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Abstract. Since the internal audit of the company is essential to supply information needed for the effective management and improvement of the competitive position, the purpose of this paper is to introduce an innovative strategic management tool for the assessment of internal organizational factors that overcomes some limitations of traditional appraisal methods, and also enables more comprehensive evaluation of the company’s internal environment. Although the classical Internal Factor Evaluation matrix (IFE matrix) is widely used, it has some constraints, such are lack of considering the ambiguity and vagueness of the internal factors. An original method – FSIF (Fuzzy Synthesis of Internal Factors) represents a systematic approach that incorporates fuzzy logic in order to better describe real situation. Proposed FSIF method well serves the needs of modern Management information system because it provides monitoring of internal development of an organization through time and also ...

Rasio Coffee merupakan coffee shop yang berada di Pontianak, Kalimantan Barat dengan penjualan yang fluktuatif karena banyaknya pesaing dengan usaha serupa serta peraturan terkait Covid-19 sehingga pelanggan yang datang  dan yang memesan menggunakan aplikasi pemesanan online berkurang. Berdasarkan hasil identifikasi, terdapat 17 faktor internal dan 14 faktor eksternal yang mempengaruhi dengan hasil perhitungan IFE senilai    3,316 dan EFE senilai 3,374. Berdasarkan identifikasi CPM, Rasio Coffee menempati urutan kedua dibandingkan dua kompetitor yang diidentifikasi. Berdasarkan SWOT matriks, alternatif strategi S – O 1 yaitu menambahkan social media, membuat konten menarik secara konsisten dan meningkatkan pemasaran produk, S – O 2 yaitu melakukan endorsement oleh influencer, W - O2 yaitu mendaftarkan Rasio Coffee ke MUI untuk mendapatkan sertifikat halal, S - T 1 yaitu mengembangkan inovasi, kualitas  dan menambahkan produk makanan serta minuman baru selain kopi, S – T 2 yaitu  men...

Wahrend Textgeneratoren ausschlieslich auf das Medium Sprache zuruckgreifen, nutzen Intellimedia-Prasentationssysteme die individuellen Starken unterschiedlicher Medien, wie Text, Graphik, Gestik und Animation, fur die Informationsdarbietung. Die aus kommunikationstheoretischer Sicht allgemeinere Aufgabe wirft einerseits neue interessante Probleme auf, etwa die Selektion und die Koordination von Medien, fuhrt aber andererseits zu einer umfassenderen Behandlung von Fragestellungen, die bereits von der Textgenerierung her bekannt sind. Dieses Papier stellt die erste Generation von sprachverarbeitenden Intellimedia Prasentationssystemen vor, skizziert die neuen Problemstellungen und beschaftigt sich insbesondere mit der Frage, inwiefern sich Methoden zur Textgenerierung verallgemeinern lassen, damit sie fur die Informationsprasentation mit mehreren Medien anwendbar sind. While text generators exclusively rely on a single medium, intellimedia presentation systems take advantage of the i...

The gaining of society’s enthusiasm for coffee can be seen from the increased number of coffee consumption in Indonesia. This would be an opportunity for an entrepreneur to open a coffee shop. The number of coffee shops has always increased from year to year, especially in Bogor City as one of the tourism cities in Indonesia. In this situation, the level of competition will surely increase. Therefore, effective alternative strategies are needed to succeed in this competition. The purpose of this research is to identify the internal and external environmental factors of the company to formulate the priorities of the right marketing strategies. The methods used in this research are the IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM (Quantitative Strategic Planning Matrix). The result of the analysis shows that Kopi Spectrum is in a position of growth and build. Five marketing strategies generated from SWOT Matrix Analysis, that can be implemented by Kopi Spectrum, maintain p...

espanolEste articulo se centra en los resultados de un cuestionario distribuido a un grupo de estudiantes de informatica en una universidad croata que cursaron los cursos Ingles para Informatica 1 y 2 como cursos obligatorios de ingles especifico y a un grupo de estudiantes de posgrado que cursaron estos cursos de ingles. La parte central del articulo se centro en el “elemento ingles” – prestamos linguisticos con diferentes niveles de adaptacion ortografica, fonologica y morfologica al croata y expresiones no adaptadas recogidas en revistas de tecnologias de la informacion y comunicacion (TIC). El objetivo principal fue establecer si los estudiantes de ambos grupos de edad encontraron el “elemento ingles” como aceptable en el registro periodistico en lengua croata standard y hasta que nivel. Los resultados demostraron que el “elemento ingles” se percibio predominantemente como acceptable, y que cuanto mas adaptados al croata estaban los terminos, menos aceptables eran, independiente...

Abstract. Since the internal audit of the company is essential to supply information needed for the effective management and improvement of the competitive position, the purpose of this paper is to introduce an innovative strategic management tool for the assessment of internal organizational factors that overcomes some limitations of traditional appraisal methods, and also enables more comprehensive evaluation of the company’s internal environment. Although the classical Internal Factor Evaluation matrix (IFE matrix) is widely used, it has some constraints, such are lack of considering the ambiguity and vagueness of the internal factors. An original method – FSIF (Fuzzy Synthesis of Internal Factors) represents a systematic approach that incorporates fuzzy logic in order to better describe real situation. Proposed FSIF method well serves the needs of modern Management information system because it provides monitoring of internal development of an organization through time and also ...

