- Economics, Business Administration, Tourism Studies, Regional development, Political Science, Social Networking, and 23 moreQualitative Research, Social Networks, Tourism, Rural Development, Community Development, Tourism Marketing, Urban And Regional Planning, Tourism Management, Sustainable Tourism, Travel & Tourism, Open Innovation, Small Business, Crowdsourcing, Poverty Studies, Rural Tourism, Collective Intelligence, Place Marketing, Technology for Community Development, Nature-based tourism, Sustainable Management and Utilization of Non Wood Forest Products, Non-Wood Forest Products, Education, and Archaeologyedit
- Professor PhD, Dean of The Faculty of Economics, Administration and Business(from 2012 - present) at University “Ste... moreProfessor PhD, Dean of The Faculty of Economics, Administration and Business(from 2012 - present) at University “Stefan cel Mare” of Suceava, Habilitation in economics, with thesis Sustainable Economy and Entrepreneurship, editor in chief of The USV Annals of Economics and Public Administration (www.seap.usv.ro/annals) and a consultant providing advice in the field of tourism. She has 25 years of academic experience, a doctoral degree and a postdoctoral degree, and a number of professional certificates in the field of economics and business management. Teaching activity in the fields of Microeconomics, Entrepreneurship, Regional policies, Tourism, Project Managementedit
Nowadays, public – private partnership is an increasingly common term in the academic literature, in political speeches and international institutions. By carrying out a bibliometric analysis in the field of public-private partnership,... more
Nowadays, public – private partnership is an increasingly common term in the academic literature, in political speeches and international institutions. By carrying out a bibliometric analysis in the field of public-private partnership, the graphic display of a large amount of information was aimed at highlighting the number of publications in this field, the distribution of authors in certain areas, the points of interest and the research methods used by researchers. The information used in this research was collected from the Web of Science database which is one of the most famous in the world, especially from the Web of Science Core Collection, the main component which contains high quality items. Although the first publications on the Web of Science platform dates from 1967, research in this field has been expanding for the last 10 years. In this study we focus on the content of the Web of Science platform and the use of the VOSviewer, a software used to build and display bibliom...
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Cryptocurrency has emerged as a well-known significant component with both economic and financial potential in recent years. Unfortunately, Bitcoin acquisition is not simple, due to uneven business and significant rate fluctuations.... more
Cryptocurrency has emerged as a well-known significant component with both economic and financial potential in recent years. Unfortunately, Bitcoin acquisition is not simple, due to uneven business and significant rate fluctuations. Traditional approaches to price forecasting have proven incapable of proving adequate data and solutions because prices can now be forecast in real time. We recommended a machine learning-based alternative for a mortgage lender based on highlighted problems in forecasting the price of Bitcoin. The proposed system included a reinforcement learning algorithm for price estimation and forecasting, as well as a blockchain framework for an efficient and secure environment. The proposed prediction, compared to other state-of-the-art strategies in this sector, demonstrated better performance. In this system, the proposed prediction reached improved consistency, in comparison to other systems, with respect to Monero (XMR), Litecoin (LTC), Oryen (ORY), and Bitcoin...
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This crisis is negatively affecting all countries, particularly developing countries, and threatening the livelihoods, well-being and development opportunities. The crisis has not only highlighted long-standing systemic fragilities and... more
This crisis is negatively affecting all countries, particularly developing countries, and threatening the livelihoods, well-being and development opportunities. The crisis has not only highlighted long-standing systemic fragilities and imbalances, but has also led to an intensification of efforts to reform and strengthen the international financial system and industry like tourism industry that we focus on in our case study. In the latest 50 years, tourism increased continuously, but the current crisis had negative impact. In 2010, ...
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The marketing of peace has been of great impact during the previous century and the first two decades of the 21st. From famous songs to international institutions, the efforts to establish peace as a universal value were multiple.... more
The marketing of peace has been of great impact during the previous century and the first two decades of the 21st. From famous songs to international institutions, the efforts to establish peace as a universal value were multiple. Marketing tools are the main approach to achieve this goal. Yet marketing peace can take more than one form, as demarketing war is also used to prepare people to reject it and pressure governments to take more peaceful measures to keep their interests. The rise of social media and viral videos has played an important role in raising the awareness against war and other kinds of violence. Therefore, this research aims at testing the impact of those videos on their target groups. To achieve this goal, the researchers study the impact of emotional and objective videos about the war in Syria to assess their impact on their analysis of the situation. As a key finding, the two groups had different approaches depending on the video introducing the topic, one more ...
