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BETTER
EXECUTION
Makes dreams happen
@cwodtke
www.cwodtke.com
hi
The Executioner's Tale
I have worked many great
places and done many
impossible things.
Along the way, I have
learned important lessons
I’m here to share,
including…

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The Guide to Objectives and Key Results (OKRs)
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Objectives and Key Results is the goal setting framework used at companies like Google, LinkedIn, and Intel. John Doerr, partner at KPCB, passed on Objectives and Key Results to Google helping them grow from 50 to 50,000 people. This is the complete guide to OKRs, containing everything you need to know (even exclusive slides and examples from Doerr himself.)

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Introduction to OKR - Objectives and Key Results
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Do you know what’s the one thing in common in Google, Linkedin, Intel, Zynga, Oracle, Twitter and Sears? What’s behind the success of aligning their people and teams to work as one towards set goals? It’s the magical acronym OKR – Objectives and Key Results. All of them use it and love it. Today we’re introducing OKR support also in Weekdone team collaboration software.

business objectsleadershipmanagement
OKRs vs KPIs
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What are the differences between KPI and OKR frameworks? OKRs identifies the main objective as well as the key results — the framework and the way to get there. To achieve the objectives identified with OKR, teams must establish measurable actions to take in order to achieve high-level goals. OKRs are often highly ambitious and are designed to align and push the company into full-gear as a cohesive unit, but also give individual contributors autonomy, which encourages innovation on the road to goal achievement.

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Once upon a time there was a start-up.
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Hanna

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This document introduces Objective and Key Results (OKRs) and provides guidance on how to effectively implement them. It discusses how OKRs originated at Intel and Google and have become a best practice for goal setting. Key aspects of OKRs covered include focusing on measurable results, encouraging ambition, facilitating alignment, and promoting transparency. The document provides examples of properly structured OKRs and emphasizes balancing quantitative and qualitative metrics. It outlines best practices for cascading OKRs from the board to teams and separating OKRs from initiatives. The presentation concludes by recommending next steps for rolling out OKRs, including using planning sheets, training, and software.

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Keep your employees Focused, Motivated and Aligned. OKRs make workflow transparent, synchronized between teams and concentrated on the common goal Our OKR Book includes all the things you need to know about OKR, answers to common questions and comments from seasoned HR-consultants. It will help you understand the OKR framework and how to implement it in your company.

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Objectives and Key Results (OKR) is a collaborative goal-setting framework. They are used by teams and individuals to set challenging, ambitious goals with measurable outcomes. 

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Jack
The Executioner's Tale
(because no one is
dumb enough to
start a company
with their own
money, right?)
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OKRs push organizations to achieve ambitious goals and coordinate efforts across teams. They provide transparency around priorities and allow for flexibility. Google uses OKRs to help communicate goals and measure progress. They distinguish between "committed" and "aspirational" OKRs, with committed OKRs expected to be fully achieved and aspirational OKRs having an expected average score of 0.7. OKRs originated from Peter Drucker's work on management by objectives (MBO) and were developed further at Intel by Andy Grove. OKRs improved on MBOs by including specific metrics ("key results") and making the process more transparent, bottom-up, and flexible.

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GI OKR best practices en 20190217
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This document provides an introduction to Objectives and Key Results (OKRs), a process used by companies like Intel, Google, and Microsoft to help teams communicate, measure, and achieve goals. It discusses how OKRs can help teams focus on important priorities, avoid distractions, and fight procrastination. The document outlines the OKR template, describes features like being collaborative, measurable, public and ambitious. It provides questions to consider when setting OKRs and discusses superpowers like focus, alignment, tracking and stretching. Tips are provided on setting OKRs at different management levels and timeframes and evaluating progress. The importance of culture in implementing OKRs is also emphasized.

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The document discusses using OKRs (Objectives and Key Results) to align goals across different levels of an organization from top-down and bottom-up approaches. It provides examples of setting stretch OKRs at Google to develop Chrome browser reaching 20 million users and YouTube reaching 1 billion hours of daily watch time. Achieving ambitious stretch OKRs requires failing and learning from mistakes, adapting goals over time, and maintaining focus on the long-term objective.

