- London School of Commerce (LSC), Westminster International College, Faculty MemberMALAYSIA UNIVERSITY OF SCIENCE AND TECHNOLOGY, Business School, Faculty Member, and 2 moreadd
- Dr. Rashad Yazdanifard's illustrious career is a testament to his unwavering commitment to education and leadership. ... moreDr. Rashad Yazdanifard's illustrious career is a testament to his unwavering commitment to education and leadership. Currently serving as the Dean of Kings University College Malaysia, he shapes the future of education. Beginning incorporate world, he transitioned into academia, holding academic roles at various institutions, including international exposure in Malaysia, UAE, Oman, Myanmar, Vietnam, Spain, Cambodia, and Indonesia.
Recognized for his strategic acumen, Dr. Yazdanifard served as the Senior Academic Manager at Westminster International College and as a Senior Consultant at Naza Corporation Holdings Sdn. Bhd. His multifaceted impact on education extended to roles as an Adjunct Professor and Visiting Lecturer, emphasizing training and development.
Demonstrating a global perspective, he served as an International Adjunct Faculty in Spain. Currently, Dr. Yazdanifard chairs EGN Malaysia, connecting professionals, and leads Expert Mind Solutions as its CEO. Since assuming the role of Dean, he continues to shape the next generation of leaders at Kings University College Malaysia, emphasizing teaching, research, and training & development. His journey reflects a relentless pursuit of knowledge, passion for teaching, and a dedication to leadership, leaving a lasting mark on education and professional development.
His contributions are also evident in noteworthy publications presented at national and international conferences and journals. His research spans diverse disciplines, including marketing, human resources, contemporary management issues, leadership, digital marketing, and international marketing, establishing him as a respected authority in both academic and professional spheres.edit
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Currency disputes and potential broader conflicts between Washington and Beijing need to be averted due to high risk potentials it poses to the global economy. US leadership, influence and other capabilities largely depends on her strong... more
Currency disputes and potential broader conflicts between Washington and Beijing need to be averted due to high risk potentials it poses to the global economy. US leadership, influence and other capabilities largely depends on her strong economy. In international relations, how a country climbs to a global prominence is more critical and important than the prominence itself. The aim of the paper is to highlight how the lingering currency disputes between the world two largest economies by GDP may shape the emerging global relations. Some of the previously written articles on the currency dispute we reviewed primarily focused on economic perspective with little wider ramifications on expected struggle on global leadership and balance of power. We observed that, the rise of China and its implication on the global power equation will continue to shape the US-SINO relations for the foreseeable future, accordingly domestic reforms, mutual understanding, respect and cooperation rather than confrontation will be essential in avoiding the possible conflicts which may not only have Washington and Beijing as the immediate constituents, but will be felt in many countries around the world.
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A moment ago, global enterprise was considered as unimportant to global enterprise growth. This is mostly because global enterprises wave the impact of R&D outsourcing on global enterprise. It's really cleared that outsourcing has been... more
A moment ago, global enterprise was considered as unimportant to global enterprise growth. This is mostly because global enterprises wave the impact of R&D outsourcing on global enterprise. It's really cleared that outsourcing has been seen as a contentious phenomenon, yet it remains the fundamental of most successful enterprise. R&D outsourcing gives a chance to exchange knowledge and best practices of valuable skills. Part of what global enterprise didn't notice about R&D outsourcing is that it develops new profitable and mutual relationship. Global enterprises deserves the right to have a strong knowledge behind the purpose of R&D outsourcing in order to avoid unwanted situation which could bring setback to the main goal of the enterprise. Most of this unwanted situation generate due to inexistence of R&D (Research and Development) outsourcing in most of the enterprises. Thus, upcoming enterprise needs a clear picture of the impact of R&D outsourcing on global market and having strongly built backup of maintaining the future of the business. This paper glanced on this issue and took a wide-ranging of appropriate journal review to haul out and expatiate on the impact of R&D outsourcing on global enterprise.
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Alibaba, the most well-known online company in the world founded by Jack Ma has implemented and improved their management system in many different styles in order to fit different companies in the world. In Jack Ma’s concept, autocratic... more
Alibaba, the most well-known online company in the world founded by Jack Ma has implemented and improved their management system in many different styles in order to fit different companies in the world. In Jack Ma’s concept, autocratic management is applied to make employees more responsive due to the nature of the works in the industries. However, it will limit the freedoms of the employees when it comes to giving ideas or making decisions. Moreover, Jack Ma has changed his style into conductive style of management. This has strongly built loyalty as well as motivation within the employees. After a long period of management experience, the style that most probably used by Jack Ma throughout his career for managing Alibaba group is the persuasive style.
