Mehran Nejati
Edith Cowan University, Faculty of Business and Law, Faculty Member
- Universiti Sains Malaysia, Graduate School of Business, Faculty MemberUniversity of Adelaide, Business School, Department Memberadd
- Dr. Mehran Nejati is a Senior Lecturer in the School of Business and Law, Edith Cowan University. Prior to joining EC... moreDr. Mehran Nejati is a Senior Lecturer in the School of Business and Law, Edith Cowan University. Prior to joining ECU, Mehran was the Programme Manager for Research and Consultancy and a Senior Lecturer at Graduate School of Business, University of Science Malaysia (USM). Mehran has also held visiting appointments at the University of Adelaide Business School and Flinders Business School. Mehran serves as the editorial board member of several international academic journals.
Mehran has demonstrated research excellence in his field and has been recognized for his research contributions on various occasions including Outstanding Publication Award 2016, Certified Sentinels of Science Award 2016, and ANZMAC 2015 Best Reviewer Award. Mehran has taught various courses across business and management discipline on Business Sustainability, Corporate Social Responsibility, Business Statistics, Research Method, Strategic Management, and Marketing. He has taught in face-to-face, distance and electronic modes, and has received excellent student and peer evaluation for his teaching. Apart from his research and teaching activities, Mehran is often invited as a trainer for quantitative research methodology and data analysis workshops on structural equation modelling, partial least squares, and software such as AMOS and SmartPLS.edit
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Efforts for investigating perception towards tourism and its perceived negative impacts have mainly been conducted from the perspective of locals, often ignoring the perception of tourists on the negative environmental outcomes associated... more
Efforts for investigating perception towards tourism and its perceived negative impacts have mainly been conducted from the perspective of locals, often ignoring the perception of tourists on the negative environmental outcomes associated with tourism and its link with the perceived importance of sustainable tourism from the eyes of tourists. This study investigated the perception of tourists of the potential impacts of tourism on the natural environment. Additionally, it examined the influence of perceived environmental impacts of tourism on the perceived importance of sustainable tourism. The study model was analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) based on data collected from 469 tourists visiting two attractive islands in Malaysia, namely Perhentian Island and Redang Island. Findings of this research revealed that perceived impacts of tourism on vegetation, water quality and wildlife had significant influence on the tourists' perceived imp...
While earlier studies have shown the role of family affiliation on increased social responsibility of firms, there is a dearth of literature on how family group affiliation moderates the link between company's characteristics and social... more
While earlier studies have shown the role of family affiliation on increased social responsibility of firms, there is a dearth of literature on how family group affiliation moderates the link between company's characteristics and social responsibility disclosure. This study aimed to investigate this moderating effect through performing a moderated multiple regression (MMR) analysis on empirical data gathered from 73 most active shareholding companies in Yemen. Findings from the study indicated that family group affiliation has a significant moderating effect on the relationships between company's characteristics and corporate social responsibility disclosure; where the relationship was found stronger for family group affiliated companies as compared to the non-family group affiliated ones. The study has bridged the literature gaps by offering empirical evidence and new insights on the significant moderating effects of family group affiliation in the relationships between company's characteristics and corporate social responsibility disclosure using the Yemeni samples.
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In an effort to achieve sustained competitive advantage, organizations strive to attract the best talents. This study aimed to investigate the role of green human resource management (Green HRM) in shaping job seekers’ perceptions toward... more
In an effort to achieve sustained competitive advantage, organizations strive to attract the best talents. This study aimed to investigate the role of green human resource management (Green HRM) in shaping job seekers’ perceptions toward the attractiveness and prestige of a company, resulting in intention to pursue job application. The proposed framework was empirically tested using a sample of 162 job seekers from Malaysia and analysed through partial least squares structural equation modelling (PLS SEM). The findings revealed that among different dimensions of green HRM, training was the most prominent one as it could positively influence job seekers’ perception toward attractiveness and prestige of a company. Additionally, reward was found to have a positive impact on company’s attractiveness, whereas job position description had a positive impact on company’s prestige. Moreover, it was revealed that both company’s attractiveness and prestige resulting from green HRM practices could significantly influence job seekers’ intention to pursue their application with a company. Study implications have been explained.