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This short deck introduces the key concepts of Objective and Key Results (OKR). OKR is a goal driven management process that thousands of top companies use to engage staff and deliver exceptional performance

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Creating GREAT OKRs and a great quarterly planning process
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Creating OKRs is one step in the entire cycle of priority and goal planning within an organization. This deck focuses on 5 main aspects of what makes an OKR great: 1. What goes into a great starting criteria to create a single OKR 2. An understanding of what a great OKR is not as it’s important to understand what not to do, to make sure you’re not going into something blind. 3. How great OKRs come from the right metrics or key performance indicators that match your culture. 4. How you can ensure you’re translating tasks into results and planning out supporting projects properly. 5. And how to get an idea of how you plan to assess progress once it’s all over.

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Learn how to execute effectively your strategies via the OKR (Objectives and Key Results) system in your organization Schedule in a free Strategy call with me: https://calendly.com/flowyteam/30min Contact me for more information on OKRs: https://www.linkedin.com/in/dirk-schmellenkamp-okr-kpi/ #okrcoach #okrcoaching #okrs #okr

okrsobjectives and key resultsperformance management
JimLet me tell
you a story
The Executioner's Tale
“I looked out the window at the Ferris wheel of the Great America
amusement park revolving in the distance, then I turned back to
Gordon and I asked,
“If we got kicked out and the board brought in a new CEO, what do you
think he would do?”
Gordon answered without hesitation,
“He would get us out of memories.”

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OKR (Objectives & Key Results) is used by companies like Google, LinkedIn and Intel. It enabled them to achieve tremendous results. It can enable you to achieve the same. Businesses and organizations have many things to get done. That requires you to focus on the essentials and be extremely goal-oriented. OKR is a great managent framework that enables you to do just that. Perdoo makes it easy for organizations of all sizes to manage and measure their progress towards common goals, improve decision-making, and streamline execution. Check our FUTURE OF WORK BLOG and learn more about OKR www.perdoo.com/blog

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Learn everything you need to know to get started with Objectives and Key Results. How to implement them, what you should pay attention to, and how the methodology is being applied in Europe today.

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“Why shouldn’t you and I walk out the door, come back and do it
ourselves?” Andy Grove
Jim
“let’s
pretend
we’ve
already
decided”
Hire a sales
guy? Change the
website…
Hire a sales
team.
Restaurant
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Slides from my talk during Agile2016. Although we have been using Agile mindset and processes tactically, when it comes to strategy and goal setting the waterfall command&control mindset is still the norm. Most organizations are still using an annual, waterfall, top-down process to create a static set of goals that conflicts directly with Agile. This talk shows how to define agile goals using OKR (Objectives and Key Results), the goal setting framework adopted by Google, Twitter, LinkedIn and Dropbox.

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O: Dream
KR: Success criteria

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O documento discute OKRs (Objectivos e Resultados Chave), uma ferramenta para estabelecer metas claras e significativas em uma empresa. OKRs devem criar propósito e engajamento, eliminando objetivos vagos. Exemplos mostram como definir objetivos e resultados chave em diferentes níveis hierárquicos de uma organização, garantindo que cada nível contribua para o sucesso do nível superior.

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O: Qualitative
Shoot for the moon dream
Objective: Establish
epic value to
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as the best tea
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“How do we know we met
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KR: Reorders at 85%
KR: 20% of reorders
self-serve
KR: Revenue of 250K
Objective: Build
an effective
sales team
AND Objective: Build a
responsive customer
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effective sales
team
AND Objective: Build a
responsive customer
service approach
Your turn!
Objective:
KR
KR
KR

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Session slides from Future Insights Live, Vegas 2015: https://futureinsightslive.com/las-vegas-2015/ Christina Wodtke has devoted her career to tackling monumental tasks. She’s helped grow companies like LinkedIn, Yahoo, and the New York Times. Nowadays she works with startups and entrepreneurs, sharing her strategies for success and inspiring them to pursue big goals and outlandish dreams. Christina knows how to inspire diverse teams to work together, going all out in pursuit of a single, ultra-challenging goal. Hint: It’s not about to-do lists and accountability charts. How do you get your team to commit to bold goals? How do you stay motivated despite setbacks and disappointments? And is failure ever a viable option? Christina Wodtke will demonstrate how she uses objectives and key results to help teams tackle and realize big goals in a methodical way, leaving nothing to chance. You’ll learn the beauty of a good fail and how regular check-ins can keep you on track to success.