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This paper intends to discuss and understand contemporary branding techniques in marketing that can influence current consumer buying behavior. By thoroughly examining and understanding the way consumers feel about and perceive brands... more
This paper intends to discuss and understand contemporary branding techniques in marketing that can influence current consumer buying behavior. By thoroughly examining and understanding the way consumers feel about and perceive brands that influence their buying decisions, companies can adapt to the particular markets they are trying to serve, and promote their brand products using the most suitable branding techniques for their brand that would serve the customers’ interests.
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Shopping has become an important lifestyle activity especially for the millennials, however due to the lack of consumer knowledge, purchase decision has become more difficult for consumers in terms of buying different products including... more
Shopping has become an important lifestyle activity especially for the millennials, however due to the lack of consumer knowledge, purchase decision has become more difficult for consumers in terms of buying different products including sports shoes. Furthermore, there is lacking literature to examine the impact of consumer shopping behaviour and no specific research on sports shoes market has ever been done by any scholar. This research was conducted to fill the research gap and the main purpose is to evaluate the purchasing behaviour of Generation Y towards the sports shoes in the Malaysian market. This research will benefit the sports shoes executives both locally and internationally, be it brand expansion, market positioning or marketing strategy purpose. This research used a primary quantitative method and an inductive approach via Google survey questionnaire to collect data from 100 Generation Y participants. Data analysis was done using Multiple Regression and Pearson Correla...
Research Interests: Business, Management, Marketing, Sport Psychology, Creativity, and 13 moreCulture, Sport Marketing, Management of Innovation, Consumer Behavior, Innovation and Creativity (Business), Consumer Research, Sport, Consumer Buying Behaviour, Creativity and Inovation, Consumer Decision Making, Purchasing, Consumer Buying Behavior, and Consumer Behaviour
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Guerrilla marketing is promoting the advertisement with low budget and an unconventional way to make the consumer have an indelible impression and to create abundant amount of social buzz. The strategies of guerrilla marketing are... more
Guerrilla marketing is promoting the advertisement with low budget and an unconventional way to make the consumer have an indelible impression and to create abundant amount of social buzz. The strategies of guerrilla marketing are increment of the media crowd and company's profit without increasing promotion cost and direct sales parameter. Guerrilla marketing strategies consist of four different communication tools which are advertising, personal selling, sales promotion and public relation that play important roles in increasing the dimensions and quality of the business with their consumers. Guerrillas also associated with other marketing trends in promoting the product. There will be some side effects of the guerrilla marketing when the guerrillas develop the strategies without consider certain rules and principles. Overall, guerrilla marketing is an effective marketing tool to promote the product because it can always catch peoples' attention with a low budget.
Companies brand and employee impact over customers has become iniquitous in the global marketplace today and one of the most successful key factors that lead to every organizational product to be successful in the competitive marketplace,... more
Companies brand and employee impact over customers has become iniquitous in the global marketplace today and one of the most successful key factors that lead to every organizational product to be successful in the competitive marketplace, branding has been a strategic factor for product selling and preserving the good image of organizational product and service, many organization had been successful to be at the top level in the global market due to the influence of their brand in the eyes of their customer, most customer will prefer a brand name of good quality than a quality product of an infamous brand, branding gives product a high quality image which in turn provide psychological attraction for customers. It also adds more value to customers when using it in their respective environments. This research will look at how company brand and employee attitude yield customers loyalty.
Research Interests: Business, Marketing, Brand Management, International Business, Advertising, and 11 moreBrand Loyalty, Customer Loyalty, Brand equity, International Business Management, Brand Awareness, Corporate Branding, Brand extension, Employee Branding, International Business & Globalization, Employee Attitudes, and Company-brand Personality
Internet has changed the games of marketing. Now customers hold more power due to information abundance and transparency that have come along with technological developments. Online relationships lack the physical touch and are suspected... more
Internet has changed the games of marketing. Now customers hold more power due to information abundance and transparency that have come along with technological developments. Online relationships lack the physical touch and are suspected not to be of a value to customer. Nonetheless, organizations have to hold on to these relationships so as to ensure their benefits. Hence, understanding the relational benefits from the customers’ point of view is essential for a firm that seeks success in the Internet environment. This paper addresses the relational benefits recognized by customers in Internet-based relationships.
