Airlines business

Harmonising Regulatory and Antitrust Regimes for International Air Transport addresses the timely and problematic issue of lack of uniformity in legal standards for international civil aviation.
First, it focuses on discrepancies within the regulatory and antitrust framework and possible solutions thereto. Possible strategies for multilateralisation and defragmentation of air law are discussed, including those within the ICAO and WTO systems, as well as privatisation, trans-national cooperation and consolidation between airlines.
This is followed by a debate on international harmonisation of air policy and economic regulation with competition law and policy. This part deliberates on the peculiarities of the latter framework, such as ‘extraterritorial’ application (effects doctrine) and antitrust immunities. Specific legal problems concerning airline alliance activities are also addressed, such as code-sharing, leasing, franchising and common branding, as well as metal-neutral joint ventures and real air carrier mergers.
The discussion extends to competition and possible conflicts between air transport law and other legal regimes, including space law, environmental law (carbon offsetting schemes) and labour law, which are relevant to aviation and growing aerospace activities. The study also contributes to some specific regulatory problems, such as possible regulation of space tourism under air law, airline ownership and control, balance between aviation safety and airline liberalisation, development of regional liberalisation initiatives and solutions to eliminate air connectivity gaps.
The unique feature of the book is that it reconciles distinct perspectives on these issues presented by renowned aviation and aerospace experts who represent world’s key air transport markets and air law academic centres.

1.1 Subject Matter This report provides Strategic analysis and evaluation of current scenario of Aviation Industry in India and recommended reforms to bring a positive change in current condition of the industry.
1.2 Method Methods of Analysis include SWOT analysis of current scenario which further leads to key factors responsible for current situation of Industry. All 7 recognized factors are analyzed individually with their associated factors if any applicable and an inference is drawn for each one of them. For every inference a recommendation is given to change the current scenario of aviation in India and to meet the challenge which is right on door step.
1.3 Findings The analysis shows that current condition of Industry is not good enough to meet the required pace of growth there are several challenges industry is facing. New Government needs to take drastic reforms at strategic as well as regulatory level.
1.4 Recommendations
(i) Government needs to plan a strategy to enhance connectivity between small cities and regional hubs.
(ii) Aviation infrastructure needs urgent attention by up gradation of brown field airports and more green field airports are required. ATM ANS need to be technically upgraded to handle new traffic. MRO sector needs development through private investment.
(iii) Both Safety and Security sectors need to be revaluated and better equipped to handle the fast development without errors.
(iv) Air India needs restructuring and privatized to be a profitable airline.
(v) E-governance need to be applied across all government agencies for efficient and fool proof functionality.
(vi) Indian Aviation industry is facing scarcity of technically sound and well qualified professionals, Government is required to provide resources for modern training and qualification to fulfill the gap in industry.
(vii) Current Pricing and Tax procedures being applied on ATF are main reason of Airlines going in losses, Government should look into the possibility of reducing Taxes, centralizing the pricing and Tax procedures for ATF.
(viii) In next five years industry needs an investment of USD20 Billions with immense opportunities of profit for the investors. Government should look into the possibility of bringing in foreign direct investment (FDI).
1.5 Limitation of the report: This report has limitation while analyzing and recommending. Some Limitation are like India follows federal system of Taxation and regulations in Aviation industry so all the figures, recommendations and policies may not be true in one part of the country while it could be fully applicable in other part of the country.
Aviation industry is vast and includes many stake holders and constituents. It was practically not possible to analyze each one of these elements and only most crucial issues have been paid attention.

This book gives a brief but concise narrative on the evolution of the airline industry from its beginnings to the present day. The focus is on regulations, historic events and influencing factors that shaped the industry. Starting with the Wright Flyer, the book details the early conventions and regulatory framework, the development of the commercial airline industry through the 1930s, World War II and the Chicago Convention, that created the current regulatory framework of the industry. The book then goes into the regulated and protectionist era and developments that eventually led to the deregulation and liberalization of the industry. At this point, the industry transcended from heavy government involvement to an industry driven by economic factors. Following this change, the industry experienced unprecedented growth leading to the formation of the so-called Sixth Freedom airlines, the airline alliances and the low-cost and ultra-low-cost carriers. This book is an excellent guide to how the airline industry evolved into what it is today.

