Business to Business
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Basic similarities among the several service-registry standards that exist today suggest the potential for interoperability. Given that service registries are key components inWeb services architectures, interoperability will play an... more
The paper raises the question of if and how informa tion technology impacts on social exchange relation ships. The aim of the study is to investigate changes of s ocial interaction patterns due to information techn ology in business... more
This article aims to analyze, on the context of business-to-business marketing, the implementation of reverse logistics as a strategic alternative for market development, intending to serve a new customers segment. Initially, a review of... more
A review of the history and current prevalence of outdoor advertising suggests that although the medium is very effective it is not widely used in business-to-business markets. A case for using outdoor advertising is deductively made... more
Collaborative business models among enterprises require defining collaborative business processes. Enterprises implement B2B collaborations to execute these processes. In B2B collaborations the integration and interoperability of... more
ABSTRACT Historically, researchers have addressed pricing issues from many different perspectives, including the firm's business model (cost structure, experience curve), stakeholders (customers and channel partners), competition... more
Home > Journal of Business & Industrial Marketing > Volume 22 issue 6 > Sources of brand benefits in manufacturer-reseller... ... Icon: Abstract. Icon: Backfiles. Icon: Print. Icon: Reprints & permissions. ... Purpose The aim... more
In this paper we explore the ethics of business-to-business electronic commerce, with a focus on the banking sector. A case study of online foreign exchange developments at an investment bank is used to help illustrate some key moral... more
Purpose. The purpose of this paper is to report empirical research that examined the impact of conflict in two different buyer-seller situations, an ongoing relationship and a choice situation where the buyer had to choose between two or... more
Electronic Customer Relationship Management (e-CRM) Analytics is the process of analyzing and reporting online customer/visitor behavior patterns with the objective of acquiring and retaining customers through stronger customer... more