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This study examined the influence of attitude towards environment and subjective norms on the ecological purchase intentions of Iranian consumers. The study subsequently investigated the influence of ecological purchase intentions on... more
This study examined the influence of attitude towards environment and subjective norms on the ecological purchase intentions of Iranian consumers. The study subsequently investigated the influence of ecological purchase intentions on actual purchase behaviour of consumers and explored the key factors resulting in the lack of tendency for purchasing ecological products by Iranian consumers. Out of the three conjectured hypotheses, two were supported, which partially supported theory of reasoned action proposed by Ajzen and Fishbein (1980). Findings of the study revealed that the subjective norms significantly influenced ecological purchase intentions, which in turn significantly resulted in purchase behaviour. However, the influence of attitudes towards environment on ecological purchase intentions was not significant.
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Despite the availability of extensive research on a wide range of consumer-related areas, some socially sensitive consumer issues have still remained relatively unexplored. Since literature review revealed a gap in the conceptualization... more
Despite the availability of extensive research on a wide range of consumer-related areas, some socially sensitive consumer issues have still remained relatively unexplored. Since literature review revealed a gap in the conceptualization of consumer social responsibilities, this article conceptualized, developed and validated a measurement scale for consumer social responsibility (CnSR), using a rigorous methodology suggested in the scale development literature. The study responded to the scholarly calls for further research in this area. Using a total sample of 491 respondents (53 respondents for pilot, 207 for exploratory survey and 231 for confirmatory survey), the study proposed a six-dimensional measurement scale for CnSR, including: (1) social impacts, (2) solidarity, (3) critical appraisal, (4) supporting business growth, (5) environmental impacts and (6) action. It is argued that with ever growing impacts of corporate social responsibility on business practices, the validated measurement scale will contribute to the advancement of research in this nascent consumer area.
Research Interests: Ethics, Applied Ethics, Corporate Social Responsibility, Sustainable Production and Consumption, Ethical Consumption, and 17 moreConsumerism, Consumption Studies, Consumer Behavior, Consumer Research, Consumer Psychology, Ethical decision making, Consumer, Consumer Buying Behaviour, Sustainable/ethical Consumption, Scale, Scale Development, Consumer Social Responsibility, Ethical Consumerism, Consumer Behaviour, CnSR, CnSR Scale, and Consumer social responsibility scale
In accordance with companies' efforts to position themselves as socially responsible firms, the application of Cause-Related Marketing (CRM) has been growing as a helpful marketing tool. Nonetheless, there is a dearth of significant prior... more
In accordance with companies' efforts to position themselves as socially responsible firms, the application of Cause-Related Marketing (CRM) has been growing as a helpful marketing tool. Nonetheless, there is a dearth of significant prior studies in understanding what factors influence the success of such prosocial marketing campaigns and their impacts on consumers' purchase intentions. This research attempts to investigate the influence of perceived cause importance, cause proximity, cause-brand fit and consumers' involvement in CRM on consumers' purchasing intention. Findings of the study indicate the positive and significant impact of cause importance, cause proximity, and cause-brand fit on consumers' purchase intentions, while consumers' involvement in CRM was not found to have any significant role to play. Study limitations and implications have also been outlined in the paper.
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Given the uprising interest in the environmental responsibility issues among small businesses, the purpose of this paper is to design to probe into the relationship between stakeholders’ influence and environmental responsibility of... more
Given the uprising interest in the environmental responsibility issues among small businesses, the purpose of this paper is to design to probe into the relationship between stakeholders’ influence and environmental responsibility of Micro, Small and Medium-Sized Enterprises (MSMEs), and its consequent outcomes in an emerging economy. A sample of 110 MSME owners participated in this study. Data were collected by means of questionnaire designed to measure the 12 constructs of focus. In order to test the hypotheses and examine the relationships proposed in the research framework, structural equation modelling was performed using SmartPLS. This study revealed that among the primary stakeholders, only employees and customers significantly influenced environmental responsibility practices of MSMEs. Besides, it was found that environmental responsibility results in financial improvements and better relations with employees and customers. This study is limited to MSMEs in Malaysia. Despite the relatively low response rate, which is common in MSME research, the geographic and sector distribution of samples provides a basis for generalizability of the results. Since many MSME owners/managers are sceptical about the benefits of environmental practices, the findings of this study provided empirical support from an emerging economy about the positive outcomes of environmental practices. By examining the key determinants that foster environmental practices in MSMEs, the current study provides important insights for policy makers to encourage MSMEs to initiate such responsible practices, which can lead to environmental preservation. Other than enriching a systems-based view of firms’ environmental behaviour, this study empirically tests a research framework on role of stakeholders in determining environmental responsibility of small firms and their outcomes on firms’ performance.