Brand is crucial in differentiating the superiority of products or services over others. This is an exploratory study examining the differences in brand satisfaction between Malaysian Airlines (full service airlines) and Air Asia (low cost airlines) in Malaysia. 350 usable questionnaires were obtained from respondents in the two main airlines terminals in Kuala Lumpur. Exploratory factor analysis revealed seven brand satisfaction dimensions which are tangibles, price, core service, reputation, publicity, word-of-mouth, and employee. Generally, respondents were not satisfied with all brand dimensions of both airlines. The level of brand dissatisfaction is also higher for Malaysian Airlines compared with Air Asia. Air Asia was perceived better than Malaysian Airlines in price, publicity, and word-of-mouth. On the other hand, Malaysian Airlines was perceived better in tangibles, core service, reputation, and employee. The paper highlights some of its theoretical, managerial and marketing implications to the development of airline industry.

The airline industry has witnessed a rapid growth and a global expansion over the last few decades. Aviation is not only crucial for the global business development but also offers eminent social and economic benefits.

The factors contributing to this significant growth are:

1. Deregulation of aviation laws, bilateral and open-sky agreements between governments.
2. Increasing demand because of the efficiency, quality and service it offers for a safer mode of transportation.
3. Increasing competition among airlines has put brakes on the airfares, thereby reducing the cost of travel.
4. Globalisation has resulted in an increase in air travel with world trade and tourism facilitating airline industry.

The 1978 Airline Deregulation Act has opened new markets for the airlines, resulting in the expansion of the airline industry. This expansion has brought about a stiff competition, resulting in air warfare. The aviation industry had to eventually restructure itself in order to maintain profitability, resulting in consolidation and concentration of airlines.

The pragmatic research objective of this paper is to perform an analysis of airline’s operations, strategies and the framework for decision making. In detail, the following key research objectives are addressed:

1. Hong Kong Landing Slots Auction
2. China's Airline Industry
3. Pan American World Airways
4. Jet Airways (India)

A sound corporate business strategy can be stated by defining Michael Porter’s two basic types of competitive advantage: cost leadership and differentiation. Cost leadership strategy gave rise to a breed of airlines in the mid 1990’s, the low-cost carriers. This report analyses the characteristics of the low-cost carriers and the key drivers that influence operations.

In the past decade, the airline industry dynamics have changed which has affected the growth and sustainability of the market. In contrast, the low-cost carriers sector has experienced growth and significant developments in air transport industry. The low cost phenomenon has revolutionised the aviation market; guiding the path for success, with cost efficient and productive innovations.

The global economic crisis, fuel crisis and the increasing operating costs has forced the low-cost airlines to constantly evolve and adapt their business model to the existing market conditions. It gave rise to the development of a hybrid of full-service airline and low-cost airline business models. The pragmatic research objective of this report is to analyse the business model of the JetBlue Airways and to strategically plan for the future success and profitability of the airline. In detail, the following key research objectives are addressed:

1. Conduct an in-depth research about the main characteristics of typical low cost carriers, highlighting the different cost advantages when compared with typical equivalent network carriers.
2. Evaluate the current situation of JetBlue Airways, mentioning the impacts of internal and external factors on the operation and management of the airline, and discuss the associated opportunities, threats and risks to the business.
3. a) Can JetBlue continue its spectacular growth?
b) Were its competitive advantages sustainable?
4. Recommend a plan of actions for the next 5 years, mentioning the associated likely risks and outcomes.

