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glaucia davino
    Compreender as mutações do ecossistema midiático tem sido uma prática na academia, especialmente no campo das ciências sociais aplicadas. As transformações têm sido constantemente observadas e podem ser vistas em publicações de diversas... more
    Compreender as mutações do ecossistema midiático tem sido uma prática na academia, especialmente no campo das ciências sociais aplicadas. As transformações têm sido constantemente observadas e podem ser vistas em publicações de diversas formas midiáticas. Entretanto, pela liquidez desse cenário, os estudos não se esgotam e tornam-se fundamentais para que a relação sociedade e meios exista de maneira harmônica e eficaz. Mas essa preocupação não é algo de hoje. No início da década de 1970, na cidade de Nova Iorque, surgia pelas mãos de Neil Postman e Marshall McLuhan o programa de doutorado em Ecologia dos Meios, impulsionado pela preocupação em desenvolver as teorias relacionadas a essa corrente e, em seguida sustentar estudos futuros. No escopo, encontravam-se olhares direcionados à rádio, à fotografia, ao cinema, aos jornais, às revistas, aos livros, à televisão e a todos os ambientes e processos aos quais esses canais ou meios estavam relacionados. Processos que compunham uma galá...
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    This research addresses a recent period of the trajectory of Brazilian audiovisual production and its relationship with contemporary platforms of distribution and consumption of video on demand, VoD. National production of films, soap... more
    This research addresses a recent period of the trajectory of Brazilian audiovisual production and its relationship with contemporary platforms of distribution and consumption of video on demand, VoD. National production of films, soap operas, series and other audiovisual consumer goods, prior to digital technologies, remained in closed and limited models. The advent of the internet and streaming technologies have enhanced the opening of the market to new forms of business, untying the productions of these limits. The objective of this work was to verify, through analytical data provided by companies, data obtained from qualitative research and content from personal interviews with market professionals, in addition to the referenced bibliography, as this new market for online distribution of videos implied expansion of the Brazilian market, especially when we focus on production. This trajectory has shown us that VoD has effectively become another window of opportunity for the dissem...
    No ano de 2000 foi constituída a ARTV, a primeira associação de roteiristas, de cinema, televisão e mídias audiovisuais no Brasil, seguida, em 2006 pela AC, Autores de Cinema, associação de roteiristas que escrevem especificamente para... more
    No ano de 2000 foi constituída a ARTV, a primeira associação de roteiristas, de cinema, televisão e mídias audiovisuais no Brasil, seguida, em 2006 pela AC, Autores de Cinema, associação de roteiristas que escrevem especificamente para cinema. Esses dados se contrastam com a realidade dos roteiristas americanos. A categoria se organizou em associação própria, a WGA (Writers Guild of America), desde a década de 40. Em cinco de novembro de 2007 até fevereiro de 2008, os roteiristas americanos, através da WGA, ...
    The sprouting of the cinema is a recent historical episode (little more than a century) and it became an entertainment mass phenomenon that impacted our culture and society. In the beginning, since movies became product, quickly texts on... more
    The sprouting of the cinema is a recent historical episode (little more than a century) and it became an entertainment mass phenomenon that impacted our culture and society. In the beginning, since movies became product, quickly texts on this subject were included on magazines, although in a not profound way, with accented informative function. Writers (critics) used to report/tell the events/stories and made indications to the spectators, but without focusing on artistic appreciation. When movies became more consistent cultural industry art, entertainment and product, the critical became an important link point between production and spectators. Since then other styles of text had been developed: analytical, opinative, ideological, advertising, etc. The “Cahiers du Cinema” magazine (France, 1951- now) was one of main landmarks for cinematographic critical, as a new glance, according to the expressions of the society and the technologies of the time. Currently, even so the language ...
    Esse projeto tem origem nas pesquisas iniciadas na década de 80 pela coordenadora do projeto, em nível mestrado, de doutorado e nos desdobramentos sobre o tema roteiro (1). A década de 80 mostrou o despontar de uma nova geração de... more
    Esse projeto tem origem nas pesquisas iniciadas na década de 80 pela coordenadora do projeto, em nível mestrado, de doutorado e nos desdobramentos sobre o tema roteiro (1). A década de 80 mostrou o despontar de uma nova geração de cineastas oriundos das universidades, do movimento do curta metragem, do mercado publicitário e cinéfilos. As mudanças político-econômicas desencadearam, nos anos 90, novas políticas culturais rompendo com as antigas formas de financiamento governamental, levando a produção de filmes buscar novos formatos. Transformações mundiais como a globalização que envolve fundamentalmente os meios de comunicação fizeram emergir outro perfil de consumidores do audiovisual. Nestas passagens histórias, o roteiro passou, pouco a pouco, ser revalorizado no mercado e, conseqüentemente, no interesse pelo seu domínio. Surgiram, pela primeira vez no Brasil, em 2000 e em 2006, duas entidades representantes dos roteiristas formadas pelos próprios profissionais que vêm conquista...
    espanol“Historias de Roteiristas” e um projeto inedito que aborda o audiovisual a partir do roteiro como um processo criativo e cujos protagonistas sao os roteiristas brasileiros. O “Episodio II” resultou em dois documentarios sobre... more
    espanol“Historias de Roteiristas” e um projeto inedito que aborda o audiovisual a partir do roteiro como um processo criativo e cujos protagonistas sao os roteiristas brasileiros. O “Episodio II” resultou em dois documentarios sobre profissionais de geracoes distintas. Da aproximacao entre as entrevistas, segmentos significativos da Historia do Cinema Brasileiro se revelaram. portuguesHistorias de Roteiristas, an unedited original brazilian´s screenwriting history reasearch project, deals with the screenplay like a creative process that screenwriters have been playing the role of “main characters” because they are the first to picture films ideas. Historias de Roteiristas, Episodio II, brought up two Brazilian´s generation who tell us their own histories in a flash of an informal speech. The Approach of these interviews unveils meaningful segments of the Brazilian´s Cinema History.