Research Interests: Corporate Social Responsibility, SME, Small Business, Stakeholders, Stakeholder Analysis, and 13 moreStakeholder Relationships & Issues Management, SMES IN DEVELOPING COUNTRIES, Stakeholder Theory, Small Business Management, Stakeholder Engagement, Small Firms, Stakeholders Management, Environmental Responsibility, Stakeholders Power Influence, Micro and small busines, Stakeholders’ Perceptions, Corporate Environmental Responsibility, and Micro and Small Business Entrepreneurship
The purpose of this paper is to identify service quality dimensions that could enhance the level of services provided by a variety of carriers and rank them, accordingly. This research aims to identify service quality dimensions that... more
The purpose of this paper is to identify service quality dimensions that could enhance the level of services provided by a variety of carriers and rank them, accordingly. This research aims to identify service quality dimensions that could enhance the level of services provided by a variety of carriers and rank them, accordingly. Most of the service quality criteria are descriptive and are stated using lingual expressions (cardinal or ordinal scales). Therefore, evaluation of perceptions and expectations of customers regarding service quality using non-fuzzy methods ignores the ambiguity involved in individual judgments. The results show that “safety,” “timeliness,” and “variety and type of airplane” are the most important service quality criteria from the passengers’ viewpoint. It also indicates that the most and least important dimensions of service quality are “tangibles” and “responsiveness,” respectively. The results ranked the airlines from one to three as Emirates Airline, Mahan Air, and Iran Air.
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Purpose – The purpose of this paper is to investigate the importance of service quality aspects from the perspective of University of Tehran Central Library users. It also aims to measure how successful the library has been in meeting... more
Purpose – The purpose of this paper is to investigate the importance of service quality aspects from the perspective of University of Tehran Central Library users. It also aims to measure how successful the library has been in meeting users' needs by providing good and reliable services.
Design/methodology/approach – The research was conducted among library users. In order to meet the objectives of the study, SERVPERF methodology was used. Information was gathered via questionnaires which consisted of structured questions. All the closed ended questions were designed to elicit responses on a five-point Likert scale to measure both respondent satisfaction and perception of service quality.
Findings – The results show that, although University of Tehran Central Library has conducted several programs for improving its services, because of the lack of identifying the most important aspects of service quality in their customers' ideas, the efforts for providing customer satisfaction has failed to a great extent.
Practical implications – This paper will be helpful to libraries planning to implement a quality management system to improve their quality service and increase customer satisfaction through continuous improvement.
Originality/value – The concept of service quality assessment through SERVPERF is relatively a new concept among Iranian libraries and there is a lack of previous studies using this methodology in assessing perceived quality of academic libraries. Thus, this paper can be used as a guide for academic libraries that are interested in measuring customer satisfaction in order to excel in offering high quality services.
Design/methodology/approach – The research was conducted among library users. In order to meet the objectives of the study, SERVPERF methodology was used. Information was gathered via questionnaires which consisted of structured questions. All the closed ended questions were designed to elicit responses on a five-point Likert scale to measure both respondent satisfaction and perception of service quality.
Findings – The results show that, although University of Tehran Central Library has conducted several programs for improving its services, because of the lack of identifying the most important aspects of service quality in their customers' ideas, the efforts for providing customer satisfaction has failed to a great extent.
Practical implications – This paper will be helpful to libraries planning to implement a quality management system to improve their quality service and increase customer satisfaction through continuous improvement.
Originality/value – The concept of service quality assessment through SERVPERF is relatively a new concept among Iranian libraries and there is a lack of previous studies using this methodology in assessing perceived quality of academic libraries. Thus, this paper can be used as a guide for academic libraries that are interested in measuring customer satisfaction in order to excel in offering high quality services.
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Purpose–Since understanding the corporate social responsibility (CSR) practices of small businesses in any country requires investigating the terminologies used by their small businesses for such social practices, the aim of this paper is... more
Purpose–Since understanding the corporate social responsibility (CSR) practices of small businesses in any country requires investigating the terminologies used by their small businesses for such social practices, the aim of this paper is to gain an understanding of the common terminologies used by SME owners/manager/directors in a developing country, namely Malaysia. Design/methodology/approach–This is a quantitative study which used a sample of 100 small businesses is its survey.
