- Rua Sete de Setembro, 3165, Curitiba, Paraná, Brazil 80230-901
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- Political communication, Political Economy of Communication, Public Service Broadcasting, Mass media, Media Policy, Deliberative Democracy, and 15 moreDemocratic Theory, Internet Studies, Advertising, Comunicação Social, Television Studies, Political Representation, Community Engagement & Participation, Political Participation, Communications, Public Policy, Government Communication, Public Sector Communication, Urban And Regional Planning, Public Participation In Governance, and Public Governanceedit
- Edna Miola is an Associate Professor in the Department of Language and Communication at the Federal University of Tec... moreEdna Miola is an Associate Professor in the Department of Language and Communication at the Federal University of Technology - Paraná, Brazil. She is a professor and researcher at the Post-Graduate Program of Planning and Public Governance. She coordinates the Research Group on Discourse, Communication and Democracy (DISCORD/UTFPR). Her interests focus on Political Communication, Government Communication, Public Opinion, and Digital Democracy.edit
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This article aims to examine the rhetorical strategies employed by interviewers and interviewees to understand how adversarialism unfolds in television broadcasts. While most studies to date analyze a single interview or compare how the... more
This article aims to examine the rhetorical strategies employed by interviewers and interviewees to understand how adversarialism unfolds in television broadcasts. While most studies to date analyze a single interview or compare how the same interviewer confronts several interviewees, we capture how different panels of interviewers address adversarial questions in the same program format. We use mixed methods to assess nine interviews with Brazilian presidential candidates on the Roda Viva program aired during the 2018 elections. The results reveal that the structural characteristics of Roda Viva reduce the opportunities for equivocation gaps. In addition, while media professionals adopt a more assertive stance toward candidates (seeking to deauthenticate them), some interviewers from outside journalism offered the interviewees moral support. In turn, politicians avoided tricky questions and criticized the media coverage when placed in "embarrassing" situations. We also discuss how adversarial questions may help populist candidates since they use such opportunities to play the victim's role and attack the interviewers' credibility. Besides scrutinizing the media's performance in a non-Western setting, the paper contributes to the work of journalists, candidates, and political consultants by highlighting which rhetorical elements favor or harm the efficiency of those participating in such interviews.
Research Interests: Latin American Studies, Communication, Media Studies, Media and Cultural Studies, Journalism, and 15 moreBrazilian Studies, Mass Communication, Democratization, Media, Democracy, Journalism Studies, Ciencia Politica, Latin America, Interviews, Journalism And Mass communication, Credibility, Communication and media Studies, Journalism Practice, Adversarial System, and In Depth Interviews
The article investigates how newspaper editorials address the "fake news" phenomenon concerning (1) the damages that mis-and disinformation pose to society and journalism; (2) the roles news organizations claim for... more
The article investigates how newspaper editorials address the "fake news" phenomenon concerning (1) the damages that mis-and disinformation pose to society and journalism; (2) the roles news organizations claim for themselves; (3) the communication agents mentioned; and (4) how media companies defend the field. We use content analysis to study 375 editorials published between 2017 and 2020 in three Brazilian quality-papers. Brazil is a relevant case since its media system and political institutions differ from those in the United States and Western Europe, leading us to understand metajournalistic discourses not necessarily seen in more stable environments. The results indicate that key political events (e.g., social security reform and presidential elections) became occasions for media organizations to publish more editorials discussing "fake news." Harming democracy was the main problem caused by mis-and disinformation. The newspapers regularly identified themselves as victims of attacks from political authorities. The editorial texts reinforced journalism's expertise in crafting and providing credible information, but, at the same time, such newspapers avoided responding to external criticisms. More interestingly, the outlets used terms associated with mis-and disinformation to attack rival groups. Lastly, our codebook provides an original contribution to the field as it considers a wide range of variables, encouraging comparative studies.
Research Interests: Political Sociology, Information Technology, Political Economy, Communication, Media Studies, and 15 moreNew Media, Digital Media, Political Science, Mass Communication, Democratization, Political communication, Information Communication Technology, Media, Democracy, Communication Studies, Journalism Studies, Journalism And Mass communication, Disinformation, Communication and media Studies, and Fake News
After the end of the military dictatorship (1964–1985), electoral disputes in Brazil have been influenced by interviews with politicians. The most relevant national TV show bringing this kind of content is Roda Viva, aired since 1986 by... more
After the end of the military dictatorship (1964–1985), electoral disputes in Brazil have been influenced by interviews with politicians. The most relevant national TV show bringing this kind of content is Roda Viva, aired since 1986 by the public broadcaster TV Cultura. Considering Roda Viva’s role, the relevance of its debates throughout the 2018 presidential election, and how adversarial and lapdog journalism unfolded during each show, we analyze the interviews carried out with nine mainstream candidates. To understand how adversarial behaviors are manifested, we observe the roles of themediator, the professional features of interviewers, and the number of interventions of each agent, among other aspects. Even though all Roda Viva interviews follow the same script, the results indicate that the level of adversarialism varies from one program to another. The antagonistic behavior manifested by interviewers and interviewees depends on (1) the person who is being interviewed (and if he/she adopts or not a hostile or aggressive attitude), and (2) the professional affiliation of the interviewers (a panel formed entirely by journalists tend to be more adversarial, while interviewers with mixed backgrounds usually take a more sympathetic approach).
