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    Andres Coca-Stefaniak

    Purpose This study aims to investigate the consumer acceptance of robots in hotels before and after COVID-19, with a specific emphasis on whether COVID-19 had a significant effect on the acceptance of robots by hotel guests and whether... more
    Purpose This study aims to investigate the consumer acceptance of robots in hotels before and after COVID-19, with a specific emphasis on whether COVID-19 had a significant effect on the acceptance of robots by hotel guests and whether guests had higher levels of acceptance of hotel robots since the initial COVID-19 outbreak was brought under control in China. Design/methodology/approach The sample for this research included Chinese hotel guests before and after COVID-19, with 247 responses obtained before its outbreak and a further 601 responses gathered after. Several hypotheses were developed and tested in a pseudo-experimental design. Findings The results showed that COVID-19 increased hotel guest acceptance of robots. After COVID-19, the perceived importance of the usefulness, social influence, attitude and value of robots increased, while the perceived importance of the ease of use and anthropomorphism of robots decreased. As a contactless service, the usefulness of robots was...
    SMEs remain the largest employer in the western world. Yet, the financing of their fixed and working capital investments is one of the least understood processes in Finance and Policy Research. Analysing six working hypotheses, this study... more
    SMEs remain the largest employer in the western world. Yet, the financing of their fixed and working capital investments is one of the least understood processes in Finance and Policy Research. Analysing six working hypotheses, this study focuses on this topic through the prism of Eurozone SMEs enterprises at the peak of the last financial downturn. Crucially, business environment characterised by stronger legal rights and deeper credit information did not improve SMEs’ access to external finance. It is recommended that better business regulations are developed to improve the resilience of SMEs to future global financial crises.
    ABSTRACT The moderation roles of empathy and perceived waiting time (PWT) on post-pandemic travel intentions have not as yet been investigated. This study of 684 Chinese resident respondents elicited how COVID-19 risk messages affected... more
    ABSTRACT The moderation roles of empathy and perceived waiting time (PWT) on post-pandemic travel intentions have not as yet been investigated. This study of 684 Chinese resident respondents elicited how COVID-19 risk messages affected post-pandemic travel intentions. The results showed that people exposed to messages in the risk-amplifying frame had lower basic travel and destination travel intentions than those who were exposed to messages in the risk- attenuating frame. Empathy had a beneficial effect on basic travel intentions and had an inducing effect on destination travel intentions only in high-risk situations. High PWT tourists had more positive destination travel intentions in the risk-attenuating frame. The findings provide a theoretical basis for future research as well as practical implications for destination risk communications and market restoration during a public health crisis.
    This full HANSARD transcript includes the full content of the oral evidence session held on 10th September 2018 as part of the "High Streets and Town Centres in 2030" inquiry led by the Housing, Communities and Local Government... more
    This full HANSARD transcript includes the full content of the oral evidence session held on 10th September 2018 as part of the "High Streets and Town Centres in 2030" inquiry led by the Housing, Communities and Local Government parliamentary select committee, which Assoc. Prof. J. Andres Coca-Stefaniak was invited to participate in as an expert witness.
    The current state of high streets and town centres in England and much of the UK can be probably best described as “being at a crossroads” in terms of central government’s policy making as well as the effectiveness of their management.... more
    The current state of high streets and town centres in England and much of the UK can be probably best described as “being at a crossroads” in terms of central government’s policy making as well as the effectiveness of their management. Although online retail is progressively undermining the viability of many traditional high street retail formats, it could also be argued that there are a number of avenues that remain underdeveloped by town centres and high streets. These include the management of the visitor economy, the development of attractive evening and night-time economy formats, the innovative use of traditional markets (for instance, as platforms for innovation and local entrepreneurship) and the strategic positioning of town centres and high streets as competitive place brands that build on the local DNA of the area to offer a unique selling proposition that is not limited to retail.
    Location is a dominant factor affecting the success of hospitality businesses. However, when that location is not blessed with the footfall of a busy high street or cannot rely on the proximity of a nearby major visitor attraction, a more... more
    Location is a dominant factor affecting the success of hospitality businesses. However, when that location is not blessed with the footfall of a busy high street or cannot rely on the proximity of a nearby major visitor attraction, a more creative approach is required. Indeed, offering an attractive facade, attentive staff and excellent service may not be enough for a hospitality business to succeed unless it already enjoys a well-established reputation. Even then, research suggests that the brand of a place can still have a bigger influence on customer decisions and satisfaction than a business brand on its own, no matter how established. Hospitality professionals can have a big impact on the attractiveness of a place brand by adopting a partnership approach to managing and marketing places that deliver memorable experiences to local residents and visitors alike.