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This research is about how technology influences the retailing industry and how the advancement in technology significantly enhances the prospect of retail productivity improvement. In today's context, the retailing industry needs to... more
This research is about how technology influences the retailing industry and how the advancement in technology significantly enhances the prospect of retail productivity improvement. In today's context, the retailing industry needs to embrace advanced technology to keep up with the retailing trend. An advanced retail-based technology can help us to keep track and update data related to retailing. This research shows how the advancements in retail technology help the retailing industry and the impact that affect retailers and customers.
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Research Interests: Business, Marketing, Advertising, Global Business Management (MBA), Online Marketing, and 11 moreSituational Ethics, Shopping, Popularity, Shopping Online, Online Shopping, Online Shopping Behaviour, Impulsive Buying Behavior, Situational Factors, Psychological Factors, Online Market, and Website Characteristics
This paper argued that green products that are getting popular lately, as green products were made of biodegradable ingredients, and is recyclable. Thus, green marketing is significant as it is required to facilitate the green products... more
This paper argued that green products that are getting popular lately, as green products were made of biodegradable ingredients, and is recyclable. Thus, green marketing is significant as it is required to facilitate the green products and is targeted at the right market to put them on the market effectively. Green products can bring a lot of advantages to consumers such as cost-saving, environmental friendly and a healthier lifestyle for consumers. In addition, many companies were trying their best to improve the performances of the green products so that they were more advanced and up to date. Environmental corporate social responsibilities (ECSR) have the duty to maintain the companies’ process and to protect the environment from harm. Green design and green development were a must for the production of green products. Consumers nowadays have high expectation so companies will have to come up with superior design and developments in green products to win the consumers’ hearts. A ...
Marketing a product has come a long way ever since the creation of World Wide Web. The latest phenomenon of marketing in the World Wide Web involves the usage of Social Media platforms. While the market has been saturated with various... more
Marketing a product has come a long way ever since the creation of World Wide Web. The latest phenomenon of marketing in the World Wide Web involves the usage of Social Media platforms. While the market has been saturated with various brands, both global and established, emerging new brands has come out with a new method of marketing communication for their product by heavily utilizing social media network. All these new brands has been actively tapping the potential of social media by creating a new method of selling through creating anticipation prior to launching of a new product or prior to release the quantity to be made available for purchase by the public. In addition to create buzz, the long term benefits of social media marketing can also be seen, such as creating value to customers, improved customer retention and to promote brand loyalty. In this paper, the impact from this new method of marketing will be examined by gathering facts and information that made this method s...
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Research Interests: Business, Marketing, Engineering, Sustainable, Fast Food, and 3 moreFood Industry, Convenience, and Food Chain
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It is important for sellers and marketers to understand consumers' consumption habits because it can directly affect marketing strategies. Different cultural background, religious values and gender result in different consumption... more
It is important for sellers and marketers to understand consumers' consumption habits because it can directly affect marketing strategies. Different cultural background, religious values and gender result in different consumption patterns across many different countries. Therefore, it has become essential for marketers to understand gender and culture's influence on consumer behavior. 1. Introduction As the world is becoming a global village, many corporations are expanding their business into global market, which means they need to deal with people from different countries and cultural backgrounds. Marketers start to acknowledge the essentials of understanding the consumption patterns of the growing amount of global consumers. Individuals have been known to behave and react differently to the same situations based on their cultural background and general experience (Kamaruddin & Kamaruddin). Other than culture, modern marketing has also relied on gender to help them underst...
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Abstract The online banking industry has grown rapidly over the past years, and will continue to experience increase as financial institutions continue to encourage customers to do online banking transactions such as money transfer,... more
Abstract The online banking industry has grown rapidly over the past years, and will continue to experience increase as financial institutions continue to encourage customers to do online banking transactions such as money transfer, access information about the ...
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ABSTRACT The internet is without any doubt the most important breakthrough in the field of technology and communication in the twentieth century. The internet has transformed international business activities by providing access to... more
ABSTRACT The internet is without any doubt the most important breakthrough in the field of technology and communication in the twentieth century. The internet has transformed international business activities by providing access to instantaneous and inexpensive contact among sellers, buyers, investors and advertisers anywhere in the world. No observer knows what the impact of the internet on the evolution of marketing might be. So far, the internet marketing literature does not provide much information in terms of internet marketing theories. In this paper we try to identify the few existing theories and highlight the research work that lays the founding stones of future internet marketing theories.