Research Interests: Political Economy, Communication, Media Studies, Journalism, Political Theory, and 15 moreAdvertising, Political Campaigns, Political Science, Mass Communication, Politics, Information Communication Technology, Media, Elections, Election Campaigning, Dictatorship, Journalism And Mass communication, Media and Communications, Journalism and Media Studies, Mainstream, and Adversarial System
This article investigates the factors associated with the quality of transparency of the websites of Brazilian local governments. We also question the extent to which external control institutions have pressured municipal governments to... more
This article investigates the factors associated with the quality of transparency of the websites of Brazilian local governments. We also question the extent to which external control institutions have pressured municipal governments to improve their online transparency. Through multiple regression models, we discuss whether and how socio-demographic, political, and economic variables are relevant to explain the differences in e-transparency in 5,563 cities. The results show that, despite an institutionalization process of public transparency led by federal regulatory evolution, experiences at the local level remain heterogeneous. Population size, GDP per capita, education levels, and voter turnout are statistically important to explain the quality of e-transparency experiences. The main conclusion is that external regulators play a crucial role in shaping digital transparency due to the possibility of imposing legal penalties. Effective use of digital media to foster democratic pra...
Research Interests: Political Economy, Communication, Media Studies, New Media, Public Management, and 15 moreGovernment, Digital Media, Accountability, Political Science, Mass Communication, Politics, Local Government, Political communication, Information Communication Technology, E Government, Social Media, Media, Democracy, TRANSPARENCIA, and Opinião Pública
Over the last few years, health communication has become central in an environment characterized by disinformation and a pandemic. This paper investigates how official institutions have used social media to communicate about health issues... more
Over the last few years, health communication has become central in an environment characterized by disinformation and a pandemic. This paper investigates how official institutions have used social media to communicate about health issues and the effects of government-sponsored content on online engagement. Considering the need for a perspective that takes us beyond case studies from the United States and Europe, we examine the Brazilian Ministry of Health Facebook page during the Zika outbreak in 2016. Our research questions are: How does the Brazilian Ministry of Health use Facebook to communicate about Aedes aegypti? To what extent have the communication campaigns been used to promote the image of political actors and institutions? How do the Ministry’s communication strategies on Facebook affect users’ engagement with the content about Aedes aegypti? Using quantitative and qualitative methods, we combine content analysis and social media metrics to study posts addressing the Aed...
Research Interests: Information Systems, Communication, Media Studies, Health Communication, Digital Media, and 15 moreLatin American politics, Political Science, Mass Communication, Internet research methods, Political communication, Information Communication Technology, E Government, Social Media, Media, Communication Studies, Library and Information Studies, Social Communication, Journalism And Mass communication, Media and Communications, and Communication and media Studies
Research Interests: Communication, Media Studies, Journalism, Political Theory, Political Science, and 15 moreMass Communication, Political communication, Media, Democracy, Mass media, Journalism Studies, Journals, Agenda Setting, Journalism And Mass communication, Democracia, Newspaper, Communication and media Studies, Agenda Setting Theory, Brazilian journalism, and Journalism Practice
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ABSTRACT The article reviews the main concepts and dilemmas illustrating the debate on the connections between media and politics. Considering that experiences in Political Communication are manifested in unique ways in different... more
ABSTRACT The article reviews the main concepts and dilemmas illustrating the debate on the connections between media and politics. Considering that experiences in Political Communication are manifested in unique ways in different democracies and scientific cultures, we also examine how historical, social, and political aspects are intertwined with the development of the field in Brazil – reinforcing the need for de-westernizing media studies. Although we do not expect to exhaust state of the art, we hold that this is a helpful discussion since it outlines the agendas and trends of a specialty that has become more complex, tackling the question of to what extent widely accepted concepts are able to explain the roles of the media in Global South societies.
Research Interests: Communication, Media Studies, New Media, Journalism, Internet Studies, and 15 moreDemocratic Theory, Brazilian Studies, Mass Communication, Democratization, Jurgen Habermas, Political communication, Information Communication Technology, Brazil, Communication Theory, Media, Democracy, Journalism Studies, Journalism And Mass communication, Media systems, and News Organizations
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Este trabalho articula as discussões a respeito do papel da imprensa na sociedade contemporânea com as expectativas normativas do modelo de democracia deliberativa. A partir da contextualização do mercado de comunicação no país e a... more
Este trabalho articula as discussões a respeito do papel da imprensa na sociedade contemporânea com as expectativas normativas do modelo de democracia deliberativa. A partir da contextualização do mercado de comunicação no país e a criação da EBC, avalia como se deu a cobertura do tema pelo jornal Folha de S. Paulo durante os meses em que o projeto foi debatido e votado no Congresso Nacional. Foi possível concluir que (1) a ênfase foi dada aos processos de produção da decisão, em detrimento das questões substantivas do projeto; (2) prevaleceram as perspectivas oficiais e a polarização dos posicionamentos de modo que (3) a apreensão do significado do projeto pelos leitores do jornal pode ter sido comprometida em razão de uma cobertura superficial e pouco plural.
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O objetivo do artigo é refletir sobre as formas de uso do Twitter por parte dos parlamentares com mandato vigente na Câmara dos Deputados durante a Legislatura 2011-2015. Pretende-se investigar que fatores levam os representantes a... more
O objetivo do artigo é refletir sobre as formas de uso do Twitter por parte dos parlamentares com mandato vigente na Câmara dos Deputados durante a Legislatura 2011-2015. Pretende-se investigar que fatores levam os representantes a investirem no Twitter como parte de sua estratégia de comunicação política. São examinados os perfis públicos dos 463 deputados com registro no microblog. Tais contas foram monitoradas semanalmente (entre fevereiro e julho de 2012), a partir do software de estatística "R". Os resultados apontam correlações entre o uso da ferramenta e atributos como idade e ocupação de cargos de liderança.
