How Olay India Used Twitter & Facebook for Sampling Activity

The social media strategy document outlines the Theatre Strike Force's goals of establishing an online brand presence and promoting their club. Their objectives include increasing followers on Twitter and visual content on Facebook. Their brand persona is conversational, relatable, fun, and engaging. Key dates include upcoming shows in August, September and October. Roles include social media chairs who will post and engage, and PR chairs who will create event pages. Metrics like followers, engagement, and website traffic will be tracked.

This document provides an overview and assessment of Uber's social media presence and strategies. It analyzes metrics like follower counts, engagement rates, and traffic sources for platforms like Twitter, Facebook, and Instagram. It also outlines objectives to increase awareness of Uber Eats and consumer engagement. Strategies proposed include increasing posts, using hashtags to build community, and sharing positive reviews. The document also addresses social media roles, policies, potential crisis scenarios, and growth projections for the next 4 months.

Scripps Networks' VP, Interactive Marketing, Jeffery Kissinger, shares how Scripps Networks used Facebook to launch the Cooking Channel.

http://www.petsit.com Pet Sitters International offers these basic but vital social media tips for pet sitters building a social-media strategy. Tips include details on the most common social-media platforms used by pet sitters, as well as examples of goals, strategies and tactics pet sitters can include in their social media plans.

The document summarizes the progress and evaluation of a marketing campaign for a boxing club called Westoe. It discusses the performance of different platforms used including YouTube, Instagram, and posters. It analyzes metrics like views, followers, and engagement for each platform. It also discusses strategies used for the campaign including primary research and cross-platform promotion. Finally, it evaluates the overall effect of the commission by comparing social media analytics for the Westoe Facebook page before and after the campaign, showing significant increases in key metrics like post reach and engagement.

The document discusses metrics for measuring social media efforts for startups. It recommends that startups focus on their product and traffic to their website rather than social media engagement at an early stage. Specifically, it advises that 5000 Facebook fans or Twitter followers will generate only 50-100 visits per day on average. It also outlines common mistakes like focusing social media efforts on irrelevant topics or spreading efforts across too many platforms.

1) The document discusses how to make apps go viral by leveraging incentives, ego, and emotions. It explains that incentives work best when they reward both the referrer and referee, ego can be appealed to by enabling users to create and share things that make them proud, and high arousal emotions like awe, anger, anxiety, fear, joy, lust and surprise tend to make content more contagious. 2) It provides examples of how emotion in content titles and sharing text can influence click rates, share rates and like rates. Negative emotions tend to drive more clicks while positive emotions lead to more shares. 3) The document advocates for using deep links that drive users seamlessly from web to app, as

This document outlines Chipotle's social media strategy. The main goals are to attract lost customers with deals and regain trust in quality. Strategies include using Twitter and Instagram to post codes/coupons and organic content showcasing suppliers. Metrics like followers, engagement rates, and traffic sources will be tracked. Responses are planned for issues like contaminated food or negative employee posts. Future proposals include increasing Pinterest engagement and creating YouTube shorts.

This document outlines McDonald's social media strategy. The main goals are to promote healthy eating and appeal to 14-24 year olds. The strategy involves engaging audiences on Twitter, Snapchat, and Instagram twice a week. Objectives include promoting healthy menu items and foods on each platform. Key tactics are increasing posts to 4 times per week on Instagram, using Facebook to gather customer preferences, and using Snapchat to promote locations and food safety. The strategy allocates $100,000 to increase following on each platform by 1 million. It also outlines roles, a social media policy, and response plans for potential issues.