive relationship between country image and product evaluation. Our aim is to contribute to the debate about the causal direction between these concepts that exists in the literature. Additionally, the mediating role of brand image and its contribution to the relationship between country image and product evaluation is confirmed. To contrast the proposed hypotheses, the data of three groups of consumers are compiled by means of a survey in a simulated hypermar-ket. The results confirm the non-recursive relationship between country image and product evaluation; however, the mediating role of the brand image is not the same for both directions of the aforementioned relationship, nor is it the same for the different groups of consumers in question.
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This paper aims to analyze the influence of the content of the label of wine bottles on the purchase intention of wine. The sample was 114 individuals (51, 32% women and 48, 67% men) inside simulated Supermarket at Javeriana University of... more
This paper aims to analyze the influence of the content of the label of wine bottles on
the purchase intention of wine. The sample was 114 individuals (51, 32% women and
48, 67% men) inside simulated Supermarket at Javeriana University of the city of Cali
(Colombia). They were viewed for 2 min in front of a grocery shelving with 100 wines. The
study uses eye tracking to estimate the behavior related to wine attributes included on
the label of wine bottles, specifically the denomination of origin, nutritional information,
and health warnings. The authors use the hierarchical model methodology, which
generates a pattern of relationships among variables. Among the results, it is possible to
determine a consistent model for purchase intention, where the mentioned components
of the label that are related to wine attributes and their interactions constitute important
factors in the possibility of influencing a purchase intention. However, when executing
a group division of the audience attending to the experience in wine consumption,
it is evident that based on their experience, consumers read the labels’ information
differently, causing certain effects in their buying intention.
the purchase intention of wine. The sample was 114 individuals (51, 32% women and
48, 67% men) inside simulated Supermarket at Javeriana University of the city of Cali
(Colombia). They were viewed for 2 min in front of a grocery shelving with 100 wines. The
study uses eye tracking to estimate the behavior related to wine attributes included on
the label of wine bottles, specifically the denomination of origin, nutritional information,
and health warnings. The authors use the hierarchical model methodology, which
generates a pattern of relationships among variables. Among the results, it is possible to
determine a consistent model for purchase intention, where the mentioned components
of the label that are related to wine attributes and their interactions constitute important
factors in the possibility of influencing a purchase intention. However, when executing
a group division of the audience attending to the experience in wine consumption,
it is evident that based on their experience, consumers read the labels’ information
differently, causing certain effects in their buying intention.
Research Interests:
Most research on entrepreneurial activities and institutions focuses on identifying certain relationships between formal and informal institutions and entrepreneurship across economies. In this study, we advance entrepreneurship research... more
Most research on entrepreneurial activities and institutions focuses on identifying
certain relationships between formal and informal institutions and entrepreneurship across
economies. In this study, we advance entrepreneurship research by examining how social capital as
a characteristic of the institutional environment affects the relationship between formal and informal
institutions and entrepreneurial activities, differentially, in developing and developed economies.
Supporting institutional theory and social capital theory, the results from our sample of 39 countries
from 2001 to 2014, which contains over 30,000 identified individuals, indicate that social capital
has a stronger influence in the relations between institutions and entrepreneurship. In developing
countries, this influence is greater in the relationship between property rights, access to credit,
subjective insecurity, and entrepreneurial activity. In developed countries, the greater effect of social
capital is on the relationship between corruption and entrepreneurial activity.
certain relationships between formal and informal institutions and entrepreneurship across
economies. In this study, we advance entrepreneurship research by examining how social capital as
a characteristic of the institutional environment affects the relationship between formal and informal
institutions and entrepreneurial activities, differentially, in developing and developed economies.
Supporting institutional theory and social capital theory, the results from our sample of 39 countries
from 2001 to 2014, which contains over 30,000 identified individuals, indicate that social capital
has a stronger influence in the relations between institutions and entrepreneurship. In developing
countries, this influence is greater in the relationship between property rights, access to credit,
subjective insecurity, and entrepreneurial activity. In developed countries, the greater effect of social
capital is on the relationship between corruption and entrepreneurial activity.
Research Interests:
The literature in the field of internationalization has managed to link other areas of knowledge such as marketing to give an explanation to the establishment of strategies to survive in international markets. In this sense, the concept... more
The literature in the field of internationalization has managed to link other areas of knowledge such as marketing to give an explanation to the establishment of strategies to survive in international markets. In this sense, the concept of international market orientation emerges that manages to explain how businesses design a strategy to improve the satisfaction of customer needs in international contexts. The purpose of this article is finding the factors that influence the relationship between the international market orientation and international results. In turn, the directors of export SME´s should be aware that entering international markets prematurely and achieving a significant percentage by volume of international sales does not necessarily guarantee better international performance. They should search for other types of resources or capabilities that permit better possibilities of obtaining competitive advantage in the long-term, such as the adoption of an international market orientation, which makes it possible to evaluate and analyze the internal and external factors present in a company's internal dynamics. To achieve this objective is taken as the unit of analysis Colombian exporters companies through a sample of 319 surveys and that are processed in a hierarchical regression analysis. The main findings confirm that adopt a strategy of international orientation relative to other strategies such as innovative and entrepreneurial orientation does have positive effects on the internationalization of companies. However, this strategy has a tendency to saturation and therefore can generate negative effects on the international results.