Research Interests: Geography, Information Technology, Communication, Media Studies, New Media, and 15 morePolitical Theory, Internet Studies, Digital Media, Brazilian Studies, Political Science, Information Communication Technology, Brazil, Computer Mediated Communication, Democracy, Internet politics, Mass media, Media Research, Congressional Politics, Online Media, and Opinião Pública
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This paper investigates the factors that influence how members of the Brazilian House of Representatives adopt Twitter as part of their political communication strategy. Our intention is to understand the main variables that lead... more
This paper investigates the factors that influence how members of the Brazilian House of Representatives adopt Twitter as part of their political communication strategy. Our intention is to understand the main variables that lead legislators to invest time and resources in microblogging. This quantitative study examined all of the 457 official congressional accounts registered on Twitter. These accounts were monitored weekly between February 2012 and February 2013. After empirically exploring the data, this work reflects on the results thanks in part to an examination of the literature on the intersection of the Internet and politics. The results indicate correlations between the use of Twitter and attributes like age and occupation of leadership positions.
Research Interests: Information Systems, Information Technology, Communication, Media Studies, New Media, and 15 moreMedia and Cultural Studies, Internet Studies, Digital Media, Brazilian Studies, Brazil, Computer Mediated Communication, Democracy, Internet politics, Mass media, Comunicação, Media Research, Congressional Politics, Library and Information Studies, Communication and media Studies, and Internet
Resultado de uma pesquisa realizada entre os anos de 2011 e 2013, o trabalho investiga quantitativamente um conjunto de fatores relacionados à adoção do Twitter por parte dos 457 deputados federais brasileiros registrados no microblog.... more
Resultado de uma pesquisa realizada entre os anos de 2011 e 2013, o trabalho investiga quantitativamente um conjunto de fatores relacionados à adoção do Twitter por parte dos 457 deputados federais brasileiros registrados no microblog. Com base na análise das variáveis relativas ao volume de publicação de mensagens e ao número de seguidores (monitoradas entre fevereiro de 2012 e fevereiro de 2013), confrontadas com variáveis independentes de cunho individual e político, descobriu-se, dentre outras questões, que um parlamentar relativamente jovem, com alta votação, early adopter dos media digitais e integrante de um partido de esquerda é aquele que apresenta um perfil de uso mais intenso do Twitter.
Research Interests: Geography, Information Technology, Communication, Media Studies, New Media, and 15 morePolitical Theory, Internet Studies, Digital Media, Brazilian Studies, Political Science, Information Communication Technology, Social Media, Brazil, Computer Mediated Communication, Democracy, Internet politics, Mass media, Media Research, Congressional Politics, and Online Media
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Este trabalho investiga o Conselho Deliberativo da Fundacao Cultural Piratini Radio e Televisao e realiza uma pesquisa de cunho exploratorio de sua historia recente, funcionamento e representatividade. Analisam-se as relacoes entre... more
Este trabalho investiga o Conselho Deliberativo da Fundacao Cultural Piratini Radio e Televisao e realiza uma pesquisa de cunho exploratorio de sua historia recente, funcionamento e representatividade. Analisam-se as relacoes entre governo do Estado, Fundacao Cultural Piratini e Conselho Deliberativo, interpretando seu Regimento, sua estrutura e seus membros. Os principais instrumentos metodologicos consistiram na revisao bibliografica, analise documental e entrevista em profundidade. Conclui-se que o Conselho Deliberativo nao atende plenamente as funcoes para o qual foi criado, o que resulta, principalmente, de seu desenho institucional e das forcas politicas presentes no seu relacionamento com a direcao executiva da Fundacao Piratini.
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O trabalho discute o perfil dos atores e os interesses envolvidos na criacao da Empresa Brasil de Comunicacao (EBC � empresa de comunicacao sob responsabilidade do Governo Federal). Tomando como ponto de partida a reflexao sobre o sistema... more
O trabalho discute o perfil dos atores e os interesses envolvidos na criacao da Empresa Brasil de Comunicacao (EBC � empresa de comunicacao sob responsabilidade do Governo Federal). Tomando como ponto de partida a reflexao sobre o sistema da politica midiatica, o objetivo e compreender como se dao as relacoes desta empresa com as demais instituicoes do campo midiatico, bem como suas interacoes com os dominios da politica e da economia. Atraves de uma abordagem historica, comparativa e sistemica, apresentam-se os principais interesses acionados ao longo do processo que culminou com o atendimento a uma demanda tradicional no âmbito das politicas publicas de comunicacao no Brasil
Este trabalho investiga o Conselho Deliberativo da FundacaoCultural Piratini Radio e Televisao e realiza uma pesquisa decunho exploratorio de sua historia recente, funcionamento erepresentatividade. Analisam-se as relacoes entre governo... more
Este trabalho investiga o Conselho Deliberativo da FundacaoCultural Piratini Radio e Televisao e realiza uma pesquisa decunho exploratorio de sua historia recente, funcionamento erepresentatividade. Analisam-se as relacoes entre governo doEstado, Fundacao Cultural Piratini e Conselho Deliberativo, interpretandoseu Regimento, sua estrutura e seus membros. Osprincipais instrumentos metodologicos consistiram na revisaobibliografica, analise documental e entrevista em profundidade.Conclui-se que o Conselho Deliberativo nao atende plenamenteas funcoes para o qual foi criado, o que resulta, principalmente,de seu desenho institucional e das forcas politicas presentesno seu relacionamento com a direcao executiva da FundacaoPiratini.