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This study aims to measure the perception of owners/managers of small and medium–sized enterprises (SMEs) towards corporate social responsibility (CSR). It also seeks to examine whether ownership type causes any difference in the CSR... more
This study aims to measure the perception of owners/managers of small and medium–sized enterprises (SMEs) towards corporate social responsibility (CSR). It also seeks to examine whether ownership type causes any difference in the CSR attitudes of small firms' owners. The findings of this study revealed that majority of Malaysian SME owners have a philanthropic view towards CSR followed by modern view.
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Purpose–The current study aims to investigate gender differences in hedonic and utilitarian values on Iranian young consumers' intentions for eating in fast-casual restaurants. Design/methodology/approach–By testing a sample of 189 young... more
Purpose–The current study aims to investigate gender differences in hedonic and utilitarian values on Iranian young consumers' intentions for eating in fast-casual restaurants. Design/methodology/approach–By testing a sample of 189 young consumers, aged 18 to 24, this study applied descriptive statistics, hierarchical regression analysis and independent samples t-test to analyze the collected data.
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This study examined the influence of attitude towards environment and subjective norms on the ecological purchase intentions of Iranian consumers. The study subsequently investigated the influence of ecological purchase intentions on... more
This study examined the influence of attitude towards environment and subjective norms on the ecological purchase intentions of Iranian consumers. The study subsequently investigated the influence of ecological purchase intentions on actual purchase behaviour of consumers and explored the key factors resulting in the lack of tendency for purchasing ecological products by Iranian consumers.
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"Purpose – This paper aims to investigate corporate social responsibility (CSR) practices in Iran from the perspective of employees. Design/methodology/approach – To achieve the objectives of this research, the perceptions of 142... more
"Purpose – This paper aims to investigate corporate social responsibility (CSR) practices in Iran from the perspective of employees.
Design/methodology/approach – To achieve the objectives of this research, the perceptions of 142 Iranian employees were examined regarding the CSR practices of their respective organizations. The required data were collected using a questionnaire. Exploratory factor analysis was conducted to refine scale items and confirm the factorial structure of the scale applied. Descriptive statistics and a t-test were used to analyze the data.
Findings – The paper unveils information about the current status of CSR in Iran from the perspective of employees, and shows that on average Iranian employees perceive their organizations to be committed to CSR, although the mean CSR scores were relatively low in all dimensions. Also, this research shows that while the four-factorial structure of Truker's CSR scale was confirmed in the Iranian context, some of the items had to be removed from the original scale when measuring CSR.
Research limitations/implications – The relatively low mean on the categories of CSR among Iranian organizations from the perspective of employees indicates the infancy level of CSR among Iranian organizations and calls for further awareness among Iranian organizations and managers about the issue of CSR. This research also shows that researchers need to be cautious when using CSR scales that have been developed in Western or European contexts to measure social responsibility activities of organizations in culturally different contexts such as the Middle East. A major limitation of this research pertains to sample size, which limits the generalizability of the findings to the whole country.
Practical implications – This research indicates the infancy level of CSR among Iranian organizations and calls for further engagement of Iranian organizations in social initiatives and community outreach endeavors.
Originality/value – Being among the first research studies of its kind to examine the CSR status in Iran, this study provides invaluable understanding and insights about the status of CSR in Iran, an important country in the Middle East. Furthermore, it validates and supports a recently proposed CSR scale by providing empirical findings from a culturally different context."
Design/methodology/approach – To achieve the objectives of this research, the perceptions of 142 Iranian employees were examined regarding the CSR practices of their respective organizations. The required data were collected using a questionnaire. Exploratory factor analysis was conducted to refine scale items and confirm the factorial structure of the scale applied. Descriptive statistics and a t-test were used to analyze the data.
Findings – The paper unveils information about the current status of CSR in Iran from the perspective of employees, and shows that on average Iranian employees perceive their organizations to be committed to CSR, although the mean CSR scores were relatively low in all dimensions. Also, this research shows that while the four-factorial structure of Truker's CSR scale was confirmed in the Iranian context, some of the items had to be removed from the original scale when measuring CSR.