During the last decade travel and tourism has assisted the Emirates Group in spreading its wings into every aspect of travel, tourism and business to become the fastest growing corporation in its field.
Emirates airlines and Middle East aviation system will face strong challenges with global aviation during the coming years. In the mean while, “the overall growth aspiration of the region demands a high-performing aviation system—including airlines, airports, and air traffic control (ATC)—that in 20 years must successfully serve more than four times the passengers it serves today. However, international benchmarks illustrate that even today’s aviation system does not fulfill current demand. In many Middle East countries, aviation systems’ quality and efficiency levels are well below international levels (e.g., compared to Europe and Asia). Heavy regulation also has resulted in limited service in terms of route frequency and destinations, high customer prices, and a need for high government subsidies to maintain the system.”1
Middle East aviation markets especially United Arab Emirates have set the level for reforming their aviation systems and have started encouraging trading and deregulation of airlines rules. In addition, the Middle airline sector plays a smart role in developing a world-class, such as Qatar Airways (which has a five-star Skytrax ranking) and Emirates Group (which has above-average profitability).
“Aviation and transport infrastructure is the fundamental catalyst for the creation of global cities. The UAE’s open skies policy is the cornerstone upon which Dubai built its dynamic air transport hub, which in turn supports the growth of other industry sectors. The growth of Emirates embodies the spirit of competition and free enterprise, which will continue to guide their policies for the benefit of the UAE and of the global community in which they operate.”2
Finally, analyzing Emirates airline challenges through SWOT analysis and comparing it with Lufthansa Group a prove of being very active with Cargo and shipment services and passenger cater through developing there technology and advertise there 40 brands and looking to the needs of the customers. It was very obvious of the strengthen of innovation and creativity of Emirates is much stronger then the weakness and keep in going to hire new employees and buying new plans even during Dubai crisis. After compering Emirates with Lufthansa Group the largest airlines in terms of passenger and second largest airline of fleet aircraft. We will prove that Emirates is the most innovative and the fastest airlines growing in the world since they are 25 years old and Lufthansa 86 years old.

The objective of this study is to investigate brand image and brand awareness from the perspectives of the airlines, focusing on brand awareness aspect. The result of this study is to find out the brand image and the brand awareness of Malindo Air.

“The problematic situation that gave rise to this study was that consumer perception towards airlines is a very sensitive subject from the point of view of airlines”.
(D. Van Oudheusden, 1990)

Referring to the statement above, an airlines that seeks to succeed needs to know the current and potential market for its service and able to identify customers. In this regard, this research was carried out in order to research the phenomenon perceptions that consumers have concerning airlines. This led to the research question formulations which is “How do consumer perceive airline companies?”

This paper presents a multiple criteria evaluation analysis for airline quality rating using the preference analysis for reference ideal solution (PARIS) and the technique for order of preference by similarity to ideal solution (TOPSIS) approaches. The airline quality rating was developed as an objective method for assessing airline quality on combined multiple performance criteria and the importance weights of criteria. The selected multiple performance criteria were determined as on-time arrivals, mishandled baggage, involuntary denied boardings, and consumer complaints. The multiple criteria decision making analysis results show that the alternative (2 a) airline is the best-rated airline.

In the air transport industry,decisions are made based onperceptionsandpredictions. Airlines order aircraftswhen they believe the conditions to upgrade their fleet are appropriate in terms of  profitability and market opportunities. However, the financial performance of an airline can be easily affected by several variables. Many types of delays are decisive in the income and expense structure of the organization. Fleet renewal, for instance, is a very lengthy process, since deliveries usually take five years from the date the order is placed. This paper uses System Dynamics to evaluate the performance of different strategies concerning fleet renewal in a commercial airline, taking into account the complex interdependence between variables and the delays involved in the process. The simulation model is absolutely based on real information retrieved from databases of aviation authorities and actual airlines in Colombia

In just 100 years, aviation has grown and progressed to be today the driving force of the global economy. In 2013, the airline industry made a profit of $12.9 billion on revenues of $708 billion, which is 1.8% net profit margin.