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ABSTRACT Internet marketing is a hot topic for researchers in the marketing field due to the ubiquity of the internet in the new economy and especially because of its increasing roles on various markets and industries. In this paper we... more
ABSTRACT Internet marketing is a hot topic for researchers in the marketing field due to the ubiquity of the internet in the new economy and especially because of its increasing roles on various markets and industries. In this paper we try to explain how internet marketing is applied as a customer-oriented approach of marketing in the new economy. This article is based on a literature review that highlights the intimate relationship between internet marketing and customer-oriented concepts such as customer advocacy and customer empowerment.
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Abstract—Perception of consumers when surfing the web for products has been heavily influenced by various factors such as risks, trust issues and uncertainty. Here we study the influence of perceived risk on consumers during the process... more
Abstract—Perception of consumers when surfing the web for products has been heavily influenced by various factors such as risks, trust issues and uncertainty. Here we study the influence of perceived risk on consumers during the process of adoption of e-commerce. ...
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Abstract. Perception of consumers when surfing the web for products has been heavily influenced by various factors such as risks, trust issues and uncertainty. Here we study the influence of perceived risk on consumers during the process... more
Abstract. Perception of consumers when surfing the web for products has been heavily influenced by various factors such as risks, trust issues and uncertainty. Here we study the influence of perceived risk on consumers during the process of adoption of e-commerce. ...
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Abstract. E-commerce security and privacy is an important issue that has been leading to negative or adverse effects on the further development and growth of e-commerce. In this paper, the reasons behind lack of customer security and... more
Abstract. E-commerce security and privacy is an important issue that has been leading to negative or adverse effects on the further development and growth of e-commerce. In this paper, the reasons behind lack of customer security and privacy online are discussed; ...
... Impact of R&D Outsourcing in Global Enterprises Rashad Yazdanifard1 , Abdulkareem Alli2 , Wan Fadzilah Wan Yusoff3 , Hossein Reza Babaei4 . ... performance and availability. Base on the evaluation of Thomas A Hemphill, firms... more
... Impact of R&D Outsourcing in Global Enterprises Rashad Yazdanifard1 , Abdulkareem Alli2 , Wan Fadzilah Wan Yusoff3 , Hossein Reza Babaei4 . ... performance and availability. Base on the evaluation of Thomas A Hemphill, firms that preserve R&D ...
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Abstract. Internet marketing has always been a hot topic for researchers in the marketing field due to the ubiquity of the internet in the new economy and especially because of its increasing roles in various markets and industries.... more
Abstract. Internet marketing has always been a hot topic for researchers in the marketing field due to the ubiquity of the internet in the new economy and especially because of its increasing roles in various markets and industries. Recently, a number of social ...
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The aim of this study is to investigate the factors through which international students choose higher education institutions (HEIs) in Shaanxi Province in China. It focuses on the variables that influenced international students'... more
The aim of this study is to investigate the factors through which international students choose higher education institutions (HEIs) in Shaanxi Province in China. It focuses on the variables that influenced international students' decision to choose HEIs in Shaanxi, China as their educational location. A questionnaire with 44 questions was developed and distributed to 714 students. Out of these 714 students, only 500 questionnaires were returned. The data analysis was conducted using the micro, meso, and macro factors highlighted in the conceptual framework. At various levels, the effect of the various independent variables on the decision of international students to study in Shaanxi province was evaluated. The results indicates that international experience of the university, language practiced by the university & , admissions policy adopted by the university has an impact on International Students' Choice of Study in Shaanxi Province. It is also important for international market positioning and enhancing the capabilities of higher education institutions.
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ABSTRACT Given the impact of the Internet on all aspects of economic life, it can be regarded as a source of emergence of new electronic economy with an extremely rapid growth, creating new opportunities for Industrial and business... more
ABSTRACT Given the impact of the Internet on all aspects of economic life, it can be regarded as a source of emergence of new electronic economy with an extremely rapid growth, creating new opportunities for Industrial and business activity, increase employment opportunities.Robust economic activity on the Internet or by using its capabilities led to the emergence of a new concept-electronic commerce.
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Online entertainment is getting very popular in contemporary times due to the digital nature of e commerce and it has several negative features that are inhibiting our healthy socio-psychic environment besides having some major issues on... more
Online entertainment is getting very popular in contemporary times due to the digital nature of e commerce and it has several negative features that are inhibiting our healthy socio-psychic environment besides having some major issues on the government and economic environment as well. In this essay, we expatiate the major issues and impact of electronic casinos (cyber gambling).