    Early findings from research carried out in May-October 2018 by the University of Greenwich in collaboration with the National Federation of Market Traders (NMTF) as part of the GO TRADE project has shown that market traders want to... more
    Early findings from research carried out in May-October 2018 by the University of Greenwich in collaboration with the National Federation of Market Traders (NMTF) as part of the GO TRADE project has shown that market traders want to improve their ability to address development opportunities offered by the visitor economy. The survey of over 3,766 respondents included market traders, their customers, local businesses near markets and visitors to town centres in northern France and England (east and south). Key findings of this study are summarised below: 1. Although the availability of car parking near the market is important to market traders, this was seen as less of an issue by market customers. 2. When asked about the market, customers prioritised the ease for visitors/customers to move around the market from stall to stall, the market’s opening hours, the overall service quality offered by the market or safety and security at the market as key to its success and attractiveness. ...
    Over the last three decades, tourism has experienced significant changes due to the emergence of digital platforms and services, which have transformed the industry and its associated ecosystem (Briel & Dolnicar, 2021; Buhalis et al.,... more
    Over the last three decades, tourism has experienced significant changes due to the emergence of digital platforms and services, which have transformed the industry and its associated ecosystem (Briel & Dolnicar, 2021; Buhalis et al., 2020). Digital platforms have emerged progressively as competitors for long-established (physical) suppliers of goods and services traditionally provided locally or via agencies, and often using face-to-face communication. Since its inception, tourism has been a key contributor to the economy as well as an early adopter of new technologies aimed at enhancing customer satisfaction (Buhalis et al., 2019). Not surprisingly, the sharing economy has capitalised on tourism’s favourable pre-disposition towards innovative technologies by developing a number of online platforms, which have grown rapidly to become household names (e.g. Airbnb, Couchsurfing, ToursByLocals, EatWith, and SocialCar, among others). However, the homogeneous term ‘sharing economy’ enco...
    This paper posits that the contemporary city should be viewed as a common space that needs the effort of many various stakeholders in order to satisfy the diverse (and changing) needs of its stakeholders. Yet, achieving this effectively... more
    This paper posits that the contemporary city should be viewed as a common space that needs the effort of many various stakeholders in order to satisfy the diverse (and changing) needs of its stakeholders. Yet, achieving this effectively requires active management and coordination of a range of activities. This paper discusses three examples of recent activities in Cracow (Poland) that reflect strategic approach. The first of these case studies focuses on identifying the factors encouraging students to remain in Cracow after completing their studies. The second case study corresponds to a shopping centre opened in 2006 and the last case study shows the recent application of the cultural park legal framework to the city centre of Cracow. This study also makes reference to recent research funded by the European Commission’s Life Long Learning programme on the professional competences of city managers across 6 countries.
    As this issue goes to print, our Journal of Town & City Management celebrates its first birthday. Since June 2010, not much has changed in the world . . . or has it? In our special editorial with views from JTCM’s Editorial Board on... more
    As this issue goes to print, our Journal of Town & City Management celebrates its first birthday. Since June 2010, not much has changed in the world . . . or has it? In our special editorial with views from JTCM’s Editorial Board on international trends in city management, few could have predicted quite what a test the European Union would face in terms of the credibility of its currency with the rescue of the Greek, Irish and then Portuguese economies — and the saga of rescue packages may not be over yet. Neither would they have forecast the key strategic energy supply dilemmas raised worldwide by the major incident occurring at the Fukushima Daiichi nuclear plant as a result of the devastating 9.0 magnitude Japanese earthquake and tsunami, which almost coincided rather morbidly with the date of the 25th anniversary of the Chernobyl nuclear disaster. We can also mention the new ceilings broken by the price of a barrel of Brent crude as a result of rising demand from China and popul...