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The topicality of the neighborhood Europeanization through ENP is undoubtful, particularly due to the fact that the Republic of Moldova has taken a claimable European integration direction and is striving to fulfill the requirements... more
The topicality of the neighborhood Europeanization through ENP is undoubtful, particularly due to the fact that the Republic of Moldova has taken a claimable European integration direction and is striving to fulfill the requirements stipulated in the EU-Moldova Association Agreement. The paper aims to provide an overview of both the theoretical aspects by defining and explaining the concept of Europeanization and the background of ENP and how these concepts are practically realized in the attempt to achieve the Europeanization of the Republic of Moldova and understand what bottlenecks should be tackled in order to make a better use of this policy in its pursuit of the European goal. A special attention is allocated to the assessment of the citizen perceptions about EU in general and EUMoldova relations in particular, common beliefs that have been created among citizens with reference to the EU and the role of the EU as a key player in the Eastern Neighbourhood in general and Europea...
One of the concepts that were studied on a large scale since 1957 is Festinger’s cognitive dissonance. This concept consists on a discomfort or pain experienced by the individual when there is a contradiction between some of his beliefs,... more
One of the concepts that were studied on a large scale since 1957 is Festinger’s cognitive dissonance. This concept consists on a discomfort or pain experienced by the individual when there is a contradiction between some of his beliefs, his values or his behavior. The generated discomfort might push the pilgrims to avoid the discomforting situation, by avoiding the being in the same situation. This concept has been widely studied in the marketing field as it causes the customers to change their perception about the product or even to quit it. In the field of religious tourism the question of cognitive dissonance seems to be of interest. In fact, combining both a spiritual dimension and a touristic one the religious tourism comes with different expectations and criteria’s of judgment and face contradictious experiences and values resulting in the generation of the discomfort of the cognitive dissonance. Therefore, this research interviews twenty pilgrims in order to discover the mai...
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Entrepreneurship is now recognized as the fundamental economic basis for development of the country. It is considered as an active, determinant and orientated factor of the development of national economy.International business circles... more
Entrepreneurship is now recognized as the fundamental economic basis for development of the country. It is considered as an active, determinant and orientated factor of the development of national economy.International business circles approach entrepreneurship as the driving force, aspiring towards globalization, ensuring the flow of goods and services. The objective of this study is to conduct a comprehensive analysis of Romanian entrepreneurial ecosystem as well as motivating and supporting Generation Y in developing entrepreneurial initiative. Small Businesses represent the future of Romania. Own business offers the opportunity to express abilities and talent, for the application of the professional experience, for personal development. The purpose of this scientific approach is to propose a comprehensive analysis through a questionnaire distributed to the representatives of Generation Y from “Stefan cel Mare” University of Suceava. The survey had 118 respondentsbetween 20-35 ye...
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The main objective of this study is to offer a theoretical and conceptual basis to illustrate the differences that exist in the consumer’s behavior, during the online and offline purchasing processes. Afterwards, we want to identify a few... more
The main objective of this study is to offer a theoretical and conceptual basis to illustrate the differences that exist in the consumer’s behavior, during the online and offline purchasing processes. Afterwards, we want to identify a few basic factors which influence the consumers’ decision on whether or not to buy from the respective online channel. Finally, we will show the managerial implications of the way in which, the online sellers can use this knowledge to improve their online stores, to make them more attractive and get more online customers.
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Through this study based on specialized documentaries and field research, we are looking for the promotion of the bio geographical potential of the Superior Basin of Moldova in which the forest vegetation prevails. The biodiversity and... more
Through this study based on specialized documentaries and field research, we are looking for the promotion of the bio geographical potential of the Superior Basin of Moldova in which the forest vegetation prevails. The biodiversity and the exceptional aesthetic ambiance create the favourable premises for the development of ecotourism and the diversification of touristic activities in this area. The valuation of the bio geographical potential has in sight the vulnerability of the vegetation at anthropic actions and emphasizes on the protection measures and conservation of the environment. Our approach try to understand and analyze some of the components and natural ecosystems within the area of the Moldova valley, on the territory of the Suceava County, by emphasizing their scientific, biological, educational, and tourist importance. We can conclude that the development of future solutions in managing the problem on a local scale must necessarily be correlated with the regional, nati...