    Review of: Da criação ao Roteiro: Teoria e Prática (‘From creation to script: Theory and practice’), 5th ed., Doc Comparato (2018) Sao Paulo, SP: Summus Editorial, 720 pp., ISBN 978-8-53231-113-9, p/bk, $84.87
    Alongside, Cinema and Motor Racing are little more than a hundred years old and they are the fruit of the industrial era when mechanical devices transformed the way of perceiving and understanding the world. In this short historical... more
    Alongside, Cinema and Motor Racing are little more than a hundred years old and they are the fruit of the industrial era when mechanical devices transformed the way of perceiving and understanding the world. In this short historical trajectory, both became entertainment attractions, establishing vigorous audiences around the world, creating characters, stories and legends. To go back through this period of industrial innovations is to be able to perceive the spirit of that time that led Walter Benjamin to oppose art to new expressive formats and led art to admire and speculate men in the world of speed. The transformations of the 21st century have put us definitively in the universe of networks, streaming and innovations of languages descended from those that preceded them. Entertainment consumption grew and diversified. Over time, fictional films and documentaries about motorsport disputes were produced. This essay aims to reflect on the documentary production of the series Formula...
    This research addresses a recent period of the trajectory of Brazilian audiovisual production and its relationship with contemporary platforms of distribution and consumption of video on demand, VoD. National production of films, soap... more
    This research addresses a recent period of the trajectory of Brazilian audiovisual production and its relationship with contemporary platforms of distribution and consumption of video on demand, VoD. National production of films, soap operas, series and other audiovisual consumer goods, prior to digital technologies, remained in closed and limited models. The advent of the internet and streaming technologies have enhanced the opening of the market to new forms of business, untying the productions of these limits. The objective of this work was to verify, through analytical data provided by companies, data obtained from qualitative research and content from personal interviews with market professionals, in addition to the referenced bibliography, as this new market for online distribution of videos implied expansion of the Brazilian market, especially when we focus on production. This trajectory has shown us that VoD has effectively become another window of opportunity for the dissem...
    The sprouting of the cinema is a recent historical episode (little more than a century) and it became an entertainment mass phenomenon that impacted our culture and society. In the beginning, since movies became product, quickly texts on... more
    The sprouting of the cinema is a recent historical episode (little more than a century) and it became an entertainment mass phenomenon that impacted our culture and society. In the beginning, since movies became product, quickly texts on this subject were included on magazines, although in a not profound way, with accented informative function. Writers (critics) used to report/tell the events/stories and made indications to the spectators, but without focusing on artistic appreciation. When movies became more consistent cultural industry art, entertainment and product, the critical became an important link point between production and spectators. Since then other styles of text had been developed: analytical, opinative, ideological, advertising, etc. The "Cahiers du Cinema" magazine (France, 1951-now) was one of main landmarks for cinematographic critical, as a new glance, according to the expressions of the society and the technologies of the time. Currently, even so the ...
    Englishn this article we start from the concept of the script as a central point to arrive to a discussion about film production. For the last twenty years, the tendency to script`s appreciation is a fact that can be proved by: the... more
    Englishn this article we start from the concept of the script as a central point to arrive to a discussion about film production. For the last twenty years, the tendency to script`s appreciation is a fact that can be proved by: the increasing demand for qualified professionals, the course`s diffusion (in several countries), the publications about the subjetc, and by the creation and political achievement of screen writers organizations. The scripts appreciation can be proved either by the well known need of development os skills to face the media diversity, and the outspread of production and difusion of audiovisual communication technologies. We`ll do, for this, an historical revision of brazilian cinema, considering the "screen writers stories" who speak about themselves, and tell their own version of the screen history. This article proposes to lead to a contemporary historical construction considering the screen writers that work in this new era: the one that brings script and scrpt professionals in prominent place. portuguesNeste artigo partimos do roteiro (guion) como pivo central para refletir sobre as obras audiovisuais. Nos ultimos vinte anos, a tendencia a revalorizacao do roteiro e um fato que pode ser comprovado pela crescente demanda por profissionais qualificados, pela difusao (em diversos paises) do numero de cursos, publicacoes, pelo surgimento e movimentacoes politicas de classes de roteiristas e o reconhecimento da necessidade de desenvolvimento de competencias diante da multiplicidade de telas, desdobramento das tecnologias de producao e difusao da comunicacao audiovisual. Faremos, para isso, uma revisao historica do cinema nacional, levando em conta as ?historias dos roteiristas? que falam por eles mesmo, ou seja, contam sua versao da historia; levando em conta a proposta de uma construcao historica contemporânea sobre os roteiristas que estao atuando nesta fase, em que um novo paradigma sobre a importância do roteiro e deste profissional e desenhada.
    No ano de 2000 foi constituída a ARTV, a primeira associação de roteiristas, de cinema, televisão e mídias audiovisuais no Brasil, seguida, em 2006 pela AC, Autores de Cinema, associação de roteiristas que escrevem especificamente para... more
    No ano de 2000 foi constituída a ARTV, a primeira associação de roteiristas, de cinema, televisão e mídias audiovisuais no Brasil, seguida, em 2006 pela AC, Autores de Cinema, associação de roteiristas que escrevem especificamente para cinema. Esses dados se contrastam com a realidade dos roteiristas americanos. A categoria se organizou em associação própria, a WGA (Writers Guild of America), desde a década de 40.
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