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This study intended to fill the gap of defining four different facets pertaining to which factors consumers perceived when fulfilling their Korean food cravings. Primary factors that are directly linked with the consumer consideration... more
This study intended to fill the gap of defining four different facets pertaining to which factors consumers perceived when fulfilling their Korean food cravings. Primary factors that are directly linked with the consumer consideration when selecting the Korean restaurant are surveyed and analysed. The research results can be used by owners or managers of Korean restaurant to enhance their current performance, services, and products by transforming business strategy in accordance with consumers’ preference perception. This research also enlightens managers from the different industrial sector to adopt the proposed strategies to increase the business success rate. To complete the research, a positivism quantitative research paradigm and a deductive research approach were selected. 100 sample size of consumers from Selangor and Kuala Lumpur were selected through snowball sampling. The statistical analysing method applied are one sample t-test, ANOVA and Pearson Correlation and the research variables are quality of food, customer service, menu selection, reputation, cleanliness, and ambience. This study showed that the relationship between gender and purchase intention are statistically significant however ANOVA results proved no significant value result hence the test failed to reject the null hypothesis. On the other hand, it is concluded from the findings that there is no statistical relationship between age, gender, and ethnicity while making purchase decision for any Korean restaurant in Selangor and Kuala Lumpur. The findings revealed that Malaysians have become highly interested in Korean food and generally prefer ramen, chigae, chimek and samgyupsal as their food choice. In addition, the report pointed out that among the 11 street foods, the most used term is "spicy", reflecting Malaysians' love for Korean food. Moreover, the factors perceived by customers hold greater significance for making a purchase decision for them regardless of the nature of the business.
Research Interests: Marketing, Theory of Planned Behaviour, Consumer Experience Management, Behavior (Behaviour), Consumer Behavior, and 12 moreMarketing Research, Attitudes (Social Psychology), Consumer Research, Marketing Management, Consumer Psychology, Consumer, Attitude, Beliefs and attitudes, CUSTOMER PERCEPTION, Consumer Behaviour, Subjective Norms, and Korean restaurants abroad
Shopping has become an important lifestyle activity especially for the millennials, however due to the lack of consumer knowledge, purchase decision has become more difficult for consumers in terms of buying different products including... more
Shopping has become an important lifestyle activity especially for the millennials, however due to the lack of consumer knowledge, purchase decision has become more difficult for consumers in terms of buying different products including sports shoes. Furthermore, there is lacking literature to examine the impact of consumer shopping behaviour and no specific research on sports shoes market has ever been done by any scholar. This research was conducted to fill the research gap and the main purpose is to evaluate the purchasing behaviour of Generation Y towards the sports shoes in the Malaysian market. This research will benefit the sports shoes executives both locally and internationally, be it brand expansion, market positioning or marketing strategy purpose. This research used a primary quantitative method and an inductive approach via Google survey questionnaire to collect data from 100 Generation Y participants. Data analysis was done using Multiple Regression and Pearson Correlation in SPSS. The variables selected for the research were cost effectiveness, income levels, innovation and creativity, and cultural and personal factors. This research showed that cost-effectiveness and income levels were the most influential factors for Generation Y consumer decision-making process in buying sports shoes. While regression analysis revealed that there is a significant relationship of innovation and creativity and income of individuals while the rest of the variables are insignificantly related to the buying behaviour. It has been recommended that sports shoe companies to diversify target market, provide customised shoes and introduce budget friendly products.
Research Interests: Marketing, Sport Psychology, Culture, Sport Marketing, Management of Innovation, and 9 moreConsumer Behavior, Innovation and Creativity (Business), Consumer Research, Sport, Consumer Buying Behaviour, Creativity and Inovation, Consumer Decision Making, Consumer Buying Behavior, and Consumer Behaviour
On an annual basis, data shows that there are numerous university and college students that fail to complete their courses and graduate with the intended degree or diploma in hand. The aim of this study is to explore the factors that... more
On an annual basis, data shows that there are numerous university and college students that fail to complete their courses and graduate with the intended degree or diploma in hand. The aim of this study is to explore the factors that influences the decision making of a student when it comes to choosing varsity courses, investigate how these factors can impact the students’ decisions and provide recommendation on how the cognitive behaviour and academic excellence can be used to make a sound decision, setting the students for success in their varsity
life. This research has narrowed down to three major factors which are personal, interpersonal and environmental. The study is conducted using a Likert scale method further expanding the factors into subdivisions for the participants to rank. The population (data set) for this survey is 50 students from all walks of life but concentrated in Klang Valley. The key findings from the study shows the most prominent factor are Personal factors. The second most influential item are Environmental factors. Interpersonal factors come in third. Concluding this research, it is prudent to obtain a bigger and robust data set. A future practical
application of this research can be developed by a tool which further provides a systematic solution for all its users to yield the best potential and make the best informed decision when furthering their education.