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The publicness of public broadcasting has historically been discussed on the basis of normative models found in developed countries or from the standpoint of public interest. However, this research agenda has difficulty dealing with the... more
The publicness of public broadcasting has historically been discussed on the basis of normative models found in developed countries or from the standpoint of public interest. However, this research agenda has difficulty dealing with the Brazilian system, since it does not fit the models, and faces a range of problems from the political-partisan use to the strictly commercial use. This paper analyzes participation, a democratic principle that is being increasingly valued in many spheres of society, as a factor to set the publicness to public broadcasting. Thus, I discuss participation through analysis of the various formats intervention of society in companies and stations can have. The review of the participatory arrangements is guided by three dimensions: programming, financing and management of public broadcasting corporations.
Investiga-se como a participacao da sociedade nos conselhos de emissoras publicas pode contribuir na producao de politicas para o setor. Analisa-se a experiencia do Conselho Deliberativo da Fundacao Cultural Piratini (RS). Como operadores... more
Investiga-se como a participacao da sociedade nos conselhos de emissoras publicas pode contribuir na producao de politicas para o setor. Analisa-se a experiencia do Conselho Deliberativo da Fundacao Cultural Piratini (RS). Como operadores analitico-metodologicos, sao acionados determinados pressupostos da ideia de deliberacao publica, a fim de se examinar caracteristicas discursivas do Conselho. A analise evidenciou que a criacao do colegiado aprofundou o grau de discutibilidade e de accountability das politicas estaduais de radiodifusao. A capacidade propositiva do orgao, porem, foi limitada pela situacao assimetrica de poder em que o Conselho se encontra em relacao ao Governo.
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O objetivo deste artigo é analisar as campanhas de comunicação promovidas, no Facebook, pelo Ministério da Saúde contra o mosquito Aedes aegypti. A intenção é identificar quais conteúdos são promovidos pelo Ministério tendo em vista, por... more
O objetivo deste artigo é analisar as campanhas de comunicação promovidas, no Facebook, pelo Ministério da Saúde contra o mosquito Aedes aegypti. A intenção é identificar quais conteúdos são promovidos pelo Ministério tendo em vista, por um lado, a comunicação de interesse público (associada a políticas de saúde e a valores democráticos, como transparência e participação) e, por outro, as políticas de imagem de instituições e indivíduos, voltadas para auferir vantagens político-eleitorais. O corpus compreende as publicações veiculadas no período que ficou conhecido como o verão do Zika – mais exatamente, entre janeiro e abril de 2016. Por meio de investigação quantitativa e qualitativa, verificou-se que há ênfase na abordagem informacionista (nomeadamente, materiais sobre prevenção) e na difusão de serviços. Constatou-se, ademais, que, recorrentemente, publicações de interesse público trazem elementos de políticas de imagem, o que indica a instrumentalização política da comunicação ...
Research Interests: Communication, Media Studies, Journalism, Political Theory, Political Science, and 15 moreMass Communication, Politics, Political communication, Media, Democracy, Mass media, Journalism Studies, Journals, Agenda Setting, Journalism And Mass communication, Democracia, Communication and media Studies, Agenda Setting Theory, Brazilian journalism, and Journalism Practice
Este trabalho examina o perfil de parte relevante da produção científica da área de Comunicação e Política no Brasil a fim de elaborar um balanço acerca dos avanços e dos entraves epistemológicos e metodológicos comuns às abordagens... more
Este trabalho examina o perfil de parte relevante da produção científica da área de Comunicação e Política no Brasil a fim de elaborar um balanço acerca dos avanços e dos entraves epistemológicos e metodológicos comuns às abordagens investigativas mais recorrentes no país. O argumento está dividido em quatro partes. Na primeira delas, discutem-se problemas de fundo teórico, apontando-se desde a imprecisão na definição dos objetos até certa desatualização conceitual. Em seguida, a proposta se debruça sobre as falhas que caracterizam algumas das opções metodológicas mais empregadas em pesquisas da área. A terceira seção avalia as consequências dos estorvos anteriormente verificados, mencionando-se, por exemplo, a tendência a elaborar generalizações equivocadas sobre os efeitos políticos da mídia. O texto é encerrado com um tópico disposto a endereçar sugestões que podem colaborar na resolução de parte dos problemas aqui tratados.
Research Interests: Comunicação, Comunicación Polìtica, Comunicacion Social, Comunicacion, Comunicação Social, and 15 moreMidia, Epistemología, Metodología y Teoría de la Investigación Social, Epistemologia, Pesquisa, Comunicación, Metodologia De La Investigacion, Metodología, Medios de Comunicación, Ciencias de la Comunicación, Comunicación Política, Comunicación Social, Metodologias de Pesquisa, Mídia, and Comunicação e Sociedade
This paper examines a relevant part of the Brazilian scientific production in Political Communication in order to assess the epistemological and methodological advances and flaws that have featured this area of expertise. The argument is... more
This paper examines a relevant part of the Brazilian scientific production in Political Communication in order to assess the epistemological and methodological advances and flaws that have featured this area of expertise. The argument is divided into four parts. In the first one, we discuss different theoretical questions, ranging from the imprecision in the definition of objects and categories of research to a persistent conceptual outdatedness. Next, the text focuses on some of the most common methodological options found in empirical studies present in the field, diagnosing the predominance of a descriptive emphasis. The third section reflects on the consequences of the burdens previously pointed out: for example, research findings that tend to overestimate media effects. We conclude our argument by addressing some suggestions that may help to solve part of the problems here outlined.