Research limitations/implications – The relatively low mean on the categories of CSR among Iranian organizations from the perspective of employees indicates the infancy level of CSR among Iranian organizations and calls for further awareness among Iranian organizations and managers about the issue of CSR. This research also shows that researchers need to be cautious when using CSR scales that have been developed in Western or European contexts to measure social responsibility activities of organizations in culturally different contexts such as the Middle East. A major limitation of this research pertains to sample size, which limits the generalizability of the findings to the whole country.
Practical implications – This research indicates the infancy level of CSR among Iranian organizations and calls for further engagement of Iranian organizations in social initiatives and community outreach endeavors.
Originality/value – Being among the first research studies of its kind to examine the CSR status in Iran, this study provides invaluable understanding and insights about the status of CSR in Iran, an important country in the Middle East. Furthermore, it validates and supports a recently proposed CSR scale by providing empirical findings from a culturally different context."
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Given the growing global interest on the university’s role towards promoting sustainability, an increasing number of universities are committing themselves to sustainability. Nonetheless, many of university stakeholders and academicians... more
Given the growing global interest on the university’s role towards promoting sustainability, an increasing number of universities are committing themselves to sustainability. Nonetheless, many of university stakeholders and academicians are unaware of sustainability principles. In the lack of sufficient studies to investigate the perceptions of major stakeholders within the university-setting on the role of the university in contributing to sustainability, the current study aims to investigate the perceptions of universitystudents towards factors of a sustainableuniversity by developing a reliable scale to assess sustainability practices of universities. Through examining the perception of 379 universitystudents, a standard scale design process was applied. Upon validation of the proposed scale, a four-dimensional structure for the key factors of a sustainableuniversity from the perspective of students was identified, including 1) community outreach, 2) sustainability commitment and monitoring, 3) waste and energy, and 4) land use and planning. Finally, implications were discussed.
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Climate change has become an increasingly important issue in Malaysia. The main purpose of this study is to examine the relationship between firm characteristics, firm ownership, business networks and climate change mitigation activities... more
Climate change has become an increasingly important issue in Malaysia. The main purpose of this study is to examine the relationship between firm characteristics, firm ownership, business networks and climate change mitigation activities in Malaysia. Firms' annual report and corporate social reporting (CSR) content analysis are used to obtain the climate change mitigation activities. Five main themes adopted from Freedman and Jaggi (2005) were measured using the weighted weighting schemes. The 2009 annual reports and CSR of 100 companies from seven industry memberships were selected. Of the 100 companies, 35 were members of the sustainable business networks in Malaysia. Size, profitability, industry membership, government ownership and business network were found to be positively and significantly related to climate change mitigation efforts. Only foreign ownership was found to be negatively related. This research suggests that climate change mitigation efforts from members of sustainability business network are higher compared to those of non-members. This implies that such networks could help to promote better sustainability practices.
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Business arena has witnessed a growing interest in social responsibility practices of firms worldwide. While large companies have been the major target of such demands, small businesses have also been encouraged to practice social and... more
Business arena has witnessed a growing interest in social responsibility practices of firms worldwide. While large companies have been the major target of such demands, small businesses have also been encouraged to practice social and environmental initiatives due to their significant aggregate impact on society. Nevertheless, studies of social responsibility (SR) have mainly focused on large companies and small businesses have been largely ignored in previous studies, specifically in emerging economies where small businesses play a very critical role in the success and development of their respective nations. Thus, to fill this research gap, the current study seeks to investigate the status of social responsibility practices among a number of Malaysian small and medium-sized enterprises (SMEs) and examine its influence on firm image.
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Research Interests: Business Ethics, Corporate Social Responsibility, Assessment, International Law, Human Rights, and 13 moreSME, Small Business, Virtue Ethics, Corporate Governance, Natural Law, Philosophy Of Law, Environmental Sustainability, Ethics and economics, Kano Model, International Strategy, Prioritization, Soft Law, and Global Economic Governance
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Research Interests: Iranian Studies, HRM, Iran, OB, Value, and 3 moreWork Values, Work Value, and Culture and Management Practices
This paper explores the issue of students’ unethical behaviour by investigating students from Egypt. It investigates participants’ concern toward ethical publishing as well as plagiarism practicing and moral reasoning. Using a sample of... more
This paper explores the issue of students’ unethical behaviour by investigating students from Egypt. It investigates participants’ concern toward ethical publishing as well as plagiarism practicing and moral reasoning. Using a sample of 238 university students in Egypt, the current study deployed the McMahon and Harvey’s model of moral intensity (2006) to understand and explain the unethical behaviour of students in the study. Research findings showed that while gender does not have any significant effect on intentions to engage in unethical behaviour, level of studies has a partially significant impact in this regard. Being among the first studies tackling this issue in the context of Africa, the paper provides new insights on the status of plagiarism practice by students and investigates the effects of gender and level of studies on ethical behaviour of students.