life. This research has narrowed down to three major factors which are personal, interpersonal and environmental. The study is conducted using a Likert scale method further expanding the factors into subdivisions for the participants to rank. The population (data set) for this survey is 50 students from all walks of life but concentrated in Klang Valley. The key findings from the study shows the most prominent factor are Personal factors. The second most influential item are Environmental factors. Interpersonal factors come in third. Concluding this research, it is prudent to obtain a bigger and robust data set. A future practical
application of this research can be developed by a tool which further provides a systematic solution for all its users to yield the best potential and make the best informed decision when furthering their education.
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This research paper debates about the direct impact of consumer buying decision in relation to the Malaysian sports shoe market. To create outstanding marketing plans to entice the market, it is utmost important for the marketers to... more
This research paper debates about the direct impact of consumer buying
decision in relation to the Malaysian sports shoe market. To create outstanding marketing plans to entice the market, it is utmost important for the marketers to understand the consumer buying decision pattern. Therefore, to address this issue, this research will study the main factors that influences the consumer buying decision on sports shoes available in Malaysia and the extend of impact for each factor. The four buying factors identified in this research are income expectations, cost-effectiveness, innovation and creativity and lastly cultural and
personal factor. Asides, this paper also addresses the theories on rational behavior which outline the five-step process of consumers purchase and impulsive behavior which primarily motivated by external stimuli. This paper has concluded that the understanding of consumer buying decision not only helps marketers to create and shape effective marketing strategies but also keep the Malaysian sports shoes market competitive in the long run.
decision in relation to the Malaysian sports shoe market. To create outstanding marketing plans to entice the market, it is utmost important for the marketers to understand the consumer buying decision pattern. Therefore, to address this issue, this research will study the main factors that influences the consumer buying decision on sports shoes available in Malaysia and the extend of impact for each factor. The four buying factors identified in this research are income expectations, cost-effectiveness, innovation and creativity and lastly cultural and
personal factor. Asides, this paper also addresses the theories on rational behavior which outline the five-step process of consumers purchase and impulsive behavior which primarily motivated by external stimuli. This paper has concluded that the understanding of consumer buying decision not only helps marketers to create and shape effective marketing strategies but also keep the Malaysian sports shoes market competitive in the long run.
Research Interests: Marketing, Consumer Experience Management, Consumer Behavior, Market Research, Marketing Research, and 12 moreInnovation and Creativity (Business), Consumer Research, Marketing Management, Cost-effectiveness, Sport, Cost effectiveness, Cultural Factors, Consumption Culture, Consumer Buying Decision, Consumer Behaviour; Customer Satisfection , Buying Behaviour, Decision Making., Innovation and creativity in Marketing, and Income Expectations
Customer perception is considered to have an integral influence upon restaurant selection as it is highly important to analyze the preferences of the customers. On the other hand, the Korean food is being accepted in different nations... more
Customer perception is considered to have an integral influence upon
restaurant selection as it is highly important to analyze the preferences of the customers. On the other hand, the Korean food is being accepted in different nations across the world because the younger generations tend to follow the pop culture of Korea which is a powerhouse of Korean media. The Korean restaurants are found to be gaining highly competitive advantage in Malaysia over the other ethnic restaurants. This is due to the customer positive perception regarding the Korean food and its culture. In this research, the focus is upon the identification of the influence of customer perception of selecting a Korean Restaurant in Malaysia. The research is conducted under the view of other scholars and their research as well as published studies. The theory of planned behavior is analyzed in this research along with assessing the customer
perception and its influence.
restaurant selection as it is highly important to analyze the preferences of the customers. On the other hand, the Korean food is being accepted in different nations across the world because the younger generations tend to follow the pop culture of Korea which is a powerhouse of Korean media. The Korean restaurants are found to be gaining highly competitive advantage in Malaysia over the other ethnic restaurants. This is due to the customer positive perception regarding the Korean food and its culture. In this research, the focus is upon the identification of the influence of customer perception of selecting a Korean Restaurant in Malaysia. The research is conducted under the view of other scholars and their research as well as published studies. The theory of planned behavior is analyzed in this research along with assessing the customer
perception and its influence.