Research Interests: Epistemology, Communication, Media Studies, Media and Cultural Studies, Methodology, and 15 moreQualitative methodology, Qualitative Methods, Political Science, Mass Communication, Public and Political Communication, Political communication, Communication Theory, Media, Qualitative Research Methods, Epistemology of the Social Sciences, Mass media, Communication Studies, Media Research, Journalism And Mass communication, and Comunicação e Sociedade
O artigo examina as páginas de Facebook dos candidatos à Prefeitura de Curitiba no primeiro turno das eleições de 2016 com o objetivo de avaliar quais foram as principais formas de uso de tal rede social e quais os níveis de engajamento... more
O artigo examina as páginas de Facebook dos candidatos à Prefeitura de Curitiba no primeiro turno das eleições de 2016 com o objetivo de avaliar quais foram as principais formas de uso de tal rede social e quais os níveis de engajamento do público nesses espaços. Para isso, foram analisadas, de modo comparativo, as 2701 publicações veiculadas entre 16 de agosto e 30 de setembro, observando-se seguintes variáveis quantitativas: volume de publicações, distribuição temporal das postagens e tipo e volume de engajamento verificado em cada uma delas. Dentre as conclusões da investigação, descobriu-se que (1) as estratégias afinadas com os critérios de relevância do Facebook coincidem apenas parcialmente com aquelas de maior engajamento do público; (2) nem todos os candidatos priorizam o tipo de conteúdo mais favorecido pelo algoritmo da plataforma; e (3) o desempenho das publicações no Facebook em termos de engajamento não espelha o desempenho dos candidatos nas urnas – o que reforça a ne...
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RESUMO Este trabalho investiga o Conselho Deliberativo da Fundação Cultural Piratini Rádio e Televisão e realiza uma pesquisa de cunho exploratório de sua história recente, funcionamento e representatividade. Analisam-se as relações entre... more
RESUMO Este trabalho investiga o Conselho Deliberativo da Fundação Cultural Piratini Rádio e Televisão e realiza uma pesquisa de cunho exploratório de sua história recente, funcionamento e representatividade. Analisam-se as relações entre governo do Estado, Fundação ...
Este trabalho examina o perfil de parte relevante da produção científica da área de Comunicação e Política no Brasil a fim de elaborar um balanço acerca dos avanços e dos entraves epistemológicos e metodológicos comuns às abordagens... more
Este trabalho examina o perfil de parte relevante da produção científica da área de Comunicação e Política no Brasil a fim de elaborar um balanço acerca dos avanços e dos entraves epistemológicos e metodológicos comuns às abordagens investigativas mais recorrentes no país. O argumento está dividido em quatro partes. Na primeira delas, discutem-se problemas de fundo teórico, apontando-se desde a imprecisão na definição dos objetos até certa desatualização conceitual. Em seguida, a proposta se debruça sobre as falhas que caracterizam algumas das opções metodológicas mais empregadas em pesquisas da área. A terceira seção avalia as consequências dos estorvos anteriormente verificados, mencionando-se, por exemplo, a tendência a elaborar generalizações equivocadas sobre os efeitos políticos da mídia. O texto é encerrado com um tópico disposto a endereçar sugestões que podem colaborar na resolução de parte dos problemas aqui tratados.
Research Interests: Comunicação, Comunicación Polìtica, Comunicacion Social, Comunicacion, Comunicação Social, and 15 moreMidia, Epistemología, Metodología y Teoría de la Investigación Social, Epistemologia, Pesquisa, Comunicación, Metodologia De La Investigacion, Metodología, Medios de Comunicación, Ciencias de la Comunicación, Comunicación Política, Comunicación Social, Metodologias de Pesquisa, Mídia, and Comunicação e Sociedade
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... Edna Miola CONSELHO DELIBERATIVO DA FUNDAÇÃO CULTURAL PIRATINI: ... Edna Miola Monografia apresentada como requisito parcial para a obtenção do título de Bacharel em Comunicação Social Publicidade e Propaganda. Orientadora: Marcia... more
... Edna Miola CONSELHO DELIBERATIVO DA FUNDAÇÃO CULTURAL PIRATINI: ... Edna Miola Monografia apresentada como requisito parcial para a obtenção do título de Bacharel em Comunicação Social Publicidade e Propaganda. Orientadora: Marcia Benetti Machado ...
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Dissertação defendida no Programa de Pós-graduação em Comunicação e Cultura Contemporâneas da Universidade Federal da Bahia.
Janeiro/2005
Janeiro/2005
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Resumo: Este trabalho busca, então, fornecer alguns insights a respeito do que seria a constituição da deliberação pública como objeto teórico da comunicação. Para isso, em primeiramente, caracterizamos a constituição de dois paradigmas... more
Resumo: Este trabalho busca, então, fornecer alguns insights a respeito do que seria a constituição da deliberação pública como objeto teórico da comunicação. Para isso, em primeiramente, caracterizamos a constituição de dois paradigmas comunicacionais (paradigmas informacional e ...
Paper in Portuguese. Abstract in English: This article discusses the internationalization process of Brazilian academic research on Communication, specifically focusing on the bibliographic output profile of scholars who publish in... more
Paper in Portuguese. Abstract in English: This article discusses the internationalization process of Brazilian academic research on Communication, specifically focusing on the bibliographic output profile of scholars who publish in prestigious international journals. The study examines this production's quantity, trends, and evolution over time, identifies the journals in which it is disseminated, explores the trajectory of Brazilian researchers who publish in journals indexed in the JCR and investigates the strategies they employ to publish in high-prestige journals. The article critically analyzes productivity data, acknowledging that structural elements of the international academic system influence the visibility of scientific output.