    The high street and the retail sector are facing a period of flux with tremendous pressures from local, national and global consumer trends, including rapid changes in the fiscal climate affecting local authorities. This situation has... more
    The high street and the retail sector are facing a period of flux with tremendous pressures from local, national and global consumer trends, including rapid changes in the fiscal climate affecting local authorities. This situation has become particularly acute since the global economic downturn of 2008, which many see as the start of a significant long term global restructuring or the world’s economy. Building on the findings of recent Government thinking, including the “Understanding high street performance” report by Genecon and the UK Department for Business, Innovation and Skills published in 2012, this study argues for a fresh approach to the situation faced by the retail sector, the high street and, more generally, town centres across the country. Instead of a reactive approach to consumer trends, this report argues for a re-think of the strategic positioning of town centres to reclaim them to their rightful position and role as places that serve their communities, visitors, b...
    International approaches to city centre management and place management practice have evolved considerably over the last 40 years. Parallel to this, there has been a rising level of interest among academics and practitioners in the... more
    International approaches to city centre management and place management practice have evolved considerably over the last 40 years. Parallel to this, there has been a rising level of interest among academics and practitioners in the concept of place branding. This paper explores some of the parallels and knowledge gaps in the development of both concepts from a practice as well as research perspective, using published evidence from Europe and references to other parts of the world. It also argues that place branding will continue to increase in influence strategically as urban regeneration and management processes become more visionary and multidisciplinary in their strategic focus. The need for towns and cities to improve their resilience to future global downturns through innovative and entrepreneurial communities with a strong sense of attachment to their locations will also create a platform for strategic place branding to evolve and develop in a direction that has received as ye...
    This paper posits that the contemporary city should be viewed as a common space that needs the effort of many various stakeholders in order to satisfy the diverse (and changing) needs of its stakeholders. Yet, achieving this effectively... more
    This paper posits that the contemporary city should be viewed as a common space that needs the effort of many various stakeholders in order to satisfy the diverse (and changing) needs of its stakeholders. Yet, achieving this effectively requires active management and coordination of a range of activities. This paper discusses three examples of recent activities in Cracow (Poland) that reflect strategic approach. The first of these case studies focuses on identifying the factors encouraging students to remain in Cracow after completing their studies. The second case study corresponds to a shopping centre opened in 2006 and the last case study shows the recent application of the cultural park legal framework to the city centre of Cracow. This study also makes reference to recent research funded by the European Commission’s Life Long Learning programme on the professional competences of city managers across 6 countries.
    Festivals have come to play an important role in tourism and managing their legacy has become an important challenge for governments and the events industry. Festivals typically take place over limited periods of time, but they also bring... more
    Festivals have come to play an important role in tourism and managing their legacy has become an important challenge for governments and the events industry. Festivals typically take place over limited periods of time, but they also bring longer lasting legacies for the economy, local communities and the environment. Festival legacies are characterized by interpretive flexibility; they are interpreted differently by various actors. This complicates attempts to adapt the management of festivals in such a way that aspired legacies are realised and unwanted (negative) legacies minimised. This paper elicits the recursive relationship between the ways in which event legacies are socially constructed, and how events are managed. Building on constructivist approaches to governance and management and drawing on the empirical variety of six cultural festivals in different parts of Europe, this contribution shows how event legacy can be unpacked along actors’ diverse cognitive, social, tempor...
    The growing importance of urban centres has been a defining trend of the last century, with the majority of the world's population now living in cities (UN_DESA, 2018). As urbanization increases, cities are becoming larger and more... more
    The growing importance of urban centres has been a defining trend of the last century, with the majority of the world's population now living in cities (UN_DESA, 2018). As urbanization increases, cities are becoming larger and more complex. Today, more than 30 megacities have over 10 million inhabitants (UN, 2018). While urbanization has generated benefits, many challenges remain, and cities are at the forefront of efforts to support sustainability and address humanity's grand challenges (Coca-Stefaniak and Morrison, 2022). The UN Sustainable Development Goals (SDGs) are 17 goals designed to meet these challenges, and cities play a pivotal role in addressing these sustainability issues. The unique challenge of urban life is the focus of one of these goals, SDG 11 "Make cities and human settlements inclusive, safe, resilient, and sustainable." As is the case with many sustainability issues, SDG11 intersects with other sustainability goals. Social issues, including e...