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Does it take a full quarter to achieve?
Is it really hard? 50% Confidence?
Credit: http://wklondon.typepad.com/Team reluctantly agrees
Hell no
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O documento explica o que são Objetivos e Resultados-Chave (OKR), um processo para definir objetivos mensuráveis para empresas, equipes e indivíduos. Os OKR surgiram na Intel na década de 1970 e foram popularizados na Google em 1999, sendo usados por outras grandes empresas para conectar objetivos a resultados concretos e manter todos na mesma direção. O processo envolve definir objetivos qualitativos e temporais com 3 ou 4 resultados quantificáveis, revisar o progresso semanalmente e atribuir notas trimestralmente para refinar

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O documento fornece uma introdução ao modelo de gestão OKR (Objectives and Key Results), explicando seus principais conceitos e benefícios, como equilibrar planejamento e execução com foco em resultados, definir objetivos ambiciosos e métricas mensuráveis, e promover alinhamento entre equipes.

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O documento fornece uma visão geral dos Objetivos e Resultados Chave (OKRs), uma metodologia para definir objetivos em empresas. Os OKRs conectam os objetivos da empresa aos das equipes e indivíduos de forma cascateada. Os objetivos devem ser qualitativos e inspiradores, enquanto os resultados chave são quantitativos e mensuráveis, conduzindo às ações necessárias. Exemplos ilustram como aplicar os OKRs em diferentes níveis de uma organização.

You’re doing it
WRONG
CADENCE
Commitment
Mondays are for promises
Fridays are for winners
Objective: Establish clear value to
distributers as a quality tea
provider
KR: Reorders at 85% 5/10
KR: 20% of reorders self-serve
5/10
KR: Revenue of 250K 5/10
Key Risk Factors: Need new self-serve
system up in first month
Priorities this week
Next 4 weeks - Projects
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Team Health:
Distributor satisfaction Health:
Health
Yellow
P1
P1
P1
Green
Close deal with TLM
Foods
Team struggling with direction
change
3 solid sales candidates
in for interview
Passive reorder notifications
New self serve flow for
distributors
Metrics for distributors on tea
sales
Hire Customer service head
New Order flow Spec’d

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O documento apresenta uma capacitação sobre OKR (Objetivos e Resultados Chave), ferramenta de gestão que estrutura o alcance de metas através de objetivos claros e mensuráveis. Apresenta conceitos-chave sobre OKR, exemplos ilustrativos de como definir objetivos e resultados, e recomendações para implementação como limitar o número de objetivos, revisar periodicamente o progresso e manter os resultados públicos.

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O documento discute OKRs (Objectivos e Resultados Chave), um framework para definir objetivos mensuráveis em uma empresa de forma hierárquica. Recomenda-se definir objetivos desafiadores mas atingíveis a cada trimestre e envolver funcionários na sua criação. Deve-se medir o progresso usando métricas quantitativas e objetivos são considerados atingidos quando 80% dos resultados chave são alcançados.