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The article investigates how newspaper editorials address the "fake news" phenomenon concerning (1) the damages that mis-and disinformation pose to society and journalism; (2) the roles news organizations claim for themselves; (3) the... more
The article investigates how newspaper editorials address the "fake news" phenomenon concerning (1) the damages that mis-and disinformation pose to society and journalism; (2) the roles news organizations claim for themselves; (3) the communication agents mentioned; and (4) how media companies defend the field. We use content analysis to study 375 editorials published between 2017 and 2020 in three Brazilian quality-papers. Brazil is a relevant case since its media system and political institutions differ from those in the United States and Western Europe, leading us to understand metajournalistic discourses not necessarily seen in more stable environments. The results indicate that key political events (e.g., social security reform and presidential elections) became occasions for media organizations to publish more editorials discussing "fake news." Harming democracy was the main problem caused by mis-and disinformation. The newspapers regularly identified themselves as victims of attacks from political authorities. The editorial texts reinforced journalism's expertise in crafting and providing credible information, but, at the same time, such newspapers avoided responding to external criticisms. More interestingly, the outlets used terms associated with mis-and disinformation to attack rival groups. Lastly, our codebook provides an original contribution to the field as it considers a wide range of variables, encouraging comparative studies.
Research Interests: Political Sociology, Information Technology, Political Economy, Communication, Media Studies, and 15 moreNew Media, Digital Media, Political Science, Mass Communication, Democratization, Politics, Political communication, Information Communication Technology, Social Media, Media, Democracy, Communication Studies, Journalism And Mass communication, Disinformation, and Fake News
The article reviews the main concepts and dilemmas illustrating the debate on the connections between media and politics. Considering that experiences in Political Communication are manifested in unique ways in different democracies and... more
The article reviews the main concepts and dilemmas illustrating the debate on the connections between media and politics. Considering that experiences in Political Communication are manifested in unique ways in different democracies and scientific cultures, we also examine how historical, social, and political aspects are intertwined with the development of the field in Brazilreinforcing the need for dewesternizing media studies. Although we do not expect to exhaust state of the art, we hold that this is a helpful discussion since it outlines the agendas and trends of a specialty that has become more complex, tackling the question of to what extent widely accepted concepts are able to explain the roles of the media in Global South societies.
Research Interests: Political Economy, Communication, Media Studies, New Media, Journalism, and 15 morePolitical Theory, Internet Studies, Democratic Theory, Brazilian Studies, Political Science, Mass Communication, Democratization, Politics, Political communication, Information Communication Technology, Social Media, Media, Democracy, Journalism Studies, and Journalism And Mass communication
Article in Portuguese. Absctract in English: The article investigates the use of Twitter as a promotional tool by the retail company Ponto Frio. The @pontofrio profile stands out among its competitors due to the number of followers and... more
Article in Portuguese. Absctract in English: The article investigates the use of Twitter as a promotional tool by the retail company Ponto Frio. The @pontofrio profile stands out among its competitors due to the number of followers and the volume of interactions – what demands an analysis of the content it publishes and its interactions to verify the use of digital communication as a marketing tool. By using a quantitative approach and a qualitative content analysis of 1290 tweets published
between April 08 and 14, 2013, we point out that Ponto Frio emphasizes the interaction directed to strengthen sociability and customer service communication. Once associated with an irreverent and authentic use of language, such a strategy fosters the identification between users and the brand at stake.
between April 08 and 14, 2013, we point out that Ponto Frio emphasizes the interaction directed to strengthen sociability and customer service communication. Once associated with an irreverent and authentic use of language, such a strategy fosters the identification between users and the brand at stake.
Research Interests: Marketing, Communication, Media Studies, New Media, Digital Media, and 13 moreComputer-Mediated Communication, Social Media, Consumer Behavior, Marketing Research, Media, Marketing Strategy, Marketing Management, Mass media, Sales Management, Marketing Communications, Digital Marketing, Social Communication, and Consumer Behaviour
Full article in Portuguese. Abstract in English: This article analyzes how the Brazilian Ministry of Health uses Facebook to promote communication campaigns against the Aedes aegypti mosquito. We aim to identify what kind of content the... more
Full article in Portuguese. Abstract in English: This article analyzes how the Brazilian Ministry of Health uses Facebook to promote
communication campaigns against the Aedes aegypti mosquito. We aim to identify what kind of content the Ministry endorses considering, on the one hand, public interest communication (this one is associated with health policy and with democratic values such as transparency and participation), and, on the other hand, the political marketing, in other words, the construction of personal and institutional images and their dissemination to obtain political and electoral profits. The corpus includes Facebook posts published over the period known as the summer of Zika – more precisely, between January and April 2016. By using quantitative and qualitative research, we found out that there is an emphasis on the informational approach (especially, online content linked to prevention) and on the dissemination of services. Moreover, the results indicate that the public interest communication posts recurrently bring elements of personal and institutional images, which suggests a political instrumentalization of state communication in the health area.
communication campaigns against the Aedes aegypti mosquito. We aim to identify what kind of content the Ministry endorses considering, on the one hand, public interest communication (this one is associated with health policy and with democratic values such as transparency and participation), and, on the other hand, the political marketing, in other words, the construction of personal and institutional images and their dissemination to obtain political and electoral profits. The corpus includes Facebook posts published over the period known as the summer of Zika – more precisely, between January and April 2016. By using quantitative and qualitative research, we found out that there is an emphasis on the informational approach (especially, online content linked to prevention) and on the dissemination of services. Moreover, the results indicate that the public interest communication posts recurrently bring elements of personal and institutional images, which suggests a political instrumentalization of state communication in the health area.