This report qualitatively analyses the strategies and operations of all-business class North Atlantic airlines, by assessing the business model and characteristics of the service offering. The pragmatic research objective of this report is to conclude whether premium-only flights can succeed over the North Atlantic or not. In detail, the following key research objectives are addressed:

1. Review past failures of all-business class North Atlantic airlines: Silverjet, EOS Airlines and MAXjet Airways.
2. Assess the likelihood of success of the proposed airlines: Qatar Airways, SAS Group, Odyssey Airlines and Dreamjet.
a. Why would the proposed airlines succeed when others have failed?
b. What changes have taken place in the market to suggest that premium-only flights can be economically viable?
c. What challenges will the new operators face?

Business history can be a valuable, even critical element in teaching international management – not only at elite institutions and at postgraduate level, but at universities of applied sciences and in undergraduate education, too. It is specifically relevant for programs with a focus on Europe. Students should be given a chance to discover common and connected pasts of European enterprise. The article offers a rationale for curriculum integration and discusses case selections and teaching methods for non-historians. Five exemplary themes are presented: East India companies, financial market bubbles, telegraphy, the Suez Canal, and the emergence of airlines.
Zusammenfassung
Unternehmensgeschichte kann ein wertvoller, sogar kritischer Beitrag in der Vermittlung des internationalen Managements sein – nicht nur an elitären Einrichtungen und im Master, sondern auch an Fachhochschulen und in Bachelor-Studiengängen. Besonders relevant ist sie für Studiengänge mit Fokus Europa. Studenten sollten eine Chance erhalten, die gemeinsame und zusammenhängende Vergangenheit europäischer Unternehmenstätigkeit zu entdecken. Der Artikel begründet die Integration ins Curriculum und diskutiert Fallauswahl und Lehrmethodik für Nichthistoriker. Eine exemplarische Auswahl von fünf Themen wird gezeigt: Ostindienkompanien, Finanzmarkt-Blasen, Telegrafie, der Suezkanal und die Entstehung von Fluggesellschaften.

Progressive Commercialization of Airline Governance Culture analyses the transition of the airline sector from the not-for-profit nation-bound public utility model towards a profit-oriented globalised industry. This process is discussed from the perspective of airline governance culture.
The dissertations start with a discussion concerning nationality of airlines and aviation markets and their roots in air law. This part explains how aviation laws and policies have translated into airline dependence on state ownership, restricted access to capital, inefficient structures and specific unproductive business culture.
The following part shows how the nation-bound market framework has been brought out of equilibrium due to liberalisation in air services and airline privatisation, and how this process has destabilised airline governance. This is supplemented with a discussion of airline alliances and other private business solutions to this conflicted environment.
The book presents legal instruments to eliminate national economic affiliations associated with airline ownership and control, comprising community carrier systems, principal place of business designation clauses and liberalisation of national airline investment and establishment regimes. The study gives recommendations as to legal methods, schedules and fora which would be most effective in furthering the airline governance reform.
The concluding part is a debate on economic trends that will prevail in the industry once the airline governance culture is commercialised. It is argued that the resulting worldwide defragmentation of the air transport market and the reorientation on airlines as its key actors will change the nature of competition within the aviation industry and enable true globalisation in this sector.

The deregulation of air transport has increased competition between air carriers, resulting in lower fares and increased volumes of passengers. Subsequently, the fare reduction has altered the market structure with the establishment of new carriers, strategic alliances and mergers, and the bankruptcy of several traditional airlines which were unable to adapt to the new environment. The emergence of low cost carriers (LCCs) is one important outcome of the deregulation. LCCs entered the market by offering a differentiated product based on bare services offered at significantly lower prices. The main target was travelers with increased sensitivity in pricing and less demand for all-around services. The rise in terms of passengers and flights dictated a better utilization of the fleet, requiring reduced turnaround times at airports. Many central airports had very little flexibility and capacity necessary to facilitate additional timeslots. As an answer to inadequate capacity combined wi...