En el EEES conviven a diario en las aulas universitarias estudiantes de diferentes nacionalidades y culturas. Esta situación, propiciada en gran parte por el programa ERASMUS, dota a la universidad actual de un ámbito multicultural sin precedentes. Sin embargo, si queremos dar un paso más allá de la multiculturalidad será necesario una mayor involucración de docentes y discentes.En este contexto, nuestro objetivo es lograr la interculturalidad en las aulas actuales. Para ello hemos considerado el trabajo cooperativo en pequeños grupos como potenciador de dicho concepto. Adoptando un enfoque metodológico cualitativo, se preguntó a los estudiantes, mediante entrevistas personales su percepción del trabajo realizado.Los alumnos destacan las ventajas del trabajo cooperativo, con efectos positivos sobre el desarrollo personal de cada uno de los participantes con el consiguiente enriquecimiento tanto en la forma de trabajo como en el conocimiento más directo de distintos modos de vida y d...

One of our challenges as teachers of English for Specific Purposes is to be able to involve post-graduate students in the use of English as a tool to share their projects and interact in our case with other engineers, without losing sight of the use of foreign language for everyday life. If motivation and authenticity are two key words in teaching ESP, internet and its many possibilities is presented as a valuable source to finding authentic, engaging and motivating materials to be used in the ESP classroom. The aim of this article is to share a practical experience in the use of digital video technology to teach English for Telecommunications Engineers, conducted with post-graduate students from the University of Las Palmas de Gran Canaria during the 2012-13 and 2013-14 school years. This course was designed in response to the students’ communicative needs within their own specialty, taking into account the particular requirements of each student, without neglecting the teaching of...

The process of building the European Higher Education Area has fostered the internationalization of higher education and placed special emphasis on the prominent role of learning foreign languages. The implementation of the new degrees has included the so-called language requirement that must be taken into account when developing new teaching materials for the grades. In this paper we analyse various methodological and educational aspects in the six textbooks that were used to teach English for Health Sciences, ten optional subjects of the former Degree in Medicine. The ultimate goal of the analysis of the aforementioned books is to develop a taxonomic model that serves for the creation of supporting materials to be used in the optional subject of the new Degree in Medicine at the University of Las Palmas de Gran Canaria.

At the Institute of Agricultural Engineering in Potsdam-Bornim, a sensor for assessing crop biomass was developed; a sensor for weed identification is under development. Both sensors detect the local heterogeneity on the go and make it possible to adjust t

Das Amtliche Topographisch-Kartographische Informationssystem (ATKIS) ist ein Vorhaben der Landesvermessungsverwaltungen der Bundesrepublik Deutschland zum Aufbau digitaler Landschaftmodelle (DLM) und digitaler Kartenmodelle (DKM). In der Arbeit werden zunächst die Grundideen von ATKIS und von temporalen Datenmodellen dargestellt. Auf Grund einer Analyse des ATKIS-Objektartenkatalogs wurde ein Metainformationssystem DST entwickelt und mit Unterstützung des Instituts für Angewandte Geodäsie / Außenstelle Leipzig (IfAG) praktisch eingeführt. Weiterhin wurden Vorschläge für temporale Erweiterungen des DLM unterbreitet, die insbesondere die Gewinnung inkrementeller Fortführungsinformationen unterstützen

This English for Specific Purposes (ESP) programme for pre-service primary education teachers aims at improving English as a foreign language (EFL) learning while students acquire content knowledge on teaching techniques as well as on school functioning. The lack of specific English courses for primary teachers, in which they can master a school context language, meant our main impulse to elaborate this ESP programme. The final product is a students’ textbook and a teacher’s book, the latest including extra activities and procedural information. The programme meets the essential features of any ESP course and takes into account contemporary and innovative techniques for teaching EFL. After a period of testing, students’ reception and evaluation turned out to be positiveEste programa de Inglés con Fines Específicos (IFE) para maestros de educación primaria busca una mejora del aprendizaje del Inglés como Lengua Extranjera (ILE) al tiempo que los estudiantes adquieren conocimientos so...

The authors are transferring the copyright to the International Software Testing Qualifications Board (hereinafter called ISTQB). The authors (as current copyright holders) and ISTQB (as the future copyright holder) have agreed to the following conditions of use: 1) Any individual or training company may use this syllabus as the basis for a training course if the authors and the ISTQB are acknowledged as the source and copyright owners of the syllabus and provided that any advertisement of such a training course may mention the syllabus only after submission for official accreditation of the training materials to an ISTQB-recognized National Board; 2) Any individual or group of individuals may use this syllabus as the basis for articles, books, or other derivative writings if the authors and the ISTQB are acknowledged as the source and copyright owners of the syllabus; 3) Any ISTQB-recognized National Board may translate this syllabus and license the syllabus (or its translation) to...

En el EEES conviven a diario en las aulas universitarias estudiantes de diferentes nacionalidades y culturas. Esta situación, propiciada en gran parte por el programa ERASMUS, dota a la universidad actual de un ámbito multicultural sin precedentes. Sin embargo, si queremos dar un paso más allá de la multiculturalidad será necesario una mayor involucración de docentes y discentes.En este contexto, nuestro objetivo es lograr la interculturalidad en las aulas actuales. Para ello hemos considerado el trabajo cooperativo en pequeños grupos como potenciador de dicho concepto. Adoptando un enfoque metodológico cualitativo, se preguntó a los estudiantes, mediante entrevistas personales su percepción del trabajo realizado.Los alumnos destacan las ventajas del trabajo cooperativo, con efectos positivos sobre el desarrollo personal de cada uno de los participantes con el consiguiente enriquecimiento tanto en la forma de trabajo como en el conocimiento más directo de distintos modos de vida y d...