Research Interests: Organizational Behavior, Health Sciences, Political Economy, Communication, Media Studies, and 14 moreNew Media, Government, Organizational Culture, Political Science, Mass Communication, Internet research methods, Politics, Political communication, Information Communication Technology, Social Media, Facebook, Media, Public Health, and The Internet
Research Interests:
O jornalismo desempenha papel de reconhecida importância nas democracias contemporâneas, especialmente por sua prerrogativa de agendar as questões que merecem a atenção do público e também do campo político. Nesse processo, as... more
O jornalismo desempenha papel de reconhecida importância nas democracias contemporâneas, especialmente por sua prerrogativa de agendar as questões que merecem a atenção do público e também do campo político. Nesse processo, as instituições jornalísticas estão longe de se manterem alheias aos interesses em jogo, apresentando-se, assim, como atores importantes nas dinâmicas de formação da opinião pública e da decisão política. Dito isso, este artigo investiga a deliberação mediada em torno da criação da Empresa Brasil de Comunicação a partir da análise da
cobertura nacional realizada por dois jornais diários e duas revistas semanais (Folha de S. Paulo, O Globo, Carta Capital e Veja) durante a tramitação do projeto no Congresso (out. de 2007 a abr. de 2008). No trabalho são analisadas as características do contexto mediático assim como a articulação do debate público a partir dos argumentos que alcançaram a esfera de visibilidade pública.
cobertura nacional realizada por dois jornais diários e duas revistas semanais (Folha de S. Paulo, O Globo, Carta Capital e Veja) durante a tramitação do projeto no Congresso (out. de 2007 a abr. de 2008). No trabalho são analisadas as características do contexto mediático assim como a articulação do debate público a partir dos argumentos que alcançaram a esfera de visibilidade pública.
Research Interests:
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Revista Contemporânea (POSCOM/UFBA)
2009
2009
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Resumo: O artigo discute uma proposta metodológica para a análise de campanhas eleitorais no Facebook, estudando o caso das eleições 2016 em Curitiba, a partir de três eixos principais. O primeiro eixo de análise avalia quais são os... more
Resumo: O artigo discute uma proposta metodológica para a análise de campanhas eleitorais no Facebook, estudando o caso das eleições 2016 em Curitiba, a partir de três eixos principais. O primeiro eixo de análise avalia quais são os objetivos comunicativos expressos nas publicações dos candidatos em suas páginas oficiais na plataforma; o segundo eixo de análise identifica quais são os recursos retóricos argumentativos do tipo racional; o último eixo de análise marca a presença de apelos de ordem emocional e de memorização, a exemplo de recursos visuais e sonoros e as narrativas. Conclui-se que a campanha à Prefeitura de Curitiba foi altamente informativa e que há racionalidade nas estratégias empreendidas – mas essa racionalidade é centrada nos atributos dos candidatos em detrimento das propostas políticas. Além disso, as estratégias de memorização não exploram plenamente as possibilidades técnicas oferecidas pelo Facebook. // Abstract: The article proposes an analytical methodology for electoral campaigns on Facebook. Based on the 2016 elections in Curitiba, it discusses three main categories. The first category evaluates which are the communicative objectives candidates post in their official sites on Facebook; the second category of analysis identifies which are the argumentative approaches employed by the posts; the last category analyses the presence of emotional appeals and elements that favor the memorization – for instance visual and audio resources and narratives. It concludes that the campaign to the Curitiba City Hall was highly informative. Also, there is high levels of rationality – but this rationality is centered in the candidates’ attributes instead of policies. In addition, the technical possibilities offered by Facebook are not fully exploited in strategies of memorization.
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Considering the criteria that newspapers use for selecting topics to be covered, this article examines if and to what extent editorials and news agendas match or diverge in two mainstream Brazilian news organizations: Folha de S. Paulo... more
Considering the criteria that newspapers use for selecting topics to be covered, this article examines if and to what extent editorials and news agendas match or diverge in two mainstream Brazilian news organizations: Folha de S. Paulo and O Estado de S. Paulo. The corpus consists of 672 front-cover stories and editorials published in both newspapers from January 2015 to December 2016. Qualitative (Content Analysis) and quantitative (frequency and correspondence analysis) methods are put in action to understand if there is inner/outer convergence regarding newspaper agendas. The results show that both FSP and OESP published a significant amount of political content in their news and editorials. Nevertheless, they follow different patterns of agenda since the set of subtopics internally selected by each publication do not precisely mirror one another. The news topics covered in FSP are
similar to the editorial ones covered in OESP, just as the news topics in OESP are similar to the editorials in FSP. Even though these results contribute to assessing the performance of journalism as a political actor, they also weaken the belief that news coverage is necessarily homogeneous.
similar to the editorial ones covered in OESP, just as the news topics in OESP are similar to the editorials in FSP. Even though these results contribute to assessing the performance of journalism as a political actor, they also weaken the belief that news coverage is necessarily homogeneous.
Research Interests: Communication, Media Studies, Journalism, Science Communication, Political Theory, and 14 morePolitical Science, Mass Communication, Politics, Political communication, Media, Democracy, Agenda-setting Theory, Mass media, Journalism Studies, Journals, Agenda Setting, Journalism And Mass communication, Democracia, and Sociology of Journalism
Article in Portuguese. Abstract in English: This article examines the Facebook pages of candidates for Curitiba’s City Hall in the first round of the 2016 election in order to evaluate the main forms of using this social... more
Article in Portuguese. Abstract in English: This article examines the Facebook pages of candidates for Curitiba’s City Hall in the first round of the 2016 election in order to evaluate the main forms of using this social media and the levels of audience engagement in such spaces. To do so, all the 2,701 posts candidates published between August 16 and September 30 were comparatively analyzed by considering the following quantitative variables: volume of publications; temporal distribution of posts; and type and volume of engagement observed in each of them. Among the conclusions, it was found that: 1) the strategies tuned to the Facebook’s relevance criteria coincide only partially with those of greater public engagement; 2) not all candidates prioritize the type of content most favored by the platform’s algorithm; and 3) the performance of Facebook publications in terms of engagement does not reflect the performance of candidates at the polls – what reinforces the need to avoid technological determinism.