    PurposeThis paper aims to examine critically the literature on transformational tourism and explore a research agenda for a post-COVID future.Design/methodology/approachA systematic review of the transformational tourism literature is... more
    PurposeThis paper aims to examine critically the literature on transformational tourism and explore a research agenda for a post-COVID future.Design/methodology/approachA systematic review of the transformational tourism literature is performed over a 42-year period from 1978 to 2020.FindingsFurther research is required in terms of how transformative experiences should be calibrated and measured both in qualitative and quantitative terms, particularly from the perspective of how tourists are transformed by their experiences. Similarly, the nature and depth of these transformative processes remain poorly understood, particularly given the many different types of tourism associated with transformative experiences, which range from religious pilgrimages to backpacking and include several forms of ecotourism.Practical implicationsFuture research directions for transformational tourism are discussed with regard to how COVID-19 will transform the dynamics of tourism and travel, including ...
    Festivals typically take place over limited periods over time, but they have longer lasting impacts on the environment and the community. This paper explores the durational nature of temporary events through two related but different... more
    Festivals typically take place over limited periods over time, but they have longer lasting impacts on the environment and the community. This paper explores the durational nature of temporary events through two related but different theoretical lenses: ‘Sustainability’, which is often understood in terms of reducing negative environmental impacts whilst achieving a positive impact on society and the economy, and ‘legacy’, which involves the fostering of positive socio-economic impacts. Both these lenses help to understand the relationship between temporary events and longer term policy objectives, such as ecological efficiency, community involvement, and maintenance of cultural values. In the context of multi-stakeholder governance networks, key stakeholders tend to interpret sustainability and legacy in a variety of ways. Given this wide spectrum of approaches, this study analyses how the durational nature of events is interpreted in seven festivals across Europe (Italy, Greece, S...
    Concepts such as smart or smartness have evolved over time from rather narrow technological interpretations in the form of mobile devices to more nuanced applications involving geographical locations (e.g. smart cities, smart tourism... more
    Concepts such as smart or smartness have evolved over time from rather narrow technological interpretations in the form of mobile devices to more nuanced applications involving geographical locations (e.g. smart cities, smart tourism destinations). As a result of this, smart places have arisen partly as a result of the widening impact of new and disruptive technologies on the spaces we live in, including cities, regions and countries (Hedlund, 2012; Zygiaris, 2013; Vanolo, 2014). Urban tourism destinations are not immune to these global trends, particularly as regards their strategic positioning (Buhalis and Amaranggana, 2014) to compete for a larger and/or higher value share of the tourism market, regardless of whether their priority is leisure or business. In line with this, the use of information and communication technologies (ICTs) has developed substantially over the last two decades to deliver new experiences for tourists and visitors, while supporting wider automatisation pr...
    The notion of the creative economy has gained cognisance in many countries over the last decade as part of strategic urban revitalisation and marketing frameworks. Culture-led urban regeneration has been instrumental in many European... more
    The notion of the creative economy has gained cognisance in many countries over the last decade as part of strategic urban revitalisation and marketing frameworks. Culture-led urban regeneration has been instrumental in many European cities for recapturing investment, rejuvenating built environments and as a transformation mechanism for a transition towards a skills base more in tune with the knowledge economy (Landry et al. 1996; Gomez 1998; Miles 2005). This progressive change has been exemplified by visionary policies introduced by cities such as Glasgow, Seoul, Hong Kong, Singapore and Dubai, where the creative industries played a key strategic role. Following a review of the cultural regeneration policies and practices adopted in the United Kingdom (UK) and Singapore, with particular emphasis on the strategic role of the arts and culture, this study explores cultural regeneration practices in London and Singapore with particular emphasis on the balance between social and economic needs building on previous research by Kong (2000, 2009) and Miles (2005). The research findings show that although broad regeneration themes still hold true transnationally (e.g. cultural identity, place-branding, community engagement, industrial development, and economic stability), there are also differences, which should be considered. For instance, the gentrification of specific creative clusters took a different turn in Singapore, where practitioners sought to preserve certain pockets in this highly-urbanised city-state for their ambient settings and unique physical features. Similarly, Singapore's use of strategic city branding as part of its urban revitalisation policy remains in sharp contrast to the UK's urban regeneration approach, which accorded heavier emphasis on community participation and skills development. Finally, it is argued that Singapore could benefit from adopting a similar approach to that of the UK by developing social support mechanisms within current urban revitalisation policies that address growing social issues likely to affect Singapore as well as Southeast Asia in the 21st century.