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Entrepreneurship is considered to be a solution for the development of rural areas. Furthermore, rural areas are favorable for opening and developing new businesses, but generally are considered to be a vulnerable environment which... more
Entrepreneurship is considered to be a solution for the development of rural areas. Furthermore, rural areas are favorable for opening and developing new businesses, but generally are considered to be a vulnerable environment which depends on a number of factors. Also, the sustainability of rural entrepreneurship should be supported through the implementation of strategies in the rural areas and through the development of citizen’s entrepreneurial spirit. The aim of this paper is to investigate the importance of supporting rural entrepreneurship within countries, and also the establishment of a various number of opportunities and challenges encountered when creating a sustainable rural entrepreneurship. Statistical indicators regarding the business environment in Suceava County, Romania, have been used as research methodology. The results underline that supporting rural entrepreneurship by governments and creating opportunities to entrepreneurs could ultimately lead to economic gr...
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BOOK REVIEW FOR “RESEARCH ON TOURIST PHENOMENON FROM A REGIONAL PERSPECTIVE“ BY ADRIAN-LIVIU SCUTARIU
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Motivation is the driver of the performance in the workplace, as it is the energy that leads and maintains the effort of the worker. Since the early years of the 19th century researchers gave more importance to it. Therefore several... more
Motivation is the driver of the performance in the workplace, as it is the energy that leads and maintains the effort of the worker. Since the early years of the 19th century researchers gave more importance to it. Therefore several theories have been developed to explain what motivation is, what motivates, or demotivates people and what environment is the most suitable to reinforce motivation. However, most of the main authors on this field recognized the importance of the culture in the motivation process, sources and consequences, and yet, they did not demonstrate what specific elements of the motivational process vary from a culture to another. This paper tries to explore the main motivation theories and merge them into a model of motivational process. Then, based on that model, we set an experiment to see what steps of the motivational process are being influenced by the culture. This experiment, consists of a group of tasks to be performed by participants from Morocco and Ukra...
Research Interests: Psychology and Ukrainian
The global economy is creating substantial changes for organizations and industries throughout the world special after the economic crises. Supporting entrepreneurship at local level is crucial namely as far as innovative firms are... more
The global economy is creating substantial changes for organizations and industries throughout the world special after the economic crises. Supporting entrepreneurship at local level is crucial namely as far as innovative firms are concerned. Creating an innovative environment, stimulating start-ups through access to finance and providing advice, information and expertise, represent fertile local grounds for business ideas and better performance of regional economies. The most important purpose of this article is to identify key participants who contribute to the dynamics of entrepreneurship: entrepreneurs, entrepreneurship, entrepreneurship research and policy of research development. The priority goal is to find grounding link between entrepreneurial dynamics and research policy development consistent with changes in international European and national. A key objective of Europe 2020 is the objective of investing in research and development 3% of GDP, especially by providing more ...