Research Interests: Marketing, Services Marketing and Management, Consumer Experience Management, Consumer Behavior, Consumer Research, and 8 moreMarketing Management, Consumer Psychology, Service Marketing, Services Marketing, Hotel and Restaurant Management, CUSTOMER PERCEPTION, Consumer Behaviour, and Korean restaurants abroad
This research paper is aimed at highlighting various controversies created by certain global marketing and advertising practices by several organizations including leading multinational corporations. Before showcasing the actual... more
This research paper is aimed at highlighting various controversies created by certain global marketing and advertising practices by several organizations including leading multinational corporations. Before showcasing the actual controversial marketing campaigns and advertisements, this article deals with introductory aspects of marketing and advertising , the impact of marketing on customers' behaviours and offers an overview of global marketing. This paper describes the marketing mishaps including Pepsi's advertisement campaign featuring Kendall Jenner, IKEA's Saudi Arabia product catalogue, Audi's car commercial in China, Dove's social media campaign, Boden's catalogue and more recent Surf Excel India's Holi advertisement. All these campaigns and advertisements landed the respective companies into controversies drawing serious public flak and online uproar against them. This article also largely examines the underlying causes behind these controversies and offers broad guidelines and thumb rules to avoid such controversies. Finally, this research article concludes by summarily outlining the key contours and takeaways of the entire research paper.
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In the digital age recruitment marketing emerged as a consequence of the competitive and complex nature of the labor market. This article highlights the role of marketing in modern recruitment and talent acquisition activities. It reviews... more
In the digital age recruitment marketing emerged as a consequence of the competitive and complex nature of the labor market. This article highlights the role of marketing in modern recruitment and talent acquisition activities. It reviews as well, the literature of marketing and recruitment to track the philosophy of modern recruitment marketing. This review goes deeper into the theory and practices of employer branding as a tool to attract and engage new hires. This paper also critically discusses the relations and interactions between the components of the modern recruitment process.
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The purpose of this paper is to evaluate the current service quality and the strategies of Dialog Axiata PLC in Sri Lanka, which have been implemented to achieve their organizational objectives. This research study has analyzed audit... more
The purpose of this paper is to evaluate the current service quality and the strategies of Dialog Axiata PLC in Sri Lanka, which have been implemented to achieve their organizational objectives. This research study has analyzed audit findings, survey results, observational research and content analysis in order to identify the current strategic position of the company and environmental analysis of the telecommunication industry. In addition, several strategic management models have employed to identify the company's potential to maintain long term strategic competitiveness over competitors within the industry. Furthermore, this paper has discussed about the strategic issues, which the company had to face because of the lack of strategic planning and consideration. According to the findings and results, there are several recommendations, which have been mentioned at the end of analysis in order to enhance the quality of the service, which would enable the Dialog Axiata to be competitive in the telecommunication industry further. The paper suggests that the company should re position its product lines, invest more on R&D capabilities, and review its Human Resource Management practices in order to gain a significant position in the market.
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This report is commissioned to analyse strategic position of Sony in market with brief history analyses, core competencies analyses along with strategic recommendations for Sony. Several key models like SWOT, Bowman's Strategy Clock and... more
This report is commissioned to analyse strategic position of Sony in market with brief history analyses, core competencies analyses along with strategic recommendations for Sony. Several key models like SWOT, Bowman's Strategy Clock and other related concepts are discussed, the data used for this research paper data gathered form secondary data sources i.e. Annual reports, Journal articles, Book, newspaper articles etc. which are properly declared in " Reference " section. The rational decision for choosing Sony as a research study for this paper is that they have been market leaders and pioneered many markets, however due to lack of ambition and strategic planning failure the company is now on verge of bankruptcy. Towards the end this research paper has given some strategic direction recommendations for the board of directors of Sony Inc. which will help Sony to revive themselves from current position and restore their brand to former glory.