Research Interests: Communication, Media Studies, New Media, Internet Studies, Social Networking, and 15 moreDigital Media, Political Science, Mass Communication, Internet research methods, Politics, Political communication, Information Communication Technology, Social Media, Facebook, Media, Elections, Elections and Voting Behavior, The Internet, Mass media, and Curitiba/PR
Research Interests: Information Technology, Communication, Media Studies, New Media, Political Theory, and 17 moreInternet Studies, Social Networking, Digital Media, Brazilian Studies, Political Science, Computer-Mediated Communication, Information Communication Technology, Social Media, Brazil, Twitter, Democracy, Internet politics, The Internet, Mass media, Media Research, Congressional Politics, and Online Media
Text in Portuguese. Abstract in English: The article reflects on how members of the Brazilian House of Representatives use Twitter as part of their political communication strategy. We examine all the 463 official accounts registered on... more
Text in Portuguese. Abstract in English: The article reflects on how members of the Brazilian House of Representatives use Twitter as part of their political communication strategy. We examine all the 463 official accounts registered on Twitter in order to understand the factors that
lead legislators to invest in microblogging. Such accounts were weekly monitored (between February and July 2012) by using the statistical software “R”. The results points out correlations between the use of Twitter and attributes like age and occupation of leadership positions.
lead legislators to invest in microblogging. Such accounts were weekly monitored (between February and July 2012) by using the statistical software “R”. The results points out correlations between the use of Twitter and attributes like age and occupation of leadership positions.
Research Interests: Information Technology, Communication, Media Studies, New Media, Political Theory, and 17 moreInternet Studies, Social Networking, Digital Media, Brazilian Studies, Political Science, Computer-Mediated Communication, Information Communication Technology, Social Media, Brazil, Twitter, Democracy, Internet politics, The Internet, Mass media, Media Research, Congressional Politics, and Online Media
This paper investigates the factors that influence how members of the Brazilian House of Representatives adopt Twitter as part of their political communication strategy. Our intention is to understand the main variables that lead... more
This paper investigates the factors that influence how members of the Brazilian House of Representatives adopt Twitter as part of their political communication strategy. Our intention is to understand the main variables that lead legislators to invest time and resources in microblogging. This quantitative study examined all of the 457 official congressional accounts registered on Twitter. These accounts were monitored weekly between February 2012 and February 2013. After empirically exploring the data, this work reflects on the results thanks in part to an examination of the literature on the intersection of the Internet and politics. The results indicate correlations between the use of Twitter and attributes like age and occupation of leadership positions.
Research Interests: Information Technology, Communication, Media Studies, New Media, Media and Cultural Studies, and 18 morePolitical Theory, Internet Studies, Social Networking, Digital Media, Brazilian Studies, Political Science, Computer-Mediated Communication, Social Media, Brazil, Twitter, Democracy, Internet politics, The Internet, Mass media, Comunicação, Media Research, Congressional Politics, and Online Media
After the end of the military dictatorship (1964–1985), electoral disputes in Brazil have been influenced by interviews with politicians. The most relevant national TV show bringing this kind of content is Roda Viva, aired since 1986 by... more
After the end of the military dictatorship (1964–1985), electoral disputes
in Brazil have been influenced by interviews with politicians. The most relevant national TV show bringing this kind of content is Roda Viva, aired since 1986 by the public broadcaster TV Cultura. Considering Roda Viva’s role, the relevance of its debates throughout the 2018 presidential election, and how adversarial and lapdog journalism unfolded during each show, we analyze the interviews carried out with nine mainstream candidates. To understand how adversarial behaviors are manifested,
we observe the roles of themediator, the professional features of interviewers, and the number of interventions of each agent, among other aspects. Even though all Roda Viva interviews follow the same script, the results indicate that the level of adversarialism varies from one program to another. The antagonistic behavior manifested by interviewers and interviewees depends on (1) the person who is being interviewed (and if he/she adopts or not a hostile or aggressive attitude), and (2) the professional affiliation of the interviewers (a panel formed entirely by journalists tend to be more adversarial, while interviewers with mixed backgrounds usually take a more sympathetic approach).
in Brazil have been influenced by interviews with politicians. The most relevant national TV show bringing this kind of content is Roda Viva, aired since 1986 by the public broadcaster TV Cultura. Considering Roda Viva’s role, the relevance of its debates throughout the 2018 presidential election, and how adversarial and lapdog journalism unfolded during each show, we analyze the interviews carried out with nine mainstream candidates. To understand how adversarial behaviors are manifested,
we observe the roles of themediator, the professional features of interviewers, and the number of interventions of each agent, among other aspects. Even though all Roda Viva interviews follow the same script, the results indicate that the level of adversarialism varies from one program to another. The antagonistic behavior manifested by interviewers and interviewees depends on (1) the person who is being interviewed (and if he/she adopts or not a hostile or aggressive attitude), and (2) the professional affiliation of the interviewers (a panel formed entirely by journalists tend to be more adversarial, while interviewers with mixed backgrounds usually take a more sympathetic approach).
Research Interests: Political Economy, Communication, Media Studies, Journalism, Political Theory, and 12 moreAdvertising, Political Campaigns, Political Science, Mass Communication, Information Communication Technology, Social Media, Media, Elections, Election Campaigning, Journalism And Mass communication, Media and Communications, and Journalism and Media Studies
The list presents the articles to be discussed in our meetings.