Community-based organizations can mobilize citizens to adoption behaviors to ensure the transition to a sustainable economy. This paper evaluates social and economic impacts of community based initiatives in Romania, in two different... more
Community-based organizations can mobilize citizens to adoption behaviors to ensure the transition to a sustainable economy. This paper evaluates social and economic impacts of community based initiatives in Romania, in two different domains: transport and waste. The sample for this paper includes two community-initiatives, one from the transport domain and the other one from the waste domain. It was analyzed 12 interviews five interviews with members and one interview with a stakeholder for each of the two initiatives, which was conducted during January -May 2015
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"ABSTRACT. The circular economy is an alternative economic model to the current linear economy. The main feature of the circular economy is to preserve the value of resources. The circular economy generates indisputable... more
"ABSTRACT. The circular economy is an alternative economic model to the current linear economy. The main feature of the circular economy is to preserve the value of resources. The circular economy generates indisputable environmental benefits, social benefits and added value for companies, aspects necessary to guarantee resource sustainability and ecological diversity in a globalized, complex and often unpredictable global context. Despite the fact that tourism plays an important role in the economic development of tourist regions and in the integration of these economies in the process of globalization, it puts great pressure on natural resources and the environment. Tourism activity generates environmental impacts and economic impacts. The aim of this paper is to analyze the future tendencies of tourism, how the circular economy can create value for the tourism sector and the steps to be followed to create a sustainable model. The society we live in has exhausted the resources needed to meet the future needs of an increasingly affected planet. Tourism is a sector sensitive environmentally, because while exploiting resources for its economic development, compromising their future growth. For this reason, it is very important to adopt tourism practices that promote respect for the planet - Earth, because we destroy our home and today we are already living the consequences and the circular economy is born of the real need to save the planet we live on. Change is the key to a sustainable model. Today there are endless opportunities, we need to rethink our current system and open up to new perspectives through innovation and creativity. Keywords: Circular economy, Sustainable tourism, Resources, Tourism JEL classification: Z32, L83, Q01, Q56 "
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The research aim was to identify the training needs of entrepreneurs and employees within small and medium enterprises (SMEs) from the Suceava, Chernivtsi, and Bălți regions, to analyze the specific training practices in the cross-border... more
The research aim was to identify the training needs of entrepreneurs and employees within small and medium enterprises (SMEs) from the Suceava, Chernivtsi, and Bălți regions, to analyze the specific training practices in the cross-border area, and to identify the common features or the disparities. The research contains an exploratory survey, based on a semi-structured questionnaire that investigates the training needs in the SMEs and specific training practices with a comparative approach. The results relate to the challenges faced by transformation economies and by the specificities of SMEs from these remote areas. Additionally, the research connects the factors involved in planning and delivering training programs for employees in SMEs in this EU peripheral area with the weaknesses of the companies in facing the market competitive economy. The results of the survey disclosed some common features and specificities related to training needs, training responsibilities, and interests...
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Education is a strategic area of development. As part of the education system, higher education is the mechanism that can give to a society the resources necessary for its correlation with social and economic developments at global... more
Education is a strategic area of development. As part of the education system, higher education is the mechanism that can give to a society the resources necessary for its correlation with social and economic developments at global level.The truth that education is a factor of economic growth is not a new thing. During time, it was proved that investment in education, research and development, and health insurance is undoubtedly more profitable than the other inputs.The future of every nation depends fundamentally on the extent to which its system is able to provide to their citizens a performant level of training, which make them competitive worldwide. In higher education must meet the highest standards, with reference to a multitude of functions and characteristic activities - training, research, teachers, students, programs, resources, initiation, management etc. - all competing to achieve the major objectives which converge towards sustainable development of the country.Thus, th...
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Since years, Romania is trying to find its way in achieving the development of tourism. Since years, the quality of human resources working in tourism was stressed as a major weakness. The present paper is the result of a common effort of... more
Since years, Romania is trying to find its way in achieving the development of tourism. Since years, the quality of human resources working in tourism was stressed as a major weakness. The present paper is the result of a common effort of researchers and professionals in tourism from Romania and Germany, who tried to imagine and to plan a local training and competence tourism centre in Suceava–as a pilot structure that could assure an increase the quality of tourism, through courses and hands-on programs ...
A university is an institution of higher education and research, which grants academic degrees at all levels (associate, bachelor, master, and doctorate) in a variety of subjects. A university provides both undergraduate education and... more
A university is an institution of higher education and research, which grants academic degrees at all levels (associate, bachelor, master, and doctorate) in a variety of subjects. A university provides both undergraduate education and postgraduate education. The European Union gives a main role to the research, development and innovation domain (RDI) for consolidation of the competitiveness and for the economical growth. In Romania the most important objective of the Universities is the education of the young generation ...
Education is a strategic area of development. As part of the education system, higher education is the mechanism that can give to a society the resources necessary for its correlation with social and economic developments at global level.... more
Education is a strategic area of development. As part of the education system, higher education is the mechanism that can give to a society the resources necessary for its correlation with social and economic developments at global level. The truth that education is a factor of economic growth is not a new thing. During time, it was proved that investment in education, research and development, and health insurance is undoubtedly more profitable than the other inputs. The future of every nation depends fundamentally on the ...