In July 2019, shortly after the end of the first year of application of the EU General Data Protection Regulation (GDPR), the UK's data protection regulator announced its intention to fine British Airways £183 million under the GDPR in connection with a data breach. That proposed penalty, which would have been the highest administrative fine to-date under the GDPR if finally issued in the amount announced, highlighted the relevance of the GDPR to airlines. As a result of the territorial scope of the GDPR, the regulation interests European and non-European airlines alike. This study, which focuses on requirements for commercial use of EU personal data by U.S. airlines (but which should interest non-U.S. airlines, as well), uses actual cases to help analyze the application of the GDPR to the airline industry, including the British Airways GDPR penalty case. It is one of the first studies to do so, and as such contributes to the literature. When the GDPR applies to them, airlines should become fully aware of its key relevant provisions, starting with those related to the GDPR's scope and its underlying data protection principles, discussed in this study. In addition, airlines must have a legal basis to process EU personal data under the GDPR and, as this study shows, must have adequately prepared for data subject requests to exercise rights and for potential data breaches. Several examples of the first GDPR sanctions in the airline industry are detailed, and lessons drawn from them. In this context, this study determines that data security is a key element. Finally, the 2020 Schrems II decision invalidating the EU-U.S. Privacy Shield is examined, and its potential impact on the transfer of EU personal data from the European Union to the United States by airlines is studied, following an analysis of U.S. airline privacy policies available on the Internet from the European Union. In this context, the use of standard contractual clauses (SCCs) in order to allow for data export from the European Union is considered.

Geçen sayımızda efsanevi PanAm örneğinden hareket ile havayolu ulaşımı sektörünün en temel probleminin sürdürülebilirlilik olduğunu bir dönemin yıldızı olan şirketlerin nasıl iflas ettiğine tanık olunduğunu örnekler ile anlatarak açıklamıştık. Bu sayımızda son yirmi yılda adını en başarılı taşıyıcılar arasına yazdıran ABD ve AB’li LCC şirketler ile TK ve SIA şirketlerinin başarılarının altında yatan faktörleri inceleyeceğiz. Sürdürülebilirlilik sendromunun en derin hissedildiği bir sektörde son 20 yılda istisnasız kar eden Körfezli taşıyıcılar ile TK, SIA ve AB Pazarı’nın LCC şirketler nasıl başardılar? AB ve ABD pazarında tam servis veren şirketler varlıklarını ancak şirket evlilikleri yoluyla sürdürmeye mahkûm olmuşken yine aynı pazarda LCC taşıyıcılar ile başka pazardan gelerek bu pazarlarda büyüyen Körfezli taşıyıcılar ve TK’yı başarıya götüren etkenler nelerdir? Büyüme bunalımı ve karlılık sendromu tam servis veren şirketleri yıkımlara sürüklediği bir pazarda başarı olanlar nasıl oluyor da her ikisini de yıllar boyu krizlere rağmen iki haneli sürdürebiliyor? Bu şirketlerin CEO’larının elinde sihirli değnek olmadığını göre başarıları hangi rasyonel temellere dayanıyor?

The paper presents a return on quality model designed to assess projects of service quality that can help airlines in retaining passengers. Such models can enable carriers simulate scenarios and assist management in decision-making processes, identifying the elements of performance that can lead to rejection or approval by passengers. An application of the methodology considers the flight firming project of a major airline company that had the target of improving the service quality offered in the business class booking and refunding processes, reducing at the same time the amount of denied boarding due to overbooking.

The article discusses the Cape Town Convention and its Aircraft Protocol, which establish the institution of international interest in mobile equipment (airframes, aircraft engines and helicopters). The study explains the principles of these instruments, their peculiarities, scope of application and role in the unification of international interests and in ensuring legal certainty. The consequences of the potential adoption of the Convention and the Protocol in Poland are also analysed, including the necessary amendments to civil law. Lastly, the article gives recommendations as to the accession of Poland to the Convention and the Protocol, and as to making optional declarations thereto.