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This article is aimed to discuss and analyse Xerox Corporation and its core competencies. The research study will be focusing on the historical background and the era of success and downfall of the organization. In addition, several... more
This article is aimed to discuss and analyse Xerox Corporation and its core competencies. The research study will be focusing on the historical background and the era of success and downfall of the organization. In addition, several management models are also applied in this article in order to examine the competitive advantage of the organization and its strategies to sustain in the competitive market. The strategic problems faced by organization and its consequences are discussed in this article and in order to manage those issues and problems, different recommendations are also provided by the research study based on the past cases and secondary data. The paper suggests that Xerox should focus on the stretching of its brand name by diversifying into related fields in order to compete with competitors at multiple levels in the market. It is recommended that the organization should focus on certain departments like marketing as equal as it is focusing on research and development. The research has examined the strategies and major strategic making decision making of the organization in the past and its effect on the current state of the organization. The research study hopes that the discoveries and analysis helps for future studies in the related aspects.
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One of the self-evaluating motives is that of self enhancement and it is a focus on making oneself happy and to maintain personal self-esteem. Leaders with a self enhancement bias are linked to low interpersonal relationships and low... more
One of the self-evaluating motives is that of self enhancement and it is a focus on making oneself happy and to maintain personal self-esteem. Leaders with a self enhancement bias are linked to low interpersonal relationships and low performance. People do not like to work with self-enhancers because they come across as egotistical, hostile, insensitive and lacking empathy; this result in poor relationships which then leads to poor performance. However, the self-enhancing leader could also help to encourage the growth of an organization. This research reviews the several effects of self enhancement on leaders. In conclusion, self-enhancing leaders who focus on self enhancement could be effective leaders if applied in the right situation.
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This article is about how duality theory is perceived by leaders and how we should focus on its element. It is important because organization tend to underestimate the importance of dualities. This research will show that duality thinking... more
This article is about how duality theory is perceived by leaders and how we should focus on its element. It is important because organization tend to underestimate the importance of dualities. This research will show that duality thinking provides us the knowledge to handle opposing values and appreciating the concept on utilizing it. It is a paradox that needs identifying and explaining in an attempt to understand how to mediate between two opposing poles. This article will provide a basic understanding on how paradoxes are managed and by balancing the duality tension what possible effectiveness will occur.
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Organizational change refers to the transformation of an organization from its current state to its desired future state. Organizational change helps to maintain a competitive position as well as the companies’ sustainability in a... more
Organizational change refers to the transformation of an organization from its current state to its desired future state. Organizational change helps to maintain a competitive position as well as the companies’ sustainability in a competitive market. There are different kinds of leadership styles that have strong relationships with the growth of change. This research reviews the different leadership styles, including commanding, supportive, inspirational, logical, transformational, transactional and servant. Different leadership styles take up different kinds of roles and use different actions when implementing organizational change. In conclusion, this research concludes that different changing processes require different leadership styles.
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The purpose of this paper is to validate the interdependency between a business and society. It explains the importance of carrying out strategic CSR of shared value rather than just plain practicing philanthropy. In other words,... more
The purpose of this paper is to validate the interdependency between a business and society. It explains the importance of carrying out strategic CSR of shared value rather than just plain practicing philanthropy. In other words, companies need to integrate social responsibility into their core business in order to succeed not only by profit but also changing the world to be better. Besides that, this research also puts two companies into discussion on how they take CSR strategy to a different level that maximizes profit whilst having a strong standing position in the market.
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To use norm activation model as the underlying theory to explore the mediating role of personal norms between pro-social behaviour and social networks (reference group) along with sustainable organic foods buying behaviour. Furthermore,... more
To use norm activation model as the underlying theory to explore the mediating role of personal norms between pro-social behaviour and social networks (reference group) along with sustainable organic foods buying behaviour. Furthermore, this research is also focusing on the intention behaviour gap that many studies have underlined.
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Statistical reviews show that there is eagerness to boost the organic food market by increasing customer demand. This research aims to find out the impact of the psychological, social, and moral predictors on the sustainable organic food... more
Statistical reviews show that there is eagerness to boost the organic food market by increasing customer demand. This research aims to find out the impact of the psychological, social, and moral predictors on the sustainable organic food buying behaviour (SOFBB). A total of thirteen hypotheses were developed in support of proposed research model. The data analysis was done using Partial Least Squares Structural Equation Modelling. The findings revealed that aspiration responsibility, perceived consumer effectiveness, and social network reference group has a significant positive relation with SOFBB and personal norms (PN). However, awareness of consequences has not relation with SOFBB significantly, but has a positive significant relation with PN. PN does not show the mediating role between prosocial behaviour, social network reference group and SOFBB. The importance-performance matrix analysis is utilized to increase buying behaviour perception toward sustainable organic food products.