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A cluster is a system of interconnection between private and public sector entities. It usually comprises a group ofcompanies, suppliers, service providers, and associated institutions in a particular field, linked by externalities and... more
A cluster is a system of interconnection between private and public sector entities. It usually comprises a group ofcompanies, suppliers, service providers, and associated institutions in a particular field, linked by externalities and complementarities (Word Bank Report, 2011). Cluster initiatives can contribute to comprehensive national competitiveness efforts that include policy reform, trade capacity building, a private-public dialogue, regional economic development, workforce development. Clusters can contribute to the foundation of ...
Only few steps have already been pointed towards bringing Romania at its proper place on the European tourism market. And big challenges are still there, outside, waiting to be settled. Tourism is indeed a very nice sector, but, if we all... more
Only few steps have already been pointed towards bringing Romania at its proper place on the European tourism market. And big challenges are still there, outside, waiting to be settled. Tourism is indeed a very nice sector, but, if we all consider ourselves tourists, it doesn't, necessary, mean that we all know tourism is done. The present paper offers an outside perspective of Romanian tourism; a perspective based on a research done among the German tour operators and reveals some strengths and weaknesses of Romania, as a ...
Abstract The present paper is screening the state-of-art and the perspective of research in innovation and entrepreneurship in Romanian forestry sector. Some theoretical approaches of innovation as research issue are presented. The paper... more
Abstract The present paper is screening the state-of-art and the perspective of research in innovation and entrepreneurship in Romanian forestry sector. Some theoretical approaches of innovation as research issue are presented. The paper focuses mainly on research needs, based on the particular situation of the Romanian forestry sector in transition to the market economy. Institutional and structural factors are evocated to underline the Romanian economic features related with the policies of innovation.
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Page 368. 367 NwFP&S MARkETING: LESSONS LEARNED FROM CASE STUDIES IN EUROPE4 Davide Pettenella1, Lorenzo Ciccarese2, Simona Dragoi3, Attila Hegedus4, Amy Hingston5, Susanne Klöhn1, Anne Matilainen6 ...
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Back in 1992, Adam and Schwartz have stated that in all Eastern Europe, privatization was fundamental for the transition from plan to market. The transition was supported by the entrepreneurial initiative, that took advantage from a new... more
Back in 1992, Adam and Schwartz have stated that in all Eastern Europe, privatization was fundamental for the transition from plan to market. The transition was supported by the entrepreneurial initiative, that took advantage from a new open economy [1]. The characteristics of the entrepreneur can influence in a major way the business success and development, the well-being of a nation being closely related to the intensity of the entrepreneurial activity. With no doubt, entrepreneurship is vital for the national economy, being an important growth factor and contributing significantly to the long-term prosperity. For the countries in transition, as Romania, the massive loss of jobs after 1990, determined by “the shrinking of the state sector”, was compensated partially by the small business sector that was the “main factor driving economic growth” and absorbed also the ”unemployment”. The purpose of this paper is to analyse whether there are significant differences in the profile of...
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In the dynamic changing environment, entrepreneurial universities have been playing an increasingly important role for socio-economic innovation and development. The aim of this study is to perform an analysis, involving the observation... more
In the dynamic changing environment, entrepreneurial universities have been playing an increasingly important role for socio-economic innovation and development. The aim of this study is to perform an analysis, involving the observation of the dimensions of entrepreneurial universities. We consider that nowadays the evaluation of universities should take into consideration the tools that school leaders, professors and students may use to evaluate teaching programs in innovation and entrepreneurship. As a result of the fact that the tertiary education institutions are appreciated by the way they relate to the social and economic needs and characteristics of the individuals, the Romanian universities are currently pursuing and trying to undergo a development process making the shift from a classical university to an entrepreneurial university. Specific literature has argued that the dynamic culture of the entrepreneurial university encourage students and graduates to new innovative an...
The European waste policy is focused on reducing the negative impact of waste, eliminating the unhealthy use of resources, and on better waste management. The aim of this paper is to analyse Romania’s waste management practices in the EU... more
The European waste policy is focused on reducing the negative impact of waste, eliminating the unhealthy use of resources, and on better waste management. The aim of this paper is to analyse Romania’s waste management practices in the EU context. The research methodology is based on a quantitative and qualitative analysis. The descriptive data analysis reveals significant differences among EU countries in terms of the municipal waste generated and the recycling rate. The municipal waste generated registers decrease, whereas there are significant increases in terms of the recycling rates in the EU countries. The qualitative research is based on the analysis of structured interviews among stakeholders, relevant for the waste management in Romania. The information obtained based on interviews was processed using NVivo and the main findings are focused on recommendations for improving the waste management system. We have identified a lack of adequate public support in the waste field du...