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scrumagileokr
Objective: Establish clear value to
distributers as a quality tea
provider
KR: Reorders at 85% 5/10
KR: 20% of reorders self-serve
5/10
KR: Revenue of 250K 5/10
Key Risk Factors: Need new self-serve
system up in first month
Priorities this week
Next 4 weeks - Projects
OKR Confidence
Team Health:
Distributor satisfaction Health:
Org Health
Yellow
P1
P1
P1
Green
Close deal with TLM
Foods
Team struggling with direction
change
3 solid sales candidates
in for interview
Passive reorder notifications
New self serve flow for
distributors
Metrics for distributors on tea
sales
Hire Customer service head
New Order flow Spec’d
Commitmen
t!
Objective: Establish clear value to
distributers as a quality tea
provider
KR: Reorders at 85% 5/10
KR: 20% of reorders self-serve
5/10
KR: Revenue of 250K 5/10
Key Risk Factors: Need new self-serve
system up in first month
Priorities this week
Next 4 weeks - Projects
OKR Confidence
Team Health:
Distributor satisfaction Health:
Org Health
Yellow
P1
P1
P1
Green
Close deal with TLM
Foods
Team struggling with direction
change
3 solid sales candidates
in for interview
Passive reorder notifications
New self serve flow for
distributors
Metrics for distributors on tea
sales
Hire Customer service head
New Order flow Spec’d
Commitmen
t!
Heads up!
Objective: Establish clear value to
distributers as a quality tea
provider
KR: Reorders at 85% 5/10
KR: 20% of reorders self-serve
5/10
KR: Revenue of 250K 5/10
Key Risk Factors: Need new self-serve
system up in first month
Priorities this week
Next 4 weeks - Projects
OKR Confidence
Team Health:
Distributor satisfaction Health:
Org Health
Yellow
P1
P1
P1
Green
Close deal with TLM
Foods
Team struggling with direction
change
3 solid sales candidates
in for interview
Passive reorder notifications
New self serve flow for
distributors
Metrics for distributors on tea
sales
Hire Customer service head
New Order flow Spec’d
Commitmen
t!
Heads up!
Discussion
& Support!
Objective: Establish clear value to
distributers as a quality tea
provider
KR: Reorders at 85% 5/10
KR: 20% of reorders self-serve
5/10
KR: Revenue of 250K 5/10
Key Risk Factors: Need new self-serve
system up in first month
Priorities this week
Next 4 weeks - Projects
OKR Confidence
Team Health:
Distributor satisfaction Health:
Org Health
Yellow
P1
P1
P1
Green
Close deal with TLM
Foods
Team struggling with direction
change
3 solid sales candidates
in for interview
Passive reorder notifications
New self serve flow for
distributors
Metrics for distributors on tea
sales
Hire Customer service head
New Order flow Spec’d
Commitmen
t!
Heads up!
Discussion
& Support!
Protect
what
matters

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Ideas are cheap. Execution is everything. How do you inspire your team to be insanely great--and accountable? Google, Zynga, KPCB’s John Doerr and Intel all used the Objective and Key Result approach (OKRs) as the secret for providing the discipline for radical growth. Many start-ups as well as established companies are adopting it, hoping to throw accelerant on their execution. But OKRs are controversial and while they sound simple, they aren’t easy. Christina's been refining the OKR process with the start-ups she invest in and advises. If you’re curious, learn more about OKRs here http://www.eleganthack.com/the-art-of-the-okr/

objectives and key resultsokrsstartup
OKR meetup Amsterdam may 2018
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This document summarizes an OKRs meetup in Amsterdam on May 31, 2018. It introduces OKRs (Objectives and Key Results), provides an example, and discusses how OKRs differ from traditional goal setting. The majority of the document outlines best practices for implementing OKRs based on LeanBart's experience, including starting with one company objective, giving objectives 3 months to take effect, keeping objectives inspirational rather than metrics-focused, and emphasizing weekly check-ins and Friday celebrations. It concludes with top 10 takeaways around focus, connection of OKRs, public sharing, and maintaining an upbeat culture.