Research Interests: African Studies, Ethics, Applied Ethics, Education, Cheating and Plagiarism, and 11 moreResearch Ethics, Higher Education, Egypt, Students, Academic Ethics, Plagiarism, University, Ethical Behavior, Moral and Ethical Issues In Public Education Administration, Unethical Behaviour, and Ethical Publishing
Within the travel and tourism industry there are countless horror stories concerning people who have purchased travel and tour packages expecting an enjoyable, relaxing trip, only to find that the reality of the trip is quite different.... more
Within the travel and tourism industry there are countless horror stories concerning people who have purchased travel and tour packages expecting an enjoyable, relaxing trip, only to find that the reality of the trip is quite different. The tourist has an unsatisfying experience that is the result of a failure of the service provider, the travel agent, or the tour operator. One unresolved question which should be of great concern to tourism service provider is what are the most important service quality factors satisfying tourists. On the other hand, the subject of service quality is burdened by fuzzy terms and is closely based on one’s unique experience or personal characteristics.
This paper tries to find the answer to this question raised above, while trying to introduce a solution which can provide more reliable information. The paper reviews service quality factors of tourism industry through literature review. Then it introduces a fuzzy TOPSIS approach for ranking these quality factors and tests it in Iran tourism industry. Required information was gathered through questionnaire.
This paper tries to find the answer to this question raised above, while trying to introduce a solution which can provide more reliable information. The paper reviews service quality factors of tourism industry through literature review. Then it introduces a fuzzy TOPSIS approach for ranking these quality factors and tests it in Iran tourism industry. Required information was gathered through questionnaire.
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Nowadays, entrepreneurship, specifically social entrepreneurship (SE), is drawing the attention of so many scholars, researchers and policy makers. Social entrepreneurs play a critical and significant role in any economy. They are known... more
Nowadays, entrepreneurship, specifically social entrepreneurship (SE), is drawing the attention of so many scholars, researchers and policy makers. Social entrepreneurs play a critical and significant role in any economy. They are known as social change agents, which are able to make fundamental contributions to economic and social development. However, there is not a common view about the topic, especially in the field of SE. This paper seeks to elaborate the concept of SE, as a unique and distinct concept. In order to do so, the paper reviews the existing literature on SE and proposes a model to put together the concepts and ideas and provide a comprehensive and common view for the beneficiaries of this phenomenon. This paper will rebuild the existing view of the SE as a two-sided fact, which includes ‘Social’ and ‘Entrepreneurship’ dimensions.
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Purpose–For a long time, women have not been judged by the same standards as men when trying to enter a trade or profession reserved traditionally for men or even after becoming part of it, while progressing. This paper explores the... more
Purpose–For a long time, women have not been judged by the same standards as men when trying to enter a trade or profession reserved traditionally for men or even after becoming part of it, while progressing. This paper explores the concept of career progression of female staff in an academic institute. It seeks to answer the following research questions: What barriers are faced by women in career progression? What are the differences in perceptions among female sub-groups regarding these barriers? What ...
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Research Interests: Entrepreneurship, Corporate Governance, Agency Problem (Corporate Governance), Governance, Auditing, and 10 moreOwnership, Computerised Auditing, Performances, Board Structure, State Owned Enterprises, Public and private sector in India, Meta Auditing, Mixed Methods Research Process, Boards Structures, and CEO and Controls
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Study about the business ethical attitude would help to understand the specific behavioural practices of a country, resulting in minimising the cost of doing business in that country through avoiding misunderstanding and conflicts. With... more
Study about the business ethical attitude would help to understand the specific behavioural practices of a country, resulting in minimising the cost of doing business in that country through avoiding misunderstanding and conflicts. With the rapid globalisation of companies around the world, such studies on business ethical attitude would definitely help to understand the cultural differences across nations. This knowledge will help in reducing misunderstandings, aiding negotiations, and building trust and respect. Therefore, this study seeks to continue the investigation of cross-cultural differences in attitudes towards business ethics by comparing samples from Iran and Malaysia (n1 = 120, n2 = 100).