Tourism itineraries

This paper describes the innovative work that has led to the publication of the architectural and tourist-cultural guide MoMoWo. Women ž Architecture & Design Itineraries across Europe. The guide is one of the main results of the four-year European project MoMoWo ž Women's creativity since the Modern Movement, co-funded by the programme Creative Europe and devoted to women in construction, a sector in which the traditionally invisible female gender has encountered more difficulties than in others. The itineraries have been developed with the aim of disseminating the work done by women and spreading more information on the accessibility of the area, the buildings and the works created by women. Through sustainable mobility on foot, by bicycle or public transport, several tourist routes have been planned that are representative on the characteristics of the city and that recreate a sort of open-air museum defined, among other things, by reused buildings. Within the guide, the city that has most enhanced its industrial identity is Turin. It was the archetypal industrial city, but in recent decades it has become one of those European cities that has significantly changed its urban landscape. The third itinerary of the Turin section leads to the rediscovery of this industrial heritage transformed by the women designers into a path that includes relevant symbols for the city such as the Thermal Power District Heating Plant, the “Toolbox” and the Fonderie Limone. The combination of industrial heritage and women designers is also present in the other cities of the guide, which give a valuable research contribution. Defining markets as workplaces and therefore part of the industrial heritage, the incredible recovery example of the Saint Catherine’s Market in Barcelona is reported, as well as the Underdogs Art Store located in the Mercado da Ribera in Lisbon, or even the Market Hall Ceiling Painting in Rotterdam. Mention should be added to the project for the D’Orsay Museum in Paris

(...) pensato e maturato nell’ambito di un percorso di alta formazione in Progettazione e Comunicazione per i Patrimoni Culturali (Master di I livello Unibas), il volume si avvale della partecipazione di  Rocco Regina, cui si devono la copertina e i disegni a china in cui sono “fotografati” taluni scorci paesaggistici descritti nell’800 anche dall’archeologo francese Francois Lenormant.
Più che di una semplice guida, si tratta una proposta di viaggio in forma di diario, dove si privilegiano alcune delle aree più interne della Basilicata, in un originale itinerario culturale che fa riscoprire  paesaggi unici e ricchezze storico artistiche che non mancheranno di sorprendere il viaggiatore, il quale dovrà solo abbandonarsi ai ritmi dilatati dei borghi e alle tradizioni senza tempo...

For more than fifty years Ivrea has been the expression of the most current Italian architectural culture but, assuming a concept of urban identity that changes over time, the city is transformed through the constantly evolving relationship between the objective values of the heritage and the subjective values perceived by the population. Ivrea represents an unusual model of an industrial city and imposes itself as an alternative answer to the questions raised by the fast evolution of industrialisation processes. The outcome of Olivetti's vision and socio-cultural project, it represents the real innovation of Italy in the 20th century. As a consequence of the decline of the Olivetti factory, the city suffered a huge blow that had serious economic repercussions on the territory. Heritage had to be able to participate in the transformations that would impact the fabric and life of the city, through appropriate reuse and adaptation to housing standards. The turning point in the inevitable decline was the creation of an important open-air museum, made up of Olivetti's architecture disseminated throughout the urban fabric. The MaAM (Museo a cielo aperto dell'Architettura Moderna) has been the impulse for a collective awareness to preserve the uniqueness of this heritage and its protection, collected and valued by the urban plan that has made its own values, relaunching the informative and educational function in a path that is destined to be constantly renewed. On this itinerary there are examples of industrial architecture, residences and social services designed by the most important Italian architects of the 30s and 60s.
Ivrea is an example of territory and enterprise in an inseparable organic unit, embodying human, environmental and architectural values, and for these reasons has finally been recognized as "Ivrea Città Industriale del XX secolo" of UNESCO's world heritage.

Diante do desenvolvimento de zonas enoturísticas no território brasileiro, o presente artigo tem por objetivo analisar o potencial para o desenvolvimento do enoturismo em Bituruna, município localizado no Estado do Paraná, na Região Sul do Brasil. A pesquisa se caracteriza como qualitativa do tipo exploratória, realizada por meio da análise de referenciais bibliográficos, documentais e entrevistas com os principais produtores de vinho do município, além de participação em grupo de trabalho com empresários locais. Os resultados forneceram uma visão panorâmica sobre o potencial enoturístico, de acordo com as informações sobre os equipamentos e serviços turísticos do município e a produção de vinho nas propriedades rurais, tais como: ano de inicio da atividade, quantidade produzida, processos de produção, aprimoramento da qualidade do produto, formas de comercialização, participação em organizações coletivas, inserção no desenvolvimento turístico local e cultura étnica como atrativo.