    As much of Europe emerges from one of the worst economic downturns in living memory, the UK’s urban regeneration sector gets ready to shake off austerity in favour of growth. However, without a rethink of former practice, this could be... more
    As much of Europe emerges from one of the worst economic downturns in living memory, the UK’s urban regeneration sector gets ready to shake off austerity in favour of growth. However, without a rethink of former practice, this could be short lived. In this chapter, Andres Coca-Stefaniak and Samer Bagaeen argue for urban regeneration to adopt a new paradigm for economic growth with strategic place management at the heart of the planning, design and overall place-making process to benefit from this discipline’s success across Europe
    As much of Europe emerges from one of the worst economic downturns in living memory, the UK’s urban regeneration sector gets ready to shake off austerity in favour of growth. However, without a rethink of former practice, this could be... more
    As much of Europe emerges from one of the worst economic downturns in living memory, the UK’s urban regeneration sector gets ready to shake off austerity in favour of growth. However, without a rethink of former practice, this could be short lived. In this chapter, Andres Coca-Stefaniak and Samer Bagaeen argue for urban regeneration to adopt a new paradigm for economic growth with strategic place management at the heart of the planning, design and overall place-making process to benefit from this discipline’s success across Europe.
    This paper posits that the contemporary city should be viewed as a common space that needs the effort of many various stakeholders in order to satisfy the diverse (and changing) needs of its stakeholders. Yet, achieving this effectively... more
    This paper posits that the contemporary city should be viewed as a common space that needs the effort of many various stakeholders in order to satisfy the diverse (and changing) needs of its stakeholders. Yet, achieving this effectively requires active management and coordination of a range of activities. This paper discusses three examples of recent activities in Cracow (Poland) that reflect strategic approach. The first of these case studies focuses on identifying the factors encouraging students to remain in Cracow after completing their studies. The second case study corresponds to a shopping centre opened in 2006 and the last case study shows the recent application of the cultural park legal framework to the city centre of Cracow. This study also makes reference to recent research funded by the European Commission's Life Long Learning programme on the professional competences of city managers across 6 countries.
    Research Interests:
    Destination image and city branding are accumulating a growing body of knowledge in urban studies and tourism literature. Although several visitor destination image models have been proposed, the most prevalent in Asia remains the... more
    Destination image and city branding are accumulating a growing body of knowledge in urban studies and tourism literature. Although several visitor destination image models have been proposed, the most prevalent in Asia remains the comprehensive destination image model. This is the first research to test the applicability of this model beyond the United States and with international (rather than domestic) visitors. Jakarta is chosen as the geographical test area for this study, which incorporates structural equation modeling on a data sample of international leisure visitors in Jakarta. The findings indicate that the destination image model could be generalized beyond the US and applied to Jakarta. This study finds that tourism policymakers in Jakarta should focus on promoting the friendliness of local residents and improving the city’s cleanliness, as these are the two most positive and negative perceptions. Overall, this study showed that a unique destination image—a largely under-...
    The world is becoming increasingly urban. As towns and cities compete regionally, nationally or globally to attract and retain visitors, investment, leading thinkers and entrepreneurs, as well as a diverse cultural and family-focused... more
    The world is becoming increasingly urban. As towns and cities compete regionally, nationally or globally to attract and retain visitors, investment, leading thinkers and entrepreneurs, as well as a diverse cultural and family-focused offer to enable existing residents to thrive sustainably, the way our town and city centres are managed is gaining growing levels of recognition and interest. Gone are the days when we could adopt a simplistic approach to the development of our town centres by seeing them solely as shopping destinations. Although retail still remains an important reason for people to visit town centres today, there is growing research evidence showing that there is much more to how people interact with their high street beyond mere retail transactions. The way town and city centres are managed can make a considerable difference to the quality of this experience. Town centre management - a geographically specific form of place management – has existed in the European Uni...
    Spiritual capital is a key benefit that religion brings to people and societies (Malloch, 2005 &2008). As faith plays a critical role in Christian peoples’ life; it extends to the exchange of goods and services. However, how Christian... more
    Spiritual capital is a key benefit that religion brings to people and societies (Malloch, 2005 &2008). As faith plays a critical role in Christian peoples’ life; it extends to the exchange of goods and services. However, how Christian entrepreneurs engage with their faith to further their business objectives has not been clearly understood. In this study, Christian Spiritual Capital (CSC) is explored to investigate the critical role it plays in the business activities and outcomes of Christian entrepreneurs. The thesis focuses on research on spiritual capital amongst Christian entrepreneurs considering the impact that the resource has on Christian entrepreneurial practice. We survey 212 respondents investigating the meanings they construct on spiritual capital. In this presentation, we set out findings from a study conducted on the impact spiritual capital on social entrepreneurs. We identify how social entrepreneurs access this resource and what has been the impact on their busines...