Authors: Adam Berezowski, Wanda Dzienkiewicz, Ewa Jasiuk, Agata Kaczyńska, Piotr Kasprzyk, Anna Konert, Agnieszka Kunert-Diallo, Krystyna Marut, Katarzyna Myszona-Kostrzewa, Jan Walulik, Marek Żylicz (ed.)

Jan Walulik - contributor to parts concerning: airport management, ground handling, PSO, aircraft accident and incident investigations, administrative fines, criminal provisions and transitional provisions.

In recent years, Iran's domestic air companies, which have been involved in aircraft repair, have been designing and manufacturing various types of bird products by establishing design offices and technology development centers. An important issue is the lack of a comprehensive and standardized system used in the country's air industry. The main objective of this research is to review the numbering systems of technical drawings and numbering of parts in the world air industry and provide a native model for the Iranian airline industry. The purpose of this research is in the field of applied research, and field methods such as questionnaires have been used. The statistical society of the design and manufacture of bird equipment is at the level of the airline industry in Iran. The Delphi method has been used to examine and conclude the proposed model. Based on the results of the implementation of the numbering system, it is possible to systematize the process of designing and constructing an aircraft, and as a result, it facilitates the coordination between the design unit and the units of construction and repair, and due to reduced design errors and structural defects in sets and parts of the product It improves the quality and reduces costs in the company, and subsequently improves the reliability of the aircraft and profitability of the company. It is suggested that executive instructions and the processes for mapping and subscribing to the organizations at stake level be developed.

The social change, with Internet as one of its innovations, is changing the way business is conducted. The main objective is to study and get a better understanding of the use of Internet as a new sales channel when there already exist a sales channel including ...

Swissair-Grounding vom 2. Oktober 2001 war nicht nur in deprimierender Schock. Die Ereignisse in jenem Jahr fungierten auch als Kipp-Punkt, in dem mental neue Dinge möglich wurden. Der "Ausverkauf" der Schweizer Wirtschaft hat ohnehin schon vorher begonnen – und zwar von innen heraus. Das Interview analysiert die Geschichte der Swissair im europäischen Kontext.

Airlines were the industry that created eCommerce. They taught the world how to use electronic devices to conduct their day to day business. They faced unique problems in distribution which led them to develop online shopping.
And today it is this very concept that is changing the airline distribution patterns and forcing airlines to rethink and upgrade their distribution strategies. The modern day passenger is more socially and technologically aware and expects the airline to know everything about him, ranging from his travel choices to his seat and service preference and his personal information.
In this paper we explore how "the modern day passenger" coupled with reducing profit margins are influencing a rather difficult industry to think beyond the traditional ways of doing business

Evaluation of airlines based on service quality criteria can help to improve the processes of airlines, and also can give guidance to travel agencies to provide better choices for passengers and tourists. In this study, a hybrid simulation-based assignment approach is proposed to deal with multi-criteria decision-making problems with a group of decision-makers. A probability distribution is used to model decision-makers’ opinions and constructing a stochastic decision matrix. Then some efficient multi-criteria decision-making methods are utilized for evaluating alternatives in a simulation process. The proposed approach is applied to a problem of evaluation of five airlines with respect to opinions of 58 experts on 28 criteria. The results show the efficiency of the proposed to handle decision-making problems with a large number of experts. Moreover, the evaluation results are more reliable than the other decision-making approaches because of simulating decision-makers’ opinions, us...

ABSTRACT The paper presents a return on quality model designed to assess projects of service quality that can help airlines in retaining passengers. Such models can enable carriers simulate scenarios and assist management in decision-making processes, identifying the elements of performance that can lead to rejection or approval by passengers. An application of the methodology considers the flight firming project of a major airline company that had the target of improving the service quality offered in the business class booking and refunding processes, reducing at the same time the amount of denied boarding due to overbooking.