okrmanagementstrategy
DEDICATI
ON
TO YOUR GOALS
TO YOUR TEAM
Fridays are for
Wins & Wine
(or beer)
Engineering demos
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You didn't
make your
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Credit: http://wklondon.typepad.com/
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deliveries to Los Gatos"
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salesperson!"
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with the performance of
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The Executioner's Tale
HELLO, DREAMLIFE
Thank
You
@cwodtke
www.cwodtke.com
I coach teams and
individuals to make
dreams into realities.
New Book coming soon!
Get notified at
alerts.theexecutionerstale.com
Tips on OKRS
• Set only 1 OKR for the
company, unless you have
multiple business lines. It’s
about focus.
• OKRs are not the only thing
you do, they are the one thing
you must do. Expect people to
keep the ship running
• Give yourself 3 months for an
OKR. How bold is it if you can
do it in a week?
• Keep the metrics out of the
objective. The objective is
inspirational.
• In the weekly check in, open
with company OKR then do
groups
• OKRs cascade; set company
OKRs, then groups/roles, and
then individual’s.
• Weekly OKR check in is a
conversation. Be sure to
discuss change in confidence,
health metrics and priorities
• Encourage employees to
suggest company OKRs.
• Friday celebrations is an
antidote to Monday’s grim
business. Keep it upbeat!
Learn more: http://www.eleganthack.com/the-art-of-the-okr/