    This practice-based monograph explores the wide variety of approaches that exist across the European Union with regards to the planning, monitoring, management and delivery of events and festivals where sustainability and a reduction of... more
    This practice-based monograph explores the wide variety of approaches that exist across the European Union with regards to the planning, monitoring, management and delivery of events and festivals where sustainability and a reduction of adverse environmental impacts are considered to be important for innovation and responsible stewardship. It includes practical case studies, policies and regulations, as well as a wealth of bibliographical references, websites and sources of further information from Greece, Italy, Latvia, Lithuania, Slovenia, Romania, Bulgaria, Spain and Great Britain. Contributors to this study include practitioners and academics from ten European countries with a combined wealth of experience in tourism, events, marketing and sustainable development.
    Tourism is one of the largest components of the global economy and has been one of the only reliable drivers of economic growth and job creation in the United Kingdom since the start of the global economic crisis. 17% of all jobs created... more
    Tourism is one of the largest components of the global economy and has been one of the only reliable drivers of economic growth and job creation in the United Kingdom since the start of the global economic crisis. 17% of all jobs created in the UK between 2010 and 2014 came from the hospitality industry alone, and total tourism employment is responsible for nearly one in ten of all jobs in the UK. Tourism currently contributes £126.9bn to GDP and has a significant economic impact in all of the UK’s nations and regions. Despite these impressive statistics, it is common to hear tourism described as insignificant by policymakers and businesses alike, and many BIDs undervalue the contribution that can be made by visitors of all kinds to thriving local economies.
    Festivals typically take place over limited periods over time, but they have longer lasting impacts on the environment and the community. This paper explores the durational nature of temporary events through two related but different... more
    Festivals typically take place over limited periods over time, but they have longer lasting impacts on the environment and the community. This paper explores the durational nature of temporary events through two related but different theoretical lenses: ‘Sustainability’, which is often understood in terms of reducing negative environmental impacts whilst achieving a positive impact on society and the economy, and ‘legacy’, which involves the fostering of positive socio-economic impacts. Both these lenses help to understand the relationship between temporary events and longer term policy objectives, such as ecological efficiency, community involvement, and maintenance of cultural values. In the context of multi-stakeholder governance networks, key stakeholders tend to interpret sustainability and legacy in a variety of ways. Given this wide spectrum of approaches, this study analyses how the durational nature of events is interpreted in seven festivals across Europe (Italy, Greece, S...
    This paper outlines some of the key issues affecting town and city centres today, and provides glimpses of new challenges and opportunities for researchers and practitioners in this field. These include the strategic positioning of town... more
    This paper outlines some of the key issues affecting town and city centres today, and provides glimpses of new challenges and opportunities for researchers and practitioners in this field. These include the strategic positioning of town centres, managing the evening and night-time economies effectively, the growing role of the experience economy to town centre attractiveness beyond mere retail-led approaches, the potential dichotomy between physical town centres and digital high streets, more human smart cities, as well as the growing role of emerging concepts such as the sharing economy and the circular economy. It is argued that place management practitioners will need to address these trends proactively (rather than reactively) and that further research is required in order to understand the complex interactions of the various parameters managed by place managers to keep town centres vibrant, viable, innovative and resilient to further global economic downturns.
    The effect of the global economic downturn of 2008 on town and city centres in the UK - and much of the western world -has been swift, enduring and a major challenge to accepted wisdom in the management of town centres. Not surprisingly,... more
    The effect of the global economic downturn of 2008 on town and city centres in the UK - and much of the western world -has been swift, enduring and a major challenge to accepted wisdom in the management of town centres. Not surprisingly, issues such as economic resilience and its reincarnations in the form of future proofing or even town centre performance have grown in popularity as trending topics of debate among academics, practitioners and policy makers. Yet, although on the surface these may be valid issues for contention, they often fail to address the root of the problem – many town centres are anchored in the past in terms of their service offer and strategic positioning. The marketing of town centres as shopping destinations is nothing new but, unfortunately, it is also a paradigm that in many cases has seen little change since the 1980s. A growing body of research argues that consumers’ expectations today go well beyond the functionality that town centres can provide in te...

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