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Since the world economy demands plentitude, timely, and accurate service in many areas today, the air transportation’s proping upquick and applicable solution is quite unsurprising.
The apparent reason for such a significant role is the fact that, it has evolved in favor of global exchange of people as passengers, goods as freight and mail enabling cash flow upon the developments in the last few decades. Mankind had begun to shape the world on the land thousands of years ago: so that, we blazed trails and connected world’s various civilizations in different parts of the world. That had been followed by the discoveries chasing the unknown across the sea: many people experienced sea-borne transportation with hope in their brave hearts for a better world to set up and to live in. After the time it had become a more perceptible requirement for the utilization of skies for transportation purposes, we began to facilitate airports with easier cross-border tax treatments, immigration protocols, and custom duties. In order to achieve such facilitation, many states have renounced their sovereignty rights.
The reason behind this idea is very clear! Air transportation produces numerous benefits ranging from economic means to cultural assets. We find the airline business at the heart of expanding air transportation economy. Regarding to my experiences as a lecturer in six different universities with a lot of effort to lecture the international students how the global air transportation system brings economic benefits as well as the relationships between economics and management issues in the airline business, it has become clear for me that we desperately need a good textbook meeting the syllabi of some core courses in the aviation management programs. Some valuable resources we have applied to this date touch main points effectively, even though, none matches with the real prerequisites of the courses suitably. Many priceless textbooks on the subject of management such as strategic management, human resource management, risk management or similar others in the field of management and/or economics could have been our references while lecturing but many of those reference books sadly have said no word about the aviation world. Additionally, I have observed that the textbooks about the aviation management or aviation economics could not appropriately match with the content plan of the courses in our programs.
The idea of writing this book has hailed from our friendly talks with lecturers of the same type, sharing the same ideas with me alleged above. At the outset, I witnessed that many
PREFACE
IV
of the good air transportation management division heads in different universities check
the syllabi of the courses comparing with others in different countries and so does good
lecturers. These positive endeavors essentially bring their courses into line with other
worldwide aviation trainings. Nonetheless, the reference textbooks we could apply have
not matched with the requirement fittingly. As I essentially have expressed my intention
to write a proper textbook to finalize that apperant gap, many volunteer lecturers and/or
experts could support me. You as the readers of this textbook will meet with the approaches
and experiences of those lecturers and/or experts in airline business management and
economics.
Consequently, the purpose of this textbook is determined to help describe the most
contextually relevant and defensible information about airline business and economics in
a sequence and shape that provides the most appropriate inference to the content plan.
I am so happy now since I can assert that all the university students who have joined
worldwide aviation management programs as well as MBA and/or PhD programs in
different universities could apply this textbook since it is able to explain main airline business
management topics together and in relation with associate subjects in air transportation
economics.
Readers mainly can find benefits of the global air transportation business driven by airline
companies. With the intention of increasing benefits derived mainly from airline business
and effectiveness of the relevant management activities, comprehensive assessments, both
macro and micro economic perspectives of the business are enclosed. Aiming to explain
evolution of the business and reveal current situation, conditions of competition for airlines
were broadly discussed. Furthermore, focusing mainly on airline business, the strategic
management perception for managers as well as the business models to apply was added
dashingly.
Finally, I should also bring up the efforts of my authors nonpareil of any others. It has
not been easy to arrange the breadth of the topics where we witnessed many overlaps
indispensably as well as unfortunate gaps while trying to come up with them in more than
one year. My team and I are ready for any new challenge since we have learned a lot about
teamwork on such a specific issue during this period of time.
I expect this textbook could find all of our students who are following similar courses of
aviation management and/or aviation economics in different universities. Any feedback
from the lecturers will be higly appreciated, and valued with relevant corrections in coming
editions.