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The Executioner's Tale

Editor's Notes

  1. Once upon ati me there was an old farmer who had worked his crops for many years. One day his horse ran away. Upon hearing the news, his neighbors came to visit. “Such bad luck,” they said sympathetically. “Maybe,” the farmer replied. The next morning the horse returned, bringing with it three other wild horses. “How wonderful,” the neighbors exclaimed. “Maybe,” replied the old man. The following day, his son tried to ride one of the untamed horses, was thrown, and broke his leg. The neighbors again came to offer their sympathy on his misfortune. “Maybe,” answered the farmer. The day after, military officials came to the village to draft young men into the army. Seeing that the son’s leg was broken, they passed him by. The neighbors congratulated the farmer on how well things had turned out. “Maybe,” said the farmer.
  2. When I joined Linkedin, many people said “huh, that’s interesting.” Many did not know why I’d join a resume site. When I joined Myspace, they said good luck. It looked hard, but possible. When I joined Zynga they all congratulated me on landing in one of the hottest spots in the valley. I’ve learned to say “We’ll see.” But one thing I did learn
  3. Once upon a time there was a start-up.
  4. Once upon a time there was a start-up.
  5. This start-up has a vision to bring delicious artisinal loose-leaf tea to  fine dining restaurants and discerning cafes.   There were two founders.
  6. Hanna was first-generation Chinese, and loved the tea she grew up with at her parents house. She despaired of getting a nice cup of green dragon well after a fine meal.
  7. Jack was British, and equally miserable at cafes that could poach an egg perfectly yet thought earl grey was a who and not a what. They knew there were plenty of great tea producers. So they decided they would connect great tea with fine restaurants and cafes that were snobbish about coffee but ambivalent about tea.
  8. And because they went to Stanford and could do math, they managed to raise a little money to make a go at it.
  9. (because no one is dumb enough to start a company with their own money, right?)
  10. After a happy six months decorating and office and hiring engineers and making a very pretty website where buyers could find tea producers and order tasty tea and giving away tea at tech meet-ups and even closing a few deals they started to feel a little uneasy. While they had another 18 months of runway, they wondered what was going on. They had many many little tea producers signing up, but only two buyers. A lopsided market is not a profitable market. Like good little founders, they decided to go out and sell more tea themselves, to learn more about the market! 
  11. One day, Hann came back with a very big order from a distributor. This distributor sold tea to all kinds of restaurants, big and small, as well as canned good and dry goods and coffee.  Jack was both happy and alarmed! He was happy to see so much money about to come into the business, yet this was not TO PLAN. They were here to connect fine dining and fine tea! A few days later, Hann used her connections to close another deal with another distributor. It was a lot of money, but Jack was even more alarmed. This distributor did not want to use the nice self-serve website they built. Hann had to enter in their information by hand... and would every time they wanted to order! How would that scale? But it was soooo much money. and then she did it again and again.
  12. Then, a few weeks later, Hann pulled Jack into their conference room. They had to kick out their lead programmer, as he liked to hide there to code quietly. Hann pointed out to Jack that they were doing better connecting to distributors seeking to up-scale their offering than cafes. That a single sale with a distributor resulted in more money per sales call. The restaurants didn't like like evaluating tea producers using the site either.  Perhaps it was time to rethink their market focus. They went back and forth for awhile, but Jack, because despite being a designer he could also do math, realized this might be a good choice. But before uprooting everything and telling new stories to the employees and hiring a salesperson, he suggested they talk with Jim Frost.
  13. Jim Frost was the first angel who gave them money. He was a valley veteran, and had seem many companies go under as well as a few succeed. He was wise and insightful and could surely help the figure this out. They had to meet at a Starbucks near his office, which always made Jack have small quiet meltdowns inside. By the time they had finished talking Jim and math had them decided that selling to distributors that had relationships with retailers was the answer. They achieved product/market fit when they weren't even paying attention!
  14. “I looked out the window at the Ferris wheel of the Great America amusement park revolving in the distance, then I turned back to Gordon and I asked, “If we got kicked out and the board brought in a new CEO, what do you think he would do?” Gordon answered without hesitation, “He would get us out of memories.” I stared at him, numb, then said, “Why shouldn’t you and I walk out the door, come back and do it ourselves?” Andy Grove
  15. Jim Frost was the first angel who gave them money. He was a valley veteran, and had seem many companies go under as well as a few succeed. He was wise and insightful and could surely help the figure this out. They had to meet at a Starbucks near his office, which always made Jack have small quiet meltdowns inside. By the time they had finished talking Jim and math had them decided that selling to distributors that had relationships with retailers was the answer. They achieved product/market fit when they weren't even paying attention!
  16. Then, a few weeks later, Hann pulled Jack into their conference room. They had to kick out their lead programmer, as he liked to hide there to code quietly. Hann pointed out to Jack that they were doing better connecting to distributors seeking to up-scale their offering than cafes. That a single sale with a distributor resulted in more money per sales call. The restaurants didn't like like evaluating tea producers using the site either.  Perhaps it was time to rethink their market focus. They went back and forth for awhile, but Jack, because despite being a designer he could also do math, realized this might be a good choice. But before uprooting everything and telling new stories to the employees and hiring a salesperson, he suggested they talk with Jim Frost.
  17. Jim Frost had another piece of advice
  18. Now Hann and Jack were ready to focus the company on growth. And Jim had given them a little tool to help them with it.  It's called OKRs. 
  19. Used at google Popularized form john doer
  20. Then, a few weeks later, Hann pulled Jack into their conference room. They had to kick out their lead programmer, as he liked to hide there to code quietly. Hann pointed out to Jack that they were doing better connecting to distributors seeking to up-scale their offering than cafes. That a single sale with a distributor resulted in more money per sales call. The restaurants didn't like like evaluating tea producers using the site either.  Perhaps it was time to rethink their market focus. They went back and forth for awhile, but Jack, because despite being a designer he could also do math, realized this might be a good choice. But before uprooting everything and telling new stories to the employees and hiring a salesperson, he suggested they talk with Jim Frost.
  21. Then, a few weeks later, Hann pulled Jack into their conference room. They had to kick out their lead programmer, as he liked to hide there to code quietly. Hann pointed out to Jack that they were doing better connecting to distributors seeking to up-scale their offering than cafes. That a single sale with a distributor resulted in more money per sales call. The restaurants didn't like like evaluating tea producers using the site either.  Perhaps it was time to rethink their market focus. They went back and forth for awhile, but Jack, because despite being a designer he could also do math, realized this might be a good choice. But before uprooting everything and telling new stories to the employees and hiring a salesperson, he suggested they talk with Jim Frost.
  22. Dind’t make OKRS
  23. Dind’t make OKRS
  24. Jim Frost had another piece of advice
  25. Tough guy but
  26. Dind’t make OKRS
  27. "We had some problems with the performance of the site""We had to deal with wrong orders and late deliveries to Los Gatos""I don't think we're marketing right""We didn't hire a second salesperson!"
  28. Dind’t make OKRs "We had some problems with the performance of the site""We had to deal with wrong orders and late deliveries to Los Gatos""I don't think we're marketing right""We didn't hire a second salesperson!" RS
  29. Once upon a time there was a start-up.