The changes that the forest sector faced in Romania since 1990 completely modified the trade relationship and the timber market system. New forms of ownership appeared on forestland, and private firms started to operate in whole wood... more
The changes that the forest sector faced in Romania since 1990 completely modified the trade relationship and the timber market system. New forms of ownership appeared on forestland, and private firms started to operate in whole wood processing chain. Nevertheless, along the last decade the timber market was characterised by the position of the National Forest Administration (NFA) as main supplier of timber for industrial purposes. The State intervention on timber market aimed to regulate this quasi-monopole; to ...
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This article addresses aspects of environmental behavior in tourism issues, in the context in which, sustainable development has become increasingly important, due to preservation of natural and cultural... more
This article addresses aspects of environmental behavior in tourism issues, in the context in which,
sustainable development has become increasingly important, due to preservation of natural and cultural
heritage,upon which the very existence of future tourism depends. Mass tourism is declining in favor of
individualized forms of tourism such as ecotourism, where Romania, especially Bukovina area, has a great
potential. Responsible environmental behavior is addressed to all actors involved in tourism, suppliers,
consumers and authorities. Necessary initiatives are those
of spreading awareness and
good practice, and to
this end, we chose to present a significant initiative from
Bukovina zone, shaped in the form of a project, from
which people working in tourism have been trained in the spirit of environmentally friendly behavior and will
disseminate it among tourists with which come into contact.
What we consider important in the future, in such
tourism projects, regardless of their essential objective, is the inclusion of issues related to sustainability and
ecological behavior.
sustainable development has become increasingly important, due to preservation of natural and cultural
heritage,upon which the very existence of future tourism depends. Mass tourism is declining in favor of
individualized forms of tourism such as ecotourism, where Romania, especially Bukovina area, has a great
potential. Responsible environmental behavior is addressed to all actors involved in tourism, suppliers,
consumers and authorities. Necessary initiatives are those
of spreading awareness and
good practice, and to
this end, we chose to present a significant initiative from
Bukovina zone, shaped in the form of a project, from
which people working in tourism have been trained in the spirit of environmentally friendly behavior and will
disseminate it among tourists with which come into contact.
What we consider important in the future, in such
tourism projects, regardless of their essential objective, is the inclusion of issues related to sustainability and
ecological behavior.
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Starting with Lisbon Strategy, the European Union launched for the period 2007–2013 a set of initiatives that regards the research and innovation, the EU policy in research and policy, the global competitiveness of the universities and... more
Starting with Lisbon Strategy, the European Union launched for the period 2007–2013 a set of initiatives that regards the research and innovation, the EU policy in research and policy, the global competitiveness of the universities and research institutes, entrepreneurial abilities development and knowledge transfer in products and services. This paper discusses about the role of EU policy in research and development concepts and especially about the roles of universities and enterprises. In European Union next to the ...
The integration of the Central and East European countries into the European Union creates a radically and qualitatively new geopolitical situation on the European continent that, in its turn, requires some thorough going and structural... more
The integration of the Central and East European countries into the European Union creates a radically and qualitatively new geopolitical situation on the European continent that, in its turn, requires some thorough going and structural changes from the EU part as to development of international relations in their new form in the countries of the European Union and non-member states. In order to apply the regional development strategy, eight development regions were set up, spreading throughout the whole territory ...
This article addresses aspects of environmental behavior in tourism issues, in the context in which, sustainable development has become increasingly important, due to preservation of natural and cultural heritage, upon which the very... more
This article addresses aspects of environmental behavior in tourism issues, in the context in which, sustainable development has become increasingly important, due to preservation of natural and cultural heritage, upon which the very existence of future tourism depends. Mass tourism is declining in favor of individualized forms of tourism such as ecotourism, where Romania, especially Bukovina area, has a great potential. Responsible environmental behavior is addressed to all actors involved in tourism, suppliers, ...